Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
The Evidence-Based Internship is a unique teaching and learning tool that combines an internship manual with a text on evidence-based practice. Designed for students entering their field placements in social work and criminal justice-which often overlap-it is built on the premise that students, agencies, and field instructors should be able to provide clients with the best, evidenced-based practice methods currently available. Giving students the confidence to begin their field assignment, it is filled with useful strategies for successfully navigating the internship and honing the skills necessary to become accountable practitioners. Worksheets, checklists, and in-depth case scenarios illustrate legal and ethical issues, interview and assessment skills, techniques for gathering evidence for a variety of problems in mental health and corrections settings, and preparing an employment portfolio. This is one field manual that students will find useful long after they have completed their internship.
Get the solid foundation you need to practise nursing in Canada! Potter & Perry's Canadian Fundamentals of Nursing, 7th Edition covers the nursing concepts, knowledge, research, and skills that are essential to professional nursing practice in Canada. The text's full-colour, easy-to-use approach addresses the entire scope of nursing care, reflecting Canadian standards, culture, and the latest in evidence-informed care. New to this edition are real-life case studies and a new chapter on practical nursing in Canada. Based on Potter & Perry's respected Fundamentals text and adapted and edited by a team of Canadian nursing experts led by Barbara J. Astle and Wendy Duggleby, this book ensures that you understand Canada's health care system and health care issues as well as national nursing practice guidelines. - More than 50 nursing skills are presented in a clear, two-column format that includes steps and rationales to help you learn how and why each skill is performed. - The five-step nursing process provides a consistent framework for care, and is demonstrated in more than 20 care plans. - Nursing care plans help you understand the relationship between assessment findings and nursing diagnoses, the identification of goals and outcomes, the selection of interventions, and the process for evaluating care. - Planning sections help nurses plan and prioritize care by emphasizing Goals and Outcomes, Setting Priorities, and Teamwork and Collaboration. - More than 20 concept maps show care planning for clients with multiple nursing diagnoses. - UNIQUE! Critical Thinking Model in each clinical chapter shows you how to apply the nursing process and critical thinking to provide the best care for patients. - UNIQUE! Critical Thinking Exercises help you to apply essential content. - Coverage of interprofessional collaboration includes a focus on patient-centered care, Indigenous peoples' health referencing the Truth and Reconciliation Commission (TRC) Report, the CNA Code of Ethics, and Medical Assistance in Dying (MAID) legislation. - Evidence-Informed Practice boxes provide examples of recent state-of-the-science guidelines for nursing practice. - Research Highlight boxes provide abstracts of current nursing research studies and explain the implications for daily practice. - Patient Teaching boxes highlight what and how to teach patients, and how to evaluate learning. - Learning objectives, key concepts, and key terms in each chapter summarize important content for more efficient review and study. - Online glossary provides quick access to definitions for all key terms.
2014 BMA Medical Book Awards Highly Commended in Internal Medicine category! A unique clinical focus makes Consultative Hemostasis and Thrombosis, 3rd Edition your go-to guide for quick, practical answers on managing the full range of bleeding and clotting disorders. Emphasizing real-world problems and solutions, Dr. Craig S. Kitchens, Dr. Barbara A. Konkle, and Dr. Craig M. Kessler provide all the clinical guidance you need to make optimal decisions on behalf of your patients and promote the best possible outcomes. Efficiently look up concise descriptions of each condition, its associated symptoms, laboratory findings, diagnosis, differential diagnosis, and treatment. Get the latest information on hot topics such as Disseminated Intravascular Coagulation, Thrombophilia, Clinical and Laboratory Assessment and Management, Thrombotic -Thrombocytopenic Purpura, and Heparin-Induced Thrombocytopenia. Apply today's newest therapies, including those that are quickly becoming standard in this fast-changing field. Meet the needs of specific patient groups with a new chapter on Bleeding and the Management of Hemorrhagic Disorders in Pregnancy and an extensively updated chapter on Thrombosis and Cancer. Zero in on key information with a new user-friendly design, and all-new full-color format, abundant laboratory protocols, and at-a-glance tables and charts throughout. Access the entire text and illustrations online - fully searchable - at www.expertconsult.com.
