Barry Babin's Books

Marketing Research: Asia-Pacific Edition

By: Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin

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Marketing Research: Asia-Pacific Edition

By: Steve D'Alessandro,Ben Lowe,Hume Winzar,William Zikmund,Barry J. Babin

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

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Page Count

632

Publisher

Cengage AU

Published Date

ISBN 10

017036982X

ISBN 13

9780170369824

Cardiopulmonary Bypass and Mechanical Support

Principles and Practice

By: Glenn P. Gravlee,Richard F. Davis,John Hammon,Barry Kussman

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Cardiopulmonary Bypass and Mechanical Support

Principles and Practice

By: Glenn P. Gravlee,Richard F. Davis,John Hammon,Barry Kussman

Offering a unique, multidisciplinary approach to the complexities of CPB, the 4th Edition of Cardiopulmonary Bypass and Mechanical Support: Principles & Practice remains the gold standard in the field. This edition brings you fully up to date with every aspect of cardiopulmonary bypass, including new information on management of pediatric patients, CPB’s role with minimally invasive and robotic cardiac surgery, mechanical circulatory support, miniaturized circuits and CPB, sickle cell disease and CPB management, and much more. A newly expanded title reflects the rapidly evolving nature of extracorporeal technology, encompassing both short-term and long-term forms of cardiac and pulmonary support.

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Page Count

1596

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

149633003X

ISBN 13

9781496330031

Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

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Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

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544

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119702836

ISBN 13

9781119702832

Kids and branding in a digital world

By: Barry Gunter

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Kids and branding in a digital world

By: Barry Gunter

As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands. Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.

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Page Count

311

Publisher

Manchester University Press

Published Date

ISBN 10

1784996483

ISBN 13

9781784996482

Seidel's Guide to Physical Examination - E-Book

By: Jane W. Ball,Joyce E. Dains,John A. Flynn,Barry S. Solomon,Rosalyn W. Stewart

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Seidel's Guide to Physical Examination - E-Book

By: Jane W. Ball,Joyce E. Dains,John A. Flynn,Barry S. Solomon,Rosalyn W. Stewart

Learn how to conduct a patient-centered health history and physical examination! Seidel's Guide to Physical Examination: An Interprofessional Approach, 10th Edition takes a uniquely interprofessional collaborative approach to health assessment, with a strong emphasis on lifespan considerations and differential diagnosis of unexpected findings. Each core chapter is organized into four sections — Anatomy and Physiology, Review of Related History, Examination and Findings, and Abnormalities — with lifespan content integrated into each area. Written by a team of nurse practitioners and physicians, this one-of-a-kind textbook uses evidence-based guidelines to help you master hands-on exam techniques as well as communication skills that build rapport and trust with the patient. - UNIQUE! Interprofessional collaborative approach is written by two advanced practice nurses and three physicians, providing balanced expertise in both pediatric and adult-geriatric health. - UNIQUE! Integrated lifespan content provides separate sections in each chapter for Infants and Children, Adolescents, Pregnant Patients, and Older Adults. - UNIQUE! Compassionate, patient-centered approach emphasizes developing good communication skills, use of effective hands-on examination techniques, and reliance on clinical reasoning and clinical decision-making skills. - UNIQUE! Strong emphasis on social inclusiveness and patient-centeredness incorporates LGBTQ+ patients and providers, with special emphasis on cultural competency, history taking, and special considerations for examination of the breasts, female and male genitalia, reproductive health, thyroid, and the anus/rectum/prostate. - UNIQUE! Cross-references to Dains' Advanced Health Assessment & Clinical Diagnosis in Primary Care help you take the next step in clinical reasoning and also develop diagnostic reasoning skills. - Differential Diagnosis tables are provided throughout the text. - Clinical Pearls offer insights and practical, real-world expertise. - Evolve website includes assessment video clips, animations, review questions, performance checklists, and more.

