This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors’ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics “Hispanic” Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Current perspectives on Latin America’s role in the world tend to focus on one question: Why is Latin America always falling behind? Analysts and scholars offer answers grounded in history, economic underdevelopment, or democratic consolidation. Bagley and Horwitz, however, shift the central question to ask why and to what extent does Latin America matter in world politics, both now and in the future. This text takes a holistic approach to analyze Latin America’s role in the international system. It invokes a combination of global, regional, and sub-regional levels to assess Latin America’s insertion into a globalized world, in historical, contemporary, and forward-looking perspectives. Conventional international relations theory and paradigms, introduced at the beginning, offer a useful lens through which to view four key themes: political economy, security, transnational issues and threats, and democratic consolidation. The full picture presented by this book breaks down the evolving power relationships in the hemisphere and the ways in which conflict and cooperation play out through international organizations and relations.
The contents include: Abbreviations Preface Introduction Part I: the Compadrazgo System of Santa Maria Belen Azitzimititlan 1. Cultural Outline of Santa Maria Belen Azitzimititlan 2. Compadrazgo in Perspective: Paradigm and Types 3. Sacrametnal Compadrazgo 4. Primary Nonsacramental Compadrazgo 5. Secondary Nonsacramental Compadrazgo Part II: Compadrazgo Choice and the Regional System 6. Rcapitulation and Introduction 7. The Structure of Compadrazgo Choice 8. Compadrazgo Choice, Socioeconomic Status, and the Religious Hierarchy 9. The Extracommunity and Regional Dimensions of the Compadrazgo System Part III: The Historical Development of the Ayuntamiento Religioso and the Compadrazgo System 10. The Syncretic Developement of the Ayuntamiento Religioso and the Cult of the Patron Saint (1519-1670) 11. The Acculturative -Syncretic Developement of the Compadrazgo System (1519-1970). Conclusions Appendix: A Synoptic Study of the Compadrazgo in Latin America Notes Glossary References Cited Index Originally published in 1981. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Winner of the North Carolina Society of Historians Award Jane Hicks Gentry lived her entire life in the remote, mountainous northwest corner of North Carolina and was descended from old Appalachian families in which singing and storytelling were part of everyday life. Gentry took this tradition to heart, and her legacy includes ballads, songs, stories, and riddles. Smith provides a full biography of this vibrant woman and the tradition into which she was born, presenting seventy of Gentry's songs and fifteen of the "Jack" tales she learned from her grandfather. When Englishman Cecil Sharp traveled through the South gathering material for his famous English Folk Songs from the Southern Appalachians, his most generous informant was Jane Hicks Gentry. But despite her importance in Sharp's collection, Gentry has remained only a name on his pages. Now Betty Smith, herself a folksinger, brings to life this remarkable artist and her songs and tales.
Once called the Lords of the Plains, the Comanches were long portrayed as loose bands of marauding raiders who capitalized on the Spanish introduction of horses to raise their people out of primitive poverty through bison hunting and fierce warfare. More recent studies of the Comanches have focused on adaptation and persistence in Comanche lifestyles and on Comanche political organization and language-based alliances. In Comanche Society: Before the Reservation, Gerald Betty develops an exciting and sophisticated perspective on the driving force of Comanche life: kinship. Betty details the kinship patterns that underlay all social organization and social behavior among the Comanches and uses the insights gained to explain the way Comanches lived and the way they interacted with the Europeans who recorded their encounters. Rather than a narrative history of the Comanches, this account presents analyses of the formation of clans and the way they functioned across wide areas to produce cooperation and alliances; of hierarchy based in family and generational relationships; and of ancestor worship and related religious ceremonies as the basis for social solidarity. The author then considers a number of aspects of Comanche life—pastoralism, migration and nomadism, economics and trade, warfare and violence—and how these developed along kinship lines. In considering how and why Comanches adopted the Spanish horse pastoralism, Betty demonstrates clearly that pastoralism was an expression of indigenous culture, not the cause of it. He describes in detail the Comanche horse culture as it was observed by the Spaniards and the Indian adaptation of Iberian practices. In this context, he looks at the kinship basis of inheritance practices, which, he argues, undergirded private ownership of livestock. Drawing on obscure details buried in Spanish accounts of their time in the lands that became known as Comanchería, Betty provides an interpretive gaze into the culture of eighteenth- and nineteenth-century Comanches that offers new organizing principles for the information that had been gathered previously. This is cutting-edge history, drawing not only on original research in extensive primary documents but also on theoretical perspectives from other disciplines.