This major new reference presents The Foresight MentalCapital and Wellbeing Project (a UK Government project in theGovernment Office for Science). It offers a comprehensiveexploration of how mental capital and wellbeing operate over thelifespan; how experiences in the family, in school, at work andfollowing retirement augment or reduce mental capital andwellbeing, and the impact that this has for the individual and forthe welfare and economic progress of the nation. Mental Capital and Wellbeingcomprises a series ofscientific reviews written by leading international scientists andsocial scientists in the field. The reviews undertake systematicanalyses of the evidence base surrounding five key themes, on whichthey propose future policies will have to be based. Aninternationally renowned team of Editors introduce each theme anddraw together conclusions in terms of both policy andpractice. Section 1 (Mental Capital and Wellbeing Through Life)– Mental capital refers to the totality of anindividual’s cognitive and emotional resources, includingtheir cognitive capability, flexibility and efficiency of learning,emotional intelligence and resilience in the face of stress. Theextent of an individual’s resources reflects his or her basicendowment (e.g. genes and early biological programming), motivationand experiences (e.g. education) which take place throughout thelife course. This section presents the very latest on the scienceof mental capital throughout life. Section 2 (Learning Through Life) provides a coherentoverview of a fast-moving and complex field of policy and practice.Educational attainment has a considerable impact on physical andmental wellbeing, both directly and indirectly, by enabling peoplebetter to achieve their goals. The ability to continue learningthroughout the lifespan is critical to a successful and rewardinglife in contemporary societies. Section 3 (Mental Health and Ill-Health) draws together themost recent evidence about positive mental health as well as arange of mental disorders to consider their importance to thepopulation and economy in terms of prevalence and disability andthe wider burden on society. Section 4 (Wellbeing and Work) – It is estimated that13 million working days are lost through stress each year, costingthe economy over £3.7 billion per annum. This theme exploresthose drivers that influence the nature and structure of work andthe impact this has on employee wellbeing. Section 5 (Learning Difficulties) – This theme providesa cutting-edge picture of how recent insights from genetics,cognitive and neuroscience improve our understanding of learningdifficulties such as dyslexia, dyscalculia andattention-deficit-hyperactivity disorder. Reviews focus on howcurrent research can contribute to early diagnosis and improvedintervention.
Providing care for someone with a neurodegenerative condition such as Parkinson's disease requires an integrated approach, taking into account the needs of the person with the disorder and family members most closely involved in their care. This is only possible with an understanding of the complex nature of Parkinson's disease, extending beyond the management of the motor disorder. It also requires an appreciation of the significant neuropsychological changes accompanying the disease, which ...
Cancer Nursing: Principles and Practice, Eighth Edition continues as the gold standard in oncology nursing. With contributions from the foremost experts in the field, it has remained the definitive reference on the rapidly changing science and practice of oncology nursing for more than 25 years. Completely updated and revised to reflect the latest research and developments in the care of patients with cancer, the Eighth Edition includes new chapters on the biology of cancer, sleep disorders, and palliative care across the cancer continuum. The Eighth Edition also includes significant updates to the basic science chapters to reflect recent increases in scientific knowledge, especially relating to genes and cancer. Also heavily revised are the sections devoted to the dynamics of cancer prevention, detection, and diagnosis, as well as treatment, oncologic emergencies, end of life care, and professional and legal issues for oncology nurses.
Digby is getting old. She can't run and play much anymore. But Digby is still a very good dog. She is good at waiting, watching and understanding. Best of all, Digby is a faithful friend -- and she will never be too old for them!A little boy wants to play with his dog, Digby. His sister says Digby is too old to play catch. But if Digby can’t run and jump, there are other things she can do now. In a spare, simple text, Barbara Shook Hazen presents a story about change and life-cycles perfect for the youngest readers. A little boy wants to play with his dog, Digby. His sister says Digby is too old to play catch. But if Digby can’t run and jump, there are other things she can do now. In a spare, simple text, Barbara Shook Hazen presents a story about change and life-cycles perfect for the youngest readers.
