The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.
A Critical Cultural Sociological Exploration of Attitudes toward Migration in Czechia: What Lies Beneath the Fear of the Thirteenth Migrant qualitatively deciphers what lies beneath the fears about the imaginary “thirteenth migrant” and explores how individuals make sense of migration in nontraditional destination countries, utilizing critical, cultural sociological methods to explore the deep meaning-making processes that inform migration attitudes.
This book discusses the dangers of too much technology use, explores the benefits of digital detoxing, and outlines the different programs and approaches available to help you unplug. It's an invaluable resource for readers looking to establish a healthier relationship with the digital world. Health professionals and the general public are becoming increasingly aware that addiction to the internet, social media, online games, and other forms of technology has become a real problem with significant negative impacts on physical, psychological, and social health. To combat this issue, some are now undertaking a "digital detox," and many options have emerged to help individuals unplug, whether for a weekend or for longer-term change. Digital Detox: Why Taking a Break from Technology Can Improve Your Well-Being explores both the dark side of technology's ever-present existence in today's world and what individuals can do to find better balance in their digital lives. Part I explores addiction to the internet and other novel technologies. What effect does overindulgence in social media, gaming, online shopping, or even "doomscrolling" through internet news sites have on our self-esteem, relationships with others, and happiness? This section also explores how researchers study and quantify technology addiction. Part II focuses on the digital detox countermovement, examining how various programs, support groups, retreats, and even technology itself can help individuals conquer their digital addictions.
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