Ackley’s Nursing Diagnosis Handbook: An Evidence-Based Guide to Planning Care, 11th Edition helps practicing nurses and nursing students select appropriate nursing diagnoses and write care plans with ease and confidence. This convenient handbook shows you how to correlate nursing diagnoses with known information about clients on the basis of assessment findings, established medical or psychiatric diagnoses, and the current treatment plan. Extensively revised and updated with the new 2015-2017 NANDA-I approved nursing diagnoses, it integrates the NIC and NOC taxonomies, evidence-based nursing interventions, and adult, pediatric, geriatric, multicultural, home care, and client/family teaching and discharge planning considerations to guide you in creating unique, individualized care plans. Comprehensive, up-to-date information on all the 2015-2017 NANDA-I nursing diagnoses so you stay in the know. UNIQUE! Provides care plans for every NANDA-I approved nursing diagnosis plus two unique care plans for Hearing Loss and Vision Loss. Includes pediatric, geriatric, multicultural, client/family teaching and discharge planning, home care, and safety interventions as necessary for plans of care. Presents examples of and suggested NIC interventions and NOC outcomes in each care plan. UNIQUE! Care Plan Constructor on the companion Evolve website offers hands-on practice creating customized plans of care. 150 NCLEX exam-style review questions are available on Evolve. Promotes evidence-based interventions and rationales by including recent or classic research that supports the use of each intervention. Classic evidence-based references promote evidence-based interventions and rationales. Clear, concise interventions are usually only a sentence or two long and use no more than two references. Safety content emphasizes what must be considered to provide safe patient care. Step-by-step instructions show you how to use the Guide to Nursing Diagnoses and Guide to Planning Care sections to create a unique, individualized plan of care. List of Nursing Diagnosis Index in back inside cover of book for quick reference. Three-column index is easy to use. Easy-to-follow sections I and II guide you through the nursing process and selecting appropriate nursing diagnoses. Alphabetical thumb tabs allow quick access to specific symptoms and nursing diagnoses.
Lecciones Cristianas está escrito especialmente para las clases de adultos de habla hispana. Tiene como propósito ayudar a las personas adultas a crecer en su comprensión de la Biblia y la relación que tiene con la vida. El libro del líder provee sugerencias, preguntas para discutir y actividades importantes que ayudarán a hacer mejor la enseñanza de cada lección. Nuevas lecciones cada trimestre. Lecciones Cristianas helps Hispanic adults grow in their knowledge of the Bible and how it relates to their lives. The content of this excellent quarterly study is written especially for Spanish-speaking churches. The leader guide provides valuable suggestions for teaching the class, discussion questions, and class activities.
The Hippocrene Master's Series, a comprehensive self-study course for individuals with little or no previous knowledge of the language, now offers Mastering Arabic, Mastering Polish, and Mastering Spanish, each conveniently packaged with its own audio-CD accompaniment. Native speakers are recorded on each CD to help capture the pronunciation, rhythm, and intonation of the target language. Learning these languages has never been easier, whether you're at home, in the car, or using a portable disc player! The basic teaching material of Mastering Spanish, which covers the Spanish of Spain and of South and Central America, is presented on two 60-minute compact discs.
Chawton House Library: Women's Travel Writings are multi-volume editions with full texts reproduced in facsimile with new scholarly apparatus. The texts have been carefully selected to illustrate various themes in women's history.
