Bernd Baumbarten's Books

The Language of Living Matter

How Molecules Acquire Meaning

By: Bernd-Olaf Küppers

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The Language of Living Matter

How Molecules Acquire Meaning

By: Bernd-Olaf Küppers

This book, by an eminent scientist and philosopher, provides strong evidence for the claim that language is a general principle of Nature, rooted exclusively in physical and chemical laws. The author’s radical idea inevitably leads us to view the essence, origin and evolution of life in a completely new light. It shifts the coordinates of our scientific world-view in favor of an overarching concept of language that is able to bridge the gap between matter and mind. At the same time, it removes a blind spot in the Darwinian concept of evolution. To justify this far-reaching idea, the book takes a long and deep look at our scientific and philosophical thinking, at language as such, at science’s claim to truth, and at its methods, unity, limits and perspectives. These are the cornerstones structuring the book into six thematically self-contained chapters, rounded off by an epilogue that introduces the new topic of Nature’s semantics. The range of issues covered is a testimony to how progress in the life sciences is transforming the whole edifice of science, from physics to biology and beyond. The book is aimed at a broad academic and general readership; it requires no mathematical expertise.

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Page Count

525

Publisher

Springer Nature

Published Date

ISBN 10

3030803198

ISBN 13

9783030803193

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

By: Alex Simonson,Bernd H. Schmitt

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Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

By: Alex Simonson,Bernd H. Schmitt

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

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Page Count

554

Publisher

Simon and Schuster

Published Date

ISBN 10

0684867508

ISBN 13

9780684867502

The Hermeneutics of Torah

Proverbs 2, Deuteronomy, and the Composition of Proverbs 1–9

By: Bernd U. Schipper

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The Hermeneutics of Torah

Proverbs 2, Deuteronomy, and the Composition of Proverbs 1–9

By: Bernd U. Schipper

This revised and expanded English edition of Bernd U. Schipper’s 2012 Hermeneutik der Tora incorporates the results of his continued research and writings on Proverbs. For nearly a century, many biblical scholars have argued that the main theological traditions, such as the divine law, God’s torah, do not appear in the book of Proverbs. In this volume, however, Schipper demonstrates that Proverbs interacts in a sophisticated way with the concept of the torah. A detailed analysis of Proverbs 2 and other passages from the first part of the book of Proverbs shows that Proverbs engages in a postexilic discourse around “wisdom and torah” concerning the abilities of humans to fulfill the will of YHWH exemplified in the divine torah.

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Page Count

392

Publisher

SBL Press

Published Date

ISBN 10

0884145344

ISBN 13

9780884145349

A Concise History of Ancient Israel

From the Beginnings Through the Hellenistic Era

By: Bernd U. Schipper

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A Concise History of Ancient Israel

From the Beginnings Through the Hellenistic Era

By: Bernd U. Schipper

The history of biblical Israel, as it is told in the Hebrew Bible, differs substantially from the history of ancient Israel as it can be reconstructed using ancient Near Eastern texts and archaeological evidence. In A Concise History of Ancient Israel, Bernd U. Schipper uses this evidence to present a critical revision of the history of Israel and Judah from the late second millennium BCE to the beginning of the Roman period. Considering archaeological material as well as biblical and extrabiblical texts, Schipper argues that the history of “Israel” in the preexilic period took place mostly in the hinterland of the Levant and should be understood in the context of the Neo-Assyrian expansion. He demonstrates that events in the exilic and postexilic periods also played out differently than they are recounted in the biblical books of Ezra and Nehemiah. In contrast to previous scholarship, which focused heavily on Israel’s origins and the monarchic period, Schipper’s history gives equal attention to the Persian and early Hellenistic periods, providing confirmation that a wide variety of forms of YHWH religion existed in the Persian period and persisted into the Hellenistic age. Original and innovative, this brief history provides a new outline of the historical development of ancient Israel that will appeal to students, scholars, and lay readers who desire a concise overview.

