Barbara Bilyk's Books

Identifying organisational strategy

Porter's approach

By: Barbara Bilyk

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Identifying organisational strategy

Porter's approach

By: Barbara Bilyk

Seminar paper from the year 2009 in the subject Business economics - General, grade: Distinction, Swinburne University of Technology, Melbourne, language: English, abstract: Globalisation and fast technological change lead to an intense competitive pressure on markets in general. In order to achieve above-average returns within this dynamic environment it is essential for a firm to maintin its competitive position and its ability to compete on the long run (Hanson et. al 2008, p. 7). Therefore, competitive business-level strategies combine specific actions and organisational desgins which are aimed at outperforming competitors (Hunger & Wheelen 2003, p. 77). Since a firm’s value chain and all other activities are set up according to the chosen strategy, the choice and formulation of a strategy is of fundamental importance (Hanson et. al 2008, p. 112). Porter’s five forces as well as the generic strategies are one of the major contributions in that context. Accordingly, this essay examines Porter’s concepts in the following order: firstly Porter’s approach of competitive advantage strategy is explained, secondly, an evaluatiation of different arguments for and against Porter’s ideas follows. Thirdly, a critical appraisal of why this approach is better or worse than competing theories is given. Finally, the approach is applicated to the real-life example “Cochlear”.

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GRIN Verlag

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ISBN 10

3640463919

ISBN 13

9783640463916

Principles and Practice of Ophthalmology E-Book

By: Daniel M. Albert,Joan W. Miller,Dimitri T. Azar,Barbara A. Blodi

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Principles and Practice of Ophthalmology E-Book

By: Daniel M. Albert,Joan W. Miller,Dimitri T. Azar,Barbara A. Blodi

Inside the 3rd edition of this esteemed masterwork, hundreds of the most distinguished authorities from around the world provide today's best answers to every question that arises in your practice. They deliver in-depth guidance on new diagnostic approaches, operative technique, and treatment option, as well as cogent explanations of every new scientific concept and its clinical importance. With its new streamlined, more user-friendly, full-color format, this 3rd edition makes reference much faster, easier, and more versatile. More than ever, it's the source you need to efficiently and confidently overcome any clinical challenge you may face. Comprehensive, authoritative, and richly illustrated coverage of every scientific and clinical principle in ophthalmology ensures that you will always be able to find the guidance you need to diagnose and manage your patients' ocular problems and meet today's standards of care. Updates include completely new sections on "Refractive Surgery" and "Ethics and Professionalism"... an updated and expanded "Geneitcs" section... an updated "Retina" section featuring OCT imaging and new drug therapies for macular degeneration... and many other important new developments that affect your patient care. A streamlined format and a new, more user-friendly full-color design - with many at-a-glance summary tables, algorithms, boxes, diagrams, and thousands of phenomenal color illustrations - allows you to locate the assistance you need more rapidly than ever.

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5689

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437721117

ISBN 13

9781437721119

Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

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Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero Küsschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people’s liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer’s motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool “brand name” has been recognized in terms of eliciting meanings and forming brand equity for a long time (Wänke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people’s preference for or repelling from brand names be generated by their own name?

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GRIN Verlag

Published Date

ISBN 10

3640726073

ISBN 13

9783640726073

Mental Capital and Wellbeing

By: Cary L. Cooper,Usha Goswami,Barbara J. Sahakian

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Mental Capital and Wellbeing

