Bill Bergstrom's Books

The 1908 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Ian Buchanan

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The 1908 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Ian Buchanan

The 1908 Olympic Games were controversial. There was almost constant bickering among the American team and the British officials. Because of the controversies, the 1908 Olympics have been termed "The Battle of Shepherd's Bush," referring to the site of the Olympic Stadium. Reports of the 1908 Olympics have been rare and do not for instance contain full results for archery, track and field athletics, football (soccer), gymnastics, motorboating and shooting. A great deal of new information has been discovered by the authors, and this work gives complete results for all events. The information presented is based primarily on 1908 sources. For the first time, definitive word on the sites, dates, events, competitors, and nations as well as the event results are available for all of the 1908 Olympic events, including boxing, cycling, diving, fencing, field hockey, lacrosse, polo, raquets, swimming, lawn tennis, tug-of-war, weightlifting, wrestling and yachting, among other sports. A series of appendices include rarely seen information about the many controversies surrounding the Games.

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537

Publisher

McFarland

Published Date

ISBN 10

1476609527

ISBN 13

9781476609522

POWER

How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History

By: Sarah Morgans,Bill Thorness

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POWER

How J.D. Power III Became the Auto Industry’s Adviser, Confessor, and Eyewitness to History

By: Sarah Morgans,Bill Thorness

Presents the life and accomplishments of the market research executive whose persistence in getting auto executives to listen to customer concerns raised standards in the industry for automobile quality and safety and customer satisfaction.

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400

Publisher

Greenleaf Book Group

Published Date

ISBN 10

0981833675

ISBN 13

9780981833675

NSCA’s Guide to Sport and Exercise Nutrition

By: NSCA -National Strength & Conditioning Association,Bill Campbell,Marie Spano

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NSCA’s Guide to Sport and Exercise Nutrition

By: NSCA -National Strength & Conditioning Association,Bill Campbell,Marie Spano

NSCA’s Guide to Sport and Exercise Nutrition provides valuable information and guidelines that address the nutrition needs for the broad range of clientele serviced by strength and conditioning professionals, personal trainers, and sport dietitians. Whether you work with fitness enthusiasts or competitive athletes, this resource will lead you through the key concepts of sport and exercise nutrition so that you can assess an individual’s nutrition status and—if it falls within your scope of practice—develop customized nutrition plans. Developed by the National Strength and Conditioning Association (NSCA) and subjected to an intensive peer-review process, this authoritative resource offers the latest research and literature review from respected scientists and practitioners with expertise in nutrition, exercise, and sport performance. NSCA’s Guide to Sport and Exercise Nutrition covers all aspects of food selection, digestion, metabolism, and hydration relevant to sport and exercise performance. This comprehensive resource will help you understand safe and effective ways to improve training and performance through natural nutrition-based ergogenic aids like supplementation and macronutrient intake manipulation. You will also learn guidelines about proper fluid intake to enhance performance and the most important criteria for effectively evaluating the quality of sport drinks and replacement beverages. Finally, cutting-edge findings on nutrient timing based on the type, intensity, and duration of activity will help you understand how to recommend the correct nutrients at the ideal time to achieve optimal performance results. In addition to presenting research relating to sport and exercise nutrition, each chapter includes a professional application section that will help you make the connection between the literature and its practical implementation. Sidebars emphasize important topics, and reproducible forms consisting of a food log, brief athlete nutrition assessment, and goal-setting questionnaire can be copied and shared with your clients. A running glossary keeps key terms at your fingertips, and extensive references within the text offer starting points for your continued study and professional enrichment. Each client and athlete requires a customized diet tailored to the frequency, intensity, duration, and specificity of the training and demands of the sport or activity. With NSCA’s Guide to Sport and Exercise Nutrition, you will learn how food, sport supplements, and their interactions with a client’s biological systems can enhance exercise and sport performance for optimal training, recovery, and competition. NSCA’s Guide to Sport and Exercise Nutrition is part of the Science of Strength and Conditioning series. Developed with the expertise of the National Strength and Conditioning Association (NSCA), this series of texts provides the guidelines for converting scientific research into practical application. The series covers topics such as tests and assessments, program design, nutrition, and special populations.