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Page Count

718

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323761852

ISBN 13

9780323761857

MURDEROUS HUMOR

By: BARRY BONNER

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MURDEROUS HUMOR

By: BARRY BONNER

Eight irreverent tales with a twist! Pure entertainment just for you. Comical, fascinating reading that will stir your imagination. Dangerous, out-of-control people playing deadly games. This extreme variety of villains will stop for nothing – not even a coffee break. Bad people at their best – murder! But they haven’t lost their shocking sense of humor, and that’s important. Step into the eye of the whirlwind and experience fast-paced stories of suspense, mystery, and bizarre crimes – but crimes with a laugh. An outrageous diversion of bedlam and mayhem with dead beats, screwballs, cowards, lunatics and liars – some even loveable. You might feel guilty for laughing, but you’ll have to laugh anyway.

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248

Publisher

AuthorHouse

Published Date

ISBN 10

1468514563

ISBN 13

9781468514568

The Complete Dentist

Positive Leadership and Communication Skills for Success

By: Barry Polansky

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The Complete Dentist

Positive Leadership and Communication Skills for Success

By: Barry Polansky

The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists

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Page Count

264

Publisher

John Wiley & Sons

Published Date

ISBN 10

111925082X

ISBN 13

9781119250821

Quakers and the American Family : British Settlement in the Delaware Valley

British Settlement in the Delaware Valley

By: Amherst Barry Levy Assistant Professor of History University of Massachusetts

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Quakers and the American Family : British Settlement in the Delaware Valley

British Settlement in the Delaware Valley

By: Amherst Barry Levy Assistant Professor of History University of Massachusetts

Americans have an unusually strong family ideology. We believe that morally self-sufficient nuclear households must serve as the foundation of a republican society. In this brilliant history, Barry Levy traces this contemporary view of family life all the way back to the Quakers. _____ Levy argues that the Quakers brought a new vision of family and social life to America--one that contrasted sharply with the harsh, formal world of the Puritans in New England. The Quaker emphasis was on affection, friendship and hospitality. They stressed the importance of women in the home, and of self-disciplined, non-coercive childrearing. _____ This book explains how and why the Quakers' had such a profound cultural impact (and why more so in Pennsylvania and America than in England); and what the Quakers' experience with their own radical family system can tell us about American family ideology. ______ Who were the Northwest British Quakers and why did their family system so impress English, French, and New England reformers--Voltaire, Crevecouer, Brissot, Emerson, George Bancroft, Lydia Maria Child, and Lousia May Alcott, to name just a few? To answer this question, Levy tells the story of a large group of Quaker farmers from their development of a new family and communal life in England in the 1650s to their emigration and experience in Pennsylvania between 1681 and 1790. The book is thus simultaneously a trans-Atlantic community study of the migration and transplantation of ordinary British peoples in the tradition of Sumner Chilton Powell's Puritan Village; the story of the formation and development of a major Anglo-American faith; and an exploration of the origins of American family ideology.

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Page Count

366

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0198021674

ISBN 13

9780198021674

Beginning the Quest

Law and Politics in the Early Work of Eric Voegelin

By: Barry Cooper

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Beginning the Quest

Law and Politics in the Early Work of Eric Voegelin

By: Barry Cooper

Examines an analysis of the legal and political writing of Eric Voegelin during the 1920s and the 1930s. Cooper discusses Voegelin's first systematic effort to bring together the principles of philosophical anthropology with his understanding of comparative social science and examines Voegelin's The Authoritarian State and The New Science of Politics"--Provided by publisher.

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282

Publisher

University of Missouri Press

Published Date

ISBN 10

0826271928

ISBN 13

9780826271921

Eric Voegelin and the Foundations of Modern Political Science

By: Barry Cooper,Eric Voegelin

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Eric Voegelin and the Foundations of Modern Political Science

