Since 1776, millions of immigrants have landed at America's shores. To this day, their practical contributions are still felt in every field of endeavor, including agriculture, industry, and the service trades. But within the great immigrant waves there also came plucky and talented individualists, artists, and dreamers. Many of these exceptional folk went on to win worldly renown, and their names live on in history. Ellis Island's Famous Immigrants tells the story of some of the best known of these legendary characters and highlights their actual immigration experience at Ellis Island. Celebrities featured within its pages include such entrepreneurs as Max Factor, Charles Atlas, and "Chef Boyardee"; Hollywood icons Pola Negri, Bela Lugosi, and Bob Hope; spiritual figures Father Flanagan and Krishnamurti; authors Isaac Asimov and Kahlil Gibran; painters Arshile Gorky and Max Ernst; and sports figures Knute Rockne and Johnny Weissmuller.
Written by the only American to direct and fight-choreograph all of Shakespeare's plays, this text represents an expert and practical guide to the Bard's oeuvre. From the Henry VI plays through The Tempest, each play is explored in its full theatrical complexity, with particular attention paid to directorial and acting challenges, character quirks and development, and the particularities of Shakespearean language. Directing successes are recounted, but the failures are not shied away from, making this work indispensable for anyone interested in producing plays by Shakespeare.
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Text As Data: Combining qualitative and quantitative algorithms within the SAS system for accurate, effective and understandable text analytics The need for powerful, accurate and increasingly automatic text analysis software in modern information technology has dramatically increased. Fields as diverse as financial management, fraud and cybercrime prevention, Pharmaceutical R&D, social media marketing, customer care, and health services are implementing more comprehensive text-inclusive, analytics strategies. Text as Data: Computational Methods of Understanding Written Expression Using SAS presents an overview of text analytics and the critical role SAS software plays in combining linguistic and quantitative algorithms in the evolution of this dynamic field. Drawing on over two decades of experience in text analytics, authors Barry deVille and Gurpreet Singh Bawa examine the evolution of text mining and cloud-based solutions, and the development of SAS Visual Text Analytics. By integrating quantitative data and textual analysis with advanced computer learning principles, the authors demonstrate the combined advantages of SAS compared to standard approaches, and show how approaching text as qualitative data within a quantitative analytics framework produces more detailed, accurate, and explanatory results. Understand the role of linguistics, machine learning, and multiple data sources in the text analytics workflow Understand how a range of quantitative algorithms and data representations reflect contextual effects to shape meaning and understanding Access online data and code repositories, videos, tutorials, and case studies Learn how SAS extends quantitative algorithms to produce expanded text analytics capabilities Redefine text in terms of data for more accurate analysis This book offers a thorough introduction to the framework and dynamics of text analytics—and the underlying principles at work—and provides an in-depth examination of the interplay between qualitative-linguistic and quantitative, data-driven aspects of data analysis. The treatment begins with a discussion on expression parsing and detection and provides insight into the core principles and practices of text parsing, theme, and topic detection. It includes advanced topics such as contextual effects in numeric and textual data manipulation, fine-tuning text meaning and disambiguation. As the first resource to leverage the power of SAS for text analytics, Text as Data is an essential resource for SAS users and data scientists in any industry or academic application.
Handbook of Mineral Spectroscopy, Volume 1: X-ray Photoelectron Spectra presents a database of X-ray Photoelectron spectra showing both survey (with chemical analysis) and high-resolution spectra of more than 200 rock-forming and major ore minerals. XPS of minerals is a very powerful technique for analyzing not only the chemical composition of minerals – including, for other techniques, difficult elements such as F and Cl, but also the local environment of atoms in a crystal structure. The book includes a section on silicates and on non-silicates, and is further subdivided according to the normal mineral classes. Brings together and expands upon the limited information available on the XPS of minerals into one handbook Features 2,500 full color, X-ray Photoelectron survey and high-resolution Spectra for use by researchers in the lab and as a reference Includes the chemical information of each mineral Written by experts with more than 50 years of combined mineral spectroscopy experience
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