Organized by the five Core Values contained within the American Holistic Nurses Association (AHNA) and the American Nurses Association (ANA) Holistic Nursing: Scope and Standards of Practice, Second Edition: * Core Value 1: Holistic Philosophy, Theories, and Ethics * Core Value 2: Holistic Caring Process * Core Value 3: Holistic Communication, Therapeutic Environment, and Cultural Diversity * Core Value 4: Holistic Education and Research * Core Value 5: Holistic Nurse Self-Reflection and Self-Care Holistic Nursing: A Handbook for Practice, Seventh Edition has been awarded the American Holistic Nurses Association (AHNA) Seal of Distinction. This newly developed Seal of Distinction indicates that the book is aligned with AHNA's mission, vision, and Holistic Nursing: Scope and Standards of Practice, Second Edition; is of interest to holistic nurses and of significant value to the nursing profession; provides knowledge that advances holistic nursing; is timely and relevant; is consistent with relevant historical publications; is scientifically and technically accurate; and is authored by individuals with demonstrated expertise in the field of the work submitted. --Provided by publisher.
Kurti and Czako have produced an indispensable tool for specialists and non-specialists in organic chemistry. This innovative reference work includes 250 organic reactions and their strategic use in the synthesis of complex natural and unnatural products. Reactions are thoroughly discussed in a convenient, two-page layout--using full color. Its comprehensive coverage, superb organization, quality of presentation, and wealth of references, make this a necessity for every organic chemist. - The first reference work on named reactions to present colored schemes for easier understanding - 250 frequently used named reactions are presented in a convenient two-page layout with numerous examples - An opening list of abbreviations includes both structures and chemical names - Contains more than 10,000 references grouped by seminal papers, reviews, modifications, and theoretical works - Appendices list reactions in order of discovery, group by contemporary usage, and provide additional study tools - Extensive index quickly locates information using words found in text and drawings
A fresh look at the response to domestic violence in the United States today by experts in their field. Responding to Domestic Violence explores the response to domestic and intimate partner violence by the criminal justice system as well as public and non-profit social service and health care agencies. After providing a brief theoretical overview of the causes of domestic violence and its prevalence in society, the expert author team covers such key topics as barriers to intervention, variations in arrest practices, the role of state and federal legislation, and case prosecution. Focusing on both survivors and offenders, the book provides a thorough exploration of modern strategies to address the realities and needs of all survivors. The new edition offers new chapters on Special Populations at Risk, Victim Services, Coercive Control, Intimate Partner Stalking, and Civil and Criminal Protection Orders. All remaining chapters have been substantially or completely rewritten to reflect the growing body of research in the field.
Inside the 3rd edition of this esteemed masterwork, hundreds of the most distinguished authorities from around the world provide today's best answers to every question that arises in your practice. They deliver in-depth guidance on new diagnostic approaches, operative technique, and treatment option, as well as cogent explanations of every new scientific concept and its clinical importance. With its new streamlined, more user-friendly, full-color format, this 3rd edition makes reference much faster, easier, and more versatile. More than ever, it's the source you need to efficiently and confidently overcome any clinical challenge you may face. Comprehensive, authoritative, and richly illustrated coverage of every scientific and clinical principle in ophthalmology ensures that you will always be able to find the guidance you need to diagnose and manage your patients' ocular problems and meet today's standards of care. Updates include completely new sections on "Refractive Surgery" and "Ethics and Professionalism"... an updated and expanded "Geneitcs" section... an updated "Retina" section featuring OCT imaging and new drug therapies for macular degeneration... and many other important new developments that affect your patient care. A streamlined format and a new, more user-friendly full-color design - with many at-a-glance summary tables, algorithms, boxes, diagrams, and thousands of phenomenal color illustrations - allows you to locate the assistance you need more rapidly than ever.
