With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.
Grounded theory is the most popular genre of qualitative research used in the health professions and is widely used elsewhere in the research world. In this volume, six key grounded theory methodologists examine the history, principles, and practices of this method, highlighting areas in which different strands of the methods diverge. Chapters cover the work of Anselm Strauss, Barney Glaser, Leonard Schatzman, and the postmodern and constructivist schools. Dialogues between the participants sharpen the debate and show key topics of agreement and disagreement. This volume will be ideal for courses on grounded theory that wish to show the ways in which it can be used in research studies.
Hands-On Maintenance for Water/Wastewater Equipment deals with equipment maintenance as individual components, not as complete machines. This allows more information about the design, application and maintenance requirements of machinery to be presented. The text covers basic operating characteristics of machinery components, making it a valuable reference source as well as a training and maintenance manual. Written in easy-to-understand language, without complex formulas or technical theories, this text provides you with basic information to help you acquire a general understanding of how components function and how to keep equipment operating properly.
GRAPHIC NOVEL "This is an original, creative way of unpicking relationship problems - worth revisiting again and again for more insights." Bel Mooney, Columnist, Daily Mail Anthony and Andrea aren't getting on. It's five weeks away from their marriage and Andrea has caught her fiance cheating on the internet, with an older woman! Share this couple's journey with their counsellor and become a fly on the wall as they journey into their most private and unknown places. Much more than a comic strip, the graphic novel Couple Therapy: Dramas of Love and Sex takes you into the hidden world of the Relate counselling room, and lets you into the private worlds of three fictional couples as they struggle to improve their relationships and their sex lives. Relate counsellor Barbara Bloomfield discusses each case with renowned family therapist, Prof. Rudi Dallos, as they share thoughts, theories and active techniques that will help each couple to understand what's gone wrong and how to make changes for the better. WITH A FOREWORD BY RUTH SUTHERLAND, CEO OF RELATE "Couple Therapy is a very innovative book exploring the private worlds of two fictional couples (plus one family) going through RELATE counselling. It is comic strip type graphic novel which highlights relationship issues in an exciting, easy and highly readable way. A 'must' read for anybody experiencing problems in a relationship." Cary L Cooper, CBE, Distinguished Professor of Organizational Psychology and Health at Lancaster University, UK, and President of Relate "This wonderfully creative book provides a unique insight into the Relate counselling room. It is written with clarity and integrity and I would highly recommend it to anyone interested in learning more about Relate counselling." Jenny Porter, Supervisor, Relate Cymru, and Tutor at The Relate Institute, UK "This graphic novel explores some of the problems we all face in our relationships and beautifully describes what goes on in the counselling room to solve them. I love the real feeling of being in the room that the cartoons convey and then the 'what's going on in the counsellor's head' commentary adds depth, followed by some excellent supervision of the work at the end of each chapter. There's no 'dumbing down' and the book gives real insights into the couple and family counselling process. Marvellous!" Gwilym Roberts, Chief Executive Relate Cymru, UK "This beautifully illustrated graphic novel provides an informative and accessible guide to systemic-oriented couple therapy, with accompanying comments and thoughts helping the reader to understand the way the couple feels and the therapist works with their problems. The book can be recommended to anyone who wants to get an idea of what happens in couple therapy." Dr Andreas Vossler, Director of the Foundation Degree in Counselling, The Open University, UK "Full of the drama and humanity of couple therapy, Barbara Bloomfield's thoughtful holding, interventions and reflections match the vivid characters illustrated by Chris Radley in this energetic graphic narrative that showreels fictionalised episodes from inside the confidential couple therapy room. Entertaining, reflective, moving and educational - this is a riveting read." Claire Williamson, Programme Leader, MSc in Creative Writing for Therapeutic Purposes, Metanoia Institute, UK
The one person who can help Zach Rainer close a life-changing deal turns out to be the very woman he just slept with. He knows Abigail Jacobs is attracted to him…but is that enough incentive for her to betray those she loves? Desperate to leave her family's ranch, Abigail believes Zach might be her perfect hero…until his true motives are revealed. What was once a simple affair has become a complicated relationship…one that has her battling her own heart. How can she possibly love a man who wants her to choose between him and her family?
