Beth Wilkinson's Books

A Common Thread

Labor, Politics, and Capital Mobility in the Textile Industry

By: Beth Anne English

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A Common Thread

Labor, Politics, and Capital Mobility in the Textile Industry

By: Beth Anne English

With important ramifications for studies relating to industrialization and the impact of globalization, A Common Thread examines the relocation of the New England textile industry to the piedmont South between 1880 and 1959. Through the example of the Massachusetts-based Dwight Manufacturing Company, the book provides an informative historic reference point to current debates about the continuous relocation of capital to low-wage, largely unregulated labor markets worldwide. In 1896, to confront the effects of increasing state regulations, labor militancy, and competition from southern mills, the Dwight Company became one of the first New England cotton textile companies to open a subsidiary mill in the South. Dwight closed its Massachusetts operations completely in 1927, but its southern subsidiary lasted three more decades. In 1959, the branch factory Dwight had opened in Alabama became one of the first textile mills in the South to close in the face of post-World War II foreign competition. Beth English explains why and how New England cotton manufacturing companies pursued relocation to the South as a key strategy for economic survival, why and how southern states attracted northern textile capital, and how textile mill owners, labor unions, the state, manufacturers' associations, and reform groups shaped the ongoing movement of cotton-mill money, machinery, and jobs. A Common Thread is a case study that helps provide clues and predictors about the processes of attracting and moving industrial capital to developing economies throughout the world.

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Page Count

249

Publisher

University of Georgia Press

Published Date

ISBN 10

0820336696

ISBN 13

9780820336695

Evidence-Based Nursing Care Guidelines - E-Book

By: Betty J. Ackley,Gail B. Ladwig,Beth Ann Swan,Sharon J. Tucker

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Evidence-Based Nursing Care Guidelines - E-Book

By: Betty J. Ackley,Gail B. Ladwig,Beth Ann Swan,Sharon J. Tucker

This groundbreaking reference — created by an internationally respected team of clinical and research experts — provides quick access to concise summaries of the body of nursing research for 192 common medical-surgical interventions. Each nursing care guideline classifies specific nursing activities as Effective, Possibly Effective, or Possibly Harmful, providing a bridge between research and clinical practice. Ideal for both nursing students and practicing nurses, this evidence-based reference is your key to confidently evaluating the latest research findings and effectively applying best practices in the clinical setting. Synthesizing the current state of research evidence, each nursing care guideline classifies specific activities as Effective, Possibly Effective, Not Effective, or Possibly Harmful. Easy-to-recognize icons for each cited study help you differentiate between findings that are based on nursing research (NR), multidisciplinary research (MR), or expert opinion (EO), or those activities that represent established standards of practice (SP). Each nursing activity is rated by level of evidence, allowing you to gauge the validity of the research and weigh additional evidence you may encounter. Guidelines are identified by NIC intervention labels wherever appropriate, and NOC outcome measurements are incorporated throughout. An Evolve website provides additional evidence-based nursing resources.

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1010

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323059333

ISBN 13

9780323059336

Liberty's Daughters

The Revolutionary Experience of American Women, 1750-1800 : with a New Preface

By: Mary Beth Norton

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Liberty's Daughters

The Revolutionary Experience of American Women, 1750-1800 : with a New Preface

By: Mary Beth Norton

Explores the lives of colonial women, particularly during the Revolutionary War years, arguing that eighteenth-century Americans had very clear notions of appropriate behavior for females and the functions they were expected to perform, and that most women suffered from low self-esteem, believing themselves inferior to men.

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412

Publisher

Cornell University Press

Published Date

ISBN 10

0801483476

ISBN 13

9780801483479

Lonely Planet Yosemite, Sequoia & Kings Canyon National Parks

By: Lonely Planet,Beth Kohn,Sara Benson

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Lonely Planet Yosemite, Sequoia & Kings Canyon National Parks

By: Lonely Planet,Beth Kohn,Sara Benson

# 1 best-selling guide to Yosemite, Sequoia & Kings Canyon National Parks* Lonely Planet Yosemite, Sequoia & Kings Canyon National Parks is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Go fishing in Yosemite Valley; canoeing and kayaking in Mammoth Lakes, or horseback riding in King's Canyon; all with your trusted travel companion. Get to the heart of Yosemite, Sequoia & Kings Canyon National Parks and begin your journey now! Inside the Lonely Planet Yosemite, Sequoia & Kings Canyon National Parks Travel Guide: User-friendly highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices, emergency information, park seasonality, hiking trail junctions, viewpoints, landscapes, elevations, distances, difficulty levels, and durations Honest reviews for all budgets - eating, sleeping, camping, sight-seeing, going out, shopping, summer and winter activities, and hidden gems that most guidebooks miss Contextual insights give you a richer, more rewarding travel experience - history, geology, wildlife, conservation Over 42 full-color trail and park maps and full-color images throughout Useful features - Travel with Children, Clothing and Equipment, and Day and Overnight Hikes Covers Yosemite National Park, Sequoia National Park, Kings Canyon National Park, King's Canyon Point, Badger Pass, Wawona, Tuolumne Meadows, Hetch Hetchy, Sierra National Forest and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Yosemite, Sequoia & Kings Canyon National Parks, our most comprehensive guide to these parks, is perfect for both exploring top sights and taking roads less traveled. Looking to visit more national parks? Check out USA's National Parks, a new full-color guide that covers all 59 of the USA's national parks. Authors: Written and researched by Lonely Planet. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

