Find out how you fit into the American norm... From sea to shining sea, Americans are remarkably alike, incredibly different, and just plain strange. In this clever, fun and fascinating peek into the private lives of real Americans, columnist Bernice Kanner shares a delicious slice of American pie with humorous facts like: -Of the half of us who have pets at home, 45.5% allow them in the room during sex -One out of every four ice cream orders is vanilla; only one in nine is for chocolate -Four out of ten of us admit we've been so mad we've hurled footwear at another person -60% of men spit in public -One in ten people say they have seen a ghost -Almost one quarter of us regularly check ourselves out in store windows and mirrors -7 out of 100 Americans have flossed their teeth with their hair -Over 27% of people skip ahead to find out what will happen in a book before they finish it Now you can join the fun!
So did you ever get that promised pony? Go blind because you touched "it?" Get pregnant from a public toilet seat? Of course not! Lying is an art. For parents, however, it may be an absolute necessity. They dream up loving deceptions to preserve the innocence of childhood ("Daddy and I were just doing gymnastics"), to reassure us during those awkward ages ("You're beautiful"), or to keep us on the straight and narrow ("Boys only want one thing"). But they also pass on a whole encyclopedia of strange fictions that it takes us a lifetime to sort out. Now, former New York magazine columnist and Bloomberg Business News radio and TV commentator Bernice Kanner makes us laugh and wax nostalgic with the wise, unwise, or bizarre lies our parents told us. Health lies..."Cross your eyes and they'll stick that way." Sex lies..."You can get pregnant from sitting on a public toilet." Boy lies..."A man's word is his bond." Girl lies..."It's just baby fat." Life lies..."Everything works out for the best." Loving lies..."Someday you'll thank me for this.
How much do you earn? Do you wipe your sweat off the machines at the gym? Consider yourself a fix-it man at home? Have you done "it" at work? Ever cheat on your taxes? Do you wax or pluck your eyebrows? Have you ever snooped in someone's medicine cabinet? When it comes to men, just what exactly is normal? How do you-or the man you love-behave compared to other guys? The fact is, men are both entirely predictable and utterly surprising. WHEN IT COMES TO GUYS, WHAT'S NORMAL? takes a look at who they really are, how they behave in the kitchen, bedroom, bathroom, office, driver's seat and wherever they happen to be on the planet.
A whimsical look at how Americans think and behave with money explains how our attitudes and idiosyncracies affect every aspect of our personal finances, including how we save, organize, invest, spend, steal, and agonize over money. Original.
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
A true Wall Street icon tells his story in Confessions of a Municipal Bond Salesman. Follow Jim Lebenthal's life journey from Hollywood reporter to renowned bond salesman in this intriguing book. Each chapter consists of vivid stories in which Lebenthal recounts his successes and setbacks, as he worked to build his family business into one of the best-known municipal bond firms in America. Throughout the book, Lebenthal distills his experiences to help you apply what he's learned to your own careers and life. You'll benefit from Lebenthal's unique advice, as he touches on issues such as recognizing opportunity, ethics and morality at work, the secrets to selling, and avoiding procrastination. Written in an accessible manner and delivered with a dose of Lebenthal's trademark humor, Confessions of a Municipal Bond Salesman offers an entertaining and engaging look at this incredible individual-and shows you how to make the most out of your life.
A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
Taking Parenting Public makes a compelling case that parenting has become dangerously undervalued in America today. It calls for a new investment—both personal and public—into the work of raising children and argues that we are all 'stockholders' in the next generation. With a foreword by Sylvia Ann Hewlett and Cornel West, Taking Parenting Public crosses boundaries to bring together thinkers from diverse fields spanning the political spectrum. It features contributions from distinguished experts in economics, political science, public policy, child development, public health, history, and the media. While recent books have focused on working mothers or absent fathers, Taking Parenting Public is the first volume to take a comprehensive look at the common struggles of parents. These essays go beyond the usual calls for more and better child care and other strategies of 'parent replacement' to offer fresh ideas for 'parent replenishment,' ways of putting mothers and fathers back into the lives of their children not only as economic providers, but also as emotional and moral providers. For more information visit the National Parenting Association Web site.
Kanner's fact-filled book on how people nibble and nosh deals with America's collective idiosyncrasies at the dinner table and dashboard, or wherever the feast takes place.
Highlights more than three decades of Super Bowl advertising, offering a behind-the-scenes look at the making of Super Bowl commercials, and recounting marketing triumphs and failures.
The NFL Super Bowl is not just the crowning glory of American football. It's the super bowl of advertising, the most-watched, most anticipated, most influential arena for major-league television advertising. It's also the most expensive. Is it worth the money?"--Introduction.
A true Wall Street icon tells his story in Confessions of a Municipal Bond Salesman. Follow Jim Lebenthal's life journey from Hollywood reporter to renowned bond salesman in this intriguing book. Each chapter consists of vivid stories in which Lebenthal recounts his successes and setbacks, as he worked to build his family business into one of the best-known municipal bond firms in America. Throughout the book, Lebenthal distills his experiences to help you apply what he's learned to your own careers and life. You'll benefit from Lebenthal's unique advice, as he touches on issues such as recognizing opportunity, ethics and morality at work, the secrets to selling, and avoiding procrastination. Written in an accessible manner and delivered with a dose of Lebenthal's trademark humor, Confessions of a Municipal Bond Salesman offers an entertaining and engaging look at this incredible individual-and shows you how to make the most out of your life.
So did you ever get that promised pony? Go blind because you touched "it?" Get pregnant from a public toilet seat? Of course not! Lying is an art. For parents, however, it may be an absolute necessity. They dream up loving deceptions to preserve the innocence of childhood ("Daddy and I were just doing gymnastics"), to reassure us during those awkward ages ("You're beautiful"), or to keep us on the straight and narrow ("Boys only want one thing"). But they also pass on a whole encyclopedia of strange fictions that it takes us a lifetime to sort out. Now, former New York magazine columnist and Bloomberg Business News radio and TV commentator Bernice Kanner makes us laugh and wax nostalgic with the wise, unwise, or bizarre lies our parents told us. Health lies..."Cross your eyes and they'll stick that way." Sex lies..."You can get pregnant from sitting on a public toilet." Boy lies..."A man's word is his bond." Girl lies..."It's just baby fat." Life lies..."Everything works out for the best." Loving lies..."Someday you'll thank me for this.
Find out how you fit into the American norm... From sea to shining sea, Americans are remarkably alike, incredibly different, and just plain strange. In this clever, fun and fascinating peek into the private lives of real Americans, columnist Bernice Kanner shares a delicious slice of American pie with humorous facts like: -Of the half of us who have pets at home, 45.5% allow them in the room during sex -One out of every four ice cream orders is vanilla; only one in nine is for chocolate -Four out of ten of us admit we've been so mad we've hurled footwear at another person -60% of men spit in public -One in ten people say they have seen a ghost -Almost one quarter of us regularly check ourselves out in store windows and mirrors -7 out of 100 Americans have flossed their teeth with their hair -Over 27% of people skip ahead to find out what will happen in a book before they finish it Now you can join the fun!
A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times
This title integrates the conceptual, empirical and evidence-based threads of mental health as an area of study, research and practice. It approaches mental health from two perspectives - firstly as a positive state of well-being and secondly as psychological difference or abnormality in its social context.
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