By: Barry Cooper,Eric Voegelin

Annotation This important new work is a major analysis of the foundation of Eric Voegelin's political science. Barry Cooper maintains that the writings Voegelin undertook in the 1940s provide the groundwork for the brilliant book that is one of his best known, The New Science of Politics. At the time of that book's publication, however, few were aware of the enormous knowledge and accomplished scholarship that lay behind its illuminating, although sometimes baffling, formulations. By focusing on several of the key chapters in Voegelin's eight- volume History of Political Ideas, especially the studies of Bodin, Vico, and Schelling, Cooper shows how those studies provide the basis for Voegelin's thought. Investigating Voegelin's study of Oriental influences on Western political "ideas," especially Mongol constitutional law, and his study of Toynbee, Cooper seeks to demonstrate the vast range of materials Voegelin used. Cooper contends that, as with other great thinkers, political crisis, specifically the world war of 1939-1945, stimulated Voegelin's intellectual and spiritual achievement. He provides an analysis of Voegelin's immediate concern with the course of World War II, his ability to understand those dramatic events in a large context, and his ability to provide an insightful account of the causes, the significance, and the consequences of the spiritual and political disorder that was evident all around him. In Eric Voegelin and the Foundations of Modern Political Science, Cooper makes the connection between Voegelin's political writings of the 1940s and the meditative interpretations that began to appear with the publication of Anamnesis and with the later volumes of Order and History much more intelligible than does any existing discussion of Voegelin. Scholars in intellectual history and political science will benefit enormously from this valuable new addition to Voegelin studies

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Page Count

481

Publisher

University of Missouri Press

Published Date

ISBN 10

0826260209

ISBN 13

9780826260208

Experiential Marketing

Integrated Theory & Strategic Application

By: Rose Leahy,Pio Fenton,Holly Barry

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Experiential Marketing

Integrated Theory & Strategic Application

By: Rose Leahy,Pio Fenton,Holly Barry

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives, experiential marketing now forms a core feature of most marketing practices. This book resets the perspective on the experience as an effective means of achieving corporate marketing objectives in a way that is structured, purposeful and measurable. Featuring over 40 examples from brands such as Netflix, Lego, Coca Cola, Vans, Asics and Sweaty Betty, this book revisits the theory around this type of marketing and shows you how to better integrate experiential marketing with other areas of marketing communications. The implementation model provided will help you develop robust campaigns that support overall marketing objectives and provide clarity on effectiveness to executives through a mechanism called Return on Integrated Experience (ROIE). Experiential Marketing faces new challenges in a post-Covid era – this book will be the basis for overcoming those challenges and providing opportunities to marketers everywhere. Rose Leahy is a lecturer and research supervisor in the area of marketing in Munster Technological University, Ireland. Pio Fenton is Head of Department of Marketing and International Business at Munster Technologicla University, Ireland. Holly Barry is a Brand Strategist at Barry Group, a leading wholesale distribution company in Cork, Ireland.

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Page Count

218

Publisher

SAGE

Published Date

ISBN 10

1529786533

ISBN 13

9781529786538

Tropical Conservation Biology

By: Navjot S. Sodhi,Barry W. Brook,Corey J. A. Bradshaw

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Tropical Conservation Biology

By: Navjot S. Sodhi,Barry W. Brook,Corey J. A. Bradshaw

This introductory textbook examines diminishing terrestrial and aquatic habitats in the tropics, covering a broad range of topics including the fate of the coral reefs; the impact of agriculture, urbanization, and logging on habitat depletion; and the effects of fire on plants and animal survival. Includes case studies and interviews with prominent conservation scientists to help situate key concepts in a real world context Covers a broad range of topics including: the fate of the coral reefs; the impact of agriculture, urbanization, and logging on habitat depletion; and the effects of fire on plants and animal survival Highlights conservation successes in the region, and emphasizes the need to integrate social issues, such as human hunger, into a tangible conservation plan Documents the current state of the field as it looks for ways to predict future outcomes and lessen human impact “Sodhi et al. have done a masterful job of compiling a great deal of literature from around the tropical realm, and they have laid out the book in a fruitful and straightforward manner...I plan to use it as a reference and as supplemental reading for several courses and I would encourage others to do the same.” Ecology, 90(4), 2009, pp. 1144–1145

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354

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118687469

ISBN 13

9781118687468

The Northwest Coast

British Navigation, Trade and Discoveries to 1812

By: Barry M. Gough

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The Northwest Coast

British Navigation, Trade and Discoveries to 1812

By: Barry M. Gough

The Northwest Coast documents Britain's rise to pre-eminence in this far-flung corner of the empire. It shows how the relentless activities of its commercial interests, the adroit use of its naval power, and the steely resolve of its diplomats secured British claims to dominion and rights to trade along the Northwest Coast. Written by a leading maritime scholar and based on fresh research into known manuscripts and printed works on Pacific trade and exploration, this book incorporates new interpretations on exploration and commercial activity in this area.

