Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Traces the story of a notorious black-market baby dealer whose illicit operation between 1920 and 1950 was largely dependent on her success in coercing the abandonment and kidnapping of abused and disadvantaged babies.
Master key pathophysiology concepts and apply them to the practice setting! Corresponding to the chapters in Pathophysiology for the Health Professions, 4th Edition, by Barbara E. Gould, MEd, and Ruthanna M. Dyer, PhD, this study guide offers a wide range of engaging activities to reinforce your understanding and practice your skills. Labeling exercises challenge you to recall information by completing unmarked diagrams and charts. Matching exercises test your knowledge of key terminology. Definitions, rationale/application, and fill-in-the-blank questions let you apply your knowledge to more complex situations. Crossword puzzles let you have fun using and becoming more familiar with vocabulary. Compare/contrast charts challenge you to apply what you've learned by comparing and contrasting various types of diseases and disorders, medications, and complications. The answer key for all of the activities is provided at the end of the study guide.
A concise, clinically-focused guide to the evaluation and management of infants with congenital malformations Congenital Malformations is a comprehensive, practical text that highlights key perspectives on the medical management of infants with malformations. With its convenient system-based organization and evidence-based approach, this clinically-focused guide is designed to optimize the utilization of limited diagnostic resources. Easy-to-follow algorithms and tables enable you to rapidly identify and manage the many different malformations that commonly present in clinical practice, such as cleft lip, cardiac septal defects, and skeletal dysplasias. Features: Succinct, high-yield coverage allows for efficient review of the most common malformations Evidence-based orientation provides up-to-date, clinically relevant diagnostic and treatment recommendations that are based on a meticulous review of the scientific literature Consistent templated format delivers easily accessible information on: Epidemiology/Etiology Clinical Presentation Associated Malformations and Syndromes Evaluation Management and Prognosis Genetic counseling Organized by malformation rather than syndrome - for a clear, easy-to-follow diagnostic guide
An expert in the field of social and biological ethics offers an analysis of the impact of scientists' ever-increasing knowledge of the genetic basis of life on family, society, and mortality.
Nurse Barb provides readers with a comprehensive guide to the changes, challenges, and joys that are in store for them, as well as a guide to preparing for baby's arrival. A joyful, healthy pregnancy can be just a read away.
Medical Terminology: An Illustrated Guide, 7e by Barbara Janson Cohen uses a stepwise approach to learning medical terminology. Part 1 describes how medical terms are built from word parts; Part 2 introduces body structures, diseases, and treatments; and Part 3 describes each body system. Individual chapters also build on knowledge in stages: the Key Terms sections list the terms most commonly used; more specialized terms are included in a later section entitled “Supplementary Terms.” The current edition includes a robust student ancillary package delivered under the PASSport to Success brand, with assessment exercises, chapter quizzes, and searchable text online, and a complete suite of instructor resources. The addition of PrepU as a packaging option provides a powerful value to students - the online study experience helps them to understand and retain course information and helps instructors to better assess what their students may be struggling with.
The much heralded "completion" of the human genome project in the year 2000 raises urgent questions: Do we now have a map of who we are? How will we control the uses of the potentially healing but also likely destructive and highly marketable information genetics brings us? Using her own life as well as her research, Barbara Katz Rothman presents an impassioned defense for the theory that humans are not "ready made from the factory", as one recent popular book on genetics put it, but social beings who grow, mature, and learn who they are.
Well known and respected authors present a chronologically oraganized introduction to child and adolescent development. Research oriented, the text brings together research and real children with interludes or vignettes. Provides a logical and straightforward organization emphasizing development in its social context written in an accessible, conversational tone. Stresses practical issues and features research focus boxes, chapter outlines, attractive design and illustration material, a glossry of key terms, and study questions.