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400

Publisher

Lonely Planet

Published Date

ISBN 10

1760341347

ISBN 13

9781760341343

Documents in Crisis

Nonfiction Literatures in Twentieth-Century Mexico

By: Beth E. Jörgensen

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Documents in Crisis

Nonfiction Literatures in Twentieth-Century Mexico

By: Beth E. Jörgensen

Winner of the 2012 Best Book in the Humanities presented by the Mexico Section of the Latin American Studies Association In the turbulent twentieth century, large numbers of Mexicans of all social classes faced crisis and catastrophe on a seemingly continuous basis. Revolution, earthquakes, industrial disasters, political and labor unrest, as well as indigenous insurgency placed extraordinary pressures on collective and individual identity. In contemporary literary studies, nonfiction literatures have received scant attention compared to the more supposedly "creative" practices of fictional narrative, poetry, and drama. In Documents in Crisis, Beth E. Jörgensen examines a selection of both canonical and lesser-known examples of narrative nonfiction that were written in response to these crises, including the autobiography, memoir, historical essay, testimony, chronicle, and ethnographic life narrative. She addresses the relative neglect of Mexican nonfiction in criticism and theory and demonstrates its continuing relevance for writers and readers who, in spite of the contemporary blurring of boundaries between fiction and nonfiction, remain fascinated by literatures of fact.

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235

Publisher

State University of New York Press

Published Date

ISBN 10

1438439407

ISBN 13

9781438439402

Anne of Cleves

Henry VIII's Unwanted Wife

By: Sarah-Beth Watkins

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Anne of Cleves

Henry VIII's Unwanted Wife

By: Sarah-Beth Watkins

Anne of Cleves left her homeland in 1539 to marry the king of England. She was never brought up to be a queen yet out of many possible choices, she was the bride Henry VIII chose as his fourth wife. Yet from their first meeting the king decided he liked her not and sought an immediate divorce. After just six months their marriage was annulled, leaving Anne one of the wealthiest women in England. This is the story of Anne's marriage to Henry, how the daughter of Cleves survived him and her life afterwards.

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163

Publisher

John Hunt Publishing

Published Date

ISBN 10

1785359053

ISBN 13

9781785359057

Communication

Strategic Action in Context

By: Beth Bonniwell Haslett

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Communication

Strategic Action in Context

By: Beth Bonniwell Haslett

First Published in 1987. This book provides an outline for a descriptive basis for the study of human communication by advocating a pragmatic approach to communication, based on the study of language use in context. It covers work on verbal communication in many disciplines, and represents a variety of underlying assumptions and methods of analysis. This book blends both European and North American scholarship for a broadly focused analysis in a form suitable for beginners and those looking to expand their established understanding.

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Page Count

268

Publisher

Routledge

Published Date

ISBN 10

1135878579

ISBN 13

9781135878573

Social Research: Issues, Methods and Process

By: Tim May,Beth Perry

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Social Research: Issues, Methods and Process

By: Tim May,Beth Perry

“In this era of bountiful visual, qualitative and informationalised knowledge of the social world a conscientious guide to social research is ever more valuable…this is a knowledgeably written, highly engaging and genuinely interesting book." Dr Pamela Odih BSoc.Sc. PhD. Senior Lecturer Goldsmiths University of London, UK “A timely focus on intersectionality, decoloniality, as well as digital, participatory, collaborative methods and the relationship between knowledge, power and action, are all compelling new additions” Anastasia Christou, Associate Professor of Sociology, Middlesex University, UK “This is the best kind of companion for social researchers: a clear, concise, and practical overview of the foundations of the field…grounded in critical reflection about ethics and power, and skilfully assembled to both support and inspire.” Dr Oliver Escobar, Senior Lecturer, University of Edinburgh, UK “The longevity of May and Perry’s ‘Social Research’ is richly deserved…combining a sophisticated approach to the unity of theory, method, and context, with clarity and approachability.” Malcolm Williams, Professor and Co-Director of the Q-Step Centre, Cardiff University, UK “Equally valuable for the newcomer and the experienced researcher, the book is elegantly structured and beautifully written, as is always the case with May and Perry’s work.” Davydd J. Greenwood, Goldwin Smith Professor of Anthropology Emeritus, Cornell University, USA Corresponding Member, Spanish Royal Academy of Moral and Political Sciences Fully revised and updated, Social Research: Issues, Methods and Process 5th edition bridges the gap between theory and methods in social research and clearly illuminates these essential components for understanding the dynamics of social relations. The book is divided into three parts. Part One examines the issues and perspectives in social research, Part Two discusses the methods and Part Three is devoted to reflections on the process of research. Updates to this edition include: • Two new chapters on working across boundaries and digital research, reflecting critical developments that are shaping the landscape of social research • Broadening consideration of issues including intersectionality and de-colonial research methods, along with the relationship between knowledge, power, and action • Revised ‘Discuss, Discover, Do’ sections with expanded suggestions for follow-on activities • Carefully integrated reflections and lessons learned from the COVID-19 pandemic throughout to draw attention to critical issues The authors aim to support and inspire, with a clear and accessible writing style that enables students to identify the key issues in social research and how to successfully navigate them. Social Research 5e is the ideal companion to social research for students across the social sciences and for academics and practitioners wishing to remain well-informed on key developments in the field. Beth Perry is Professor of Urban Knowledge and Governance, and Director of the Urban Institute at the University of Sheffield, UK. Tim May is a Professorial Fellow at the University of Sheffield, UK and an Honorary Distinguished Professor at the University of Cardiff, UK.

