Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.
Beverly Washburn was one of Hollywood's most familiar child actors during the 1950s and '60s, a consummate performer who excelled at both comedy and drama with equal ease. Renowned for her uncanny ability to cry on cue, she appeared in countless television shows during the medium's Golden Age, and many of the era's best-loved movies, including Walt Disney's Old Yeller, The Greatest Show on Earth, Shane, and Spider Baby, just to name a few. Beverly made her first movie at age 6, and quickly found her niche. Over the years, her circle of friends included some of the biggest names in movies and television, many of whom she "dated" in the pages of the fan magazines-and in real life. But Beverly's fame went far beyond the silver screen. In the 1960s, for example, she even cut a hit record-"Everybody Loves Saturday Night"-written by the legendary folk artist Pete Seeger. In this heartfelt and deeply revealing autobiography, Beverly talks from the soul about her astounding career as a child actress, and the difficulties she encountered as she became a teenager and then an adult. She also reflects back on her most famous movies, with many behind-the-scenes anecdotes never before revealed, and discusses her enduring friendships with some of entertainment's most prominent performers, including Jack Benny, Loretta Young, Lou Costello, and George Reeves.
In the years following the Civil War, as Manhattan experiences a surge in prosperity, Joshua Turner aspires to become a real-estate titan while Mollie Brannigan, raised by her aunt in a bordello, sees her life change after a chance encounter with Joshua in Macy's.
Honor Book for the 2005 Book Award given by the Children's Literature Association The popularity of the Harry Potter books among adults and the critical acclaim these young adult fantasies have received may seem like a novel literary phenomenon. In the nineteenth century, however, readers considered both Tom Sawyer and Huckleberry Finn as works of literature equally for children and adults; only later was the former relegated to the category of "boys' books" while the latter, even as it was canonized, came frequently to be regarded as unsuitable for young readers. Adults—women and men—wept over Little Women. And America's most prestigious literary journals regularly reviewed books written for both children and their parents. This egalitarian approach to children's literature changed with the emergence of literary studies as a scholarly discipline at the turn of the twentieth century. Academics considered children's books an inferior literature and beneath serious consideration. In Kiddie Lit, Beverly Lyon Clark explores the marginalization of children's literature in America—and its recent possible reintegration—both within the academy and by the mainstream critical establishment. Tracing the reception of works by Mark Twain, Louisa May Alcott, Lewis Carroll, Frances Hodgson Burnett, L. Frank Baum, Walt Disney, and J. K. Rowling, Clark reveals fundamental shifts in the assessment of the literary worth of books beloved by both children and adults, whether written for boys or girls. While uncovering the institutional underpinnings of this transition, Clark also attributes it to changing American attitudes toward childhood itself, a cultural resistance to the intrinsic value of childhood expressed through sentimentality, condescension, and moralizing. Clark's engaging and enlightening study of the critical disregard for children's books since the end of the nineteenth century—which draws on recent scholarship in gender, cultural, and literary studies— offers provocative new insights into the history of both children's literature and American literature in general, and forcefully argues that the books our children read and love demand greater respect.
When Jason moves in with Bev, it's supposed to be temporary. But then Daisy the Chihuahua comes to stay. Just two-and-a-half pounds when they adopt her, Daisy is a charmer. And soon, an eater. Hot on her heels comes Elvis the pug, and then, of course, their puppies! Instead of losing her baby weight, after giving birth to four puppies, Daisy gets even chubbier and soon outgrows even her fattest fat sweaters. Bev and Jason decide it's time for everyone, including the two of them, to pull together, lead a healthier life-style -- and in the process become a family (albeit an unconventional one). Please Don't Feed the Daisy is the wickedly funny, remarkably useful story of their journey toward becoming that family, and a fit one to boot. Packed with yummy, fun, diet- and earth-friendly recipes for both dogs and people, as well as training tips and the Happily Ever After Maintenance Plan, this is a heartwarming and healthy tale for dog- (and food-) lovers everywhere.
