Barbara E. Kahn's Books

Global Brand Power

Leveraging Branding for Long-Term Growth

By: Barbara E. Kahn

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Global Brand Power

Leveraging Branding for Long-Term Growth

By: Barbara E. Kahn

Wharton professor Barbara Kahn brings brand management into the 21st century. Global Brand Power is filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands.

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Page Count

132

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1613631308

ISBN 13

9781613631300

The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

By: Barbara E. Kahn

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The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

By: Barbara E. Kahn

The retail industry was in the midst of unparalleled disruption. Then came COVID-19. In an updated and expanded edition of The Shopping Revolution, Wharton professor Barbara Kahn examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from them.

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Page Count

210

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1613631502

ISBN 13

9781613631508

The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

By: Barbara E. Kahn

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The Shopping Revolution, Updated and Expanded Edition

How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19

By: Barbara E. Kahn

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.

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Page Count

211

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1613631138

ISBN 13

9781613631133

Global Brand Power

Leveraging Branding for Long-Term Growth

By: Barbara E. Kahn

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Global Brand Power

Leveraging Branding for Long-Term Growth

By: Barbara E. Kahn

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

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Page Count

133

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1613630255

ISBN 13

9781613630259

The Cotton Kings

Capitalism and Corruption in Turn-of-the-century New York and New Orleans

By: Bruce E. Baker,Barbara Hahn

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The Cotton Kings

Capitalism and Corruption in Turn-of-the-century New York and New Orleans

By: Bruce E. Baker,Barbara Hahn

The Cotton Kings is a colorful account of the men who fought to control the price of cotton on unregulated exchanges in New York and New Orleans. Dishonest brokers used bad information to raise and lower prices, make or break fortunes, regardless of supply and demand. Eventually, federal regulation stamped out corruption on the exchanges, helping millions of farmers and textile manufacturers.

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Page Count

233

Publisher

Oxford University Press

Published Date

ISBN 10

0190211652

ISBN 13

9780190211653

Consultative Hemostasis and Thrombosis E-Book

By: Craig S. Kitchens,Barbara A Konkle,Craig M. Kessler

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Consultative Hemostasis and Thrombosis E-Book

By: Craig S. Kitchens,Barbara A Konkle,Craig M. Kessler

A unique clinical focus makes Consultative Hemostasis and Thrombosis, 3rd Edition your go-to guide for quick, practical answers on managing the full range of bleeding and clotting disorders. Emphasizing real-world problems and solutions, Dr. Craig S. Kitchens, Dr. Barbara A. Konkle, and Dr. Craig M. Kessler provide all the clinical guidance you need to make optimal decisions on behalf of your patients and promote the best possible outcomes. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Efficiently look up concise descriptions of each condition, its associated symptoms, laboratory findings, diagnosis, differential diagnosis, and treatment. Get the latest information on hot topics such as Disseminated Intravascular Coagulation, Thrombophilia, Clinical and Laboratory Assessment and Management, Thrombotic -Thrombocytopenic Purpura, and Heparin-Induced Thrombocytopenia. Apply today’s newest therapies, including those that are quickly becoming standard in this fast-changing field. Meet the needs of specific patient groups with a new chapter on Bleeding and the Management of Hemorrhagic Disorders in Pregnancy and an extensively updated chapter on Thrombosis and Cancer. Zero in on key information with a new user-friendly design, and all-new full-color format, abundant laboratory protocols, and at-a-glance tables and charts throughout.

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Page Count

843

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455733296

ISBN 13

9781455733293

Advanced Statistics For Health Research

By: Richard J Butler,Matthew J Butler,Barbara L Wilson

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Advanced Statistics For Health Research

By: Richard J Butler,Matthew J Butler,Barbara L Wilson

Advanced Statistics for Health Research provides a rigorous geometric understanding of models used in the analysis of health data, including linear and non-linear regression models, and supervised machine learning models. Models drawn from the health literature include: ordinary least squares, two-stage least squares, probits, logits, Cox regressions, duration modeling, quantile regression and random forest regression. Causal inference techniques from the health literature are presented including randomization, matching and propensity score matching, differences-in-differences, instrumental variables, regression discontinuity, and fixed effects analysis. Codes for the respective statistical techniques presented are given for STATA, SAS and R.

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Page Count

396

Publisher

World Scientific

Published Date

ISBN 10

9811262888

ISBN 13

9789811262883

The Beecher Sisters

By: Barbara A. White

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The Beecher Sisters

By: Barbara A. White

A “rich, varied, sensitive” biography of three nineteenth-century women: an educator, an early feminist, and the author of Uncle Tom’s Cabin (Publishers Weekly). Daughters of the famous evangelist Lyman Beecher, Catherine, Harriet, and Isabella could not follow their father and seven brothers into the ministry. Nonetheless, they carved out path-breaking careers for themselves. Catharine Beecher founded the Hartford Female Seminary and devoted her life to improving women’s education. Harriet Beecher Stowe became world famous as the author of Uncle Tom’s Cabin. And Isabella Beecher Hooker was an outspoken advocate for women’s rights. This engrossing book is a joint biography of the sisters, whose lives spanned the full course of the nineteenth century. The life of Isabella Beecher—who has never been the subject of a biography—is examined in particular detail here, as Barbara White draws on little used sources to explore Isabella’s political development and her interactions with her sisters and with prominent people of the time—from Susan B. Anthony and Elizabeth Cady Stanton to Mark Twain.

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Page Count

413

Publisher

Yale University Press

Published Date

ISBN 10

0300127634

ISBN 13

9780300127638

Book's by Barbara E. Kahn

Global Brand Power

Global Brand Power

The Shopping Revolution, Updated and Expanded Edition

The Shopping Revolution, Updated and Expanded Edition

The Shopping Revolution, Updated and Expanded Edition

The Shopping Revolution, Updated and Expanded Edition

Global Brand Power

Global Brand Power

The Cotton Kings

The Cotton Kings

Consultative Hemostasis and Thrombosis E-Book

Consultative Hemostasis and Thrombosis E-Book

Advanced Statistics For Health Research

Advanced Statistics For Health Research

The Beecher Sisters

The Beecher Sisters

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