By: Cary L. Cooper,Usha Goswami,Barbara J. Sahakian

This major new reference presents The Foresight MentalCapital and Wellbeing Project (a UK Government project in theGovernment Office for Science). It offers a comprehensiveexploration of how mental capital and wellbeing operate over thelifespan; how experiences in the family, in school, at work andfollowing retirement augment or reduce mental capital andwellbeing, and the impact that this has for the individual and forthe welfare and economic progress of the nation. Mental Capital and Wellbeingcomprises a series ofscientific reviews written by leading international scientists andsocial scientists in the field. The reviews undertake systematicanalyses of the evidence base surrounding five key themes, on whichthey propose future policies will have to be based. Aninternationally renowned team of Editors introduce each theme anddraw together conclusions in terms of both policy andpractice. Section 1 (Mental Capital and Wellbeing Through Life)– Mental capital refers to the totality of anindividual’s cognitive and emotional resources, includingtheir cognitive capability, flexibility and efficiency of learning,emotional intelligence and resilience in the face of stress. Theextent of an individual’s resources reflects his or her basicendowment (e.g. genes and early biological programming), motivationand experiences (e.g. education) which take place throughout thelife course. This section presents the very latest on the scienceof mental capital throughout life. Section 2 (Learning Through Life) provides a coherentoverview of a fast-moving and complex field of policy and practice.Educational attainment has a considerable impact on physical andmental wellbeing, both directly and indirectly, by enabling peoplebetter to achieve their goals. The ability to continue learningthroughout the lifespan is critical to a successful and rewardinglife in contemporary societies. Section 3 (Mental Health and Ill-Health) draws together themost recent evidence about positive mental health as well as arange of mental disorders to consider their importance to thepopulation and economy in terms of prevalence and disability andthe wider burden on society. Section 4 (Wellbeing and Work) – It is estimated that13 million working days are lost through stress each year, costingthe economy over £3.7 billion per annum. This theme exploresthose drivers that influence the nature and structure of work andthe impact this has on employee wellbeing. Section 5 (Learning Difficulties) – This theme providesa cutting-edge picture of how recent insights from genetics,cognitive and neuroscience improve our understanding of learningdifficulties such as dyslexia, dyscalculia andattention-deficit-hyperactivity disorder. Reviews focus on howcurrent research can contribute to early diagnosis and improvedintervention.

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Page Count

1040

Publisher

John Wiley & Sons

Published Date

ISBN 10

144430772X

ISBN 13

9781444307726

Individual Differences in Money Management

By: Barbara Bilyk

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Individual Differences in Money Management

By: Barbara Bilyk

Seminar paper from the year 2010 in the subject Psychology - Social Psychology, grade: 1,7, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Psychology of Money Management, language: English, abstract: "Money, money, money - must be funny - in the rich man's world. All the things I could do - if I had a little money." This famous lyric points out that being in the possession of money opens up a wide range of possibilities due to the fact that money can be used as a means of payment for any products or services as well as a store of purchasing power. However, money has a different meaning for every person which is why people's spending and saving behavior is highly diverse (Mitchell & Mickel, 1999). In the field of economic psychology it is of high interest to ana-lyze the roots and determinants of these individual differences in money management. The reason for this concern is the overall importance of economic activities for personal life satis-faction as well as its far reaching impact on markets and institutions (Antonides, 1996). How people view money and thus how they use it can be seen as a function of many variables of which attitudes, gender and age are some of the most relevant ones. Consequently this paper aims at shedding light on the following question: to what extent does money meaning and money management differ among people of unequal sex, age and attitude?

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GRIN Verlag

Published Date

ISBN 10

3640797035

ISBN 13

9783640797035

Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

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Name letter Branding

How our name can predict the preference for certain products

By: Barbara Bilyk

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GRIN Verlag

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ISBN 10

3640726073

ISBN 13

9783640726073

Reflective Essay: Kolb’s ‘Experiential Learning Cycle’

By: Barbara Bilyk

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Reflective Essay: Kolb’s ‘Experiential Learning Cycle’

By: Barbara Bilyk

Essay from the year 2009 in the subject Leadership and Human Resources - Miscellaneous, grade: 2,3, Swinburne University of Technology, Melbourne, course: Human Resource Development, language: English, abstract: Experiential education describes a didactic model which is based on the assumption that only a direct and practical examination of the learning content allows for a effective and meaningful learning. In this concept the learner takes the centre stage. David Kolb’s ‘Experiential Learning Cycle’ is a concept within this approach which describes the ideal relation between experience and future action. According to this model learning is a circular process with the subsequent elements: concrete experience, reflective observation, abstract conceptualisation and active experimentation. This essay is aimed at reflecting my personal process of learning, acquisition of skills and career development in a specific learning situation that I experienced throughout the unit ‘Human Resource Development’ (HRD) during Semester 2, 2009 at Swinburne University of Technology. It follows the elements of the Experiental Learning Cycle in order to evaluate my ideas and learn about further actions.