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386

Publisher

Human Kinetics

Published Date

ISBN 10

1492582751

ISBN 13

9781492582755

Dinkytown

Four Blocks of History

By: Bill Huntzicker

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Dinkytown

Four Blocks of History

By: Bill Huntzicker

Dinkytown belies its name with a big history and outsized influence on the culture of Minneapolis. It began as a business district serving the University of Minnesota and became a creative center between the flour milling district and a massive railroad yard. By 1875, Dinkytown was a terminus on the horse-drawn streetcar system. The area transformed into a nexus of culture and counterculture with the growth and expansion of the university. Its burgeoning arts scene launched Bob Dylan and The Fiddler on the Roof, and its student activism spawned the Red Barn protests of 1970. Dr. Bill Huntzicker narrates the enthralling history of one of Minneapolis's most influential neighborhoods.

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178

Publisher

Arcadia Publishing

Published Date

ISBN 10

162585742X

ISBN 13

9781625857422

The 1912 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Ture Widlund

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The 1912 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Ture Widlund

The 1912 Olympic Games held in Stockholm, Sweden, were the most "modern" Olympic Games yet celebrated and the most successful of the Modern Era to that date. Much of the success is credited to the influence of Viktor Balck, who is remembered as "The Father of Swedish Sports." The 1912 Olympics also featured new innovations and events. A semiautomatic electrical timing device and a photo-finish camera were used, and the decathlon and modern pentathalon were new events. This work, the sixth in a series on the early Olympics, provides unusually extensive information on the sites, dates, competitors, and nations of the Stockholm games. Results for each event, including cycling, diving, fencing, rowing and sculling, shooting, tennis, water polo, and yachting, among others, are provided.

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589

Publisher

McFarland

Published Date

ISBN 10

1476609535

ISBN 13

9781476609539

The White Rose of Stalingrad

The Real-Life Adventure of Lidiya Vladimirovna Litvyak, the Highest Scoring Female Air Ace of All Time

By: Bill Yenne

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The White Rose of Stalingrad

The Real-Life Adventure of Lidiya Vladimirovna Litvyak, the Highest Scoring Female Air Ace of All Time

By: Bill Yenne

Bill Yenne brings to life the untold story of Lidiya Vladimirovna, Russia's World War II flying ace, who lit up the skies over Germany and Russia while flying 66 combat missions Of all the major air forces that were engaged in the war, only the Red Air Force had units comprised specifically of women. Initially the Red Air Force maintained an all-male policy among its combat pilots. However, as the apparently invincible German juggernaut sliced through Soviet defenses, the Red Air Force began to rethink its ban on women. By October 1941, authorization was forthcoming for three ground attack regiments of women pilots. Among these women, Lidiya Vladimirovna “Lilya” Litvyak soon emerged as a rising star. She shot down five German aircraft over the Stalingrad Front, and thus become history's first female ace. She scored 12 documented victories over German aircraft between September 1942 and July 1943. She also had many victories shared with other pilots, bringing her possible total to around 20. The fact that she was a 21-year-old woman ace was not lost on the hero-hungry Soviet media, and soon this colourful character, whom the Germans dubbed “The White Rose of Stalingrad,” became both folk heroine and martyr.

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401

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1782009124

ISBN 13

9781782009122

Environmental Valuation

Interregional and Intraregional Perspectives

By: Bill Mundy

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Environmental Valuation

Interregional and Intraregional Perspectives

By: Bill Mundy

Environmental quality is one of the most important issues faced by contemporary urban and regional policy. Amenities such as access to the natural environment, attractive neighbourhood characteristics and high quality public goods and services, play a direct role in determining where people choose to live and how much they are willing to do so. Likewise, negative environmental conditions, such as contamination, influence the real estate markets and the 'value' of a region. Increasingly, regions become winners or losers based on the quality of life they offer their inhabitants. Bringing together a team of leading scholars, this book addresses the issues of environmental valuation, answering questions such as: What kinds of features matter? How large of an affect do they have? How do they affect the spatial distribution of the population? And how should the value that people place on their environment affect urban and regional policy?