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Page Count

181

Publisher

Penn State Press

Published Date

ISBN 10

1646020294

ISBN 13

9781646020294

Origins of Inequality in Human Societies

By: Bernd Baldus

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Origins of Inequality in Human Societies

By: Bernd Baldus

Since the beginning of social life human societies have faced the problem how to distribute the results of collaborative activities among the participants. The solutions they found ranged from egalitarian to unequal but caused more dissension and conflict than just about any other social structure in human history. Social inequality also dominated the agenda of the new field of sociology in the 19th century. The theories developed during that time still inform academic and public debates, and inequality continues to be the subject of much current controversy. Origins of Inequality begins with a critical assessment of classical explanations of inequality in the social sciences and the political and economic environment in which they arose. The book then offers a new theory of the evolution of distributive structures in human societies. It examines the interaction of chance, intent and unforeseen consequences in the emergence of social inequality, traces its irregular historical path in different societies, and analyses processes of social control which consolidated inequality even when it was costly or harmful for most participants. Because the evolution of distributive structures is an open process, the book also explores issues of distributive justice and options for greater equality in modern societies. Along with its focus on social inequality the book covers topics in cultural evolution, social and economic history and social theory. This book will appeal to scholars and advanced students of sociology, economics and anthropology – in particular sociological theory and social inequality.

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Page Count

258

Publisher

Routledge

Published Date

ISBN 10

1317205960

ISBN 13

9781317205968

Vernacular Modernism

Heimat, Globalization, and the Built Environment

By: Maiken Umbach,Bernd-Rüdiger Hüppauf

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Vernacular Modernism

Heimat, Globalization, and the Built Environment

By: Maiken Umbach,Bernd-Rüdiger Hüppauf

Vernacular Modernism advocates a rethinking of the importance of the vernacular as part of the modernist discourse of place, from art to literature, from architectural to social practice.

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Page Count

284

Publisher

Stanford University Press

Published Date

ISBN 10

0804753431

ISBN 13

9780804753432

Physica Sacra: Wunder, Naturwissenschaft und historischer Schriftsinn zwischen Mittelalter und Früher Neuzeit

By: Bernd Roling

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Physica Sacra: Wunder, Naturwissenschaft und historischer Schriftsinn zwischen Mittelalter und Früher Neuzeit

By: Bernd Roling

Was it a whale or a shark that devoured Jonah? And how were the walls of Jericho brought down? In his wide-ranging study, Physica Sacra, Bernd Roling shows that the natural sciences and biblical exegesis have not always stood in stark opposition to one another. From the high Middle Ages, Bible commentators such as Albertus Magnus and Alonso Tostado made extensive use of the knowledge available in their times about zoology, medicine and astronomy to explain the wonders of revelation and to defend their historical basis. Even with the advent of modern Biblical criticism and in the age of Enlightenment, as is shown here in detail, their arguments were valid enough to refute critics like Spinoza, Isaac de la Peyrère and Voltaire.

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Page Count

495

Publisher

BRILL

Published Date

ISBN 10

9004258078

ISBN 13

9789004258075

Invertebrate Zoology

A Tree of Life Approach

By: Bernd Schierwater,Rob DeSalle

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Invertebrate Zoology

A Tree of Life Approach

By: Bernd Schierwater,Rob DeSalle

Invertebrate Zoology: A Tree of Life Approach is a comprehensive and authoritative textbook adopting an explicitly phylogenetic organization. Most of the classical anatomical and morphological work has not been changed – it established the foundation of Invertebrate Zoology. With the explosion of Next-Generation Sequencing approaches, there has been a sea-change in the recognized phylogenetic relationships among and between invertebrate lineages. In addition, the merger of evolutionary and developmental biology (evo-devo) has dramatically contributed to changes in the understanding of invertebrate biology. Synthesizing these three approaches (classical morphology, sequencing data, and evo-devo studies) offers students an entirely unique perspective of invertebrate diversity. Key Features One of the first textbooks to combine classical morphological approaches and newer evo-devo and Next-Generation Sequencing approaches to address Invertebrate Zoology Organized along taxonomic lines in accord with the latest understanding of invertebrate phylogeny Will provide background in basic systematic analysis useful within any study of biodiversity A wealth of ancillary materials for students and teachers, including downloadable figures, lecture slides, web links, and phylogenetic data matrices