The landmark text that has served generations of obstetrician-gynecologists—fully updated with the most current perspectives of the field A Doody's Core Title for 2023! Williams Obstetrics has defined the discipline for generations of obstetrician-gynecologists. Written by authors from the nationally renowned University of Texas Southwestern Medical Center and Parkland Hospital, the new edition of this authoritative, evidence-based work maintains its trademark comprehensive coverage and applicability at the bedside, while offering the most current information and insights. The culmination of a century of clinical thought, Williams Obstetrics, 26th Edition delivers expert coverage of obstetrical complications, such as preterm labor, pregnancy-related hypertension, infection, and hemorrhage. It additionally offers foundational content on reproductive anatomy, physiology, and prenatal care. The authors have enhanced this edition with 1,000+ full-color illustrations, plus an increased emphasis on the fast-growing subspecialty of Maternal-Fetal Medicine. No other text matches the long-established scientific rigor and accessibility of Williams Obstetrics. With its state-of-the-art design and review of the newest advances and protocols, this not-be-missed clinical companion brings positive outcomes within reach. New and updated content includes: Increased focus on Maternal-Fetal Medicine Greater coverage of hypertension and hemorrhage Deeper insights into in-utero complications Expanded fetal t section includes cutting-edge fetal imaging, genetics, prenatal diagnosis, and fetal disorders and therapy Basic science, physiology of labor, preterm labor updated with contemporaneous publications in the literature More obstetrical sonography figures Eye-catching illustrations, including updated graphs, sonograms, MRIs, photographs, and photomicrographs
Genocide occurs when a government attempts to exterminate systematically a large percentage of its own citizens or subjects, simply because they fall into a particular group defined by religion, ethnicity, political affiliation, or (rarely) other group identification ranging from occupation to gender status. Genocide has been a major cause of death worldwide over the last 100 years or more, and is far from being eliminated. Through examining available cases, Warning Signs of Genocide: An Anthropological Perspective shows that genocide becomes a live danger when group hatreds--especially religious, ethnic, and political--are exploited by political regimes as major ways of seizing and maintaining power. Genocide is actually invoked, however, only when such regimes feel they are threatened, usually either because they are new and not consolidated in power or because they are challenged by local rebellions, civil war, or (less often) international war or major economic decline. Knowing these warning signs should make the international community take note that genocide is virtually certain to occur, and take action to stop it. This book joins others in noting that the international community has rarely intervened in time, and in the hope that these findings will encourage more prompt action.
This scholarly yet accessible textbook is the most comprehensive single text in the field of dementia care. Drawn from research evidence, international expertise and good practice guidelines, the book has been crafted alongside people with dementia and their families. Case studies and quotes enrich every chapter, illustrating the realities of living with dementia and bringing theory to life. Fully updated with 10 brand new chapters, this landmark textbook has enormous breadth and gives an authoritative overview of dementia care. The 2nd edition now includes chapters on the following topics: • Dementia friendly communities • Representations of dementia in the media • Younger people with dementia • The arts and dementia • Enhancing relationships between families and those with dementia • Whole person assessment • Dementia friendly physical design • Transitions in care This compelling new edition is a must purchase for those working or volunteering in health and social care, undergraduate and postgraduate students across a range of disciplines in health and social work, and anyone interested in the field of dementia care including people with dementia and their families. “While we have made significant advances in the care for people with dementia and their families, there is much work yet to be done. This book provides a fantastic framework in which to set our understanding of dementia and to take things forward.” Alistair Burns, Professor of Old Age Psychiatry, Faculty of Medical and Human Sciences, University of Manchester, UK “Bravo to the authors of Excellence in Dementia Care! They have created a must read guidebook for those providing care to persons experiencing cognitive changes and their families. This collaborative effort focuses on successful provider strategies encompassing topics across the dementia journey and is filled with spot on, relevant, and timely information. Best of all, this work is loaded with real case studies to help translate knowledge to practice, making it a true resource for all practitioners.” Suzanne Bottum-Jones, MA, Wisconsin Alzheimer's Institute, School of Medicine & Public Health, University of Wisconsin-Madison, USA
Offers advice for families who have suffered the death of a child, helping them understand their reactions and showing how to help surviving children cope with the loss.