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Page Count

382

Publisher

Routledge

Published Date

ISBN 10

1351158945

ISBN 13

9781351158947

Malfeasance

By: Bill Bergstrom

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Malfeasance

By: Bill Bergstrom

Malfeasance is more than a true accounting of a medical mistake; it is a memoir of how that mistake changed a person’s life and altered the very structure of a family. But the book also explores the misconduct performed by the hospital to cover up this error and pass the blame and asks the question: does America have a culture of malfeasance?

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206

Publisher

Xlibris Corporation

Published Date

ISBN 10

1479720011

ISBN 13

9781479720019

The Marching Chiefs of Florida State University

The Band That Never Lost a Halftime Show

By: Bill F. Faucett

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The Marching Chiefs of Florida State University

The Band That Never Lost a Halftime Show

By: Bill F. Faucett

The history of Florida State University's Marching Chiefs is chronicled, from early efforts to found a band before the program's 1939 establishment at Florida State College for Women, to the Chiefs' attainment of "world renowned" status. The band's leaders, shows, and music are discussed, along with the origins of some of their venerable traditions, game-day rituals, and school songs. This story of the Chiefs takes into account the growth of FSU and its School of Music, the rise of "Big Football" in Tallahassee, and the transformations on campus and in American society that affected them.

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236

Publisher

McFarland

Published Date

ISBN 10

1476668329

ISBN 13

9781476668321

Quebec National Cinema

By: Bill Marshall

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Quebec National Cinema

By: Bill Marshall

Instead, he shows that while the allegory of nation marks Quebec film production, it also leads to a tension between textual and contextual forces, between homogeneity and heterogeneity, and between major and minor modes of being and identity.".

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392

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McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773521038

ISBN 13

9780773521032

Smelling to Survive

The Amazing World of Our Sense of Smell

By: Bill S. Hansson

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Smelling to Survive

The Amazing World of Our Sense of Smell

By: Bill S. Hansson

Smell is arguably the least understood sense, yet it has always been a vital component of the human experience, and that of all living creatures. Smell has been used by plants and animals for millions of years to warn, to attract, to identify, to navigate and even to mislead. Smelling to Survive explains some of these fascinating processes and explores how the past would have smelt quite different to our ancestors, and how future technologies will further change the world of scents. Along the way, leading scientist Bill S. Hansson recounts amazing stories from the world of olfactory research: from the tobacco plant that excretes an alarm odour, to mosquitos that cherish the smell of sweaty feet, to lilies that imitate the fragrance of a dead horse. Hansson explains why scientists are interested in the smell that surrounds teenage males, and how climate change affects the smell of our environment. He describes research trips to Christmas Island, where crabs with particularly keen noses crack coconuts on the beach, and outlines studies that reveal how penguins recognize their partner by their scent. Born in Sweden, the neuroethologist Bill S. Hansson served as Vice President of the Max Planck Society and is currently Director of the Max Planck Institute for Chemical Ecology in Jena, Germany, and an honorary professor at Friedrich Schiller University. His research centres on the question of how plants and insects communicate through scent.

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283

Publisher

Lindhardt og Ringhof

Published Date

ISBN 10

8727171736

ISBN 13

9788727171739

The 1920 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Anthony Th. Bijkerk

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The 1920 Olympic Games

Results for All Competitors in All Events, with Commentary

By: Bill Mallon,Anthony Th. Bijkerk

Until this volume was compiled, the results of the 1920 Olympics held in Antwerp, Belgium, have been far from complete. The Antwerp organizing committee typed up a report of the results almost as an afterthought because it was so financially strapped after the games. For some events only the medalists are listed, with little, if any, additional information. Very few copies were ever produced, and those few copies were in French. The seventh in a series on the early Olympics, this work fills a gap in the recording of early Olympics history by providing complete results for all competitors and all events (except for shooting, which has only partial information available). In virtually all cases, a 1920 source has been used in preference to a more modern source of information, and all details have been fully researched in contemporary newspapers, journals, and magazines and checked for accuracy by experts on various sports from all over the world.

