Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
The sports industry is more complex than ever before, and succeeding within it now requires an equally dynamic approach. Teams and leagues across many sports face unprecedented competition in worldwide markets as the cost of doing business increases and traditional revenue streams face pressure. In light of these changes, the idea that winning championships is the key to organizational success is misguided. The Sports Strategist: Developing Leaders for a High-Performance Industry reveals which areas in the industry, unlike winning, can be controlled and maximized for consistent success. Aspiring leaders in the sports business will learn how to design identities, manage narratives, and maximize new technologies in order to implement business analytics and build public support. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to rely on it when it doesn't. In such a high-performance field, the demand for well-equipped leaders is great, and The Sports Strategist provides the necessary tools and techniques for their success.
In Brooklyn an Arab protester risks death in a desperate attempt to keep from being questioned by police. In Toronto a flight attendant’s body is found in her apartment several days after she discovers a disturbing secret about a passenger from her last flight. In Georgia, police uncover a package they expect to contain drugs, but what they find baffles even the most seasoned investigators. These seemingly disjointed events begin to intertwine when NYPD Detective Lieutenant David McClellan, who is reluctantly assigned to the Intelligence Division, engineers what is supposed to be a textbook sting operation, but turns out to be anything but. McClellan is plunged onto a bizarre and twisted trail of international terrorism and murder as he tracks an ex-Russian military intelligence operative, turned freelance terrorist, on a path of almost certain pyrotechnic devastation of an unknown target. Complicating the investigation, McClellan is partnered with a female detective with whom his personal life begins to involve. Department politics and bureaucratic self-preservation threaten to derail his investigation just as McClellan closes in on his quarry in a heart-stopping game of cat-and-mouse, matching his analytical abilities and street-wise perceptions, with the Russian’s meticulous cunning and capability for staying one step ahead.
In Brooklyn an Arab protester risks death in a desperate attempt to keep from being questioned by police. In Toronto a flight attendant’s body is found in her apartment several days after she discovers a disturbing secret about a passenger from her last flight. In Georgia, police uncover a package they expect to contain drugs, but what they find baffles even the most seasoned investigators. These seemingly disjointed events begin to intertwine when NYPD Detective Lieutenant David McClellan, who is reluctantly assigned to the Intelligence Division, engineers what is supposed to be a textbook sting operation, but turns out to be anything but. McClellan is plunged onto a bizarre and twisted trail of international terrorism and murder as he tracks an ex-Russian military intelligence operative, turned freelance terrorist, on a path of almost certain pyrotechnic devastation of an unknown target. Complicating the investigation, McClellan is partnered with a female detective with whom his personal life begins to involve. Department politics and bureaucratic self-preservation threaten to derail his investigation just as McClellan closes in on his quarry in a heart-stopping game of cat-and-mouse, matching his analytical abilities and street-wise perceptions, with the Russian’s meticulous cunning and capability for staying one step ahead.
This unique compendium contains a vast systematized data of 14,000 experiments on high-velocity penetration into metals, concrete, reinforced concrete, and geological media which were published in the open literature (journal papers, reports, conference proceedings) during the last 70 years. Data presented in this edition are related to the initial and final stages of penetration and include: parameters which characterize mechanical and geometric properties of the striker and the shield; striking and residual velocities of projectile or depth of penetration; changes of mass and size of projectile; angles that determine the initial and residual position of the projectile; ballistic limit velocity; basic characteristics of plug and deformation of the shield.Unified form of data representation and common notations are used throughout the book. All information is presented in numerical form in SI units. The book also contains indices which allow a fast search of the authors' publications and related experiments. Theoreticians, design engineers and experimentalists will find this handbook a valuable reference material.
