Bernard James Mullin's Books

Sport Marketing

By: Bernard James Mullin,Stephen Hardy,William Anthony Sutton

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Sport Marketing

By: Bernard James Mullin,Stephen Hardy,William Anthony Sutton

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

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Page Count

560

Publisher

Human Kinetics

Published Date

ISBN 10

0736060529

ISBN 13

9780736060523

Sport Marketing

By: Bernard James Mullin,Stephen Hardy,William Anthony Sutton

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Sport Marketing

By: Bernard James Mullin,Stephen Hardy,William Anthony Sutton

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Page Count

560

Publisher

Human Kinetics

Published Date

ISBN 10

0736060529

ISBN 13

9780736060523

Sport Marketing

By: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton

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Sport Marketing

By: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard James Mullin,Stephen Hardy,William A. Sutton

This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

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Page Count

490

Publisher

Human Kinetics

Published Date

ISBN 10

1492594628

ISBN 13

9781492594628

The History of Upshur County, West Virginia

From Its Earliest Exploration and Settlement to the Present Time : Illustrated

By: William Bernard Cutright

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The History of Upshur County, West Virginia

From Its Earliest Exploration and Settlement to the Present Time : Illustrated

By: William Bernard Cutright

As a body, these records are extracted from roughly 750 known Bibles and extend from the late 18th through the early 20th centuries, with the greatest concentration from the mid-19th century. Most of the entries refer to births, marriages, and deaths and in most cases indicate the name(s) of the principals, the date of the event, and, sometimes, such supplementary information as his/her age or address, the maiden name of a parent, etc. Each Bible record is identified by family name and followed by a reference to the Huguenot Society records where the original can be found. In all, the records refer to more than 2,500 main families named in the surname index at the back of the volume and embrace a staggering 25,000 individuals of Huguenot or possible Huguenot ancestry--connections and allied families that would otherwise be lost to us in the unpublished files of this august organization.

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Page Count

780

Publisher

Genealogical Publishing Com

Published Date

ISBN 10

0806346353

ISBN 13

9780806346359

Sport Marketing

By: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard J. Mullin,Stephen Hardy,William A. Sutton

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Sport Marketing

By: Windy Dees,Patrick Walsh,Chad D. McEvoy,Stephen McKelvey,Bernard J. Mullin,Stephen Hardy,William A. Sutton

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with this ebook.

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Age

Page Count

488

Publisher

Human Kinetics

Published Date

ISBN 10

1718208243

ISBN 13

9781718208247

Book's by Bernard James Mullin

Sport Marketing

Sport Marketing

Sport Marketing

Sport Marketing

Sport Marketing

Sport Marketing

The History of Upshur County, West Virginia

The History of Upshur County, West Virginia

Sport Marketing

Sport Marketing

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