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561

Publisher

McFarland

Published Date

ISBN 10

1476621616

ISBN 13

9781476621616

100 Things The Simpsons Fans Should Know & Do Before They Die

By: Allie Goertz,Julia Prescott,Bill Oakley,Josh Weinstein

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100 Things The Simpsons Fans Should Know & Do Before They Die

By: Allie Goertz,Julia Prescott,Bill Oakley,Josh Weinstein

Most fans of The Simpsons have watched Homer don his blue pants on TV, on the big screen, and in 3D. But only real fans recall the Eastern European equivalent of The Itchy & Scratchy Show, know the name of Apu's submission to the Springfield Film Festival, and have road tripped to the World's Fair in Knoxville. 100 Things The Simpsons Fans Should Know & Do Before They Die is the ultimate resource for true fans, whether you read at a Ralph Wiggum or Lisa Simpson level. Allie Goertz and Julia Prescott have collected every essential piece of Simpsons knowledge and trivia, as well as must-do activities, and rank them all from 1 to 100, providing an entertaining and easy-to-follow checklist as you progress on your way to fan superstardom.

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275

Publisher

Triumph Books

Published Date

ISBN 10

1641251093

ISBN 13

9781641251099

Letters from Hollywood

1977-2017

By: Bill Krohn

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Letters from Hollywood

1977-2017

By: Bill Krohn

Journalist and filmmaker Bill Krohn has been the Los Angeles correspondent for the French magazine Cahiers du cinéma for over forty years. Letters from Hollywood brings together thirty-four of his essays, many of them appearing in English for the first time. Focusing most pieces on a particular director and film, Krohn uses his inside knowledge of the studio system to illuminate an art that is also a multibillion-dollar business. He connects currents in French film criticism and theory with an unfolding account of American cinema past and present, offering penetrating insights into directors and their work. Beginning with Allan Dwan, who learned how to make movies before Hollywood was born by watching D. W. Griffith, Krohn presents a panorama that encompasses Alfred Hitchcock and Woody Allen, Stanley Kubrick and Sergio Leone, Star Wars and I Love Lucy. He covers everything from gangsters to gremlins, from blockbusters to no-budget cult films like Moon Over Harlem and Plan 9 from Outer Space, in a style that is accessible to anyone who loves movies, or has a passion for writing about them.

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324

Publisher

State University of New York Press

Published Date

ISBN 10

1438477651

ISBN 13

9781438477657

The End of the Day

By: Bill Clegg

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The End of the Day

By: Bill Clegg

Following his acclaimed New York Times bestseller Did You Ever Have a Family, Bill Clegg returns with a “delicate, deeply observed, and deftly crafted” (Nickolas Butler, author of Shotgun Lovesongs) second novel about the complicated bonds and breaking points of friendship, the corrosive forces of secrets, the heartbeat of longing, and the redemption found in forgiveness. A retired widow in rural Connecticut wakes to an unexpected visit from her childhood best friend whom she hasn’t seen in forty-nine years. A man arrives at a Pennsylvania hotel to introduce his estranged father to his newborn daughter and finds him collapsed on the floor of the lobby. A sixty-seven-year-old taxi driver in Kauai receives a phone call from the mainland that jars her back to a traumatic past. These seemingly disconnected lives come together as half-century-old secrets begin to surface. It is in this moment that Bill Clegg reminds us how choices—to connect, to betray, to protect—become our legacy. “Written in lyrical, beautiful prose that makes even waking up seem like a poetic event” (Good Morning America), this novel is a feat of storytelling, capturing sixty years within the framework of one fateful day.

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336

Publisher

Simon and Schuster

Published Date

ISBN 10

1476798222

ISBN 13

9781476798226

Did You Ever Have a Family

By: Bill Clegg

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Did You Ever Have a Family

By: Bill Clegg

Surviving a disaster that kills everyone else in her family, June relocates West and settles into a directionless existence while other people impacted by the tragedy struggle with new circumstances.

