Bernd Klauer's Books

Sustainability and the Art of Long-Term Thinking

By: Bernd Klauer,Reiner Manstetten,Thomas Petersen,Johannes Schiller

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Sustainability and the Art of Long-Term Thinking

By: Bernd Klauer,Reiner Manstetten,Thomas Petersen,Johannes Schiller

Dealing with time is intimately linked to sustainability, because sustainability, at its core, involves long-term ethical claims. To live up to them, decision and policy-making has to consider long-term development of society, economy, and nature. However, dealing with time and such long-term development is a notoriously difficult subject, both in science and, in particular, in practical decision and policy making. Rooted in philosophical and scientific reasoning, this book explores how the concept of time can be incorporated into effective practical action. The book describes a system and uses case studies to help sustainability practitioners and researchers consider the long-term consequences of our actions in a methodical way. The system integrates scientific and practical knowledge about time and temporal developments to help break down the sometimes overwhelming complexity of sustainability issues. Combining theoretical conceptual thinking and practical applications, this book will be of great interest to students and researchers of sustainability science, environmental sciences, sustainable development, environmental economics, political sciences and practical philosophy.

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Page Count

284

Publisher

Routledge

Published Date

ISBN 10

1134986254

ISBN 13

9781134986255

Identity in Modern Society

A Social Psychological Perspective

By: Bernd Simon

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Identity in Modern Society

A Social Psychological Perspective

By: Bernd Simon

This book is a social psychological inquiry into identity in modern society. Starts from the social psychological premise that identity results from interaction in the social world. Reviews and integrates the most influential strands of contemporary social psychology research on identity. Brings together North American and European perspectives on social psychology. Incorporates insights from philosophy, cognitive neuroscience, psychology, cultural studies, anthropology and sociology. Places social identity research in a variety of real-life social contexts.

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Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470775238

ISBN 13

9780470775233

Experience Marketing

Concepts, Frameworks and Consumer Insights

By: Bernd Schmitt

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Experience Marketing

Concepts, Frameworks and Consumer Insights

By: Bernd Schmitt

Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.

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Publisher

Now Publishers Inc

Published Date

ISBN 10

1601984529

ISBN 13

9781601984524

Sustainability and the Art of Long-Term Thinking

By: Bernd Klauer,Reiner Manstetten,Thomas Petersen,Johannes Schiller

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Sustainability and the Art of Long-Term Thinking

By: Bernd Klauer,Reiner Manstetten,Thomas Petersen,Johannes Schiller

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Page Count

265

Publisher

Taylor & Francis

Published Date

ISBN 10

1134986181

ISBN 13

9781134986187

Book's by Bernd Klauer

Sustainability and the Art of Long-Term Thinking

Sustainability and the Art of Long-Term Thinking

Identity in Modern Society

Identity in Modern Society

Experience Marketing

Experience Marketing

Sustainability and the Art of Long-Term Thinking

Sustainability and the Art of Long-Term Thinking

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