a powerful text that will benefit any reader' - Dr Richard Harris SC, OAM, hero of the Thai cave rescue Life is hard. Rocketing rates of physical and mental health issues are testimony to the immense pressures of our complex world. So how do we become tough and adaptable to face life's challenges? The Resilience Shield provides that defence. In their groundbreaking guide to overcoming adversity, Australian SAS veterans Dr Dan Pronk, Ben Pronk DSC and Tim Curtis take you behind the scenes of special operations missions, into the boardrooms of leading companies and through the depths of contemporary research in order to demystify and define resilience. Through lessons learned in and out of uniform, they've come to understand the critical components of resilience and how it can be developed in anyone - including you. The Resilience Shield explores the hard-won resilience secrets of elite soldiers and the latest thinking on mental and physical wellbeing. This book will equip you with an arsenal of practical tools for you to start making immediate improvements in your life that are attainable and sustainable. Let's build your shield! Praise for The Resilience Shield 'informative and enlightening . . . compelling lessons and advice' - The Hon Julie Bishop 'Clear, approachable insights into resilience' - Merrick Watts 'A blend of raw experience and impeccable science...a brilliant guidebook for our times' - Hugh Mackay AO
PREVENTING PARKINSON'S: HOW TO CUT YOUR RISK BY STRENGTHENING YOUR MULTIPLE SHIELDS(TM) is the only book available that gives readers proactive lifestyle recommendations for optimizing health and lowering the risk of developing Parkinson's Disease. With over 1,000 references, this extraordinary, groundbreaking work provides cutting-edge, evidence-based research. It is a comprehensive compilation that will benefit both lay people and medical professionals alike. From the Foreward, by Judith Potashkin, PhD: ..".Although there are numerous studies that have addressed lifestyle choices that are beneficial for Parkinson's Disease patients, there is no single source that summarizes and explains them to the non-scientist. In PREVENTING PARKINSON'S: HOW TO CUT YOUR RISK BY STRENGTHENING YOUR MULTIPLE SHIELDS(TM), Ben Weinstock, a Doctor of Physical Therapy, has solved this problem. He has written a comprehensive (yet easy to understand) guidebook. This source will help those who choose to follow on a path of optimal health. Dr. Weinstock thoroughly evaluates how the synergy of diet, exercise, sleep, stress management, avoidance of toxins, prevention of head injuries, and proper medical care can reduce one's chance of developing Parkinson's Disease. Thorough citations from current medical literature are provided throughout for those who would like additional information. For the more casual reader, 'Action Plans' are provided at the end of each chapter. These summarize the steps one can take immediately to reduce one's risk of developing Parkinson's Disease.
This two-volume, 1100 pages, 38 chapters book is a significantly expanded, revised and updated version of the monograph by the authors published in 2013 (Ben-Dor, G, Dubinsky, A, Elperin, T, 'High Speed Penetration Dynamics: Engineering Models and Methods,' Singapore: World Scientific Publishing Company). The contents increased by 60%, the number of titles in bibliography doubled and reached 1600; and the scope covers a range of new topics related to hypervelocity penetration, along with high-speed impact.Presented material is structured into two parts. The first part includes description and analysis of practically all known engineering models for calculating high-speed penetration of projectiles into concrete, metals, geological shields, adobe, and gelatine.The second part focuses on the use of approximate models for solving conventional and non-standard problems of penetration mechanics including prediction and optimization of protective properties of monolithic and multi-layered shields against high-speed projectiles and space debris; shape optimization of high-speed projectiles penetrating into various media; modelling of penetration and optimal control of penetrators equipped with jet thrusters; and investigation of the efficiency and optimization of segmented projectiles. The book includes comprehensive overviews on basic classes of problems in high-speed penetration mechanics.This is a indispensable reference guide for scientists, engineers, and students specializing in the field of high-speed and hypervelocity penetration mechanics.
In "Heart of the Tiger" the Kilrathi empire was eradicated through the bravery of a few flying aces. Now, Captain Blair and his wing are fighting a more familiar menace—their fellow humans. Blair had settled down to the quiet life of a farmer, but he's been called back into action to fight rebels from the Border Worlds. And Captain Blair finds that dog-fighting with people is a whole different kettle of kittens than fighting an alien cat species. Those humans are tricky in ways the Kilrathi never dreamed of! At the publisher's request, this title is sold without DRM (Digital Rights Management).
