Bernard Marr's Books

The Intelligent Company

Five Steps to Success with Evidence-Based Management

By: Bernard Marr

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The Intelligent Company

Five Steps to Success with Evidence-Based Management

By: Bernard Marr

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages. As information and data volumes grow at explosive rates, the challenges of managing this information is turning into a losing battle for most companies and they end up drowning in data while thirsting for insights. This is made worse by the severe skills shortage in analytics, data presentation and communication. This latest book by best-selling management expert Bernard Marr will equip you with a set of powerful skills that are vital for successful managers now and in the future. Increase your market value by gaining essential skills that are in high demand but in short supply. Loaded with practical step-by-step guidance, simple tools and real life examples of how leading organizations such as Google, CocaCola, Capital One, Saatchi & Saatchi, Tesco, Yahoo, as well as Government Departments and Agencies have put the principles into practice. The five steps to more intelligent decision making are: Step 1: More intelligent strategies – by identifying strategic priorities and agreeing your real information needs Step 2: More intelligent data – by creating relevant and meaningful performance indicators and qualitative management information linked back to your strategic information needs Step 3: More intelligent insights – by using good evidence to test and prove ideas and by analysing the data to gain robust and reliable insights Step 4: More intelligent communication – by creating informative and engaging management information packs and dashboards that provide the essential information, packaged in an easy-to-read way Step 5: More intelligent decision making – by fostering an evidence-based culture of turning information into actionable knowledge and real decisions "Bernard Marr did it again! This outstanding and practical book will help your company become more intelligent and more successful. Marr takes the fields of business-intelligence, analytics and scorecarding to bring them together into a powerful and easy-to-follow 5-step framework. The Intelligent Company is THE must-read book of our times." Bruno Aziza, Co-author of best-selling book Drive Business Performance and Worldwide Strategy Lead, Microsoft Business Intelligence "Book after book Bernard Marr is redefining the fundamentals of good business management. The Intelligent Company is a must read in these changing times and a reference you will want on your desk every day!" Gabriel Bellenger, Accenture Strategy

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Page Count

254

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470685956

ISBN 13

9780470685952

Artificial Intelligence in Practice

How 50 Successful Companies Used AI and Machine Learning to Solve Problems

By: Bernard Marr

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Artificial Intelligence in Practice

How 50 Successful Companies Used AI and Machine Learning to Solve Problems

By: Bernard Marr

Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

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220

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119548985

ISBN 13

9781119548980

Big Data For Small Business For Dummies

By: Bernard Marr

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Big Data For Small Business For Dummies

By: Bernard Marr

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.

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256

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119027039

ISBN 13

9781119027034

Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence

By: Bernard Marr

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Data Strategy

How to Profit from a World of Big Data, Analytics and Artificial Intelligence

By: Bernard Marr

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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273

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398602590

ISBN 13

9781398602595

Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things

By: Bernard Marr

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Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things

By: Bernard Marr

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

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201

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Kogan Page Publishers

Published Date

ISBN 10

0749479868

ISBN 13

9780749479862

The Intelligence Revolution

Transforming Your Business with AI

By: Bernard Marr

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The Intelligence Revolution

Transforming Your Business with AI

By: Bernard Marr

Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy. We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business. Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon. Don't be left behind. Instead, discover how to turbocharge your business.

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225

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Kogan Page Publishers

Published Date

ISBN 10

1789664357

ISBN 13

9781789664355

Pearl Jam FAQ

All That's Left to Know About Seattle's Most Enduring Band

By: M. Corbett, Bernard,Bernard M. Corbett

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Pearl Jam FAQ

All That's Left to Know About Seattle's Most Enduring Band

By: M. Corbett, Bernard,Bernard M. Corbett

Pearl Jam FAQ is what the British refer to as a “spanner ” covering the entire arc of the band's career, from their pre-Pearl Jam days to the present. Each chapter explores a different aspect of Pearl Jam's fascinating history. You will read about the members' successes, failures, and tragedies in earlier bands. You will learn the band's origin story and the unusual manner in which they came up with a name. We will go inside the studio and analyze each of their albums in turn. We will hit the road with the band as Pearl Jam sets out to conquer Seattle, the West Coast of the United States, and then the entire world. We will watch as Pearl Jam adapts to an ever-changing media landscape where MTV, not radio, is the major power broker. You will revel in their battles with Ticketmaster and learn about the roots of their socio-political activism. In short, you will experience Pearl Jam in every imaginable context: on CD, on vinyl, on the radio, on television, on film, in videos, onstage, backstage, on the road, in the air, and at home. Written by Pearl Jam enthusiasts, Pearl Jam FAQ presents a must-have text for band devotees to devour.