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304

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Simon and Schuster

Published Date

ISBN 10

1476798176

ISBN 13

9781476798172

B-52 Stratofortress

The Complete History of the World's Longest Serving and Best Known Bomber

By: Bill Yenne

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B-52 Stratofortress

The Complete History of the World's Longest Serving and Best Known Bomber

By: Bill Yenne

The B-52 is the longest serving and most versatile of the United States Air Force's combat aircraft. The Stratofortress entered active service in 1955 and is scheduled to continue as part of the air force's inventory through 2040. The jet-powered bomber was a mainstay of America's Cold War nuclear-deterrent strategy, providing air power that balanced the land and sea military forces. The massive plane also served as the launch platform for the experimental X-15 hypersonic rocket aircraft. Due to its versatility as an aircraft, the B-52 has seen combat service in all of America's military conflicts since it came on active duty: Vietnam, the first and second Gulf wars, and the War in Afghanistan. B-52 Stratofortress also covers every aspect of the aircraft's development, manufacture, and modification. These technical details set the stage for its military service, starting with its role as a nuclear bomber in the Cold War even though only conventional weapons have been used during its combat duty. The airplane’s service in key campaigns in Vietnam is covered, followed by the quieter years after it. The B-52 returned to prominence in the Gulf Wars and Afghanistan, taking part in massive bombing campaigns in both conflicts. Finally, the book ends with the constant upgrades that will keep the B-52 an integral part of U.S. airpower for decades to come.

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Page Count

195

Publisher

Zenith Press

Published Date

ISBN 10

0760361487

ISBN 13

9780760361481

André Téchiné

By: Bill Marshall

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André Téchiné

By: Bill Marshall

This is the first full-length monograph in English about one of France's most important contemporary filmmakers, perhaps best known in the English speaking world for his award winning Les Roseaux sauvages/Wild Reeds of 1994. This study locates André Téchiné within historical and cultural contexts that include the Algerian war, May 1968 and contemporary globalisation, and the influence of Roland Barthes, Bertolt Brecht, Ingmar Bergman, William Faulkner and the cinematic French wave. The originality of Téchiné's sixteen feature films lies in his subtle exploration of sexuality and national identity, as he challenges expectations in his depictions of gay relations, the North African dimensions of contemporary French culture, and the centre-periphery relationship between Paris and his native southwest. The book will be of interest to researchers and postgraduates working on French cinema, undergraduates studying Téchiné on their film courses, and all those with a general interest in cinema, contemporary France, and lesbian and gay issues.

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Page Count

200

Publisher

Manchester University Press

Published Date

ISBN 10

1847795331

ISBN 13

9781847795335

Disciplined Entrepreneurship

24 Steps to a Successful Startup, Expanded & Updated

By: Bill Aulet

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Disciplined Entrepreneurship

24 Steps to a Successful Startup, Expanded & Updated

By: Bill Aulet

An expanded & updated version of the award winning & bestselling one-stop entrepreneurial book used by hundreds of schools globally that has helped create or make better hundreds of thousands of entrepreneurs Disciplined Entrepreneurship Expanded and Updated starts by combining the timeless and insightful principles of Disciplined Entrepreneurship with the practical tools found in the Disciplined Entrepreneurship Workbook into a single, comprehensive package. The book also has been updated with recent developments in the field and examples as well as a robust new library of additional resources. Author, entrepreneur, professor, and Managing Director of the Martin Trust Center for MIT Entrepreneurship, Bill Aulet systematically walks readers through exactly how to create a successful startup. This book presents a detailed, sequential—but not linear—integrated and proven 24-step framework that any entrepreneur can apply immediately to improve their chances of entrepreneurial success. Readers will also find: The number-one process reason that new ventures fail Entrepreneurship is not an art, but rather a craft that can be learned How the best idea or product is no assurance at all that you will win—there is much more Perfect for aspiring founders and entrepreneurs within existing organizations, Disciplined Entrepreneurship Expanded & Updated is also an invaluable resource for anyone who has already begun their entrepreneurial journey and needs practical, hands-on tools to help them take their business to the next level.

