Welcome to Corporate Life. The NEW Employee Manual is not your Dad’s or Mom’s employee manual. It’s the new playbook for corporate survival, fitting today’s realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world. The NEW Employee Manual will help you navigate the Corporate (with a capital C) labyrinth. Where Corporate’s manual shapes you into a dutiful cog for the good of the machine, ours helps you enhance your career for the good of, well, you ... and your company. The NEW Employee Manual should make you feel skeptical: skeptical of empty slogans, obsolete rituals, obsessive pursuits, and bigwigs’ playbooks that no longer work. That alone should be worth this book’s price. Skepticism, you see, is a good thing, because it is only the skeptic, only the free-thinker, only the maverick, who asks new questions and finds useful answers. So, are you a maverick or a cog?
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: How to decide if war gaming is right for you Which decisions call for war gaming How to prepare, organize, and run a realistic and inexpensive war game How to predict competitor moves with accuracy and little information Why you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
They say those who get deep into the Kabbalah's mystical text of the celestial spheres can lose their minds. But one man discovers the celestial spheres are far from saintly. The man, Jack Merriman, is a Seer sucked into the celestial realm against his better judgment. He finds out Satan is a beautiful female with a keen sense of justice. Archangel Michael sounds just like James Earl Jones and the Cherubs fill the Celestial spheres with heavenly elevator music. But underneath, the Celestial Spheres are as political and incompetent as a big government agency. Jack is driven to the brink of insanity with this discovery, as his girlfriend, Harmony tries to keep him from being killed. Or does she? In the midst of it all, Jack has to make a choice between justice and forgiveness. He chooses justice, and all Hell breaks loose, and it's a good thing.
In the age of too much data and too few breakthroughs, market "noise" is the biggest challenge for executives and managers. Finding growth opportunities requires a powerful filter. This filter is competitive intelligence- market insight that cuts through the din and propels companies to leap forward ahead of all others. It has little to do with more information on competitors. It has everything to do with making every market-facing manager more competitively skilled. In his characteristic blunt and entertaining style, the international expert and CEO of the Academy of Competitive Intelligence provides tools, tips, eye-opening case studies, and a new model to break through "data-driven" hype and change how management looks at competitive intelligence.
Welcome to Corporate Life. The NEW Employee Manual is not your Dad’s or Mom’s employee manual. It’s the new playbook for corporate survival, fitting today’s realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world. The NEW Employee Manual will help you navigate the Corporate (with a capital C) labyrinth. Where Corporate’s manual shapes you into a dutiful cog for the good of the machine, ours helps you enhance your career for the good of, well, you ... and your company. The NEW Employee Manual should make you feel skeptical: skeptical of empty slogans, obsolete rituals, obsessive pursuits, and bigwigs’ playbooks that no longer work. That alone should be worth this book’s price. Skepticism, you see, is a good thing, because it is only the skeptic, only the free-thinker, only the maverick, who asks new questions and finds useful answers. So, are you a maverick or a cog?
In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: How to decide if war gaming is right for you Which decisions call for war gaming How to prepare, organize, and run a realistic and inexpensive war game How to predict competitor moves with accuracy and little information Why you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.
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