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338

Publisher

McGraw-Hill Education (UK)

Published Date

ISBN 10

0335262112

ISBN 13

9780335262113

Psychology of Health

Applications of Psychology for Health Professionals

By: Beth Alder

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Psychology of Health

Applications of Psychology for Health Professionals

By: Beth Alder

First published in 1999. Now this popular textbook has been substantially revised and updated to include: Cutting edge research and data; Twelve chapters - ideal for term/semester teaching; Summaries of psychology theory, clearly explained; Involving and thought-provoking activities and projects; Awareness of the treatment of illness and health issues; Exercises which improve the student's therapeutic skills, making it easier to cope with professional demands and personal pressures. Psychology of Health is aimed at health professional students. Students with no prior experience in the subject will gain valuable knowledge. Relevant courses include nursing, physiotherapy. occupational therapy. speech therapy. podiatry and dietetics.

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328

Publisher

Psychology Press

Published Date

ISBN 10

1317756436

ISBN 13

9781317756439

The Philanthropy Reader

By: Michael Moody,Beth Breeze

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The Philanthropy Reader

By: Michael Moody,Beth Breeze

Philanthropy is both timeless and timely. Ancient Romans, Medieval aristocrats, and Victorian industrialists engaged in philanthropy, as do modern-day Chinese billionaires, South African activists, and Brazilian nuns. Today, philanthropic practice is evolving faster than ever before, with donors giving their time, talents, and social capital in creative new ways and in combination with their financial resources. These developments are generating complex new debates and adding new twists to enduring questions, from "why be philanthropic?" to "what does it mean to do philanthropy ‘better’?" Addressing such questions requires greater understanding of the contested purpose and diverse practice of philanthropy. With an international and interdisciplinary focus, The Philanthropy Reader serves as a one-stop resource that brings together essential and engaging extracts from key texts and major thinkers, and frames these in a way that captures the historical development, core concepts, perennial debates, global reach, and recent trends of this field. The book includes almost 100 seminal and illuminating writings about philanthropy, equipping readers with the guiding material they need to better grasp such a crucial yet complex and evolving topic. Additional readings and discussion questions also accompany the text as online supplements. This text will be essential reading for students on philanthropy courses worldwide, and will also be of interest to anyone active in the philanthropic and nonprofit sectors — from donors and grantmakers, to advisers and fundraisers.

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533

Publisher

Taylor & Francis

Published Date

ISBN 10

1317447905

ISBN 13

9781317447900

Re-Thinking Social Research

Anti-Discriminatory Approaches in Research Methodology

By: Beth Humphries

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Re-Thinking Social Research

Anti-Discriminatory Approaches in Research Methodology

By: Beth Humphries

Social research plays an important part in the social sciences and in the planning and implementation of personal social services. Whilst considerable attention has been paid to the methods used to undertake social research, little has been done to explore the processes under which it is carried out. This volume explores the process of social research from an anti-discriminatory perspective. Contributors address themes connected to every aspect of social research from its design, through fieldwork to implementation of findings. Papers adopt critical perspectives to explore issues to do with many aspects of power and 'difference' in research including the power of black feminist research, issues in collaborative research, anti-discriminatory methodologies, quality of life in people with learning difficulties and participatory research. The book addresses many key issues which have been at the centre of current social debate and offers a unique contribution to the literature on research methodology. As such, it is likely to have a wide readership with both academic audiences and practice based welfare professions.