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407

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394222513

ISBN 13

9781394222513

Inclusive Economic Theory

By: Ralph William (Bill) Pfouts,Steven Rosefielde

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Inclusive Economic Theory

By: Ralph William (Bill) Pfouts,Steven Rosefielde

The goal of “Inclusive Economics” is to tie together various authoritative strands of contemporary economic theory into an easily comprehensible whole that illuminates the need for a broader approach to contemporary economic policymaking undistorted by obsolete 18th century rationalist assumptions about utility, ethics, worthiness and traditional culture. This is accomplished by elaborating the rationalist competitive ideal along the optimizing lines pioneered by Paul Samuelson (neoclassical economics); plumbing modifications necessitated by Herbert Simon's realist concepts of “bounded rationality” and “satisficing”; refined further by applying a pragmatist outlook to probe the consequences of relaxing Enlightenment teleological, ethical, spiritual and cultural taboos. The exercise will explain why competitive market economies guided by rational utility-seeking invariably are less productive, efficient, just and beneficent than most theorists concede, and will illuminate the full range of interventions needed to achieve better outcomes. We call this program in its entirety “Inclusive Economics”, including the integration of micro and macroeconomics.

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220

Publisher

World Scientific

Published Date

ISBN 10

9814566667

ISBN 13

9789814566667

Hit the Target

Eight Men who Led The Eighth Air Force to Victory over the Luftwaffe

By: Bill Yenne

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Hit the Target

Eight Men who Led The Eighth Air Force to Victory over the Luftwaffe

By: Bill Yenne

From Bill Yenne, author of the military histories Big Week and Aces High, comes the stirring true story of the Eighth Air Force in World War II. Barely a month after the attack on Pearl Harbor, the U.S. Army formed its Eighth Air Force, the first bomber command on either side to commit to strategic daylight bombing, with the goal of defeating the Third Reich from the air. The men of the Eighth paid the price in both lives and blood. Hit the Target introduces readers to those who made the Eighth Air Force the formidable juggernaut it soon became. Men of all ranks, from General Tooey Spaatz, the hard-driving founding commander, to Colonel Jimmy Doolittle, the hero who led the first air raid on Japan, to Maynard “Snuffy” Smith, the irascible first airman in Europe to be awarded the Medal of Honor. The story of the Mighty Eighth is told through these men, whose careers paralleled the early history of aviation and who helped to revolutionize airborne warfare and win World War II. INCLUDES PHOTOS “Bill Yenne scores another bull’s-eye with Hit the Target...This is a story everyone should know.”—Robert Bruce Arnold is the co-author of Wilderness of Tigers, A Novel of Saigon and grandson of the Air Force’s only Five Star General, Hap Arnold “The story of the mighty United States Eighth Air Force is one for the ages.”—Brian Sobel, author of The Fighting Pattons

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385

Publisher

Penguin

Published Date

ISBN 10

0425274187

ISBN 13

9780425274187

Cuba's Car Culture

Celebrating the Island's Automotive Love Affair

By: Tom Cotter,Bill Warner

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Cuba's Car Culture

Celebrating the Island's Automotive Love Affair

By: Tom Cotter,Bill Warner

Welcome to Cuba's automotive time capsule, filled with classic cars. The story of how Cuba came to be trapped in automotive time is a fascinating one. For decades, the island country had enjoyed healthy tourism trade and American outpost status, and by the 1950s it had the highest per capita automotive purchasing of any Latin American country - its middle class ensured an interesting variety of vehicles plying the roads. But when Cuba fell to communist rebels in 1959, so ended the inflow of new cars. Since then, trade embargo forced Cuba's car enthusiasts to develop a unique and insular culture, one marked by great creativity, such as: Keeping a car alive with no opportunity to acquire replacement parts; customizing a car with no access to aftermarket parts; drag racing with no drag strip. In many ways, Cuba is an automotive time warp, where the newest car is a 1959 Chevy or perhaps one of the Soviet Ladas. Cuba's Car Culture offers an inside look at a unique car culture, populated with cars that have been cut off from the world so long that they've morphed into something else in the spirit of automotive survival. Authors Tom Cotter and Bill Warner (founder of the Amelia Island Concours) take readers of Cuba's Car Culture on a whirlwind tour of all things automotive, beginning with Cuba's pre-Castro car and racing history and bringing us up to today's lost collector cars, street racing, and the challenges of keeping decades-old cars on the road. The book is illustrated throughout with rare historical photos as well as contemporary photos of Cuba's current car scene. For anyone who enjoys classic cars, from old Chevy Bel-Airs to Studebakers to Ford Fairlanes, a cruise around Cuba will make you feel like a kid in a candy store.