Can’t get enough of sexy cowboys? Check out these ten tales of bold, funny, take-charge couples who team up to wrangle a love as big as the Texas sky! The Texas Takedown: Berry Challoner’s going undercover as a secretary to solve her brother’s murder. Surely accountant Tyler Reid, his best friend, can help her follow the money to the killer. But when she’s targeted next, can meek Tyler save the girl who’s captured his heart? What a Texas Girl Wants: The last thing Jackson Taylor wants is a down-to-earth girl like Kathleen Witte, so why did he wake up on a Mexican beach with a ring on his finger? Once they’re back in Texas, this all-business marriage might turn into an all-consuming love. Delicious Deception: Artist Emily Kate Boudreaux runs a restaurant on a Texas bayou because it’s what her family expects. Then sexy chef Connor Rikeland walks into her life and turns her business—and her bed—into one hot adventure. But Connor isn’t who he seems to be, and Emily Kate questions what’s real, what’s a lie, and what’s worth risking her heart over. Sweet Texas Fire: When Gage Cooper’s business nemesis, environmental analyst Charlotte Wilkinson, inherits oil-rich family property, he’ll do anything to reverse this fortune, including eloping to Vegas. But surprising chemistry blossoms and Gage must choose between the land he’s always coveted or a future with Charlotte. A Love Beyond: Convinced her sister’s abusive marriage led to her suicide, A.J. Owens travels to her brother-in-law’s Texas ranch to unearth his secrets. Chance Landin, his head of security, knows there’s something fishy about this gorgeous blonde. Can love triumph over revenge? The Election Connection: War widow Lily Ashton’s heart is closed to love, so she’s the perfect choice to play fiancée to help secure a re-election for her pal, Texas congressman Ford Richardson. Soon, their not-quite engagement starts to feel much more real than either is ready to admit. In the Shadow of Pride: When Lexie Trevena’s matchmaking friends accidentally place her smack in the path of a terrorist in Austin who intends to use her as his pawn, the only person who can help her is Special Agent-in-Charge Luke “Mac” McNeil—the man she holds responsible for her husband’s death. One Last Letter: Jesse Greenwood can only admit his true feelings for heartbreaker Evelyn Lancaster via unsigned letters left on her porch…until another man comes forward to lay claim. Will one final note give them the courage to say yes to love again on the wild Texas plains? Relentless: Battling his partner, his attraction to cowgirl Cody, and the demons of his past, Dallas detective Remy LeBeau must risk it all to catch a serial killer. But it could cost him everything—including Cody’s life. Broken Wings, Soaring Hearts: Hailey Holman is set on keeping her dad’s dream of reopening their small-town Texas base station alive. Jack Stinson wants to escape the pressures of his own family’s airplane manufacturing business. Only with each other’s help, can these two focused pilots have enough faith to soar together.
Harlequin Intrigue brings you three new edge-of-your-seat romances for one great price, available now! This Harlequin Intrigue bundle includes Crybaby Falls by Paula Graves, Scene of the Crime: Baton Rouge by NEW YORK TIMES bestselling author Carla Cassidy and Trapped by Beverly Long. Catch a thrill with 6 new edge-of-your-seat romances every month from Harlequin Intrigue!
The Blount Guide A logical phonetic manual for: 1. - Parents and teachers of reading to small children. 2. - Foreigners who wish to pronounce English correctly with instructions in Spanish, French, Portuguese, Japanese and German. 3. - Spelling teachers. 4. -.Home schoolers 5. - Teachers of children with learning disabilities. 6. - Writers of books for children who need to know which words are appropriate for which level reading 7. - Computer programmers who wish to program their computers to teach reading and spelling.
Department stores were a midwest institution, none more prominent in downtown Columbus Ohio than F&R Laazarus & Company. For more than 150 years, F&R Lazarus & Company was the heart of downtown Columbus. Headed by the "first family of American retailing" with an eye for flair and a devotion to the customer, this uniquely midwestern institution won the hearts and minds of a community. Look to Lazarus draws on the memories of those who worked and shopped in this grand emporium to tell the unlikely story of a love affair between a city and a store. It was a love affair born of the solemn promise "You can always take it back to Lazarus, no questions asked.
