Betty McDonald's Books

Hispanic Marketing

By: Felipe Korzenny,Betty Ann Korzenny

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Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.

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Page Count

353

Publisher

Routledge

Published Date

ISBN 10

1136398635

ISBN 13

9781136398636

International Perspectives on Organizational Behavior and Human Resource Management

By: Betty Jane Punnett

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International Perspectives on Organizational Behavior and Human Resource Management

By: Betty Jane Punnett

This new book focuses on the cross-national environment that international firms face. It shows how this environment affects individual behavior, organizational behavior, and human resource management. Clearly written and concise, the book sensitizes readers to the many differences that managers face when they operate cross-nationally, and gives them tools to understand and deal with these differences. Most books cover the cultural dimensions of international business quite well. This book goes a step further, with in-depth treatment of important variables in economic, political, historical, and religious differences. The result is an exceptionally balanced and realistic view of the key factors in today's global business environment. It can be assigned to supplement a basic text in OB or HRM, or it can be adopted as a brief core text in an International Management or OB course. It is suitable for both undergraduate and graduate levels.

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Page Count

320

Publisher

M.E. Sharpe

Published Date

ISBN 10

0765631105

ISBN 13

9780765631107

Why Stop?

A Guide to Texas Historical Roadside Markers

By: Betty Dooley-Awbrey,Claude W. Dooley,Texas Historical Commission

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Why Stop?

A Guide to Texas Historical Roadside Markers

By: Betty Dooley-Awbrey,Claude W. Dooley,Texas Historical Commission

This guide to more than 2,500 Texas roadside markers features historical events; famous and infamous Texans; origins of towns, churches, and organizations; battles, skirmishes, and gunfights; and settlers, pioneers, Indians, and outlaws. This fifth edition includes more than 100 new historical roadside markers with the actual inscriptions. With this book, travelers relive the tragedies and triumphs of Lone Star history.

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Page Count

593

Publisher

Taylor Trade Publications

Published Date

ISBN 10

1589792432

ISBN 13

9781589792432

International Perspectives on Organizational Behavior

By: Betty Jane Punnett

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International Perspectives on Organizational Behavior

By: Betty Jane Punnett

The book examines the international, cross-cultural environment faced by international firms, detailing how this environment affects behavior at both the individual and organizational levels. Fully updated to incorporate the latest research in the field, Punnett has also invested in several new features that will make this book even more appealing to students and instructors: Expanded and new coverage of several key topics, including diversity, multi-cultural teams, virtual teams, global careers, global talent management, global value chains, ethics, and millennials. New pedagogy—learning objectives, chapter summaries, lessons learned, cases, mini-cases, and discussion questions—to help students consolidate learning and encourage critical thinking. Clearly written and concise, International Perspectives on Organizational Behavior helps students of international organizational behavior and cross-cultural management classes understand the many differences that managers face when operating cross-nationally, and provides them with practical tools to tackle these differences.

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Page Count

338

Publisher

Routledge

Published Date

ISBN 10

135101952X

ISBN 13

9781351019521

Management

A Developing Country Perspective

By: Betty Jane Punnett

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Management

A Developing Country Perspective

By: Betty Jane Punnett

The global business world appears to be changing and there is an ever greater focus on developing countries. This change in the international business environment is not reflected in the range of management textbooks currently available, as most are written from a developed country perspective This book introduces and assesses the typical theories and management approaches that are popular in developed countries, from the perspective of managers in developing countries. A wide variety of countries, with many different environments and cultures are explored and the book covers key concepts, such as Economic development Planning and strategic management Operations management HRM Leadership With the added benefit of various pedagogical features and supplementary web materials, students taking classes requiring an understanding of management concepts will find Punnett’s book adds serious value. It could be used as core reading for a range of classes, including international business, management, development studies and managing in a developing country. Please click on the eResources tab for the supplementary web materials.

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Page Count

279

Publisher

Routledge

Published Date

ISBN 10

1136518568

ISBN 13

9781136518560

The Egg and I

By: Betty MacDonald

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The Egg and I

By: Betty MacDonald

When Betty MacDonald married a marine and moved to a small chicken farm on the Olympic Peninsula in Washington State, she was largely unprepared for the rigors of life in the wild. With no running water, no electricity, a house in need of constant repair, and days that ran from four in the morning to nine at night, the MacDonalds had barely a moment to put their feet up and relax. And then came the children. Yet through every trial and pitfall—through chaos and catastrophe—this indomitable family somehow, mercifully, never lost its sense of humor. A beloved literary treasure for more than half a century, Betty MacDonald's The Egg and I is a heartwarming and uproarious account of adventure and survival on an American frontier.