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GRIN Verlag

Published Date

ISBN 10

3640576748

ISBN 13

9783640576746

Name Letter Branding

By: Barbara Bilyk

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Name Letter Branding

By: Barbara Bilyk

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Cologne (Wirtschafts- und Sozialpsychologisches Institut), course: Consumer Behavior, language: English, abstract: Is it just coincidence that Fabian decided to become a farmer, married Franziska, lives in Frankfurt, prefers Ferrero K sschen and holds shares of his favourite chocolate producer or was he influenced by the shared name letter (NL)? Although the latter sounds indeed bizarre, prior research has given proof of the fact that people's liking for their own name can affect major life decisions as well as consumption choices (Pelham, Mirenberg, Jones, 2002; Brendl, Chattopadhyay, Pelham, Carvallo, 2005). In the field of consumer behavior it is therefore of high interest to understand the customer's motives for consumption including the influence of specific conditions and moderating factors. The reason for this concern is the overall ambition of marketers to predict consumer preferences in advance and to tailor offers and goods ac-cordingly. While the importance of the marketing tool "brand name" has been recognized in terms of eliciting meanings and forming brand equity for a long time (W nke, Herrmann, Schaffner 2007), shared letters of consumer and brand name as a trigger for decisions are a comparatively new insight. In this regard two possibile directions of outcomes are conceiv-able. On the one hand consumers might have the tendency to favour brand names including their own name letters, an effect called name letter branding (NLB) (Brendl et al., 2005). On the other hand the reversed effect name letter repulsion (NLR) which is the alientation from a brand name due to shared name letters might occur (Kachersky, 2008). Consequently this pa-per aims at sheding light on the following question: why and how can people's preference for or repelling from brand names be generated by their own name?

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GRIN Verlag

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ISBN 10

3640726332

ISBN 13

9783640726332

Identifying organisational strategy

Porter's approach

By: Barbara Bilyk

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Identifying organisational strategy

Porter's approach

By: Barbara Bilyk

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GRIN Verlag

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ISBN 10

3640463919

ISBN 13

9783640463916

Little Fly

By: Ganna Bilyk

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Little Fly

By: Ganna Bilyk

This educational story is about a fly and the impoprtance of personal hygeine"-- inside front cover.

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ISBN 10

0987096729

ISBN 13

9780987096722

Just Barbara

My Story

By: Barbara Woodhouse

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Just Barbara

My Story

By: Barbara Woodhouse

The animal trainer recounts her Dublin childhood, her travels, her marriage, and her experiences as a dog trainer, horse breaker, importer of polo ponies, author, and television personality

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189

Published Date

ISBN 10

0671462482

ISBN 13

9780671462482

Book's by Barbara Bilyk

Identifying organisational strategy

Identifying organisational strategy

Principles and Practice of Ophthalmology E-Book

Principles and Practice of Ophthalmology E-Book

Name letter Branding

Name letter Branding

Mental Capital and Wellbeing

Mental Capital and Wellbeing

Individual Differences in Money Management

Individual Differences in Money Management

Name letter Branding

Name letter Branding

Reflective Essay: Kolb’s ‘Experiential Learning Cycle’

Reflective Essay: Kolb’s ‘Experiential Learning Cycle’

Name Letter Branding

Name Letter Branding

Identifying organisational strategy

Identifying organisational strategy

Little Fly

Little Fly

Just Barbara

Just Barbara

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