Grab your sparkliest tiara, blend your favorite fruity drink, and get ready to laugh and cry with the women of the Tiara Club. Georgia Elliott grew up in a small Gulf town full of Southern charm---and a superefficient grapevine---so the few secrets she's managed to keep are precious, including that she invented TV's hottest new kitchen gadget, the Miracle Chef. A second-generation beauty queen, Georgia turns to women she knows she can trust to keep her secret from her controlling society mama: the Tiara Club. All the members are veterans of the pageant circuit, but they've just admitted one woman who doesn't fit in---a Yankee who's never taped her breasts or smeared glue on her butt to wow the judges. And this year the Tiara Club is determined to help this outsider win the coveted Shrimp Queen crown. Add in an impending wedding and the club's attempts to keep Georgia's secret, and the women of the Tiara Club have to do all they can to hold on to their poise, their friendships, and their senses of humor.
Technocracy, loosely defined, is "rule by experts." Technocracy at Work focuses on the organizational dimensions and aspects of technocracy. Substantial sociological literatures have analyzed contemporary changes in factories, bureaucracies, and professional organizations. What has not been well investigated is the interrelatedness of these changes and the emergence of technocracy in the workplace. This book fills this gap and analyzes the social and political implications of technocracy, in both particular work organizations as well as the world-wide technocratic system, so as to inform future democratic debate.
A murderer has her in his sights… But not if an intrepid agent gets his way! For months, a serial killer has been haunting FBI agent Bryce Colton’s every waking moment. And now the lethal criminal is obsessed with Grave Gulch local Olivia Margulies. Bryce knows Olivia is the key to drawing out the town’s terrorizer. But as the lawman works to protect her 24/7, the sparks that fly between them can’t mask the danger that looms ever closer… From Harlequin Romantic Suspense: Danger. Passion. Drama. Feel the excitement in these uplifting romances, part of the The Coltons of Grave Gulch series: Book 1: Colton's Dangerous Liaison by Regan Black Book 2: Colton's Killer Pursuit by Tara Taylor Quinn Book 3: Colton Nursery Hideout by Dana Nussio Book 4: Colton Bullseye by Geri Krotow Book 5: Guarding Colton's Child by Lara Lacombe Book 6: Colton's Covert Witness by Addison Fox Book 7: Rescued by the Colton Cowboy by Deborah Fletcher Mello Book 8: Colton K-9 Target by Justine Davis Book 9: A Colton Internal Affair by Jennifer D. Bokal Book 10: Uncovering Colton's Family Secret by Linda O. Johnston Book 11: Agent Colton's Takedown by Beverly Long Book 12: Proving Colton's Innocence by Lara Lacombe
Cathy Flaherty's marriage is put on hold when her teenaged son is arrested for selling marijuana. Her friends from Cedar Circle are supportive but face problems of their own.
“Superb, scrupulously researched . . . a comprehensive narrative for understanding the changing reception of Little Women.” —Gregory Eiselein, coeditor of The Louisa May Alcott Encyclopedia The hit Broadway show of 1912. The lost film of 1919. Katharine Hepburn, as Jo, sliding down a banister in George Cukor’s 1933 movie. Mark English’s shimmering 1967 illustrations. Jo—this time played by Sutton Foster—belting “I'll be / astonishing” in the 2004 Broadway musical flop. These are only some of the markers of the afterlife of Little Women. There’s also the nineteenth-century child who wrote, “If you do not ...make Laurie marry Beth, I will never read another of your books as long as I live.” Not to mention Miss Manners, a Little Women devotee, who announced that the book taught her an important life lesson: “Although it’s very nice to have two clean gloves, it’s even more important to have a little ink on your fingers.” In The Afterlife of Little Women, Beverly Lyon Clark, a leading authority on children’s literature, maps the reception of Louisa May Alcott’s timeless novel, first published in 1868. Clark divides her discussion into four historical periods. The first covers the novel’s publication and massive popularity in the late nineteenth century. In the second era—the first three decades of the twentieth century—the novel becomes a nostalgic icon of the domesticity of a previous century, while losing status among the literary and scholarly elite. In its mid-century afterlife, from 1930-1960, Little Women reaches a low in terms of its critical reputation but remains a well-known piece of Americana within popular culture. The book concludes with a long chapter on Little Women’s afterlife from the 1960s to the present, a period in which the reading of the book seems to decline, while scholarly attention expands dramatically and popular echoes continue to proliferate. Drawing on letters and library records as well as reviews, plays, operas, film and television adaptations, spinoff novels, translations, Alcott biographies, and illustrations, Clark demonstrates how the novel resonates with both conservative family values and progressive feminist ones. She grounds her story in criticism of children’s literature, book history, cultural studies, feminist criticism, and adaptation studies—in a book that is “fascinating, cover-to-cover, for the many readers of Little Women still out there, whether scholar or generally interested fan” (Studies in the Novel).