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199

Publisher

Motorbooks International

Published Date

ISBN 10

0760350264

ISBN 13

9780760350263

Measuring the User Experience

Collecting, Analyzing, and Presenting Usability Metrics

By: Bill Albert,Tom Tullis

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Measuring the User Experience

Collecting, Analyzing, and Presenting Usability Metrics

By: Bill Albert,Tom Tullis

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

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320

Publisher

Newnes

Published Date

ISBN 10

0124157920

ISBN 13

9780124157927

A Guide to Collaboration

Working Models of Comprehensive Community Projects

By: Joel Christie,Bill Locke

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A Guide to Collaboration

Working Models of Comprehensive Community Projects

By: Joel Christie,Bill Locke

There is a time when worlds must come together for the greater good. That is the time when a community decides to undertake a project that is bigger than the mandate of any one organization. Such a Comprehensive Community Project (CCP) requires a partnership involving key stakeholders who will direct and govern the CCP. As such, they must provide direction, monitoring, support and accountability, in order to develop, implement and keep the project on track. They must also champion the project, ensure that it has the resources it needs, and link the project to a wide network with high-level influence.

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ISBN 10

1477208542

ISBN 13

9781477208540

Between Worlds

The Making of an American Life

By: Bill Richardson

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Between Worlds

The Making of an American Life

By: Bill Richardson

Bill Richardson, the governor of New Mexico, may be the most charismatic figure in the Democratic Party today and one of its best natural politicians whose name isn't Bill Clinton. He is the man Colin Powell has called for advice, and the man George Stephanopoulos once called the Red Adair of diplomacy in homage to his ability to put out international fires. He has been nominated four times for the Nobel Peace Prize and is counted as one of our most knowledgeable politicians on Iraq and Saddam Hussein; on Afghanistan, the Taliban, and Al-Qaeda; on North Korea; on energy policy; on Latin American affairs; on domestic politics; and on Hispanic America. Richardson's background as the son of an American businessman father and a Mexican mother has offered him an unusual starting point from which to seek a life in public service, but one of his most interesting roles has been that of global troubleshooter. What he has to say about how to negotiate to get what you want shows his true colors: He can be blunt, but charming; tough, but respectful; realistic, but hopeful. Through his work as a hostage negotiator sitting across the table from the likes of Saddam Hussein, Fidel Castro, and many others-as well as his toil on Capitol Hill, in the United Nations, and New Mexico's state government-he has learned the vital importance of preparation: know as much as possible about your adversary; test your partner's truthfulness; know how much you can concede; never lie and always be direct. Between Worlds is the surprising story of one of our most seasoned and captivating national figures.