Living Through Loss provides a foundational identification of the many ways in which people experience loss over the life course, from childhood to old age. It examines the interventions most effective at each phase of life, combining theory, sound clinical practice, and empirical research with insights emerging from powerful accounts of personal experience. The authors emphasize that loss and grief are universal yet highly individualized. Loss comes in many forms and can include not only a loved one’s death but also divorce, adoption, living with chronic illness, caregiving, retirement and relocation, or being abused, assaulted, or otherwise traumatized. They approach the topic from the perspective of the resilience model, which acknowledges people’s capacity to find meaning in their losses and integrate grief into their lives. The book explores the varying roles of age, race, culture, sexual orientation, gender, and spirituality in responses to loss. Presenting a variety of models, approaches, and resources, Living Through Loss offers invaluable lessons that can be applied in any practice setting by a wide range of human service and health care professionals. This second edition features new and expanded content on diversity and trauma, including discussions of gun violence, police brutality, suicide, and an added focus on systemic racism.
In Betty Reid Soskin’s 96 years of living, she has been a witness to a grand sweep of American history. When she was born in 1921, the lynching of African-Americans was a national epidemic, blackface minstrel shows were the most popular American form of entertainment, white women had only just won the right to vote, and most African-Americans in the Deep South could not vote at all. From her great-grandmother, who had been enslaved until her mid-20s, Betty heard stories of slavery and the times of terror and struggle for black folk that followed. In her lifetime, Betty has watched the nation begin to confront its race and gender biases when forced to come together in the World War II era; seen our differences nearly break us apart again in the upheavals of the civil rights and Black Power eras; and, finally, lived long enough to witness both the election of an African-American president and the re-emergence of a militant, racist far right. The child of proud Louisiana Creole parents who refused to bow down to Southern discrimination, Betty was raised in the Bay Area black community before the great westward migration of World War II. After working in the civilian home front effort in the war years, she and her husband, Mel Reid, helped break down racial boundaries by moving into a previously all-white community east of the Oakland hills, where they raised four children while resisting the prejudices against the family that many of her neighbors held. With Mel, she opened up one of the first Bay Area record stores in Berkeley both owned by African-Americans and dedicated to the distribution of African-American music. Her volunteer work in rehabilitating the community where the record shop began eventually led her to a paid position as a state legislative aide, helping to plan the innovative Rosie the Riveter/WWII Home Front National Historical Park in Richmond, California, then to a “second” career as the oldest park ranger in the history of the National Park Service. In between, she used her talents as a singer and songwriter to interpret and chronicle the great American social upheavals that marked the 1960s. In 2003, Betty displayed a new talent when she created the popular blog CBreaux Speaks, sharing the sometimes fierce, sometimes gently persuasive, but always brightly honest story of her long journey through an American and African-American life. Blending together selections from many of Betty’s hundreds of blog entries with interviews, letters, and speeches, Sign My Name to Freedom invites you along on that journey, through the words and thoughts of a national treasure who has never stopped looking at herself, the nation, or the world with fresh eyes.
Leading international authorities report on their in vivo studies of neuron glia interactions in animals with simple nervous systems (insects, fish, amphibians, and reptiles). Their work amounts to an in-depth account of many of the principal functions of glial cells: myelination, regulation of ionic environment, neurotransmitter compartmentation and neurotransmitter receptors, blood brain barrier, regeneration, and aging. Part I examines the origin and role of glial cells during development across the phylogenetic spectrum, including the evolution of their particular functions. Part II discusses the physiological and metabolic interactions between neurons and glia, again across phylogenetic groups. Neuron Glia Interrelations During Phylogeny illuminates the evolution of the nervous system and expands our knowledge of the mechanisms involved in regeneration and central nervous system repair. It constitutes a virtual encyclopedia of up-to-date findings concerning the significant roles played by glial cells in neuronal development and function.