A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm. Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara Ley Toffler, former Andersen partner-in-charge of Andersen's Ethics & Responsible Business Practices consulting services, reveals that the symptoms of Andersen's fatal disease were evident long before Enron. Drawing on her expertise as a social scientist and her experience as an Andersen insider, Toffler chronicles how a culture of arrogance and greed infected her company and led to enormous lapses in judgment among her peers. Final Accounting exposes the slow deterioration of values that led not only to Enron but also to the earlier financial scandals of other Andersen clients, including Sunbeam and Waste Management, and illustrates the practices that paved the way for the accounting fiascos at WorldCom and other major companies. Chronicling the inner workings of Andersen at the height of its success, Toffler reveals "the making of an Android," the peculiar process of employee indoctrination into the Andersen culture; how Androids—both accountants and consultants--lived the mantra "keep the client happy"; and how internal infighting and "billing your brains out" rather than quality work became the all-important goals. Toffler was in a position to know when something was wrong. In her earlier role as ethics consultant, she worked with over 60 major companies and was an internationally renowned expert at spotting and correcting ethical lapses. Toffler traces the roots of Andersen's ethical missteps, and shows the gradual decay of a once-proud culture. Uniquely qualified to discuss the personalities and principles behind one of the greatest shake-ups in United States history, Toffler delivers a chilling report with important ramifications for CEOs and individual investors alike.
Based on papers from the Centre for Research on Personhood in Dementia workshop, experts discuss the interface between dementia, personhood and decision-making. Drawing on a range of perspectives, the book forges new understandings of relationships between informal decision-making and formal biomedical or legal processes for assessing competence.
Medical Terminology: An Illustrated Guide, Ninth Edition helps readers develop a fundamental knowledge of the medical terminology necessary for a career in any health care setting.
From a bestselling social commentator and cultural historian comes a fascinating exploration of one of humanity's oldest traditions: the celebration of communal joy expressed in ecstatic revels of feasting, costuming, and dancing.
A concise, easy-to-understand introduction to the fundamentals, Pathophysiology for the Health Professions, 4th Edition helps you learn to identify disease processes and disorders. Authors Barbara Gould and Ruthanna Dyer continue the tradition of a text known for its readability and vivid, full-color illustrations, updated with the latest research and clinical advances. Unique Challenge, Think About, and Emergency Treatment features help in applying the material to real-life situations. No matter which area in the healthcare field you may enter, this book provides essential preparation for conditions encountered in clinical practice. Concise and readable approach includes the information students need without overwhelming them, even if they have a limited scientific background. Unique Challenge feature asks "What can go wrong with this structure or system?" as a way to help students facilitate progress by using previously learned knowledge. Unique Think About boxes help with self-evaluation, test preparation, and review. Unique Emergency Treatment boxes list basic emergency measures; these can be modified to fit specific professions, established protocols, or practice settings. Research boxes discuss new developments, problem areas of pathophysiology, and complications associated with research. Warning Signs boxes summarize conditions that may develop in patients. Diagnostic tests and treatments are included for each of the major disorders. Case studies in each chapter provide a basis for discussion or can be used as an assignment. Study questions offer a self-assessment on the material in each chapter. Ready References in the appendix provide a quick lookup for anatomic terms, conversion tables, abbreviations and acronyms, diagnostic studies and tests, and more. A companion Evolve website includes web links, learning activities, content updates, and more. New content on the causes and trends related to disease, new drugs, technology, and treatment. Coverage of obesity and its complications, including an in-depth discussion of metabolic syndrome. Multiple disorder syndromes in the aged client. DNA, genetics and the Human Genome Project with current research on protein pathways in health (proteomics) and the implications for drug treatment and disease causation. Coverage of autism. Updated content on the H1N1 virus and communicable diseases; HIV, cancer causation, and immunology; and substance abuse to reflect common practices in the use of illicit (street) drugs as well as abuse of prescription medications. Case studies revised to emphasize chronic diseases, prevention, and acute care, and to apply to a wider range of health professions. Appendices reorganized for improved reference and lookup.
Fungi research and knowledge grew rapidly following recent advances in genetics and genomics. This book synthesizes new knowledge with existing information to stimulate new scientific questions and propel fungal scientists on to the next stages of research. This book is a comprehensive guide on fungi, environmental sensing, genetics, genomics, interactions with microbes, plants, insects, and humans, technological applications, and natural product development.
