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The Perfect Meal

The Multisensory Science of Food and Dining

By: Charles Spence,Betina Piqueras-Fiszman

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The Perfect Meal

The Multisensory Science of Food and Dining

By: Charles Spence,Betina Piqueras-Fiszman

The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

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Age

Page Count

453

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118490827

ISBN 13

9781118490822

The Perfect Meal

The Multisensory Science of Food and Dining

By: Charles Spence,Betina Piqueras-Fiszman

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Perfect Meal

The Multisensory Science of Food and Dining

By: Charles Spence,Betina Piqueras-Fiszman

The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Average ratings

N/A

5

0%

4

0%

3

0%

2

0%

1

0%

Solve jigsaw puzzle

Age

Page Count

453

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118490827

ISBN 13

9781118490822