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Page Count

292

Publisher

Harper Collins

Published Date

ISBN 10

0060914289

ISBN 13

9780060914288

Canadian Holy War

A Story of Clans, Tongs, Murder, and Bigotry

By: Ian Macdonald,Betty O'Keefe

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Canadian Holy War

A Story of Clans, Tongs, Murder, and Bigotry

By: Ian Macdonald,Betty O'Keefe

Scottish nursemaid Janet Smith was the victim of a 1924 tragedy that ignited racial tension in a very young Vancouver. At the core of the issue were the mysterious circumstances surrounding Smith's death, particularly the fact that the only other adult in the house at the time was the Chinese houseboy. When Smith's death was followed by the assassination of Davie Lew, a well-known Chinese man, it only strengthened the European view that Vancouver's Asian community was a hotbed of violence and corruption. Newspaper editors and most of Vancouver's white community raised an outcry, charging the police with incompetence and demanding arrests, while Presbyterian indignation called for law and order as well as an end to Chinese immigration. Before the summer was over, the tongs of Chinatown and the clans of Canada's West Coast were set to defend their own, and one Scottish minister went so far as to declare it a time of "holy war.

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Page Count

244

Publisher

Heritage House Publishing Co

Published Date

ISBN 10

1926936744

ISBN 13

9781926936741

Self-Taught, Outsider and Folk Art

A Guide to American Artists, Locations and Resources, 3d ed.

By: Betty-Carol Sellen

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Self-Taught, Outsider and Folk Art

A Guide to American Artists, Locations and Resources, 3d ed.

By: Betty-Carol Sellen

Much has changed in the world of self-taught art since the millennium. Many of the recognized "masters" have died and new artists have emerged. Many galleries have closed but few new ones have opened, as artists and dealers increasingly sell through websites and social media. The growth and popularity of auction houses have altered the relationship between artists and collectors. In its third edition, this book provides updated information on artists, galleries, museums, auctions, organizations and publications for both experienced and aspiring collectors of self-taught, outsider and folk art. Gallery and museum entries are organized geographically and alphabetically by state and city.

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Page Count

318

Publisher

McFarland

Published Date

ISBN 10

0786475854

ISBN 13

9780786475858

The Explorer's Guide to Death Valley National Park, Third Edition

By: T. Scott Bryan,Betty Tucker-Bryan

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The Explorer's Guide to Death Valley National Park, Third Edition

By: T. Scott Bryan,Betty Tucker-Bryan

Originally published in 1995, soon after Death Valley National Park became the fifty-third park in the U.S. park system, The Explorer's Guide to Death Valley National Park was the first complete guidebook available for this spectacular area. Now in its third edition, this is still the only book that includes all aspects of the park. Much more than just a guidebook, it covers the park's cultural history, botany and zoology, hiking and biking opportunities, and more. Information is provided for all of Death Valley's visitors, from first-time travelers just learning about the area to those who are returning for in-depth explorations. The book includes updated point-to-point logs for every road within and around the park, as well as more accurate map than those in any other publication. With extensive input from National Park Service resource management, law enforcement, and interpretive personnel, as well as a thorough bibliography for suggested reading, The Explorer's Guide to Death Valley National Park, Third Edition is the most up-to-date, accurate, and comprehensive guide available for this national treasure.

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Page Count

475

Publisher

University Press of Colorado

Published Date

ISBN 10

1607323419

ISBN 13

9781607323419

Desert Redemption

By: Betty Webb

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Desert Redemption

By: Betty Webb

In Jones's electrifying 10th...Scottsdale, Arizona, PI Lena is approached by Harold Slow Horse, one of Arizona's leading artists...[and] gets on a trail that leads her at long last to answers about her troubled past..." —Publishers Weekly At the age of four, Scottsdale private eye Lena Jones was shot in the head and left to die on a Phoenix street. After her rescue, she spent years in the abusive foster care system, never knowing who her parents were and why they didn't claim her. When Desert Redemption begins, she still doesn't know her real name. Lena's rough childhood—and the suspicion that her parents may have been members of a cult—keeps her hackles raised. So when Chelsea, the ex-wife of Harold Slow Horse, a close friend, joins a "new thought" organization called Kanati, Lena begins to investigate. She soon learns that two communes—polar opposites of each other—have sprung up nearby in the Arizona desert. The participants at EarthWay follow a rigorous dietary regime that could threaten the health of its back-to-the-land inhabitants, while the more pleasure-loving folk at Kanati are dining on sumptuous French cuisine. On an early morning horseback ride across the Pima Indian Reservation, Lena finds an emaciated woman's body in the desert. "Reservation Woman" lies in a spot close to EarthWay, clad in a dress similar to the ones worn by its women. But there is something about her face that reminds Lena of the Kanatians. While investigating, Lena's memory is jolted back to that horrible night when her father and younger brother were among those murdered by a cult leader named Abraham, who then vanished. Lena begins to wonder if either EarthWay or Kanati could be linked to that night, and to her own near-death. Could leaders of one or both shed light on what had happened to Lena's mother, who vanished at the same time as Abraham? All these mysteries are resolved in Desert Redemption, the tenth and final Lena Jones case, which can also be enjoyed on its own.