This fourth edition of the book that introduced readers to the revolutionary, nutritionally based prenatal program for the growing number of women pregnant with multiples is now revised and expanded for an era when multiple births are on the rise and includes updated diet and exercise recommendations for the postpartum mother as well as twenty-five new recipes. You're expecting more than one baby? Congratulations! Effective, encouraging, and up-to-date, When You're Expecting Twins, Triplets, or Quads is essential for you and your babies. Like all mothers-to-be, you're experiencing the full spectrum of human emotions: joy, fear, confusion, and excitement—maybe all at once. As a woman pregnant with more than one baby, you're feeling all these things . . . only more so! In When You're Expecting Twins, Triplets, or Quads, Dr. Barbara Luke, an acknowledged expert on the prenatal care of multiples, outlines a practical, nutrition-based program to keep you and your babies healthy, and she offers a comprehensive tour of what you can expect during your unique pregnancy and childbirth experience. Women who follow this program have significantly fewer complications during pregnancy—and their babies are born weighing 20 to 35 percent more than the average twin, triplet, or quad. Included is crucial information on: · Finding a qualified maternal/fetal medicine specialist · Dietary guidelines for maximizing birthweight · Safe limits on exercise, physical activity, and work · Taking a leave from your job and negotiating the best deal · Reducing your risk for pregnancy complications · Recognizing the signs of preterm labor and what to do about them · What to expect during and after delivery · Feeding and caring for your newborns . . . and yourself · Getting back into shape after delivery
Look no further for quick, complete answers to questions such as which laboratory tests to order or what the results might mean. Laboratory Tests And Diagnostic Procedures, 5th Edition covers more tests than any other reference of its kind, with over 900 lab tests and diagnostic procedures in all. In Part I, you'll find a unique, alphabetical list of hundreds of diseases, conditions, and symptoms, including the tests and procedures most commonly used to confirm or rule out a suspected diagnosis. Part II presents key information on virtually every laboratory and diagnostic test available. All test entries are up-to-date, concise, complete, and consistently presented, making this resource the perfect choice for students or practitioners who need fast, accurate information on diagnostic tests. Over 600 diseases and symptoms are listed in Part I, with the most relevant tests identified for each. More than 900 laboratory tests and diagnostic procedures are included in Part II, more than any other reference! Organized alphabetically, with printed A-to-Z thumb tabs that make it easy to turn to appropriate sections in the book. Alternative test names and acronyms are cross-referenced to help you quickly find what you're looking for. Tests for toxic substances are included, along with Panic Level Symptoms and Treatment for dangerously elevated levels. Age and gender-specific norms are provided, giving you complete lifespan coverage. Risks and Contraindications are highlighted to help you safeguard your patients and provide effective care. Minimum volumes for blood samples are included, helping you diagnose patients for whom blood preservation is essential. You'll also see whether blood specimens can be drawn during hemodialysis. Special consent form requirements are indicated for appropriate tests. Guidance for client and family teaching helps you offer useful instruction concerning test preparation and follow-up care. 12 new test entries present the latest tests and procedures available, including: Procalcitonin; Calcium scoring; Vascular endothelial growth factor; Cerebral near-infrared spectroscopy; RD1 interferon assays for tuberculosis; and OraQuick rapid HIV test. Larger trim size and improved design make vital information easier to locate.
This book gives specific instruction on the use of two methods of family planning: Natural Family Planning and Fertility Awareness Method. These methods give couples natural choices: 1. To avoid pregnancy, you can determine when you are infertile and have sexual intercourse without conceiving. 2. To become pregnant, you can track the days of the month when you are most fertile and have intercourse when you are most likely to conceive. 3. These safe non-invasive techniques can be used by themselves or combined with other contraception methods. 4. The techniques are noninvasive, have no side effects and carry no danger of toxic infection or cancer. The authors, experts in fertility awareness, have completely revised and updated this newly titled edition of the book. The new material includes several new examples of natural birth control and the fertility awareness method, with illustrations. The book contains 40 charts for readers to use. The book is written in an accessible style and contains edifying case studies.
What a wonderful mix of scholarship and feeling! With insight and sympathy, Barbara Katz Rothman shows us how the new techniques for diagnosing fetal health problems confront pregnant women with new burdens and responsibilities. Anyone who thinks that prenatal diagnosis is liberating for women needs to read this book." -Ruth Hubbard, professor of biology, Harvard University
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