Barbara Findlay Schenck's Books

Small Business Marketing Kit For Dummies

By: Barbara Findlay Schenck

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Small Business Marketing Kit For Dummies

By: Barbara Findlay Schenck

Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

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Page Count

391

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118311833

ISBN 13

9781118311837

Business Plans Kit For Dummies

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck

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Business Plans Kit For Dummies

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck

The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction. Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

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Page Count

422

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119245494

ISBN 13

9781119245490

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

A Roadmap to Valuing Your Business and Planning for a Successful Sale

By: Barbara Findlay Schenck

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BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

A Roadmap to Valuing Your Business and Planning for a Successful Sale

By: Barbara Findlay Schenck

- Includes Downloadable Forms and Worksheets - A roadmap to planning your exit and selling your business when ready. Learn the entire process of selling a business, from understanding valuation methods to attracting buyers and negotiating a successful sale. Plus, get an exclusive digital toolkit of forms and worksheets to help you stay organized and keep on track. Expanding upon its original edition, this new edition presents the process of selling a business in two parts. Part I focuses on assessing a business in its current condition then developing a plan to build value to meet financial goals. Part II focuses on assembling your transition team, marketing to buyers, negotiating strategies, conducting due diligence, and the closing process. "Want great results and peace of mind? Get this easy-to-read book." - Anita Campbell, CEO, Small Business Trends What you will learn: - Business valuation and planning your exit - What attracts buyers and pre-sale value builders - Selecting a team of experts to help you sell - Creating a winning marketing strategy - Qualifying buyers and protecting confidentiality - Avoiding costly mistakes and tax considerations - Legal and financial considerations - Negotiating final terms and closing the deal BizBuySell's Guide to Selling Your Business will teach you how planning is critical to receiving the full value for what you've worked so hard to build, while passivity can be costly. Whether you intend to sell immediately or in the near or more-distant future, now is the time to build a roadmap to a sale that allows you to exit on your own terms.

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Page Count

168

Publisher

CoStar Realty Information, Inc.

Published Date

ISBN 13

9798987931165

Branding For Dummies

By: Bill Chiaravalle,Barbara Findlay Schenck

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Branding For Dummies

By: Bill Chiaravalle,Barbara Findlay Schenck

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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Page Count

390

Publisher

John Wiley & Sons

Published Date

ISBN 10

111895808X

ISBN 13

9781118958087

Small Business Marketing for Dummies

By: Paul Lancaster,Barbara Findlay Schenck

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Small Business Marketing for Dummies

By: Paul Lancaster,Barbara Findlay Schenck

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

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Page Count

384

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118730771

ISBN 13

9781118730775

Selling Your Business For Dummies

By: Barbara Findlay Schenck,John Davies

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Selling Your Business For Dummies

By: Barbara Findlay Schenck,John Davies

A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.

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Page Count

388

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470381892

ISBN 13

9780470381892

Small Business Marketing For Dummies

By: Barbara Findlay Schenck

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Small Business Marketing For Dummies

By: Barbara Findlay Schenck

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118054458

ISBN 13

9781118054451

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

A Roadmap to Valuing Your Business and Planning for a Successful Sale

By: Barbara Findlay Schenck

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BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

A Roadmap to Valuing Your Business and Planning for a Successful Sale

By: Barbara Findlay Schenck

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Solve jigsaw puzzle

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Page Count

168

Publisher

CoStar Realty Information, Inc.