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Page Count

290

Publisher

Sourcebooks, Inc.

Published Date

ISBN 10

1464210985

ISBN 13

9781464210983

Genre, Gender and the Effects of Neoliberalism

The New Millennium Hollywood Rom com

By: Betty Kaklamanidou

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Genre, Gender and the Effects of Neoliberalism

The New Millennium Hollywood Rom com

By: Betty Kaklamanidou

This new work draws together a discussion of the full range of romantic comedies in the new millennium, exploring the cycles of films that tackle areas including teen romance, the new career woman, women as action heroes, the homme com, motherhood and pregnancy and the mature millennium woman. The work evaluates the structure of these different types of films and examines in detail the ways in which they choose to frame key contemporary issues which influence how we analyse global politics, including gender, class, race and society.

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Page Count

210

Publisher

Routledge

Published Date

ISBN 10

0415632749

ISBN 13

9780415632744

Pauline

A Biography of Pauline Johnson

By: Betty Keller

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Pauline

A Biography of Pauline Johnson

By: Betty Keller

Brought up in a strict and sheltered household, the daughter of a Mohawk chief and a non-native woman, Pauline Johnson struggled to make an independent life for herself. She found it as a poet and performer whose dramatic recitals skirted the boundaries of what was acceptable to "respectable" Canadian society. Her performances took her from the backwoods of British Columbia's gold country to the drawing rooms of England. Onstage she assumed the role of an Indian princess, while in her personal life she observed Victorian moral strictures, all the while falling regularly and desperately into unrequited love. Pauline is the fascinating story of a charismatic woman whose struggles with culture and identity still engage us today.

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Page Count

346

Publisher

Formac Publishing Company

Published Date

ISBN 10

1459504089

ISBN 13

9781459504080

MY FAVORITE FORTS ? THE WAY THEY WERE

By: Betty Marsh Newberry

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MY FAVORITE FORTS ? THE WAY THEY WERE

By: Betty Marsh Newberry

The purpose of this book is to help the millions of people who visit old forts along the coast, rivers, on the plains and in the mountains each year. Also, if you are looking for a way to interest your children in a new hobby that will help their school grades, improve their understanding of our great land or an interesting thing for the family. I wish to provide enough information to prepare and hopefully, it will interest each visitor. Many parents do not know the value of patiently pointing out as a teacher to their children. It is easy and an experience that will come only once in a lifetime, long remembered. Interest promotes better grades and it is more fun to do it first hand. Exploring old forts can be rewarding, adventurous, exciting and a fun hobby for all ages. It will also build vocabularies, too. You must know something of the forts origin, if you are to enjoy exploring it. The ingredients of the building, the reasons for the location and the famous people who fought and died there are important to understand. In many cases our heritage depended on the outcome of yesterday.

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Page Count

252

Publisher

Xlibris Corporation

Published Date

ISBN 10

1493106597

ISBN 13

9781493106592

The Explorer's Guide to Death Valley National Park, Fourth Edition

By: T. Scott Bryan,Betty Tucker Bryan

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The Explorer's Guide to Death Valley National Park, Fourth Edition

By: T. Scott Bryan,Betty Tucker Bryan

Originally published in 1995, soon after Death Valley National Park became the fifty-third park in the US park system, The Explorer’s Guide to Death Valley National Park was the first complete guidebook available for this spectacular area. Now in its fourth edition, this is still the only book that includes all aspects of the park. Much more than just a guidebook, it covers the park’s cultural history, botany and zoology, hiking and biking opportunities, and more. Information is provided for all of Death Valley’s visitors, from first-time travelers just learning about the area to those who are returning for in-depth explorations. This new edition features a number of important changes—including information on the boundary and wilderness changes that resulted from the Dingell Act of 2019, the reopened Keane Wonder Mine area, the devastating flash flooding of Scotty’s Castle, scenic river designations, the Inn and Ranch resorts, renovated and now operated as the Oasis at Death Valley—as well as new maps and updated color photos. With extensive input from National Park Service resource management, law enforcement, and interpretive personnel, as well as a thorough bibliography for suggested reading, The Explorer’s Guide to Death Valley National Park, Fourth Edition is the most up-to-date, accurate, and comprehensive guide available for this national treasure.