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Page Count

644

Publisher

CRC Press

Published Date

ISBN 10

148223582X

ISBN 13

9781482235821

Femoral Revision Arthroplasty

By: Bernd Fink

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Femoral Revision Arthroplasty

By: Bernd Fink

This practical book combines thorough literature review with extensive clinical experience to provide a clear overview of femoral revision arthroplasty, with the aim to present all available surgical techniques and critically discuss pros and cons and evidence-based recommendation for each of them. A wealth of figures and several videos complement the book and guide the reader through the management of potential pitfalls and complications during and after surgery. Particular emphasis is further put on the comparison of different approaches, stem types, and fixation techniques, assisting readers in identifying the best indication. Designed as a practically-oriented tool this book offers an excellent resource for all specialist hip surgeons and fellows wishing to gain insights into this complex and challenging surgical procedure.

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Page Count

303

Publisher

Springer Nature

Published Date

ISBN 10

3030848213

ISBN 13

9783030848217

IBM ViaVoice Recognition Software

Quicktorial

By: J. Alan Baumgarten,Bernd Baumbarten,Karl Barksdale,Ken Barksdale,Michael Rutter

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IBM ViaVoice Recognition Software

Quicktorial

By: J. Alan Baumgarten,Bernd Baumbarten,Karl Barksdale,Ken Barksdale,Michael Rutter

IBM ViaVoice QuickTorial provides all the information necessary to master voice recognition in 12+ hours. This fully tested product trains the computer as much as it trains the user. Users will become experts at dictation with ViaVoice. Also included in the book is a special appendix on Conversa Web, software that allows the user to dictate commands to an Internet browser instead of using the keyboard and mouse.

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Page Count

164

Publisher

Course Technology

Published Date

ISBN 10

053868996X

ISBN 13

9780538689960

Beiträge zum Göttinger Umwelthistorischen Kolloquium 2007 - 2008

By: Bernd Herrmann,Graduiertenkolleg Interdisziplinäre Umweltgeschichte

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Beiträge zum Göttinger Umwelthistorischen Kolloquium 2007 - 2008

By: Bernd Herrmann,Graduiertenkolleg Interdisziplinäre Umweltgeschichte

This annual yearbook presents essays in environmental history based on lectures given at the Göttingen study group 2Environmental History3 by external authors. As previous yearbooks it is dedicated to the plurality of approaches in environmental history and serves as a valuable source for information about current research in that realm. Seit seiner Gründung vor annähernd 25 Jahren hat sich das Göttinger UmwelthistorischeKolloquium zu einer Einrichtung entwickelt, welche die vielfältigen,thematisch einschlägigen Aktivitäten des Standortes wie auch des deutschsprachigenRaumes durch Austausch von Forschungsergebnissen und Sichtweisenbündelt. Von hier haben auch einige Unternehmungen ihren Ausgang genommen,welche zum heutigen Profil der Umweltgeschichte spürbar beitrugen.Der Band vereinigt Beiträge zum Kolloquium des Sommersemesters 2007 und des Wintersemesters 2007/08.

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Page Count

256

Publisher

Universitätsverlag Göttingen

Published Date

ISBN 10

3940344397

ISBN 13

9783940344397

Book's by Bernd Baumbarten

The Language of Living Matter

The Language of Living Matter

Marketing Aesthetics

Marketing Aesthetics

The Hermeneutics of Torah

The Hermeneutics of Torah

A Concise History of Ancient Israel

A Concise History of Ancient Israel

Origins of Inequality in Human Societies

Origins of Inequality in Human Societies

Vernacular Modernism

Vernacular Modernism

Physica Sacra: Wunder, Naturwissenschaft und historischer Schriftsinn zwischen Mittelalter und Früher Neuzeit

Physica Sacra: Wunder, Naturwissenschaft und historischer Schriftsinn zwischen Mittelalter und Früher Neuzeit

Invertebrate Zoology

Invertebrate Zoology

Femoral Revision Arthroplasty

Femoral Revision Arthroplasty

IBM ViaVoice Recognition Software

IBM ViaVoice Recognition Software

Beiträge zum Göttinger Umwelthistorischen Kolloquium 2007 - 2008

Beiträge zum Göttinger Umwelthistorischen Kolloquium 2007 - 2008

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