Barbara Carvallo's Books

Tales from the Great Divide

By: Barbara Carvallo

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Tales from the Great Divide is a story of challenge, of change but mostly of hope. It is the story of an immigrant Italian family and their first American born progeny living in the chaotic years of the middle part of the Twentieth Century. With humor, courage and grit they struggle to be American as the definition of American changes. In the end they come to define America as does every generation of immigrants who weave the brilliant threads of their ethnicity into the tapestry of this great nation.

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Page Count

299

Publisher

America Star Books

Published Date

ISBN 10

1683943627

ISBN 13

9781683943624

Impact Hiring

By: Frederick W. Ball,Barbara B. Ball

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Impact Hiring

By: Frederick W. Ball,Barbara B. Ball

This practical text presents a fresh approach to ensure that you are using the hiring process effectively to find the most talented people.

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Page Count

296

Publisher

Prentice Hall

Published Date

ISBN 10

0130319120

ISBN 13

9780130319128

Progress in Immunology Research

By: Barbara A. Veskler

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Progress in Immunology Research

By: Barbara A. Veskler

Immunology is the study of the body's protection from foreign macromolecules or invading organisms and the responses to them. These invaders include viruses, bacteria, protozoa or even larger parasites. In addition, immune responses are developed against our own proteins (and other molecules) in autoimmunity and against our own aberrant cells in tumour immunity. The first line of defence against foreign organisms are barrier tissues such as the skin that stop the entry of organism into our bodies. A second line of defence is the specific or adaptive immune system which may take days to respond to a primary invasion (that is infection by an organism that has not hitherto been seen). This new book brings together new research from around the globe dealing with this extremely important subject.

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Page Count

274

Publisher

Nova Publishers

Published Date

ISBN 10

1594543801

ISBN 13

9781594543807

Name Letter Branding

By: Barbara Bilyk

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Name Letter Branding

By: Barbara Bilyk

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero K sschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people's liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer's motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool "brand name" has been recognized in terms of eliciting meanings and forming brand equity for a long time (W nke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people's preference for or repelling from brand names be generated by their own name?

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GRIN Verlag

Published Date

ISBN 10

3640726332

ISBN 13

9783640726332

The Death of Aztec Tenochtitlan, the Life of Mexico City

By: Barbara E. Mundy

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The Death of Aztec Tenochtitlan, the Life of Mexico City

By: Barbara E. Mundy

Winner, Book Prize in Latin American Studies, Colonial Section of Latin American Studies Association (LASA), 2016 ALAA Book Award, Association for Latin American Art/Arvey Foundation, 2016 The capital of the Aztec empire, Tenochtitlan, was, in its era, one of the largest cities in the world. Built on an island in the middle of a shallow lake, its population numbered perhaps 150,000, with another 350,000 people in the urban network clustered around the lake shores. In 1521, at the height of Tenochtitlan's power, which extended over much of Central Mexico, Hernando Cortés and his followers conquered the city. Cortés boasted to King Charles V of Spain that Tenochtitlan was "destroyed and razed to the ground." But was it? Drawing on period representations of the city in sculptures, texts, and maps, The Death of Aztec Tenochtitlan, the Life of Mexico City builds a convincing case that this global capital remained, through the sixteenth century, very much an Amerindian city. Barbara E. Mundy foregrounds the role the city's indigenous peoples, the Nahua, played in shaping Mexico City through the construction of permanent architecture and engagement in ceremonial actions. She demonstrates that the Aztec ruling elites, who retained power even after the conquest, were instrumental in building and then rebuilding the city. Mundy shows how the Nahua entered into mutually advantageous alliances with the Franciscans to maintain the city's sacred nodes. She also focuses on the practical and symbolic role of the city's extraordinary waterworks—the product of a massive ecological manipulation begun in the fifteenth century—to reveal how the Nahua struggled to maintain control of water resources in early Mexico City.