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237

Publisher

Routledge

Published Date

ISBN 10

1351903586

ISBN 13

9781351903585

Haunted Christmas

Yuletide Ghosts and Other Spooky Holiday Happenings

By: Mary Beth Crain

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Haunted Christmas

Yuletide Ghosts and Other Spooky Holiday Happenings

By: Mary Beth Crain

In plenty of time for the holidays, here is a gathering of thirty tales of ghosts, hauntings, and other paranormal happenings purported to have taken place on or around Christmas, or that are otherwise related to this holiday. By a long-time believer in the paranormal who in the introduction tells the story of her own Christmas ghost, Haunted Christmas includes stories such as: HAUNTED BETHLEHEM—Bethlehem, Pennsylvania, is famous for haunted locales such as the Hotel Bethlehem, the first house built in the town, in 1741. There, guests have come to expect visits from several spirits. Predictably, things heat up at Christmas—after all, this is Bethlehem. THE DEATH COACH OF CHRISTMAS—One Christmas Eve in Ireland many years ago, young Nora Mahoney was returning from the bogs when an invisible something suddenly rushed past her with the sound of grinding wheels and thundering horses’ hooves. Had Nora encountered the “death coach” of Irish legend?

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209

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0762758325

ISBN 13

9780762758326

Women and the Family

Two Decades of Change

By: Beth Hess,Marvin B Sussman

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Women and the Family

Two Decades of Change

By: Beth Hess,Marvin B Sussman

Despite the pervasive changes that have taken place in women’s lives in the past twenty-five years--increased participation in the labor force, the attainment of higher levels of education, and higher salaries--comparable changes in the division of family labor and in the roles of men have lagged considerably. In this timely book, the editors and other experts in feminism and family studies examine the effects of two decades of influence by the women’s movement on sex roles and child rearing. While applauding some positive changes, the contributors point to powerful forces of resistance to equality between the sexes, especially “the question of family”--the fear of depriving children of maternal attachment and the belief that working mothers are placing their own interests above those of other family members--as an issue that, until fully addressed, prevents genuine equality between the sexes.

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265

Publisher

Routledge

Published Date

ISBN 10

1317954009

ISBN 13

9781317954002

National Geographic Investigates: Ancient Iraq

Archaeology Unlocks the Secrets of Iraq's Past

By: Beth Gruber

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National Geographic Investigates: Ancient Iraq

Archaeology Unlocks the Secrets of Iraq's Past

By: Beth Gruber

See how every ancient treasure found helps scientists discover Iraq's past.

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National Geographic Books

Published Date

ISBN 10

0792253825

ISBN 13

9780792253822

The Magnolia Duchess (Gulf Coast Chronicles Book #3)

A Novel

By: Beth White

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The Magnolia Duchess (Gulf Coast Chronicles Book #3)

A Novel

By: Beth White

Fiona Lanier is the only woman in the tiny Gulf Coast settlement of Navy Cove. While her shipbuilding family races to fill the demand for American ships brought by the War of 1812, Fiona tries to rescue her brother who was forced into service by the British Navy. Lieutenant Charlie Kincaid has been undercover for six months, obtaining information vital to the planned British invasion of New Orleans. When a summer storm south of Mobile Bay wrecks his ship and scatters the crew, Charlie suffers a head injury, ultimately collapsing in the arms of a beautiful mermaid who seems eerily familiar. As Charlie's memory returns in agonizing jags and crashes, he and Fiona discover that falling in love may be as inevitable as the tide. But when political loyalties begin to collide, they'll each have to decide where their true heart lies.

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353

Publisher

Revell

Published Date

ISBN 10

1493401661

ISBN 13

9781493401666

Face to Face

By: Judi Fisher,Beth Shelton

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Face to Face

By: Judi Fisher,Beth Shelton

Six years ago the Preston Creative Living Centre, a small community agency in the diverse northern suburbs of Melbourne embarked upon a risky but exciting venture. It marshalled resources for people to engage in artistic and community processes together and became a performance venue for a series of vital and engaging performances. Over this time the space has become alive, filled with people and activity. Many a dance has been danced, many a song sung, many an object crafted and many a story told. Just as importantly, deep connections have been created between people, careful listening has occurred across deep divides of difference and new, shared understandings have been forged. This book is about creating partnerships between organisations, artists and communities for community artmaking. It is not a theoretical discussion of community cultural development. Instead it is the story of one organisation's experience with community performance-making, from the philosophy that informs the choices, to the nitty-gritty of doing the work. The authors aim to inspire the reader, and give practical support in the development and administration of exciting, viable and fruitful community art.