Ancient North American cultures shared long-standing philosophical precepts, the most important of which was the Twinned Cosmos of Blood and Breath, as it spun out fractally in pairs from serpent-eagle to dwarf-giant. Spirits of Blood, Spirits of Breath unravels this philosophical balance using traditional thought"--Provided by publisher.
Drawing upon the dialogism of social theorist Mikhail Bakhtin, the authors re-conceive the core ideas of interpersonal communication - relationship development; closeness; certainty; openness; communication competence; and the boundaries between self, relationship, and society.
An annotated bibliography on women who wrote fiction in the US during the period 1790-1870. The first part is an annotated list of sources that discuss women's fiction in the period and women authors born before 1840 who published before 1870. The second part is an alphabetical list of the approximately 325 19th century writers who meet those criteria. There are indexes by pseudonym, editor, and subject. The sources provide information not only about the individual authors but also about the history of criticism and literary politics, especially women's place in the American literary canon.
This book represents an innovative experiment in presenting the results of a large-scale, multidisciplinary archaeological project. The well-known authors and their team examined the Neolithic and Bronze Age landscapes on Bodmin Moor of Southwest England, especially the site of Leskernick. The result is a multivocal, multidisciplinary telling of the stories of Bodmin Moor—both ancient and modern—using a large number of literary genres and academic disciplines. Dialogue, storytelling, poetry, photo essays and museum exhibits all appear in the volume, along with contributions from archaeologists, anthropologists, sociologists, geologists, and ecologists. The result is a major synthesis of the Bronze Age settlements and ritual sites of the Moor, contextualized within the Bronze Ages of southwestern and central Britain, and a tracing of the changing meaning of this landscape over the past five thousand years. Of obvious interest to those in British prehistory, this is a substantial presentation of a groundbreaking project that will also be of interest to many concerned with the interpretation of social landscapes and the public presentation of archaeology.
Full-colour throughout, The Rough Guide to Cape Town, the Winelands and the Garden Route is the ultimate travel guide to one of the world's most captivating regions. With 30 years experience and our trademark 'tell it like it is' writing style Rough Guides cover all the basics with practical, on-the-ground details, as well as unmissable alternatives to the usual must-see sights. At the top of your to-pack list, and guaranteed to get you value for money, each guide also reviews the best accommodation and restaurants in all price brackets we know there are times for saving, and times for splashing out. In The Rough Guide to Cape Town, the Winelands and the Garden Route: - Over 50 colour-coded maps featuring every listing - Area-by-area chapter highlights - Top 5 boxes - Things not to miss section Make the most of your trip with The Rough Guide to Cape Town, the Winelands and the Garden Route. Now available in ePub format.
Hearing (Our) Voices describes two innovative participatory action research projects - one on communication with medical professionals, the other on housing - carried out by a group of people diagnosed with schizophrenia under the guidance of Professor Barbara Schneider. Participants designed the research, conducted interviews and focus groups, participated in data analysis, and disseminated research results through a number of innovative strategies including theatre performances, a documentary film, a graphic novel, and a travelling exhibit. Emerging from these projects is the central and significant finding that people diagnosed with schizophrenia are caught between their dependence on care and their longing for independent lives. The research presented in Hearing (Our) Voices points to a way to resolve this paradox and transform lives through the inclusion of people diagnosed with schizophrenia in research, in decision-making about their own treatment and housing, and in public discourse about schizophrenia.
The book celebrates political blogging in America. It is also a beginner's guide to the blogosphere and provides samples of blogging across the political spectrum.
From the #1 New York Times–bestselling author of Remember comes this saga spanning three generations of spirited women who find success on their own terms. Orphaned at a young age and later working as a servant to a wealthy suffragette, Audra Kenton finds the love of a lifetime—only to have it ripped away in an unforeseeable tragedy. Now she lives for only one reason: to give her daughter Christina, a gifted artist, everything she needs to succeed in life. But headstrong, vibrant Christina refuses to follow the path her mother has set out for her. Stubbornly forging her own path, she builds a global fashion empire in the heart of Manhattan. Soon a mother herself, Christina wants nothing so much as for her own daughter, Kyle, to lead the company when she’s gone. From humble beginnings to the heights of wealth and success, these three women face love, heartbreak, and betrayal—each to emerge triumphant in her own way. “Pure gold.” —Cosmopolitan
A comprehensive introduction to land law, this book combines author commentary and an unambiguous explanation of the subject together with the key cases and secondary materials needed for an undergraduate course. It provides a 'one-stop shop' for students new to land law.