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Page Count

484

Publisher

University Press of Colorado

Published Date

ISBN 10

1646420535

ISBN 13

9781646420537

THE STORY OF SEAN-SHINE

A Mother’s Journey From Joy To Sadness

By: Betty Yochim

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THE STORY OF SEAN-SHINE

A Mother’s Journey From Joy To Sadness

By: Betty Yochim

The Story of Sean-Shine is a mother’s story about an incredible journey she shared with her son that started with a tremendous amount of joy and would end with an overwhelming sadness after his death from an accidental drug overdose. The story begins with Sean’s birth and shows through the progression of time the great love and devotion that developed in their relationship. After Sean became a teenager many problems concerning the law and drugs will create a tough road for the two of them to travel in their journey through life. Even with all the trials and tribulations in their journey, nothing can come between the love of a mother and her child. Although their journey together will end after Sean’s tragic death, it will not end a mother’s journey in the quest to stay connected to the son she so adored. After Sean’s death, the story continues on to tell of the many emotions, pain and heartache every parent goes through after the loss of their child.

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Page Count

133

Publisher

AuthorHouse

Published Date

ISBN 10

1468557858

ISBN 13

9781468557855

Energy Finance and Economics

Analysis and Valuation, Risk Management, and the Future of Energy

By: Betty Simkins,Russell Simkins

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Energy Finance and Economics

Analysis and Valuation, Risk Management, and the Future of Energy

By: Betty Simkins,Russell Simkins

Thought leaders and experts offer the most current information and insights into energy finance Energy Finance and Economics offers the most up-to-date information and compelling insights into the finance and economics of energy. With contributions from today's thought leaders who are experts in various areas of energy finance and economics, the book provides an overview of the energy industry and addresses issues concerning energy finance and economics. The book focuses on a range of topics including corporate finance relevant to the oil and gas industry as well as addressing issues of unconventional, renewable, and alternative energy. A timely compendium of information and insights centering on topics related to energy finance Written by Betty and Russell Simkins, two experts on the topic of the economics of energy Covers special issues related to energy finance such as hybrid cars, energy hedging, and other timely topics In one handy resource, the editors have collected the best-thinking on energy finance.

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Page Count

628

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118235983

ISBN 13

9781118235980

The Klondike's "dear Little Nugget"

By: Ian Macdonald,Betty O'Keefe

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The Klondike's "dear Little Nugget"

By: Ian Macdonald,Betty O'Keefe

Contains excerpts from the Klondike nugget.

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Page Count

164

Publisher

TouchWood Editions

Published Date

ISBN 10

0920663451

ISBN 13

9780920663455

Change(d) Agents

New Teachers of Color in Urban Schools

By: Betty Achinstein,Rodney T. Ogawa

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Change(d) Agents

New Teachers of Color in Urban Schools

By: Betty Achinstein,Rodney T. Ogawa

This book examines both the promises and complexities of racially and culturally diversifying todays teaching profession. Drawing from a 5-year study of the lives of 21 new teachers of color working in urban, hard-to-staff schools, this book documents the tensions these teachers experience between serving as role models and fulfilling district and state mandates.

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Page Count

225

Publisher

Teachers College Press

Published Date

ISBN 10

0807771481

ISBN 13

9780807771488

Midnight Chronicles

A Love Story

By: Betty Roberts

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Midnight Chronicles

A Love Story

By: Betty Roberts

In late January of 2009, author Betty Roberts needed to confront what she had suspected for weeks and even months. Her husband, Paul, was in the early stages of Alzheimer’s. A member of the Apollo team who helped put the man on the moon, he was now forgetting how to live like a man on earth. In Midnight Chronicles, she shares her husband’s journey as he deals with Alzheimer’s day after day. Told in journal format through the eyes of his nurse/caregiver/wife, it relates the effect on his life and on the lives of his family from the early, undiagnosed stage one to the disability of stage seven. Betty covers, in detail, the seven stages of Alzheimer’s and what they did to handle and combat each stage as it occurred. Offering firsthand insight into this disease, Midnight Chronicles shares the details of Betty’s life with Paul, including the challenges, the choices, the tears, the fears, the grief, but most of all the love.

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Page Count

385

Publisher

iUniverse

Published Date

ISBN 10

1532044984

ISBN 13

9781532044984

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