Approximately 65% of our population is overweight and 12% are morbidly obese. This is despite more than 25 years of attempted medical management. Clearly all current efforts have failed to control this enormous problem. Could it be that we have failed to recognize the cause of the disease and therefore have misdirected our efforts?" — Alfredo Fernandez, MD, FASMBS, Surgeon, Tampa, Florida Reducing obesity through bariatric surgery provides a sustainable weight loss regimen, because it restricts the size of the stomach and limits food intake. However, the surgery limits the amount of nutrients absorbed by the stomach and small intestine. This book provides a comprehensive, practical guide on pre- and post-nutrition considerations in bariatric patients. It describes surgeries including gastric bypass, lap band, and sleeve; nutrition protocols for surgery patients; pregnancy considerations- pre- and post-surgery; food consumption post-surgery; advancing healthy food intake after surgery; minimizing negative side effects; and recommendations to maintain healthy diet. This nutritional guide provides health care practitioners descriptions and answers to the many questions bariatric surgery patients need to know and ask in support group meetings and individual counseling sessions. The first chapter focuses on Selling Obesity and Food as a Cheap and Legal Drug, outlining how food advertising, portion size increases, and food frauds have contributed to the obesity crisis. New research into gut hormones, microbiome influence on obesity, firmicutes, and histamine are included, as well as pregnancy after bariatric surgery and lifestyle changes—eating, sleep, hydration, stress management—needed for success after surgery. Many health care practitioners will use the Post Op Discharge Diet stages of progression to explain how the patient needs to prepare for their liquid diet and overcome numerous issues like dumping syndrome, hypoglycemia, and alcohol and caffeine consumption. Diet plans for Ketogenic, Mediterranean DASH, Glycemic, and Low FODMAP are included within this book.
Lecciones Cristianas está escrito especialmente para las clases de adultos de habla hispana. Tiene como propósito ayudar a las personas adultas a crecer en su comprensión de la Biblia y la relación que tiene con la vida. El libro del líder provee sugerencias, preguntas para discutir y actividades importantes que ayudarán a hacer mejor la enseñanza de cada lección. Nuevas lecciones cada trimestre. Lecciones Cristianas helps Hispanic adults grow in their knowledge of the Bible and how it relates to their lives. The content of this excellent quarterly study is written especially for Spanish-speaking churches. The leader guide provides valuable suggestions for teaching the class, discussion questions, and class activities.
Craig McPherson lives a mundane life. He's a family man who owns an oil company, and he spends most of his days bored and dissatisfied. But fate has something else in mind. Seemingly without reason, Craig gets pulled into a tragic murder-suicide investigation. The murder-suicide has nothing to do with Craig and his company ... or does it ? Soon, he finds himself caught between two foreign oil cartels, both competing for his company and his expertise. Like a marionette controlled by unseen hands, Craig is yanked back and forth in a struggle for power. The cartels are fighting for ownership of the world's oil supply-a direct threat to the United States-and Craig is standing in their way. In order to survive, he must join the fight, risking his own life and the lives of his family. But Craig McPherson isn't a soldier or a terrorist. He's a regular guy, living a regular life, who must now use his intellect to save his family from certain death and the United States from unfriendly domination. He must conceive a plan to trap his adversaries and beat them at their own game-using himself as bait. Suddenly, Craig's mundane life as a CEO and father doesn't seem so awful.
Students of nature around the world revere Eugene Odum as a founder and pioneer of ecosystem ecology. In this biography of Odum, Betty Jean Craige depicts the intellectual growth, creativity, and vision of the scientist who made the ecosystem concept central to his discipline and translated the principles of ecosystem ecology into lessons in preserving the natural environment. Placing Odum's achievements in historical context, Craige traces his life from his childhood through his education, his collaboration with his brother Howard T. Odum in developing methods to study ecosystems, his contributions to the field of radiation ecology, his emergence as an internationally distinguished educator of ecosystem ecology, and his environmental activism. Craige also describes Odum's role in the creation of the Savannah River Ecology Laboratory, the Marine Institute on Sapelo Island, and the Institute of Ecology at the University of Georgia, where he became identified with the statement "The ecosystem is greater than the sum of its parts." Odum's textbook Fundamentals of Ecology is a classic, published in numerous editions and translations worldwide. Odum achieved membership in the National Academy of Sciences, shared with his brother the prestigious Crafoord Prize for Ecology, accepted six honorary doctorates, and received numerous awards for environmental activities.