High-speed impact dynamics is of interest in the fundamental sciences, e.g., astrophysics and space sciences, and has a number of important applications in military technologies, homeland security and engineering. When compared with experiments or numerical simulations, analytical approaches in impact mechanics only seldom yield useful results. However, when successful, analytical approaches allow us to determine general laws that are not only important in themselves but also serve as benchmarks for subsequent numerical simulations and experiments. The main goal of this monograph is to demonstrate the potential and effectiveness of analytical methods in applied high-speed penetration mechanics for two classes of problem. The first class of problem is shape optimization of impactors penetrating into ductile, concrete and some composite media. The second class of problem comprises investigation of ballistic properties and optimization of multi-layered shields, including spaced and two-component ceramic shields. Despite the massive use of mathematical techniques, the obtained results have a clear engineering meaning and are presented in an easy-to-use form. One of the chapters is devoted solely to some common approximate models, and this is the first time that a comprehensive description of the localized impactor/medium interaction approach is given. In the monograph the authors present systematically their theoretical results in the field of high-speed impact dynamics obtained during the last decade which only partially appeared in scientific journals and conferences proceedings.
This unique compendium contains a vast systematized data of 14,000 experiments on high-velocity penetration into metals, concrete, reinforced concrete, and geological media which were published in the open literature (journal papers, reports, conference proceedings) during the last 70 years. Data presented in this edition are related to the initial and final stages of penetration and include: parameters which characterize mechanical and geometric properties of the striker and the shield; striking and residual velocities of projectile or depth of penetration; changes of mass and size of projectile; angles that determine the initial and residual position of the projectile; ballistic limit velocity; basic characteristics of plug and deformation of the shield.Unified form of data representation and common notations are used throughout the book. All information is presented in numerical form in SI units. The book also contains indices which allow a fast search of the authors' publications and related experiments. Theoreticians, design engineers and experimentalists will find this handbook a valuable reference material.
This important monograph is the first comprehensive compendium of engineering models used in high-speed penetration mechanics.The book consists of two parts. The first part (more than a quarter of the book's content) is in fact a handbook giving a very detailed summary of the engineering models used for the analysis of high-speed penetration of rigid projectiles into various media (concrete, metals, geological media). The second part of the book demonstrates the possibilities and efficiency of using approximate models for investigating traditional and nontraditional problems of penetration mechanics.Different chapters in the books are devoted to different classes of problems and can be read independently. Each chapter is self-contained, which includes a comprehensive literature survey of the topic, and carries a list of used notations. The bibliography includes more than 700 references.This monograph is a reliable and indispensable reference guide for anyone interested in using engineering models in high-speed penetration mechanics.
This textbook is endorsed by OCR and supports the specification for GCSE Classical Civilisation (first teaching September 2017). It covers the Thematic Study Component 11 and all three Literature and Culture options (Components 21–23): Thematic Study: Myth and Religion by Ben Greenley Literature and Culture 1: The Homeric World by Dan Menashe Literature and Culture 2: Roman City Life by James Renshaw Literature and Culture 3: War and Warfare by James Renshaw Why does Greek and Roman mythology remain so popular today? Why is the hero Odysseus such an interesting character? What was it like to watch a gladiatorial fight? Why was the Roman army so successful? This book guides GCSE students to a greater understanding of such issues. The opening chapter examines the lives of women in Greece and Rome, and also focuses on women in myth and legend. The following three chapters invite readers to explore the culture of the Mycenaeans, city life in the Roman world, and ancient Greek and Roman warfare, focusing both on aspects of ancient society and on related literature. The ideal preparation for the final examinations, all content is presented by experts and experienced teachers in a clear and accessible narrative. Ancient literary and visual sources are described and analysed, with supporting images and examples of non-prescribed sources. Helpful student features include study questions, activities, further reading, and boxes focusing in on key people, events and terms. Practice questions and exam guidance prepare students for assessment. A Companion Website is available at www.bloomsbury.com/class-civ-gcse.