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204

Publisher

Spinifex Press

Published Date

ISBN 10

1876756268

ISBN 13

9781876756260

Psychology and Sociology Applied to Medicine E-Book

By: Beth Alder,Edwin van Teijlingen,Michael Porter

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Psychology and Sociology Applied to Medicine E-Book

By: Beth Alder,Edwin van Teijlingen,Michael Porter

This textbook in the Illustrated Colour Text series offers an integrated treatment of sociology and psychology for medical students. It is presented in a much more colourful and graphic format than is usual for books on these two subjects. This integration reflects the tendency to teach these two subjects together as “behavioural science , with an increased stress on the place of medicine in society, and on illness as a product of psychological and social circumstances rather than merely a biological phenomenon. The book reflects these trends and has been successful and popular with students. An integrated treatment of psychology and sociology for medical students - in line with the trend towards teaching these subjects as “behavioural sciences“. Use of case studies and Stop/Think boxes encourages critical thinking and discussion. Graphic Illustrated Colour Text presentation style enlivens a subject which most medical students are not keen on. This third edition contains a new introduction on the importance and key features of the biopsychosocial model and additional double-page spreads on International Health and Rural Health.

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194

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0702048208

ISBN 13

9780702048203

Risk: A Study Of Its Origins, History And Politics

By: Matthias Beck,Beth Kewell

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Risk: A Study Of Its Origins, History And Politics

By: Matthias Beck,Beth Kewell

Over a period of several centuries, the academic study of risk has evolved as a distinct body of thought, which continues to influence conceptual developments in fields such as economics, management, politics and sociology. However, few scholarly works have given a chronological account of cultural and intellectual trends relating to the understanding and analysis of risks. Risk: A Study of its Origins, History and Politics aims to fill this gap by providing a detailed study of key turning points in the evolution of society's understanding of risk. Using a wide range of primary and secondary materials, Matthias Beck and Beth Kewell map the political origins and moral reach of some of the most influential ideas associated with risk and uncertainty at specific periods of time. The historical focus of the book makes it an excellent introduction for readers who wish to go beyond specific risk management techniques and their theoretical underpinnings, to gain an understanding of the history and politics of risk.

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392

Publisher

World Scientific

Published Date

ISBN 10

9814579297

ISBN 13

9789814579292

A Philosophy of Material Culture

Action, Function, and Mind

By: Beth Preston

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A Philosophy of Material Culture

Action, Function, and Mind

By: Beth Preston

This book focuses on material culture as a subject of philosophical inquiry and promotes the philosophical study of material culture by articulating some of the central and difficult issues raised by this topic and providing innovative solutions to them, most notably an account of improvised action and a non-intentionalist account of function in material culture. Preston argues that material culture essentially involves activities of production and use; she therefore adopts an action-theoretic foundation for a philosophy of material culture. Part 1 illustrates this foundation through a critique, revision, and extension of existing philosophical theories of action. Part 2 investigates a salient feature of material culture itself-its functionality. A basic account of function in material culture is constructed by revising and extending existing theories of biological function to fit the cultural case. Here the adjustments are for the most part necessitated by special features of function in material culture. These two parts of the project are held together by a trio of overarching themes: the relationship between individual and society, the problem of centralized control, and creativity.

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258

Publisher

Routledge

Published Date

ISBN 10

0415623081

ISBN 13

9780415623087

The Colors of Clay

Special Techniques in Athenian Vases

By: Beth Cohen

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The Colors of Clay

Special Techniques in Athenian Vases

By: Beth Cohen

The catalogue ... is truly excellent and makes an important contribution to the study of Greek Art." --Bryn Mawr Classical Review "An overwhelming volume. The subject matter ... is described in great detail in nine chapters. Essential." --Choice This catalogue documents a major exhibition at the Getty Villa that was the first ever to focus on ancient Athenian terracotta vases made by techniques other than the well-known black- and red-figure styles. The exhibition comprised vases executed in bilingual, coral-red gloss, outline, Kerch-style, white ground, and Six's technique, as well as examples with added clay and gilding, and plastic vases and additions. The Colors of Clay opens with an introductory essay that integrates the diverse themes of the exhibition and sets them within the context of vase making in general; a second essay discusses conservation issues related to several of the techniques. A detailed discussion of the techniques featured in the exhibition precedes each section of the catalogue. More than a hundred vases from museums in the United States and Europe are described in depth.

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386

Publisher

Getty Publications

Published Date

ISBN 10

0892369426

ISBN 13

9780892369423

Hunting for Dirtbags

Why Cops Over-Police the Poor and Racial Minorities

By: Lori Beth Way,Ryan Patten

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Hunting for Dirtbags

Why Cops Over-Police the Poor and Racial Minorities

By: Lori Beth Way,Ryan Patten

This ethnographic study, which includes participant observation research and in-depth interviews with police officers in a major California city and a large East Coast city, explores how police officers use their discretionary time on the job--and the consequences. Providing highly textured insights into police discretion, the authors show that America's "tough on crime" approach to justice has too often proved to be a smoke screen for controlling people deemed undesirable, rather than a genuinely effective strategy for reducing crime.

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210

Publisher

UPNE

Published Date

ISBN 10

1555538142

ISBN 13

9781555538149

Building Customer-brand Relationships

By: Don E. Schultz,Beth E. Barnes,Heidi F. Schultz,Marian Azzaro

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Building Customer-brand Relationships

By: Don E. Schultz,Beth E. Barnes,Heidi F. Schultz,Marian Azzaro

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. "Building Customer-Brand Relationships" is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or 'pull' media of Internet, mobile communications, social networks, and more. Its 'customer-centric' media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.

