Offers a variety of simple home experiments, and provides background information, instructions, scientific explanations, suggestions for further activities, and follow-up questions.
The ailments and conditions that afflict people today can be confusing, disturbing, and painful -- both emotionally and physically. The Diseases and Disorders series provides clear, careful explanations that offer young readers and researchers insight into what these conditions are, what causes them, how people live with them, and the latest information about treatment and prevention. All volumes in the series include primary and secondary quotations, annotated bibliographies, detailed indexes, and lists of organizations to contact for additional information. Book jacket.
One of the most popular dishes of Kenya is Nayama Choma. It is served with vegetables for a perfect meal. Readers are treated to more than the delight of learning, this book about Kenya offers a rich array of culinary and cultural elements. While creating their own versions of the country's featured recipes, readers will also learn unforgettable details about its geography, history, health, daily life, celebrations, and customs. Readers will be fascinated by this land of contrast, its many influences, and its culture.
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.
UP-TO-DATE PRACTICAL GUIDE TO LEUKAEMIA DIAGNOSIS Written by a renowned expert this practical guide had been fully revised and updated. The book covers recent advances in the fields of immunophenotyping, cytogenetics and molecular genetics. It illustrates how laboratory techniques are used for the diagnosis and classification of leukaemia and includes images of abnormal cells to aid diagnosis. This fifth edition: Incorporates the recommendations of the 2015 WHO Classification of Tumours of Haematopoietic and Lymphoid Tissues Includes 300 high quality full colour digital images of abnormal cells in leukaemia and lymphoma Full colour diagrams and helpful tables clarify and summarise key points throughout Essential reading for every haematologist and haematopathologist.
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Tuberculosis was the most common cause of death in the United States during the nineteenth century. The lingering illness devastated the lives of patients and families, and by the turn of the century, fears of infectiousness compounded their anguish. Historians have usually focused on the changing medical knowledge of tuberculosis or on the social campaigns to combat it. Using a wide range of sources, especially the extensive correspondence of a Philadelphia physician, Lawrence F. Flick, in Bargaining for Life Barbara Bates documents the human story by chronicling how men and women attempted to cope with the illness, get treatment, earn their living, and maintain social relationships.
In the 14 years since the first edition of Addictions was published, a wealth of substantive and crucial new findings have been added to our knowledge of alcohol and other substance use disorders. This primary reference has now been updated and expanded to include 38 chapters, all completely rewritten to reflect new knowledge gained about the science of alcohol and other drugs, as well as new treatment approaches and research trends. Addictions: A Comprehensive Guidebook, Second Edition, features a roster of senior scientists covering the latest findings in the study of alcohol and other drug use, abuse, and dependence. Skillfully edited by Drs. Barbara S. McCrady and Elizabeth E. Epstein, the chapters primarily review the literature published in the last 14 years since the first edition. The volume covers seven different content areas: Section I addresses broad conceptual issues as well as information on the etiology, neuroscience, epidemiology and course of alcohol and other drug use, abuse, and dependence. Section II provides detailed pharmacological and clinical information on the major drugs of abuse, including alcohol. Sections III, IV, and V focus on knowledge of importance to clinical practice, including a section on assessment and treatment planning, information on a range of empirically supported treatments, and issues related to clinical practice. Section VI provides information about specific population groups, and Section VII addresses policy, prevention, and economic issues in the field. The book is appropriate for a wide variety of readers who are either treating, learning to treat, doing research on, or teaching about addictions. Comprehensive and succinct, it is written in a manner that is accessible and useful to practitioners, students, clinician trainees, and researchers. It is also an ideal textbook for graduate courses and training programs in psychology, psychiatry, social work, and addictions certifications, and for advanced undergraduate courses on alcohol and other substance use disorders
Systems Analysis and Design: An Object-Oriented Approach with UML, 5th Edition by Dennis, Wixom, and Tegarden captures the dynamic aspects of the field by keeping students focused on doing SAD while presenting the core set of skills that every systems analyst needs to know today and in the future. The text enables students to do SAD—not just read about it, but understand the issues so they can actually analyze and design systems. The text introduces each major technique, explains what it is, explains how to do it, presents an example, and provides opportunities for students to practice before they do it for real in a project. After reading each chapter, the student will be able to perform that step in the system development process.