This two-volume, 1100 pages, 38 chapters book is a significantly expanded, revised and updated version of the monograph by the authors published in 2013 (Ben-Dor, G, Dubinsky, A, Elperin, T, 'High Speed Penetration Dynamics: Engineering Models and Methods,' Singapore: World Scientific Publishing Company). The contents increased by 60%, the number of titles in bibliography doubled and reached 1600; and the scope covers a range of new topics related to hypervelocity penetration, along with high-speed impact.Presented material is structured into two parts. The first part includes description and analysis of practically all known engineering models for calculating high-speed penetration of projectiles into concrete, metals, geological shields, adobe, and gelatine.The second part focuses on the use of approximate models for solving conventional and non-standard problems of penetration mechanics including prediction and optimization of protective properties of monolithic and multi-layered shields against high-speed projectiles and space debris; shape optimization of high-speed projectiles penetrating into various media; modelling of penetration and optimal control of penetrators equipped with jet thrusters; and investigation of the efficiency and optimization of segmented projectiles. The book includes comprehensive overviews on basic classes of problems in high-speed penetration mechanics.This is a indispensable reference guide for scientists, engineers, and students specializing in the field of high-speed and hypervelocity penetration mechanics.
The U.S.S. Enterprise is without doubt the most famous starship in history. The vessels that have carried the name have saved the galaxy countless times and her captains, including Archer, Kirk, and Picard, have been legendary. This Haynes Manual provides in-depth information about these extraordinary ships, from the Enterprise NX-01, to Captain Kirk’s Enterprise NCC-1701 and Captain Picard’s Enterprise NCC-1701-D including histories of each vessel, technical information about their systems, and discussions of key technologies such as transporters and warp-speed travel. Find out exactly what powered these ships, how they were armed and what it took to operate them. The book features newly created artwork throughout, including full-ship cutaways of each Enterprise, key systems, and interior locations together with detailed new exterior views by one of Star Trek’s original visual effects artists. This Haynes Manual is fully authorized by CBS and technical consultant Michael Okuda, who spent thirteen years working on Star Trek TV series and movies.
With his irreverant personality, laid-back approach, and penchant for the unexpected, Joe Maddon is a singular presence among Major League Baseball managers. Whether he's bringing clowns and live bear cubs to spring training or leading the Chicago Cubs to their first World Series victory in 108 years, Maddon is always one to watch. In Try Not to Suck, ESPN's Jesse Rogers and MLB.com's Bill Chastain fully explore Maddon's life and career, delving behind the scenes and dissecting that mystique which makes Maddon so popular with players and analysts alike. Packed with insight, anecdotes, and little-known facts, this is the definitive account of the curse-breaker and trailblazer at the helm of the Cubs' new era.
In Viking Warriors, the Norse invaders, as infamous for their brutality as their exploration, come to life. Students will read about raids, battles, and key fighters and leaders. Illustrations, engravings, and relics depict the Norse culture, marine and combat technology, and fighting styles that gave them the advantage in battle. Maps and diagrams demonstrate their ambitious expansion and conquest of cities and people throughout the Northern hemisphere. With their far-reaching longships and fierce tactics, the influence and violence of the Vikings spread from America to the Middle East, leaving behind traces of an iconic culture and combative strategy.
In "Heart of the Tiger" the Kilrathi empire was eradicated through the bravery of a few flying aces. Now, Captain Blair and his wing are fighting a more familiar menace—their fellow humans. Blair had settled down to the quiet life of a farmer, but he's been called back into action to fight rebels from the Border Worlds. And Captain Blair finds that dog-fighting with people is a whole different kettle of kittens than fighting an alien cat species. Those humans are tricky in ways the Kilrathi never dreamed of! At the publisher's request, this title is sold without DRM (Digital Rights Management).
The Vikings, Anglo-Saxons, Germanic tribes, Goths, and other Germanic-speaking tribes are renowned today in myth, legend, and popular culture. But how did they live? What did they wear? How did they worship? What did they eat? And how did their traditional ways of life reflect their spiritual beliefs? Heathen Garb and Gear takes you on a tour of the world that our forebears knew. More importantly, it shows you how their ways of dressing and living-from weaving woolen cloth and cooking food, to making music and taking steam baths-are reflected in the myths and traditions that have come down to us. Anyone who's ever wanted to wear Viking clothing, or serve authentic Viking feasts, will find plenty of practical tips here. But even if you're not interested in re-enacting the old ways, you'll find much vital information and inspiration for the practice of Heathenry as a living religious tradition.
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