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368

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Routledge

Published Date

ISBN 10

1317475615

ISBN 13

9781317475613

Social Work and Faith-based Organizations

By: Beth R. Crisp

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Social Work and Faith-based Organizations

By: Beth R. Crisp

Faith-based organizations continue to play a significant role in the provision of social work services in many countries but their role within the welfare state is often contested. This text explores their various roles and relationships to social work practice, includes examples from different countries and a range of religious traditions and identifies challenges and opportunities for the sector. Social Work and Faith-based Organizations discusses issues such as the relationship between faith-based organizations and the state, working with an organization’s stakeholders, ethical practice and dilemmas, and faith-based organizations as employers. It also addresses areas of debate and controversy, such as providing services within and for multi-faith communities and tensions between professional codes of ethics and religious doctrine. Accessibly written by a well-known social work educator, it is illustrated by numerous case studies from a range of countries including Australia, the UK and the US. Suitable for social work students taking community or administration courses or undertaking placements in faith-based organizations, this innovative book is also a valuable resource for managers and religious personnel who are responsible for the operation of faith-based agencies.

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186

Publisher

Routledge

Published Date

ISBN 10

1317743067

ISBN 13

9781317743064

Uncommon Sense Teaching

Practical Insights in Brain Science to Help Students Learn

By: Barbara Oakley, PhD,Beth Rogowsky EdD,Terrence J. Sejnowski

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Uncommon Sense Teaching

Practical Insights in Brain Science to Help Students Learn

By: Barbara Oakley, PhD,Beth Rogowsky EdD,Terrence J. Sejnowski

Top 10 Pick for Learning Ladders’ Best Books for Educators Summer 2021 A groundbreaking guide to improve teaching based on the latest research in neuroscience, from the bestselling author of A Mind for Numbers. Neuroscientists and cognitive scientists have made enormous strides in understanding the brain and how we learn, but little of that insight has filtered down to the way teachers teach. Uncommon Sense Teaching applies this research to the classroom for teachers, parents, and anyone interested in improving education. Topics include: • keeping students motivated and engaged, especially with online learning • helping students remember information long-term, so it isn't immediately forgotten after a test • how to teach inclusively in a diverse classroom where students have a wide range of abilities Drawing on research findings as well as the authors' combined decades of experience in the classroom, Uncommon Sense Teaching equips readers with the tools to enhance their teaching, whether they're seasoned professionals or parents trying to offer extra support for their children's education.

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337

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Penguin

Published Date

ISBN 10

0593329740

ISBN 13

9780593329740

Educating Young Children With Autism Spectrum Disorders

By: Erin E. Barton,Beth Harn

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Educating Young Children With Autism Spectrum Disorders

By: Erin E. Barton,Beth Harn

Everything you need to know to educate students with autism Every 20 minutes, another child is diagnosed with autism. Are you ready to meet this growing educational challenge? This authoritative guide for practitioners--early interventionists, teachers, school counselors and psychologists--provides practical strategies for addressing the unique needs of children on the autism spectrum and their families. Drawing on current research and evidence-based practice, the authors discuss the causes of autism and present methods for educating children and assisting their families in supporting the educational process. Each chapter focuses on a critical issue and offers solutions, including: Improving communication, social, generalization and self-management skills Designing instruction, intervention, and assessment Including families in developing goals and interventions Using students′ special interests to deliver instruction Understanding and preventing challenging behavior Evaluating practices to promote successful outcomes for students, families and practitioners Included are forms, charts, and activities to help practitioners and families fulfill learning programs. Educating Young Children With Autism Spectrum Disorders will give you insight and tools to make a difference in the learning and lives of students with autism spectrum disorders.

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337

Publisher

Corwin Press

Published Date

ISBN 10

1412987288

ISBN 13

9781412987288

Gluten-Free Makeovers

Over 175 Recipes -- from Family Favorites to Gourmet Goodies -- Made Deliciously Wheat-Free

By: Beth Hillson

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Gluten-Free Makeovers

Over 175 Recipes -- from Family Favorites to Gourmet Goodies -- Made Deliciously Wheat-Free

By: Beth Hillson

When Beth Hillson was diagnosed with celiac disease more than thirty years ago, she had nowhere to turn to for recipes or support. She embarked on a lifelong journey to help provide delicious and healthy food to others who cannot have wheat—as many as 1 in 133 Americans, according to recent estimates. In Gluten-Free Makeovers, Hillson makes over some of the most popular recipes—from celeb chef favorites to classic comfort foods, from pot pies to pizza, fig bars to croissants—so wheat-free home cooks can have their cake and eat it too. With chapters dedicated to the gluten-free kitchen, preparation basics, a resource guide on ingredient sources, and supplemental info on gluten-free living, Gluten-Free Makeovers offers inspiring meals for both seasoned and novice chefs alike.

