William Randolph Hearst was one of the most colorful and important figures of turn-of-the-century America, a man who changed the face of American journalism and whose influence extends to the present day. Now, in William Randolph Hearst, Ben Procter gives us the most authoritative account of Hearst's extraordinary career in newspapers and politics. Born to great wealth--his father was a partial owner of four fabulously rich mines--Hearst began his career in his early twenties by revitalizing a rundown newspaper, the San Franciso Examiner. Hearst took what had been a relatively sedate form of communicating information and essentially created the modern tabloid, complete with outrageous headlines, human interest stories, star columnists, comic strips, wide photo coverage, and crusading zeal. His papers fairly bristled with life. By 1910 he had built a newspaper empire--eight papers and two magazines read by nearly three million people. Hearst did much to create "yellow journalism"--with the emphasis on sensationalism and the lowering of journalistic standards. But Procter shows that Hearst's papers were also challenging and innovative and powerful: They exposed corruption, advocated progressive reforms, strongly supported recent immigrants, became a force in the Democratic Party, and helped ignite the Spanish-American War. Procter vividly depicts Hearst's own political career from his 1902 election to Congress to his presidential campaign in 1904 and his bitter defeats in New York's Mayoral and Gubernatorial races. Written with a broad narrative sweep and based on previously unavailable letters and manuscripts, William Randoph Hearst illuminates the character and era of the man who left an indelible mark on American journalism.
William Randolph Hearst was a figure of Shakespearean proportions, a man of huge ambition, inflexible will, and inexhaustible energy. He revolutionized the newspaper industry in America, becoming the most powerful media mogul the world had ever seen, and in the process earned himself the title of "most hated man in America" on four different occasions. Now in the second volume of this sweeping biography, Ben Procter gives readers a vivid portrait of the final 40 years of Hearst's life. Drawing on previously unavailable letters and manuscripts, and quoting generously from Hearst's own editorials, Procter covers all aspects of Hearst's career: his journalistic innovations, his impassioned patriotism, his fierce belief in "Government by Newspaper," his frustrated political aspirations, profligate spending and voracious art collecting, the building of his castle at San Simeon, and his tumultuous Hollywood years. The book offers new insight into Hearst's bitter and highly public quarrels with Al Smith (who referred to Hearst papers as "Mudgutter Gazettes") and FDR (whose New Deal Hearst dubbed the "Raw Deal"); his 30-year affair with the actress Marion Davies (and her own affairs with others); his political evolution from a progressive trust-buster and "America first" isolationist to an increasingly conservative and at times hysterical anti-communist. Procter also explores Hearst's ill-considered meeting with Hitler, his attempts to suppress "Citizen Kane," and his relationships with Joseph Kennedy, Charles Lindbergh, Louis B. Meyer, and many other major figures of his time. As Life magazine noted, Hearst newspapers were a "one-man fireworks display"--sensational, controversial, informative, and always entertaining. In Ben Procter's fascinating biography, Hearst shines forth in all his eccentric and egocentric glory.
The dramatic story of one of the most famous events in Texas history is told by Ben H. Procter. Procter describes in colorful detail the background, character, and motives of the prominent figures at the Alamo—Bowie, Travis, and Crockett—and the course and outcome of the battle itself. This concise and engaging account of a turning point in Texas history will appeal to students, teachers, historians, and general readers alike.
Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies.
Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches, using an in-depth analysis of both the current P&G situation at that time and feasible alternative strategies available to the organisation. Chapter two will give a brief but concise overview of the P&G situation in the 1980s; chapter three will discuss three different approaches available to P&G in organising its European operations, and recommend the most suitable approach; chapter four will then examine the launch options for Vizir and present the most favourable strategy; finally, chapter five will summarise the findings and highlight the recommendations of this report, briefly considering possible implementations and evaluations of the suggested strategies.
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five. The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition. 'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy
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