Now fully revised and updated, Dr. Barbara Gladson's Pharmacology for Rehabilitation Professionals, 2nd Edition, remains your best resource for understanding how various drugs affect patients during therapeutic exercise and rehabilitation. Using case studies and engaging activities, it helps you apply essential pharmacology information directly to rehabilitation practice. New chapters, a new reader-friendly design, new artwork, and more enhance the text and bring you up to date with both basic pharmacologic principles as well as the mechanism of action and side effects of drugs commonly seen in rehabilitation practice. - Helps you develop effective exercise programs by providing drug/exercise interactions from a pharmacokinetics perspective. You willl clearly see the implications for exercise for each specific condition and medication. - Presents case studies in every chapter that demonstrate the effects of various drugs on the diagnosis, prognosis, and interventions in physical therapy, so you can more easily monitor patients for adverse drug effects. - Features engaging activities in every chapter, ranging from patient interviews to challenging, real-life questions, helping you retain and apply what you've learned. - Encourages you to use the latest research in your clinical decision making with evidence-based content incorporated throughout. - Simplifies the complex topic of pharmacokinetics so that you will fully understand how it affects your individual patients and your care plans. - Guides you in using the Internet for online drug information with references to specific sites, and when and how to use them to their fullest potential. - Discusses lifespan considerations such as age, physical differences, and obesity, as well as the latest information on diabetes and glucose testing. - A new chapter on Complementary and Alternative Medicine in Pharmacology covers popular herbal and alternative products used to promote health, as well as herbal remedies used during menopause and in the treatment of cancer, helping you recognize the impact of herbals on your patients' symptoms and response to therapy. - A new chapter on Drugs Affecting the Integumentary System discusses skin disorders and their pharmacological treatment, prophylactic and debriding agents, antiseptics, and more. - A new chapter on Nutrition and Pharmacology provides current information on vitamins and minerals, enteral and parenteral nutrition, and food and drug interactions -- important topics that affect rehabilitation outcomes. - Updated drug information and new drugs are added throughout the text, keeping you up to date with current pharmacological information as it pertains to rehabilitation.
The landmark text on how to achieve optimal patient outcomes through evidence-based medication therapy Pharmacotherapy: A Pathophysiologic Approach is written to help you advance the quality of patient care through evidence-based medication therapy derived from sound pharmacotherapeutic principles. The scope of this trusted classic goes beyond drug indications and dosages to include the initial selection, proper administration, and monitoring of drugs. You will find everything you need to provide safe, effective drug therapy across the full range of therapeutic categories. This edition is enriched by more than 300 expert contributors, and every chapter has been revised and updated to reflect the latest in evidence-based information and recommendations. Important features such as Key Concepts at the beginning of each chapter, Clinical Presentation tables that summarize disease signs and symptoms, and Clinical Controversies boxes that examine the complicated issues faced by students and clinicians in providing drug therapy make this text an essential learning tool for students, patient-focused pharmacists, and other health care providers. NEW TO THIS EDITION A section on personalized pharmacotherapy appears in most sections All diagnostic flow diagrams, treatment algorithms, dosing guideline recommendations, and monitoring approaches have been updated in full color to clearly distinguish treatment pathways New drug monitoring tables have been added Most of the disease-oriented chapters have incorporated evidence-based treatment guidelines that when available, include ratings of the level of evidence to support the key therapeutic approaches Twenty-four online-only chapters
The must-have reference in dermatology--now completely revised and updated in full color! In no other source but Fitzpatrick's can you find the most comprehensive, current, and authoritative coverage of the entire spectrum of dermatologic science, diagnosis, treatment, and management. Now in a more accessible format, with everything you need to know about skin, skin symptoms, and skin diseases right at your fingertips -- from the basic science of the skin as an immunoprotective organ -- to the day-to-day clinical issues of managing skin diseases like psoriasis, acne, and skin cancer. Encyclopedic in scope, yet skillfully edited so that it's easy to read and use every day, this unsurpassed resource delivers a timely look at dermatologic therapeutics as well as dermatologic surgery and cosmetic dermatology. In addition, 3,000 eye-catching full-color photographs and hundreds of time-saving tables encapsulate core concepts, while scores of references facilitate further research. FEATURES: NEW Full color design “At a glance” overviews give you the key points of every chapter Diagnostic and Treatment algorithms guide you through the clinical thought process Boxes on differential diagnosis with helpful cross-referencing