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338

Publisher

Da Capo Lifelong Books

Published Date

ISBN 10

0738215368

ISBN 13

9780738215365

The Rice Economy of Asia

Appendix

By: Randolph Barker,Beth Rose

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The Rice Economy of Asia

Appendix

By: Randolph Barker,Beth Rose

This appendix is a companion volume to the Rice Economy of Asia by Randolph Barker, Robert W. Herdt, with Beth Rose.

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358

Publisher

Int. Rice Res. Inst.

Published Date

ISBN 10

0915707144

ISBN 13

9780915707140

The Beginner's Guide to Nation-Building

By: James Dobbins,Seth G. Jones,Keith Crane,Beth Cole DeGrasse

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The Beginner's Guide to Nation-Building

By: James Dobbins,Seth G. Jones,Keith Crane,Beth Cole DeGrasse

Since the end of the Cold War, the United States, NATO, the United Nations, and a range of other states and nongovernmental organizations have become increasingly involved in nation-building operations. Nation-building involves the use of armed force as part of a broader effort to promote political and economic reforms, with the objective of transforming a society emerging from conflict into one at peace with itself and its neighbors. This guidebook is a practical ?how-to? manual on the conduct of effective nation-building. It is organized around the constituent elements that make up any nation-building mission: military, police, rule of law, humanitarian relief, governance, economic stabilization, democratization, and development. The chapters describe how each of these components should be organized and employed, how much of each is likely to be needed, and the likely cost. The lessons are drawn principally from 16 U.S.- and UN-led nation-building operations since World War II and from a forthcoming study on European-led missions. In short, this guidebook presents a comprehensive history of best practices in nation-building and serves as an indispensable reference for the preplanning of future interventions and for contingency planning on the ground.

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329

Publisher

Rand Corporation

Published Date

ISBN 10

0833042645

ISBN 13

9780833042644

Equality and Discrimination Law in Australia: An Introduction

By: Beth Gaze,Belinda Smith

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Equality and Discrimination Law in Australia: An Introduction

By: Beth Gaze,Belinda Smith

Equality and Discrimination Law in Australia: An Introduction adopts a groundbreaking approach in its delivery of equality and discrimination law principles. It analyses equality as a goal of the law, and acknowledges that to prevent discrimination modern laws must challenge the beliefs, practices, systems and structures that enable it.

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361

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Cambridge University Press

Published Date

ISBN 10

1107432251

ISBN 13

9781107432253

Health Geographies

A Critical Introduction

By: Tim Brown,Gavin J. Andrews,Steven Cummins,Beth Greenhough,Daniel Lewis,Andrew Power

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Health Geographies

A Critical Introduction

By: Tim Brown,Gavin J. Andrews,Steven Cummins,Beth Greenhough,Daniel Lewis,Andrew Power

Health Geographies: A Critical Introduction explores health and biomedical topics from a range of critical geographic perspectives. Building on the field’s past engagement with social theory it extends the focus of health geography into new areas of enquiry. Introduces key topics in health geography through clear and engaging examples and case studies drawn from around the world Incorporates multi-disciplinary perspectives and approaches applied in the field of health geography Identifies both health and biomedical issues as a central area of concern for critically oriented health geographers Features material that is alert to questions of global scale and difference, and sensitive to the political and economic as well sociocultural aspects of health Provides extensive pedagogic materials within the text and guidance for further study

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416

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118739019

ISBN 13

9781118739013

The Future of American Christianity

By: Laurene Beth Bowers

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The Future of American Christianity

By: Laurene Beth Bowers

After decades of chasing revitalization programs and young pastors, American congregations are still plummeting in membership. Clergy are jumping ship. New generations aren’t interested. Revitalization programs are a stop-gap. Author and pastor Laurene Bowers asserts that churches need to shift to new communities with a grassroots focus on love of neighbor: developing relationships, reforming belief, and collaborating for justice. The Future of American Christianity is, against all odds, a book of hopeful vision for the impact of Christian faith communities.

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138

Publisher

The Pilgrim Press

Published Date

ISBN 10

0829800719

ISBN 13

9780829800715

The New Civil Rights Research

A Constitutive Approach

By: Laura Beth Nielsen

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The New Civil Rights Research

A Constitutive Approach

By: Laura Beth Nielsen

First published in 2006, this book brings together some of the most innovative and important research on civil rights law and legality, this book draws on narratives of individuals from a variety of contexts to provide a rich and contextualized understanding of what happens when law interacts with other competing systems or forms of social organization. By privileging the real world experiences of those most influenced by rights, the collection moves beyond the traditional polarizing debates and presents a constitutive approach to rights that is not reducible to a simple 'for or against' rights formula. While this complex consciousness approach often contributes to the reproduction of dominant-subordinate social relations, it also allows for spaces of resisting existing hierarchical structures embedded in various law-related sites.