The Lives of Dwarfs is extraordinary in its range and vision. Beautifully written. Totally absorbing."--Ursula Hegi, author of Stones from the River "As a little person, husband, and father of a little person, I dream of the day when dwarfs attain full acceptance in society. The Lives of Dwarfs provides a giant step in that direction."--Rick Spiegel, former president of Little People of America "This important book makes it possible for both average- and short-statured people to challenge our collective understanding of dwarfism as a synonym for diminishment or as an array of cute and evil fairy-tale figures. The libratory work of this book is to invite us all to reimagine dwarfism as a livable experience and tenable way of being in the world."--Rosemarie Garland Thomson, author of Extraordinary Bodies: Figuring Physical Disability in American Culture and Literature "A work of compassionate scholarship. A unique contribution to the literature of physical deformity and social isolation and a gift to the individuals whose personal struggle this is."--Linda Hunt, actor Historically, they have borne the labels "freaks" and "oddities"; they have been collected as pets, displayed as spectacles, and treated as comic relief. Now, for the first time, in this elegant and comprehensive volume, the lives of dwarfs are explored in all their fullness and humanity. Spanning the centuries from ancient Egypt to the present, this unique social history chronicles the various ways this population has been exploited, describes their strategies for coping, and notes the persistent influence of mythology upon perceptions of them by others. The narrative also highlights the lives of eminent individuals and contains a thought-provoking account of the representation and participation of dwarfs in the arts, enhanced by outstanding color photographs. Betty M. Adelson, the mother of a daughter with dwarfism, brings special insight and sensitivity to the research. She traces the widespread mistreatment of dwarfs over the centuries, engendered by their being viewed as curiosities rather than as human beings capable of the same accomplishments as people of average height, and deserving of the same pleasures. For much of their history, dwarfs have resorted to exhibiting themselves: because of social stigma no other employment was available. Only in recent years have short-statured individuals begun to challenge their position in society. Medical advances, new economic opportunities, and disability legislation have led to progress, mainly in Western nations. Advocacy groups have also formed in countries as diverse as Chile, South Korea, and Nigeria. Adelson compares what she refers to as the "small revolution" to similar social and cultural awakenings that women, African Americans, gays and lesbians, and persons with disabilities experienced when they identified themselves as a community with shared goals and obstacles. Written with passion, grace, and the dignity that the subject deserves, The Lives of Dwarfs will not only revolutionize current perceptions about the historically misrepresented dwarf population, but also offer pause for thought on issues of disability, medical treatment, height, beauty, and identity.
These eight volumes contain the works of Mary Shelley and include introductions and prefatory notes to each volume. Included in this edition are "Frankenstein" (1818), "Matilda" ((1819), "Valperga" (1823), "The Last Man" (1826), "Perkin Warbeck" (1830) and "Lodore" (1835).
Basic principles of hematology made memorable. Build a solid understanding of hematology in the context of practical laboratory practice and principles. Visual language, innovative case studies, role-playing troubleshooting cases, and laboratory protocols bring laboratory practice to life. Superbly organized, this reader-friendly text breaks a complex subject into easy-to-follow, manageable sections. Begin with the basic principles of hematology; discover red and white blood cell disorders; journey through hemostasis and disorders of coagulation; and then explore the procedures needed in the laboratory.
This new and revised edition is a comprehensive guide to all of California's major wine-producing areas, covering Mendocino and Napa-Sonoma to Monterey and Santa Cruz, to the south central coast and Temecula in southern California. Includes a brief background on each region, plus descriptions of tasting rooms, with their hours, locations, and information on tours, gift shops, and picnic areas.
Focusing on the limited time a short stay allows, this guide suggests interesting ways of getting to know Rome in just a few days. Explore the city's character, culture, and lifestyle, area by area; this book includes walks that lead you around the best places to see; a wide selection of hotels, restaurants, cafes, and bars; a detailed shopping guide; and lots of practical travel details. Lightweight and designed to slip easily into a jacket or bag, and highly illustrated with color photos and maps, this pocket guide will help you get the most out of every day of your stay.
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