Bill Grueskin's Books

The Story So Far

What We Know About the Business of Digital Journalism

By: Bill Grueskin,Ava Seave,Lucas Graves

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The Story So Far

What We Know About the Business of Digital Journalism

By: Bill Grueskin,Ava Seave,Lucas Graves

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations some of which were founded over a century ago and others established only in the past year or two and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.

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Page Count

147

Publisher

Columbia University Press

Published Date

ISBN 10

0231500548

ISBN 13

9780231500548

The Bloomberg Way

A Guide for Journalists

By: John Micklethwait,Paul Addison,Jennifer Sondag,Bill Grueskin

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The Bloomberg Way

A Guide for Journalists

By: John Micklethwait,Paul Addison,Jennifer Sondag,Bill Grueskin

Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: The stock, bond, commodity and currency markets. Companies, including earnings, mergers, debt, product strategy and managementms changes. Economies and their intersection with government and politics. The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.

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Page Count

319

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119272335

ISBN 13

9781119272335

The Story So Far

What We Know about the Business of Digital Journalism

By: Bill Grueskin,Ava Seave,Lucas Graves

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Story So Far

What We Know about the Business of Digital Journalism

By: Bill Grueskin,Ava Seave,Lucas Graves

Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizations--some of which were founded over a century ago and others established only in the past year or two--and found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism. In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.

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Page Count

139

Published Date

ISBN 10

0231160275

ISBN 13

9780231160278

The Bloomberg Way

A Guide for Journalists

By: John Micklethwait,Paul Addison,Jennifer Sondag,Bill Grueskin

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The Bloomberg Way

A Guide for Journalists

By: John Micklethwait,Paul Addison,Jennifer Sondag,Bill Grueskin

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Solve jigsaw puzzle

Age

Page Count

368

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119272319

ISBN 13

9781119272311

Book's by Bill Grueskin

The Story So Far

The Story So Far

The Bloomberg Way

The Bloomberg Way

The Story So Far

The Story So Far

The Bloomberg Way

The Bloomberg Way

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