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455

Publisher

Routledge

Published Date

ISBN 10

0429594038

ISBN 13

9780429594038

The Ultimate Village Game

By: Beth Merwood

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The Ultimate Village Game

By: Beth Merwood

Riddled with guilt and tormented by desire, Lucy Short keeps notes about newcomers to the village, but why? The misfit with the rescue dog has a mysterious past. She’s been biding her time, plotting and scheming, and now she’s determined to get what she deserves. It won’t be straight forward. Someone is sure to be watching her every move, and there seems to be something more sinister going on. Mr. Lester Senior is dead. The family is in turmoil. The future of the famous village treasure hunt is in doubt, but for Lucy a new world beckons. She must stick to her task. The rewards could be huge, but will there also be a price to pay?

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296

Publisher

The Wild Rose Press Inc

Published Date

ISBN 10

1509242309

ISBN 13

9781509242306

Questioning for Classroom Discussion

Purposeful Speaking, Engaged Listening, Deep Thinking

By: Jackie Acree Walsh,Beth Dankert Sattes

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Questioning for Classroom Discussion

Purposeful Speaking, Engaged Listening, Deep Thinking

By: Jackie Acree Walsh,Beth Dankert Sattes

What type of questioning invigorates and sustains productive discussions? That’s what Jackie Acree Walsh and Beth Dankert Sattes ask as they begin a passionate exploration of questioning as the beating heart of thoughtful discussions. Questioning and discussion are important components of classroom instruction that work in tandem to push learning forward and move students from passive participants to active meaning-makers. Walsh and Sattes argue that the skills students develop through questioning and discussion are critical to academic achievement, career success, and active citizenship in a democratic society. They also have great potential to engage students at the highest levels of thinking and learning. The extent to which this potential is realized, of course, depends on individual teachers who embrace these practices, make them their own, and realize that this process requires a true partnership with students. With that in mind, Questioning for Classroom Discussion presents and analyzes the DNA of productive discussions—teacher-guided, small-group, and student-driven.

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237

Publisher

ASCD

Published Date

ISBN 10

1416621628

ISBN 13

9781416621621

Artful Lives

Edward Weston, Margrethe Mather, and the Bohemians of Los Angeles

By: Beth Gates Warren

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Artful Lives

Edward Weston, Margrethe Mather, and the Bohemians of Los Angeles

By: Beth Gates Warren

This captivating biography reveals the previously untold love story of Edward Weston and Margrethe Mather. Both were photographic artists at the center of the bohemian cultural scene in Los Angeles during the 1910s and 1920s, yet Weston would become a major Modernist photographer while Mather, who Weston ultimately expunged from his journals, would fall into obscurity. The book reveals how they and their entourage sought out the limelight as the Hollywood film industry came of age. Based on ten years of research and illustrated with extraordinary images, some never published, this history has a captivating range of characters, including Charlie Chaplin, Imogen Cunningham, Max Eastman, Emma Goldman, Tina Modotti, Vaslav Nijinsky, and Carl Sandburg. The lively text brings to life the ambiance of this exciting time in Los Angeles history as well as its darker side. Artful Lives exceeds any previously published account of this key period in Weston's development and reveals Mather's important contribution to it, making it an essential reference in Weston studies.

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396

Publisher

Getty Publications

Published Date

ISBN 10

1606060708

ISBN 13

9781606060704

Defy Aging

A Beginner's Guide to the New Science of Longer Life and Better Health

By: Beth Bennett

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Defy Aging

A Beginner's Guide to the New Science of Longer Life and Better Health

By: Beth Bennett

Shows why and how the body deteriorates as life goes on and offers an easy-read overview of new solutions coming out of current studies of aging. Wrinkles and gray hairs and misplaced keys—the obvious signs of getting older. Surprisingly, all of the miniscule events in our cells and organs that are responsible for aging begin their deterioration in our third decade. This book explains what is going on inside cells and organs that result in the outward appearances of aging. Readers will discover what causes skin to sag, hair to turn gray, blood vessels to stiffen, and other, mostly unwelcome events. Finally, and probably most importantly, the reader will be introduced to what can be done to stop or reverse this process.Beth Bennett provides an easy-to-read introduction to the science of aging: why and how the body deteriorates. She uses real world analogies to explain the chemical and cellular processes taking place in the body, along with newly-discovered solutions emerging from basic research labs. Bennett explores the effects of aging in body systems that are important to all of us as we age: skin, muscle, bone, heart, and brain. In each of these body components, Bennett connects novel, science-based interventions with lifestyle modifications that improve and extend health, as opposed to simply lengthening life.

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Page Count

303

Publisher

Rowman & Littlefield

Published Date

ISBN 10

153815515X

ISBN 13

9781538155158

Book's by Beth Wilkinson

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