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419

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1617136611

ISBN 13

9781617136610

Tech Trends in Practice

The 25 Technologies that are Driving the 4th Industrial Revolution

By: Bernard Marr

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Tech Trends in Practice

The 25 Technologies that are Driving the 4th Industrial Revolution

By: Bernard Marr

***BUSINESS BOOK AWARDS - FINALIST 2021*** Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice: Artificial intelligence, including machine and deep learning The Internet of Things and the rise of smart devices Self-driving cars and autonomous drones 3D printing and additive manufacturing Blockchain technology Genomics and gene editing Augmented, virtual and mixed reality When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

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304

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119646197

ISBN 13

9781119646198

Big Data For Small Business For Dummies

By: Bernard Marr

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Big Data For Small Business For Dummies

By: Bernard Marr

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256

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John Wiley & Sons

Published Date

ISBN 10

1119027039

ISBN 13

9781119027034

Big Data

Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

By: Bernard Marr

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Big Data

Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

By: Bernard Marr

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

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Page Count

262

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118965825

ISBN 13

9781118965825

Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things

By: Bernard Marr

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Data Strategy

How to Profit from a World of Big Data, Analytics and the Internet of Things

By: Bernard Marr

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201

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Kogan Page Publishers

Published Date

ISBN 10

0749479868

ISBN 13

9780749479862

Key Business Analytics

The 60+ Tools Every Manager Needs To Turn Data Into Insights

By: Bernard Marr

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Key Business Analytics

The 60+ Tools Every Manager Needs To Turn Data Into Insights

By: Bernard Marr

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

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312

Publisher

Pearson UK

Published Date

ISBN 10

1292017465

ISBN 13

9781292017464

Data-Driven HR

How to Use Analytics and Metrics to Drive Performance

By: Bernard Marr

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Data-Driven HR

How to Use Analytics and Metrics to Drive Performance

By: Bernard Marr

FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

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265

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749482478

ISBN 13

9780749482473

Key Performance Indicators For Dummies

By: Bernard Marr

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Key Performance Indicators For Dummies

By: Bernard Marr

A complete guide to using KPIs to drive organisational performance Is your business on track to achieve success? Key Performance Indicators For Dummies covers the essential KPIs that are useful to all kinds of businesses, and includes more than 100 different ways leaders can monitor and drive performance in their organisations. This book helps managers understand the crucial KPIs that should be implemented for all different aspects of the organisation, including financial performance, operational and internal processes, sales and marketing, customer satisfaction and more. Good KPIs should be unique to every business, as every business has different objectives. To meet this need, the book provides tools and templates that leaders can use to develop unique KPIs that best suit their particular organisation or industry. Learn to design KPIs that are unique to your business and fit closely to your strategic objectives Determine which KPI questions you should be asking to achieve the right insights for your business Learn the specific KPIs that are appropriate for different business circumstances Turn KPIs into deep insights by mastering related reporting and communications practices KPIs are a crucial part of every manager's toolkit, and are essential for helping to monitor the execution of business strategies and measure results. Key Performance Indicators For Dummies moves beyond a basic discussion of what KPIs are, and why they are needed to provide a complete guide for learning to design and use specific KPIs to drive organisational performance.

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Page Count

326

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118913248

ISBN 13

9781118913246

The Intelligence Revolution

Transforming Your Business with AI

By: Bernard Marr

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The Intelligence Revolution

Transforming Your Business with AI

By: Bernard Marr

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225

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Kogan Page Publishers

Published Date

ISBN 10

1789664357

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9781789664355

Generative AI in Practice

100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

By: Bernard Marr

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Generative AI in Practice

100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

By: Bernard Marr

An indispensable look at the next frontier of technological advancement and its impact on our world Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society. Professionals, technophiles, and anyone with an interest in the future will need to understand how GenAI is set to redefine jobs, revolutionize business, and question the foundations everything we do. In this book, Marr sheds light on the most innovative real-world GenAI applications through practical examples, describing how they are moulding industries like retail, healthcare, education, finance, and beyond. You'll enjoy a captivating discussion of innovations in media and entertainment, seismic shifts in advertising, and the future trajectory of GenAI. You will: Navigate the complex landscapes of risks and challenges posed by Generative AI Delve into the revolutionary transformation of the job market in the age of GenAI Understand AI's transformative impact on education, healthcare, and retail Explore the boundless potentials in media, design, banking, coding, and even the legal arena Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools available today.