ensure that you find the content you need when you need it Color clinical photographs and useful diagrams let you see diagnosis and treatment as you read about it Over half the illustrations are NEW to this edition! Attention-getting icons lead you to additional content online NEW organization Basic science chapters are grouped with the corresponding clinical chapters Organization of dermatologic disease chapters by location of symptoms and then by causative mechanisms to facilitate comprehension More chapters on dermatologic surgery and cosmetic dermatology NEW CHAPTERS ON: Sweet Syndrome, Parapsoriasis, Lichen Sclerosus, Vitiligo, Mechanisms of Autoimmune Disease, Innate and Adaptive Immunity, Diagnostic Procedures and Devices, Body Art, Occupational Skin Disease, Topical Therapy in Ethnically Different Skins, Drug Interactions, Complementary and Alternative Dermatology, Flaps and Grafts, Surgical Complications, Cosmetics and Skin Care in Dermatologic Practice, and more Digital Access: E-BOOK DOWNLOAD of the entire text with the ability to search and annotate content and download images into your own presentations is included in your purchase. ALSO AVAILABLE: Access to Dermatology in General Medicine OnLine (DIGMO) website. SEE INSIDE THE BOOK FOR DETAILS OF THIS OFFER Updated monthly, this all-inclusive online resource is filled with additional text, images, and references
The most comprehensive text available on the use of evidence-based medication therapies for optimal patient outcomes – updated with the latest breakthroughs and guidelines A Doody's Core Title for 2019! Pharmacotherapy: A Pathophysiologic Approach is written to help you advance the quality of patient care through evidence-based medication therapy derived from sound pharmacotherapeutic principles. The scope of this trusted classic goes beyond drug indications and dosages to include the initial selection, proper administration, and monitoring of drugs. You will find everything you need to provide safe, effective drug therapy across the full range of therapeutic categories. Presented in full-color, the Tenth Edition is enriched by more than 300 expert contributors, and every chapter has been updated to reflect the latest in evidence-based information and recommendations. This sweeping updates include tables, charts, algorithms, and practice guidelines. This edition is also enhanced by a timely all-new chapter on Travel Health. Here’s why this is the perfect learning tool for students, patient-focused pharmacists, and other health care providers: • All chapters have been updated to provide the most current, reliable, and relevant information possible • Key Concepts at the beginning of each chapter • Clinical Presentation Tables summarize disease signs and symptoms • Clinical Controversies Boxes examine the complicated issues faced by students and clinicians in providing drug therapy • Color coded diagnostic flow diagram, treatment algorithms, dosing recommendations, and monitoring approaches clearly distinguish treatment pathways • Most disease-oriented chapters include updated evidence-based treatment guidelines that often include ratings of the level of evidence to support the key therapeutic approaches Edition after trusted edition, Pharmacotherapy: A Pathophysiologic Approach has been unmatched in its ability to clearly and impartially impart core pathophysiological and therapeutic elements that students and practitioners must be familiar with.
Cardiac Nursing: A Companion to Braunwald's Heart Disease is the only comprehensive text available for cardiac nurses. This brand-new reference emphasizes both evidence-based practice and hands-on care in a high-tech, high-touch approach that meets the high-stakes needs of cardiac and critical care nurses. What's more, the book makes the material easily accessible by using clear language, straightforward text, and plenty of illustrations, lists, and tables. This book is the third in a series of companion texts for Braunwald's Heart Disease and the first specifically for nurses. Authored by the widely published, well-known co-editors of The Journal of Cardiovascular Nursing--two leaders in cardiac nursing. Endorsed by the authors of Braunwald's Heart Disease, including Eugene Braunwald, the physician considered by many to be the "father of modern cardiology." Evidence-based Practice boxes highlight research-supported advances in knowledge and care practices. Conundrum boxes helps readers hone their critical thinking skills by tackling tough questions for which there may be no easy answers. Technology boxes keeps readers up to date with the latest technological advances. Genetics boxes helps readers understand connections between genes and heart disease. Pharmacology tables present important drug-related information at a glance. A guide to cardiac abbreviations and acronyms gives nurses quick access to essential information.
Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition. A new and revised version of this best-selling reference! For over eighteen years, best-selling Cancer Nursing: Principles and Practice has provided oncology nurses with the latest information on new trends in the rapidly changing science of oncology. Now, in its Seventh Edition, Cancer Nursing has been completely revised and updated to reflect key new developments. New topics covered include targeted therapy, hypersensitivity reactions, mucositis, and family and caregiver issues. With 27 new chapters featuring insights from key authors, the Seventh Edition is a must-have resource for every oncology nurse.
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