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Page Count

289

Publisher

UBC Press

Published Date

ISBN 10

077484292X

ISBN 13

9780774842921

Distant Dominion

Britain and the Northwest Coast of North America, 1579-1809

By: Barry Gough

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Distant Dominion

Britain and the Northwest Coast of North America, 1579-1809

By: Barry Gough

The voyages of Cook and Vancouver heralded a vast influx of irrepressible white men.... They brought with them their morals, ideologies, knowledge, technology, plants and animals. They also brought diseases, rum and guns....powers to build and powers to destroy." Until the 1700's, the Northwest Coast of North America stood largely apart from the civilized world. Formidable mountain barriers and remoteness from Atlantic sea lanes kept the territory outside the orbit of emerging European empires. In the late 18th and early 19th centuries, however, Britain, Spain, France, Russsia, and the United States vied for control of this promising new frontier. Three of history's greatest mariners -- Sir Francis Drake, Captain James Cook, and Captain George Vancouver -- spearheaded British expeditions of discovery and trade to the Northwest coast. Despite competition from her European and American rivals, Britains ability to use and control the sea enabled her to establish by the late 1700's a "beachhead of empire" in the area now known as British Columbia.Gough shows how, by outmanoevring her Spanish rivals in a "skilful game of diplomatic chess," Britain concluded the Nootka Agreement. Thus she was able to exploit her trading partnership with the coast Indians and cement a lucrative sea-borne commerce with the Far East. The arrival overland of the Nor'westers and other fur-trading groups further strengthened Britain's financial and political interests in the area -- ending forever the isolation of Northwest America, and 'changing beyond measure the culture of its Indian peoples.' Distant Dominion is the first comprehensive survey to examine Britain's motives for expeditions to this most distant frontier of British maritime development. It is also the first to draw the history of the coast into the general realm of Pacific history, relating its development to events in Europe, the American eastern seaboard, Australia, the Falkland Islands, and China. This entertaining book offers fresh insight into an exciting chapter of North American history.

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Page Count

216

Publisher

UBC Press

Published Date

ISBN 10

077484423X

ISBN 13

9780774844239

Essentials of Marketing Research

By: William G. Zikmund,Barry J. Babin

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Essentials of Marketing Research

By: William G. Zikmund,Barry J. Babin

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process.

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Page Count

436

Publisher

South-Western Pub

Published Date

ISBN 10

0324593759

ISBN 13

9780324593754

Essentials of Marketing Research

By: William Zikmund,Barry Babin

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Essentials of Marketing Research

By: William Zikmund,Barry Babin

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 4th, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIALS OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

456

Publisher

Cengage Learning

Published Date

ISBN 10

1439047545

ISBN 13

9781439047545

CB

By: Barry J. Babin,Eric Harris

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CB

By: Barry J. Babin,Eric Harris

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

400

Publisher

Cengage Learning

Published Date

ISBN 10

1305577248

ISBN 13

9781305577244

CB 2

By: Barry Babin,Eric Harris

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CB 2

By: Barry Babin,Eric Harris

Created through a student-tested, faculty-approved review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

352

Publisher

Cengage Learning

Published Date

ISBN 10

032482999X

ISBN 13

9780324829990

Business Research Methods

By: William Zikmund,Barry Babin,Jon Carr,Mitch Griffin

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Business Research Methods

By: William Zikmund,Barry Babin,Jon Carr,Mitch Griffin

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Page Count

696

Publisher

Cengage Learning

Published Date

ISBN 10

1111826927

ISBN 13

9781111826925

Marketing Research

By: William G. Zikmund,Steve Ward,Hume Winzar,Ben Lowe,Steven D'Alessandro,Barry J. Babin

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Marketing Research

By: William G. Zikmund,Steve Ward,Hume Winzar,Ben Lowe,Steven D'Alessandro,Barry J. Babin

Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

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Page Count

608

Published Date

ISBN 10

0170183343

ISBN 13

9780170183345

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