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326

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Penguin

Published Date

ISBN 10

1440628963

ISBN 13

9781440628962

Run the Other Way

Fixing the Two-Party System, One Campaign at a Time

By: Bill Hillsman

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Run the Other Way

Fixing the Two-Party System, One Campaign at a Time

By: Bill Hillsman

Bill Hillsman is simply, in the words of Slate.com, "the world's greatest political adman." With his groundbreaking consulting work on Paul Wellstone's senatorial, Jesse Ventura's gubernatorial, and Ralph Nader's presidential campaigns, he was the first to publicly challenge the conventional strategies of political campaigns, the inefficiency of campaign spending, the desultory, banal, and insulting political ads. As Hillsman says, "I don't believe you can annoy someone into voting for your candidate." Hillsman first rocked the political establishment during Wellstone's 1990 Senate bid, with witty, sharp political ads that had audiences glued to their television sets and talking about the commercials for weeks afterward. In the end, he helped Wellstone overcome a $7 million campaign spending disadvantage to win the election. And the risk taking continued when he ran Jesse Ventura's Reform Party gubernatorial and Ralph Nader's Green Party presidential campaigns. In one Nader ad, a child looks out at the viewer and says, "When I grow up, I want politicians to ignore me." In an ad from Ventura's campaign, a boy playing with a Jesse Ventura action figure ("New, from the Reform Party!") takes on Ventura's voice to growl, "I don't want your stupid money!" With bold and brilliant ads like these, Hillsman helped two underdog candidates become senator and governor, transformed Minnesota politics, and showed the country that it has viable and appealing options outside of the two major parties. Run the Other Way offers fascinating and disturbing insights into the shadowy, cronyistic world of political consulting: the grossly overpaid consultants, incompetent and inaccurate pollsters, fundraisers who take a dollar for every dollar they raise, and strategists who use negative advertising to intentionally keep people from voting. But it also gives us a from-the-trenches look at how Americans can turn the weapons trained on us back against the master propagandists, and in so doing revitalize our badly damaged democracy. Fleshing out his case with real-life stories from his involvement in numerous campaigns, Hillsman takes us behind the electioneering scenes of old Washington hands and trouble-making independents, including Ross Perot, Warren Beatty, John McCain, Arianna Huffington, and Colin Powell. An outsider with an insider's vantage point, Hillsman sees America at a crucial historical moment defined by the continuing decline of both major political parties and the rise of independent voters. Edgy, controversial, and often humorous, his political ads have energized voters and revolutionized election campaigning over the last fifteen years. This is a book for everyone who's ever run for office, thought about running for office, or voted for someone running for office. Run the Other Way investigates the many imperfections in the greatest system of government in the world and challenges all of us to make it better.

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297

Publisher

Simon and Schuster

Published Date

ISBN 10

0743238591

ISBN 13

9780743238595

History of A.E. Staley Manufacturing Co. Work with Soy (1867-2018)

Extensively Annotated Bibliography and Sourcebook

By: Bill Shurtleff; Akiko Aoyagi

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History of A.E. Staley Manufacturing Co. Work with Soy (1867-2018)

Extensively Annotated Bibliography and Sourcebook

By: Bill Shurtleff; Akiko Aoyagi

The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographical index. 108 photographs and illustrations - many color. Free of charge in digital PDF format on Google Books.

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479

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Soyinfo Center

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ISBN 10

1948436027

ISBN 13

9781948436021

Peshtigo

By: Bill Bergstrom

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Peshtigo

By: Bill Bergstrom

PESHTIGO is a novel about an American holocaust. In 1871 the town of Peshtigo, Wisconsin, was a thriving lumber town where wood was gold. People came from all over America to make money, some came to take advantage of others. On a Saturday night in October a storm ripped through Peshtigo with winds of 70-100 miles per hour. Survivors described it as a tornado of fire. Within hours not a single building stood in Peshtigo and 800 people lost their lives. This is a story of the people of Peshtigo and the surrounding areas and their struggle for survival.

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251

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Xlibris Corporation

Published Date

ISBN 10

146280652X

ISBN 13

9781462806522

The Pushcart Prize XX

Best of the Small Presses

By: Bill Henderson

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The Pushcart Prize XX

Best of the Small Presses

By: Bill Henderson

The most honored literary series in America celebrates two decades of continuous publication.. Winner of Publishers Weekly's Carey-Thomas Award, selected many times as the outstanding book of the year by the New York Times Book Review, and chosen for two Book-of-the-Month Club QPBC selections, the annual Pushcart Prize sets the standard of excellence for literary anthologies. Picking from thousands of nominations, each year it presents the most distinguished short stories, essays, and poetry first published by small presses and magazines nationwide; and each year it is hailed as a touchstone of literary discovery. This year the Pushcart Prize surpasses its own reputation with an astonishing diversity of writers, some renowned and many others destined for fame. Selected from hundreds of journals and presses, Pushcart Prize XX brings together the finest writing in America today and continues its tradition of introducing to a wider public the dazzling literary galaxy of the small press.

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580

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ISBN 10

0916366634

ISBN 13

9780916366636

The History of the U. S. Airforce

By: Bill Yenne

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The History of the U. S. Airforce

By: Bill Yenne

A history of the United States Air Force describing its major commands, their designated missions, the men in command, and the men who served both before and after 1947.

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260

Published Date

ISBN 10

0681416815

ISBN 13

9780681416819

Book's by Bill Bergstrom

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