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Page Count

257

Publisher

University of Texas Press

Published Date

ISBN 10

1477317139

ISBN 13

9781477317136

Cardiac Nursing E-Book

By: Debra K. Moser,Barbara Riegel

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Cardiac Nursing E-Book

By: Debra K. Moser,Barbara Riegel

Cardiac Nursing: A Companion to Braunwald's Heart Disease is the only comprehensive text available for cardiac nurses. This brand-new reference emphasizes both evidence-based practice and hands-on care in a high-tech, high-touch approach that meets the high-stakes needs of cardiac and critical care nurses. What's more, the book makes the material easily accessible by using clear language, straightforward text, and plenty of illustrations, lists, and tables. This book is the third in a series of companion texts for Braunwald's Heart Disease and the first specifically for nurses. - Authored by the widely published, well-known co-editors of The Journal of Cardiovascular Nursing--two leaders in cardiac nursing. - Endorsed by the authors of Braunwald's Heart Disease, including Eugene Braunwald, the physician considered by many to be the "father of modern cardiology." - Evidence-based Practice boxes highlight research-supported advances in knowledge and care practices. - Conundrum boxes helps readers hone their critical thinking skills by tackling tough questions for which there may be no easy answers. - Technology boxes keeps readers up to date with the latest technological advances. - Genetics boxes helps readers understand connections between genes and heart disease. - Pharmacology tables present important drug-related information at a glance. - A guide to cardiac abbreviations and acronyms gives nurses quick access to essential information.

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Page Count

1440

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437735592

ISBN 13

9781437735598

Cardiovascular Nursing

Holistic Practice

By: Cathie E. Guzzetta,Barbara Montgomery Dossey

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Cardiovascular Nursing

Holistic Practice

By: Cathie E. Guzzetta,Barbara Montgomery Dossey

* Presents in-depth, comprehensive coverage of the adult cardiovascular patient, including ways to assess, diagnose, and treat various dysfunctions -- all with a holistic nursing focus * Addresses prevention, critical illness, rehabilitation, and health promotion, plus advances in pharmacologic, technologic, and biobehavioral interventions * Examines how cardiovascular dysfunction affects the patient's mind and spirit * Helps you gain expertise in the use of both technology and biobehavioral techniques

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Page Count

840

Publisher

Mosby

Published Date

ISBN 10

0801627842

ISBN 13

9780801627842

Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

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Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people’s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer’s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool “brand name” has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people’s preference for or repelling from brand names be generated by their own name?

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GRIN Verlag

Published Date

ISBN 10

3640726073

ISBN 13

9783640726073

Name Letter Branding

By: Barbara Bilyk

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Name Letter Branding

By: Barbara Bilyk

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GRIN Verlag

Published Date

ISBN 10

3640726332

ISBN 13

9783640726332

Just Barbara

My Story

By: Barbara Woodhouse

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Just Barbara

My Story

By: Barbara Woodhouse

The animal trainer recounts her Dublin childhood, her travels, her marriage, and her experiences as a dog trainer, horse breaker, importer of polo ponies, author, and television personality

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189

Published Date

ISBN 10

0671462482

ISBN 13

9780671462482

Just Barbara

My Story

By: Barbara Woodhouse

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Just Barbara

My Story

By: Barbara Woodhouse

The animal trainer recounts her Dublin childhood, her travels, her marriage, and her experiences as a dog trainer, horse breaker, importer of polo ponies, author, and television personality

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Page Count

192

Publisher

Berkley

Published Date

ISBN 10

0425106985

ISBN 13

9780425106983

Book's by Barbara Carvallo

Tales from the Great Divide

Tales from the Great Divide

Impact Hiring

Impact Hiring

Progress in Immunology Research

Progress in Immunology Research

Name Letter Branding

Name Letter Branding

The Death of Aztec Tenochtitlan, the Life of Mexico City

The Death of Aztec Tenochtitlan, the Life of Mexico City

Cardiac Nursing E-Book

Cardiac Nursing E-Book

Cardiovascular Nursing

Cardiovascular Nursing

Name letter Branding

Name letter Branding

Name Letter Branding

Name Letter Branding

Just Barbara

Just Barbara

Just Barbara

Just Barbara

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