This is a memoir about six close friends whose friendship started in grade school and continues to this day, although 3 of them have passed on. Faced with boredom when all of their boyfriends enlisted in 1942, this is a factual and often humorous account of how they confronted this problem. Their dream came true when they were allowed to occupy a vacant summer cottage on Lake Singletary, along with a 1927 LaSalle at their disposal, and thus could entertain servicemen from colleges in Worcester and Fort Devens in Ayer, MA almost every weekend during the summer months of the war.
While the viewer's eyes are trained on the actors, the production design sets the mood for the film. The design also subtly comments on the action and the characters, moves the plot forward and adds to its symbolic content. The production design of 23 films of the 1980s and 1990s is analyzed here. The films are divided into five areas: realistic films set in the present day, stylized films (including horror) set in the present day, period films, period films that move through several decades, and science fiction and fantasy films. Among the movies analyzed are The Silence of the Lambs, She's Gotta Have It, The Fisher King, Ragtime, Barton Fink, Goodfellas, and Alien. The quality of the designs is assessed by a careful reading of the mise-en-scene. Often the designers' own words are used to describe the effects and the process involved in achieving them.
There's nothing sexier than a woman who can take care of business--and a man who knows when to say "The lady's in charge." Discover these six clever and competent heroines who know how to skillfully negotiate in the boardroom and in the bedroom. On the Fly: Jacey Vaughn has a newly minted MBA when her father dies unexpectedly and leaves her his NHL team. She knows business, not hockey, but it doesn't take her long to recognize that her flirtation with team captain Carter Phlynn is a danger to her professional reputation. Can she win love and the Stanley Cup, too? Hot Off the Press: Leigh inherits her family's newspaper, the perfect vehicle for her journalism experience, but she must work with her enemy, David, to save it. Can she trust him to have her back, or will the chance at a big scoop set them at hopeless odds? Love Restored: Rachel's passionate night in Monaco with Alain may be her company's downfall when he turns out to be the construction manager on the biggest contract of her architect career. Hot tempers and hotter passions collide, but will they risk it all to build a personal relationship? Singapore Fling: Lalita Evans has three weeks to jet across eight countries and prove her worth as the next CEO in the family business. The problem is, she also has to take along Jeremy Lakewood, the new director of marketing. When sparks fly, which comes first: love or career? Broken Wings, Soaring Hearts: Hailey Holman is a woman determined to keep her dad's dream of reopening their small-town Texas base station alive. Jack Stinson wants to escape the pressures of his own family's airplane manufacturing business. But asking for each other's help is anything but smooth sailing. Can these two focused pilots have enough faith to soar together? Colleen's Choice: Colleen Sanders watched her father, Joe, fritter away the family business, but now that she's in charge, she has a plan to turn the outfit around...even if she has to marry the farm's handsome handyman, Alan Provost, to do it. Sensuality Level: Sensual
A view of love and marriage inside the Mafia details Rosalie Profaci's marriage to childhood sweetheart Bill Bonanno, her discovery of the dark side of the Sicilian Mafia, and her struggle to cope with the realities of her marriage.
Tracing their development from the early 1800s to the present day, Gordon shows how women's fairs have reflected and influenced American culture, including styles of display and presentation, forms of public entertainment, attitudes about consumption and commodities, and perceptions of other cultures and of the past.
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