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313

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394254245

ISBN 13

9781394254248

Business Trends in Practice

The 25+ Trends That are Redefining Organizations

By: Bernard Marr

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Business Trends in Practice

The 25+ Trends That are Redefining Organizations

By: Bernard Marr

WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.

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359

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John Wiley & Sons

Published Date

ISBN 10

1119795575

ISBN 13

9781119795575

The Future Internet

How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society

By: Bernard Marr

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The Future Internet

How the Metaverse, Web 3.0, and Blockchain Will Transform Business and Society

By: Bernard Marr

A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.

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279

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John Wiley & Sons

Published Date

ISBN 10

1119882893

ISBN 13

9781119882893

Generative AI in Practice

100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

By: Bernard Marr

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Generative AI in Practice

100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society

By: Bernard Marr

Dive into the future as we journey through the next frontier of technological advancement Generative AI isn't just the biggest trend right now; it's the pinnacle of today's technological evolution. Beyond the capabilities of ChatGPT and similar AIs that can generate written content and artwork, GenAI is rewriting the rulebook. From crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs, the horizons are limitless. Picture a world where your daily news is read by your favorite celebrity, where video games conjure unparalleled universes in real-time, where machines concoct groundbreaking medicines, and where literature and courses are tailored flawlessly for you. In Generative AI in Practice, renowned futurist Bernard Marr offers readers a deep dive into the captivating universe of GenAI. This comprehensive guide not only introduces the uninitiated to this groundbreaking technology but outlines the profound and unprecedented impact of GenAI on the fabric of business and society. It's set to redefine all our jobs, revolutionize business operations, and question the very foundations of existing business models. Beyond merely altering, GenAI promises to elevate the products and services at the heart of enterprises and intricately weave itself into the tapestry of our daily lives. Through 19 enriching chapters, Marr canvases a vast array of sectors, shedding light on the most innovative real-world GenAI applications through practical examples and how they are molding the contours of various industries including retail, healthcare, education, and finance. Marr discusses the exciting innovations in media and entertainment to the seismic shifts in advertising, customer engagement and beyond, but also critically addresses the risks, challenges, and the future trajectory of GenAI. Throughout the pages of this book, you will: Navigate the complex landscapes of risks and challenges posed by GenAI. Delve into the revolutionary transformation of the job market in the age of GenAI. Discover how retail is evolving with virtual try-ons and AI-powered personalization. Dive deep into the transformative impact on education, offering truly personalized learning experiences. Witness the metamorphosis of healthcare, from AI-aided drug discoveries to custom advice. Explore the boundless potentials in media, design, banking, coding, and even the legal arena. Ideal for professionals, technophiles, and anyone eager to understand the next big thing in technology and its monumental impact on our world, Generative AI In Practice will equip readers with insights on how to implement GenAI, how GenAI is different to traditional AI, and a comprehensive list of generative AI tools in the appendix.

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313

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John Wiley & Sons

Published Date

ISBN 10

1394245564

ISBN 13

9781394245567

Experiments in the Machine Interpretation of Visual Motion

By: David W. Murray,Bernard F. Buxton

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Experiments in the Machine Interpretation of Visual Motion

By: David W. Murray,Bernard F. Buxton

This book describes experimental advances made in the interpretation of visual motion over the last few years that have moved researchers closer to emulating the way in which we recover information about the surrounding world.

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Page Count

276

Publisher

MIT Press

Published Date

ISBN 10

026213263X

ISBN 13

9780262132633

Extended Reality in Practice

100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

By: Bernard Marr

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Extended Reality in Practice

100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

By: Bernard Marr

EXTENDED REALITY IN PRACTICE As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‐profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.

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272

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John Wiley & Sons

Published Date

ISBN 10

1119699371

ISBN 13

9781119699378

Managing and Delivering Performance

By: Bernard Marr

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Managing and Delivering Performance

By: Bernard Marr

Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face when tackling the issues of strategic performance management. Drawing on his extensive experience of working with numerous government, public sector, and not-for-profit organizations over the author covers: * The context of decision making in the public sector * The significance of the use of budgeting for performance management, and the impact of performance measurements on budgets * A huge range of underpinning cases and examples from the public sector, including cases on the Home Office and the NHS in the UK, and the US Air Force For senior executives in the public sector and government, and for faculty and students in the field this is the authoritative strategic level treatment of this fast-growing area.

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Page Count

308

Publisher

Routledge

Published Date

ISBN 10

1136437703

ISBN 13

9781136437700

Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

By: Bernard Marr

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Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

By: Bernard Marr

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

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