Though general systems theory is currently the prevailing paradigm in family therapy and social work, there is no accessible text that treats its basic concepts. This book fills the gap by presenting the central ideas of general systems theory in clear and simple language, with a focus on the social sciences.
This is the key text for introductory level nursing, covering all the core areas. Practical and great value, it is comprehensive and also contains new chapters on cutting edge topics. Alongside an all-new companion website, this is an outstanding edition for CFP study from a tried and trusted team.
Since its 1668 purchase by Captain William Sandford, a nine and three-quarter square mile piece of land between the Passaic and Hackensack Rivers, known since 1898 as the Township of Kearny, has been at the crossroads of history. Industry, great estates, Scottish culture, and world-famous soccer teams have peppered Kearny with a rich, but little-known history. For the first time, the vast holdings of the Kearny Museum, the AT&T Archives, and personal postcard and photograph collections are assembled in one place: Kearny. This book, developed in conjunction with the Kearny Museum, brings the little-known history of Kearny to life. More than 200 photographs and author Barbara Krasner's painstaking research beautifully and eloquently detail the story of the town, known at different times in its past as Mighgecticok, New Barbadoes Neck, Lodi, Harrison, and of course, Kearny. These pages offer a wonderful journey through the "City of Opportunity" and its storied past, full of kilts, bagpipes, copper mines, textile mills, war heroes, and World Cup Champions.
While struggling with the changes he faces during his senior year in a small Indiana town, Lucas gains insight through a unique friendship with a former Vietnam war protester.
Leontine Sagan's Mädchen in Uniform (1931) is a groundbreaking German film that showcases women's agency and desire behind and in front of the camera. Adapted from Christa Winsloe's lesbian play, the story follows Manuela, an orphan in a boarding school for impoverished Prussian nobility. When she declares her love with her female teacher, the oppressive principal punishes her, leading to a desperate suicide attempt. Barbara Mennel's compelling study firmly establishes Mädchen in the Weimar cinema canon. Mennel contextualises the film in 1920s theories of sexuality and the conventions of modernist cinema. She contrasts its international success to the extensive censorship battles that surrounded it. The film's unique transnational and fragmented history results from the exile of many of its makers during the Nazi regime. By attending to the many remakes throughout the 20th and 21st century, Mennel underscores the film's timeless impact that continues to resonate with contemporary audiences.
Before you pick up Book 3, please tell us you've already read Book 1 and Book 2. Yes? Good. No? No. Why not? They will only make you feel like you've never felt before. Introduce you to worlds you never knew existed. And make you more joyful than you thought possible. Why? Because these are great stories and great writing that simply do not fit neatly in a box.
Complete Land Law provides a comprehensive yet accessible introduction to the subject, combining extracts from key cases and legislation with clear author explanations and commentary. Diagrams, summaries and questions further support the text, making it the ideal guide for students new to the subject.
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Narrative research has become a catchword in the social sciences today, promising new fields of inquiry and creative solutions to persistent problems. This book brings together ideas about narrative from a variety of contexts across the social sciences and synthesizes understandings of the field. Rather than focusing on theory, it examines how narrative research is conducted and applied. It operates as a practical introductory guide, basic enough for first-time researchers, but also as a window onto the more complex questions and difficulties that all researchers in this area face. The authors guide readers through current debates about how to obtain and analyse narrative data, about the nature of narrative, the place of the researcher, the limits of researcher interpretations, and the significance of narrative work in applied and in broader political contexts.
