Barbara Moulard L.'s Books

Casas Grandes and the Ceramic Art of the Ancient Southwest

By: Richard F. Townsend,Barbara Moulard L.,Ken Kokrda,Barbara L. Moulard

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Casas Grandes and the Ceramic Art of the Ancient Southwest

By: Richard F. Townsend,Barbara Moulard L.,Ken Kokrda,Barbara L. Moulard

A fascinating exploration of the rich artistic heritage and beauty of Casas Grandes ceramics

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Page Count

214

Publisher

Yale University Press

Published Date

ISBN 10

0300111487

ISBN 13

9780300111484

Marketing Communications

By: Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd

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Marketing Communications

By: Lynne Eagle,Barbara Czarnecka,Stephan Dahl,Jenny Lloyd

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

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Page Count

515

Publisher

Routledge

Published Date

ISBN 10

1000176657

ISBN 13

9781000176650

Interaction and Connectivity in the Greater Southwest

By: Karen Harry,Barbara J. Roth

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Interaction and Connectivity in the Greater Southwest

By: Karen Harry,Barbara J. Roth

This volume of proceedings from the fourteenth biennial Southwest Symposium explores different kinds of social interaction that occurred prehistorically across the Southwest. The authors use diverse and innovative approaches and a variety of different data sets to examine the economic, social, and ideological implications of the different forms of interaction, presenting new ways to examine how social interaction and connectivity influenced cultural developments in the Southwest. The book observes social interactions’ role in the diffusion of ideas and material culture; the way different social units, especially households, interacted within and between communities; and the importance of interaction and interconnectivity in understanding the archaeology of the Southwest’s northern periphery. Chapters demonstrate a movement away from strictly economic-driven models of social connectivity and interaction and illustrate that members of social groups lived in dynamic situations that did not always have clear-cut and unwavering boundaries. Social connectivity and interaction were often fluid, changing over time. Interaction and Connectivity in the Greater Southwest is an impressive collection of established and up-and-coming Southwestern archaeologists collaborating to strengthen the theoretical underpinnings of the discipline. It will be of interest to professional and academic archaeologists, as well as researchers with interests in diffusion, identity, cultural transmission, borders, large-scale interaction, or social organization. Contributors: Richard V. N. Ahlstrom, James R. Allison, Jean H. Ballagh, Catherine M. Cameron, Richard Ciolek-Torello, John G. Douglass, Suzanne L. Eckert, Hayward H. Franklin, Patricia A. Gilman, Dennis A. Gilpin, William M. Graves, Kelley A. Hays-Gilpin, Lindsay D. Johansson, Eric Eugene Klucas, Phillip O. Leckman, Myles R. Miller, Barbara J. Mills, Matthew A. Peeples, David A. Phillips Jr., Katie Richards, Heidi Roberts, Thomas R. Rocek, Tammy Stone, Richard K. Talbot, Marc Thompson, David T. Unruh, John A. Ware, Kristina C. Wyckoff

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Page Count

480

Publisher

University Press of Colorado

Published Date

ISBN 10

160732735X

ISBN 13

9781607327356

Casas Grandes and the Ceramic Art of the Ancient Southwest

By: Richard F. Townsend,Barbara Moulard L.,Ken Kokrda,Barbara L. Moulard

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Casas Grandes and the Ceramic Art of the Ancient Southwest

By: Richard F. Townsend,Barbara Moulard L.,Ken Kokrda,Barbara L. Moulard

A fascinating exploration of the rich artistic heritage and beauty of Casas Grandes ceramics

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

214

Publisher

Yale University Press

Published Date

ISBN 10

0300111487

ISBN 13

9780300111484

Book's by Barbara Moulard L.

Casas Grandes and the Ceramic Art of the Ancient Southwest

Casas Grandes and the Ceramic Art of the Ancient Southwest

Marketing Communications

Marketing Communications

Interaction and Connectivity in the Greater Southwest

Interaction and Connectivity in the Greater Southwest

Casas Grandes and the Ceramic Art of the Ancient Southwest

Casas Grandes and the Ceramic Art of the Ancient Southwest

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