Kurti and Czako have produced an indispensable tool for specialists and non-specialists in organic chemistry. This innovative reference work includes 250 organic reactions and their strategic use in the synthesis of complex natural and unnatural products. Reactions are thoroughly discussed in a convenient, two-page layout--using full color. Its comprehensive coverage, superb organization, quality of presentation, and wealth of references, make this a necessity for every organic chemist. - The first reference work on named reactions to present colored schemes for easier understanding - 250 frequently used named reactions are presented in a convenient two-page layout with numerous examples - An opening list of abbreviations includes both structures and chemical names - Contains more than 10,000 references grouped by seminal papers, reviews, modifications, and theoretical works - Appendices list reactions in order of discovery, group by contemporary usage, and provide additional study tools - Extensive index quickly locates information using words found in text and drawings
The landmark text that has served generations of obstetrician-gynecologists—fully updated with the most current perspectives of the field A Doody's Core Title for 2023! Williams Obstetrics has defined the discipline for generations of obstetrician-gynecologists. Written by authors from the nationally renowned University of Texas Southwestern Medical Center and Parkland Hospital, the new edition of this authoritative, evidence-based work maintains its trademark comprehensive coverage and applicability at the bedside, while offering the most current information and insights. The culmination of a century of clinical thought, Williams Obstetrics, 26th Edition delivers expert coverage of obstetrical complications, such as preterm labor, pregnancy-related hypertension, infection, and hemorrhage. It additionally offers foundational content on reproductive anatomy, physiology, and prenatal care. The authors have enhanced this edition with 1,000+ full-color illustrations, plus an increased emphasis on the fast-growing subspecialty of Maternal-Fetal Medicine. No other text matches the long-established scientific rigor and accessibility of Williams Obstetrics. With its state-of-the-art design and review of the newest advances and protocols, this not-be-missed clinical companion brings positive outcomes within reach. New and updated content includes: Increased focus on Maternal-Fetal Medicine Greater coverage of hypertension and hemorrhage Deeper insights into in-utero complications Expanded fetal t section includes cutting-edge fetal imaging, genetics, prenatal diagnosis, and fetal disorders and therapy Basic science, physiology of labor, preterm labor updated with contemporaneous publications in the literature More obstetrical sonography figures Eye-catching illustrations, including updated graphs, sonograms, MRIs, photographs, and photomicrographs
Presents a biography of the outlaw who, with his brother Frank, led a gang of bank and train robbers throughout the West from the 1860s to his death in 1882.
Describes the four famous voyages of this explorer who charted the coast of North America, explored the Arctic Circle, mapped the islands of Novaya Zemlya, and discovered the river in New York, known today as the Hudson River.
The American West was an exciting time in our history. In this 15-volume series, take a ride on the Transcontinental Railroad, strike gold in California, meet the Buffalo soldiers, and much more.
The ailments and conditions that afflict people today can be confusing, disturbing, and painful -- both emotionally and physically. The Diseases and Disorders series provides clear, careful explanations that offer young readers and researchers insight into what these conditions are, what causes them, how people live with them, and the latest information about treatment and prevention. All volumes in the series include primary and secondary quotations, annotated bibliographies, detailed indexes, and lists of organizations to contact for additional information. Book jacket.
Who was the first person in space? How hot is the sun? Science Questions & Answers: Space features 50 questions that will fascinate and inform youngsters. Includes a complete answer key.
Dare your students to read and learn with this edge-of-your-seat series on record-setting, high-risk adventures. With vivid photography and intriguing text on journeys that battle fierce cold, sail through the clouds, dive into ocean depths, and or climb the highest mountain peaks, these books leave readers feeling as though they were tucked safely in the adventurer's backpack the whole time. Explanation of crucial safety gear, route maps, diagrams, and sidebars also are included.
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