Drawing on a powerful Native American metaphor to frame this work, E.N. Anderson and Barbara Anderson examine complicity in genocide, stressing that it only through feeding the good wolf that a moral and social order of inclusion and tolerance can be built, while feeding the bad wolf will result in fear, hatred, exclusion, and violence. In Complying with Genocide: The Wolf You Feed, Anderson and Anderson illustrate how everyday frustration and fear, combined with hatred and social othering toward rivals and victims of discrimination, can lead individuals and whole nations to become complicit in genocide. Anderson and Anderson propose powerful actions that can both protect against complicity and create social change, as exemplified from populations recovering from genocidal regimes. This book is recommended for students and scholars of anthropology, sociology, public health, psychology, criminal justice, and political science.
Cambridge, October 1933. Inside the old All Hallows Church on All Hallows' Eve, Doctor Adelaide Hartest bears witness to the final moments of a dying stranger. Despite the dagger plunged into the stranger's chest, the death is ruled a suicide, compounded by a formal confession before death. The victim, it is revealed, is known to Scotland Yard, and Assistant Commissioner Joe Sandilands is sent all the way from London to investigate. Thrown into a deadly ring of cloak-and-dagger politics and high-society hedonism, Sandilands must uncover the truth before the Hellfire Club, an elite society composed of intelligentsia and aristocrats, topples the institutions and harms the people he has sworn to protect--especially one he has come to truly love"--
“Art gotta be high up and dangerous,” the graffiti artist tells his mother. It has to be practiced diligently like playing the piano, the longtime members of a life drawing studio believe, and if your view of the model is the model’s backside, you don’t move for a better view. Art is a mysterious way into your model’s sorrow when words fail. Art can open the rooms of your childhood. It existed before there was perspective. It can even be a dinner party. It can make a still life come alive, and it can heal a wounded spirit. Barbara de la Cuesta taught and worked as a journalist in South America. She now teaches Spanish. Her novel, The Spanish Teacher, was winner of the Gival Press Fiction Prize. About her most recent novel, Adam’s Chair, Lauren Stafford, of the Manhattan Review of Books, wrote: “A tapestry of literary elegance... A contemporary novel for the ages.”
Whether you are new to teaching or an experienced educator looking for innovative techniques, this new resource offers a wealth of theoretical knowledge and practical guidance from a who’s who of nursing education leaders. From foundational concepts, curriculum development, and instructional principles and methods...through intervention and evaluation methods for didactic and clinical settings...to technology and visions for nursing education’s future, every aspect of teaching is covered in step-by-step detail.
In his Arabian kingdom, Crown Prince Raif Khouri commands, and women do his will...but then he meets headstrong American Ann Richardson. To get back the priceless statue he's convinced her minions stole, Raif kidnaps her Held captive by the sexy prince and mired in scandal at her auction house, Ann has her hands full. How can she convince Raif she's innocent...and convince her traitorous body to resist his sultry kisses? But after one night with the woman his duty will never let him have, it's Raif who realizes the high price of ransom--his heart
Fanny Murray (1729-1778) was a famous Georgian beauty and courtesan, desired throughout England and often to be found pressed to a gentleman’s heart in the form of a printed disc secretly tucked into their pocket-watch. She rose from life in the ‘London stews’ to fame and fortune, through her career as a high-class courtesan. She was seduced and then abandoned, aged just 12, by Jack Spencer, grandson of Sarah, Duchess of Marlborough (and related to the Althorp-based Spencers). Her luck turned when she caught the eye of the infamous Beau Nash, ‘King of Bath’. But it was her time in London that promoted her to national fame and notoriety. After ten years at the top, she was heavily in debt, but managed to secure an arranged marriage to a respectable man. The scandals of her past caught up with her as she was named in the national scandal surrounding Wilke’s pornography case at the High Court.
Author Barbara Gray Armstrong came of age during Jim Crow when the color line was clearly drawn and America was divided into black and white. Black people were denied rights and endured discrimination. In Honoring My Journey, she weaves together both personal and public events as an exploration of what it was like being black in America. In this memoir, she shares stories from her youth, growing up in the 1950s and 60s in the South and prospering despite widespread bigotry. Representing just a slice of her life, Honoring My Journey narrates experiences with her parents, siblings, grandparents, friends, and classmates and of working as a nanny for a white family. Armstrong blends the details of her family and family history into a larger, societal context to tell a story that is both personal and universal. Honoring My Journey provides insight into what it was like growing up during such a turbulent time in the nations history.
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