Bettina Liverant's Books

Buying Happiness

The Emergence of Consumer Consciousness in English Canada

By: Bettina Liverant

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Buying Happiness

The Emergence of Consumer Consciousness in English Canada

By: Bettina Liverant

The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Topics include the state’s creation of the first cost-of-living index in 1914–15, the development of consumer consciousness during the Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period. Bettina Liverant’s fresh approach connects changes in consumer consciousness with changes in the economy and behaviour. As the figure of “the consumer” moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.

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Page Count

305

Publisher

UBC Press

Published Date

ISBN 10

0774835168

ISBN 13

9780774835169

A Business History of Retail

From Trading Post to E-commerce in America and Canada

By: Bettina Liverant

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A Business History of Retail

From Trading Post to E-commerce in America and Canada

By: Bettina Liverant

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. A Business History of Retail fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present. Retailing is explored as both an economic and a cultural phenomenon, tracing retail strategies and business operations as they are reconfigured by retailers adapting to changing conditions, new technologies, government policies, and evolving markets. Relationships between the makers, sellers, and buyers of goods are shaped and reshaped as retailers, large and small, respond to competition and pursue new opportunities. Areas of continuity are identified even as businesses grow and strategies evolve. After four centuries there are more retailers selling more merchandise in more ways to more customers. The mass consumption of goods and services is central to American and Canadian history and understanding consumer society requires understanding retailing. Combining original research with recent scholarship in business and social history, cultural theory, and readings in current retail business strategy, this study provides a valuable resource for students and scholars in a wide range of fields and will appeal to general readers with an interest in retail, shopping, and consumerism.

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Page Count

187

Publisher

Taylor & Francis

Published Date

ISBN 10

0429809069

ISBN 13

9780429809064

Buying Happiness

The Emergence of Consumer Consciousness in English Canada

By: Bettina Liverant

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Buying Happiness

The Emergence of Consumer Consciousness in English Canada

By: Bettina Liverant

The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores the ways that key public thinkers represented, conceptualized, and institutionalized new ideas about consumption. Liverant's fresh approach connects the emergence and diffusion of these ideas with changes in political processes and social policy. As the figure of "the consumer" moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.

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Age

Page Count

291

Published Date

ISBN 10

0774835141

ISBN 13

9780774835145

Book's by Bettina Liverant

Buying Happiness

Buying Happiness

A Business History of Retail

A Business History of Retail

Buying Happiness

Buying Happiness

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