Published Date

ISBN 13

9798987931165

Branding For Dummies

By: Bill Chiaravalle,Barbara Findlay Schenck

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Branding For Dummies

By: Bill Chiaravalle,Barbara Findlay Schenck

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Solve jigsaw puzzle

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Page Count

390

Publisher

John Wiley & Sons

Published Date

ISBN 10

111895808X

ISBN 13

9781118958087

Small Business Marketing For Dummies

By: Barbara Findlay Schenck

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Small Business Marketing For Dummies

By: Barbara Findlay Schenck

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Solve jigsaw puzzle

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Page Count

386

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118054458

ISBN 13

9781118054451

Selling Your Business For Dummies

By: Barbara Findlay Schenck,John Davies

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Selling Your Business For Dummies

By: Barbara Findlay Schenck,John Davies

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388

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John Wiley & Sons

Published Date

ISBN 10

0470446234

ISBN 13

9780470446232

Business Plans Kit For Dummies

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck,Colin Barrow

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Business Plans Kit For Dummies

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck,Colin Barrow

Whether you’re a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; planning documents, forms, financial worksheets, checklists, operation surveys and customer profiles in both Word and PDF formats you’ll be armed with all you need to kick start the planning process and create a winning business plan that suits you and your long-term business vision. Business Plans Kit For Dummies includes UK specific information on: UK business practice Currency UK business and financial institutions and advisory services UK taxation and VAT Partnerships and Limited company information UK legal practice, contractual considerations and insurance matters UK specific forms UK specific case studies New content covering online business opportunities and resources, alternative ways in to business including franchising, network marketing and buy outs, research methods and choosing suppliers and outsourcing will all be added to the UK edition. Table of Contents: Part I: Laying the Foundation for Your Plan Chapter 1: Starting Your Planning Engine Chapter 2: Generating a Great Business Idea Chapter 3: Defining Your Business Purpose Part II: Developing Your Plan’s Components Chapter 4: Understanding Your Business Environment Chapter 5: Charting Your Strategic Direction Chapter 6: Describing Your Business and Its Capabilities Chapter 7: Crafting Your Marketing Plan Chapter 8: Deciphering and Presenting Part III: Tailoring a Business Plan to Fit Your Needs Chapter 9: Planning for a One-Person Business Chapter 10: Planning for a Small Business Chapter 11: Planning for an Established Business Chapter 12: Planning for a Not for profit Nonprofit Organization Chapter 13: Planning for an E-Business Part IV: Making the Most of Your Plan Chapter 14: Putting Your Plan Together Chapter 15: Putting Your Plan to Work Part V: The Part of Tens Chapter 16: Ten Signs That Your Plan Might Need an Overhaul Chapter 17: Ten Ways to Evaluate a New Business Idea Chapter 18: Ten Ways to Fund Your Business Plan Chapter 19: Ten Sources of Vital Information to underpin your Business Plan Chapter 20: Ten Ways to Use Your Business Plan Note: CD files are available to download when buying the eBook version

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386

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119997496

ISBN 13

9781119997498

Business Plans Kit For Dummies®

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck

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Business Plans Kit For Dummies®

By: Steven D. Peterson,Peter E. Jaret,Barbara Findlay Schenck

Discover the ins and outs of constructing a great business plan When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well. Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. Refreshed examples and data sources for planning Updated “ten top plans” section CD includes new forms, worksheets, and resources If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Solve jigsaw puzzle

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Page Count

388

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470637390

ISBN 13

9780470637395

Book's by Barbara Findlay Schenck

Small Business Marketing Kit For Dummies

Small Business Marketing Kit For Dummies

Business Plans Kit For Dummies

Business Plans Kit For Dummies

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

Branding For Dummies

Branding For Dummies

Small Business Marketing for Dummies

Small Business Marketing for Dummies

Selling Your Business For Dummies

Selling Your Business For Dummies

Small Business Marketing For Dummies

Small Business Marketing For Dummies

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

BizBuySell's Guide to Selling Your Business - 10th Anniversary Edition

Branding For Dummies

Branding For Dummies

Small Business Marketing For Dummies

Small Business Marketing For Dummies

Selling Your Business For Dummies

Selling Your Business For Dummies

Business Plans Kit For Dummies

Business Plans Kit For Dummies

Business Plans Kit For Dummies®

Business Plans Kit For Dummies®

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