Flim-flam artists, captains of industry, Wall Street piranhas, impatient mobsters, spinmeisters and assorted mountebanks abound in Ultimate Severance, a highly satirical and imaginative novel that provides a public relations guidebook to the reality of spin and humbuggery in the 21st Century. With the end of the War on Terror through the accidental launch of new liten kleen nukes, a culture of euphoria, ethical and social impairment and calls for numerous peace dividends is again in fashion. This is clearly an environment of business opportunity for financially-bleeding Trotter Pugg Mitchell, a world PR giant, and its clients such as Old Masters Originals, a maker of limited edition reproduction art. And when the agency teams up with Mob Boss Joey Lasagna to abet dicey corporate megamergers, they provide Wall Street raiders with a new quick-fix ultimate severance package: an innovative Corporate Governance Program powered by Trotters new language of happiness. Cash flow gushes. Money is well laundered. Trotter President Marvin Runnymede sets up a European multi-use facility in a 500-year old chateau in Provence; plans to sell Instant PR Agency franchises to Third World countries, and hires has-been Greats to promote dubious products and ventures. But fortunes smile becomes a sardonic grin. So many stubborn CEOs undergo fatal retirements in colorful circumstances around the world that a powerful US Senator decides to advance his presidential ambitions with the usual TV-circus hearings. Well-cooked dishes of suspicion, buncombe and open doubt are served to the media. In the ensuing rush for strategic exits, winners and losers fake out, promote and wound each other in surprising ways; the faux rond wheels of justice grind and clank, and the language of happiness covers all.
But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)
A History of Modern Political Thought in East Central Europe is a two-volume project, authored by an international team of researchers, and offering the first-ever synthetic overview of the history of modern political thought in East Central Europe. Covering twenty national cultures and languages, the ensuing work goes beyond the conventional nation-centered narrative and offers a novel vision especially sensitive to the cross-cultural entanglement of discourses. Devising a regional perspective, the authors avoid projecting the Western European analytical and conceptual schemes on the whole continent, and develop instead new concepts, patterns of periodization and interpretative models. At the same time, they also reject the self-enclosing Eastern or Central European regionalist narratives and instead emphasize the multifarious dialogue of the region with the rest of the world. Along these lines, the two volumes are intended to make these cultures available for the global 'market of ideas' and also help rethinking some of the basic assumptions about the history of modern political thought, and modernity as such. The first volume deals with the period ranging from the Late Enlightenment to the First World War. It is structured along four broader chronological and thematic units: Enlightenment reformism, Romanticism and the national revivals, late nineteenth-century institutionalization of the national and state-building projects, and the new ideologies of the fin-de-siècle facing the rise of mass politics. Along these lines, the authors trace the continuities and ruptures of political discourses. They focus especially on the ways East Central European political thinkers sought to bridge the gap between the idealized Western type of modernity and their own societies challenged by overlapping national projects, social and cultural fragmentation, and the lack of institutional continuity.
Like all kids her age, Ilse van Elewijk tries her best to survive the jungle of her teenage years, although sometimes it doesn’t matter how much she tries, she can’t seem to fit in some places. Then, one day, she accidentally finds an old box containing some papers and diaries, all belonging to Alice Scholten, a girl her age, who happened to live in the house many years before her. By reading Alice’s old diaries, Ilse immediately understands that something deep links her to the unknown Alice as they seem to share a “sixth sense” as well as other things that, so far, Ilse tagged as simple “oddities”. This discovery comforts Ilse and makes her so bold as to go searching for Alice, now an old lady. From the moment they met, nothing will be the same for Ilse, as thanks to Alice, she finds she is a psychic, a useful gift but that needs to be understood first; something that requires both motivation and a deep knowledge of her own strength… Eva Van Baar is the pseudonym of the acclaimed author of "Alter Ego," "Nothing Outside You," and "There's a Message for You". In 2015, she was nominated for the Nobel Prize for her book “Ilse”. For her stories, Eva Van Baar gets inspiration from her everyday life. She's been writing for a long time, the act of writing has been with her since her kids were little, and she used to record everything to keep track of the events. She decided to write 'Ilse', because there was little in the field of esotericism for young people. She currently lives surrounded by the love of her family and her cats, Noefje and Akila.
During the era often commonly known as McCarthyism, many motion picture and television creators were blacklisted for supposed communist ties. There remained, however, a creative outlet that still welcomed these artists--theatre. This book explores the role theatre played during this turbulent period, covering the formation of the Theatre Guild (which birthed the Group Theatre), the short-lived Federal Theatre Project, and the investigations of the motion picture and television industries, and Broadway, by the House Un-American Activities Committee (HUAC). Appendices discuss McCarthy's role and present the memos of investigator Dolores Faconti Scotti, along with a list of prominent witnesses in HUAC's Broadway hearings, and reactions by artists' unions in the decades following the blacklist.
The Microwave Way to Software Project Management takes you on a fast, entertaining and essential tour through the jungle software project managers can and will walk in to. For a lot of readers one conclusion still comes as a big surprise: doing projects is a peoples business. It's all about keeping everyone involved in the project happy by supporting their stakes. The trouble with stakes is, no one tells you what they are. You have to guess, negotiate, anticipate and manipulate to get passed the requirements directly through the fears and wishes of people. Software project management is more about psychology than technology. This book presents how in the real world of enterprises the 'traditional' techniques of project management, like Gantt-charting, can be used as communications techniques to keep some persons happy. The Microwave Way is not about knowing you have a deadline, but about how to move it. Naming a date is easy, telling you cannot make it, is the real job.
Flim-flam artists, captains of industry, Wall Street piranhas, impatient mobsters, spinmeisters and assorted mountebanks abound in Ultimate Severance, a highly satirical and imaginative novel that provides a public relations guidebook to the reality of spin and humbuggery in the 21st Century. With the end of the War on Terror through the accidental launch of new liten kleen nukes, a culture of euphoria, ethical and social impairment and calls for numerous peace dividends is again in fashion. This is clearly an environment of business opportunity for financially-bleeding Trotter Pugg Mitchell, a world PR giant, and its clients such as Old Masters Originals, a maker of limited edition reproduction art. And when the agency teams up with Mob Boss Joey Lasagna to abet dicey corporate megamergers, they provide Wall Street raiders with a new quick-fix ultimate severance package: an innovative Corporate Governance Program powered by Trotters new language of happiness. Cash flow gushes. Money is well laundered. Trotter President Marvin Runnymede sets up a European multi-use facility in a 500-year old chateau in Provence; plans to sell Instant PR Agency franchises to Third World countries, and hires has-been Greats to promote dubious products and ventures. But fortunes smile becomes a sardonic grin. So many stubborn CEOs undergo fatal retirements in colorful circumstances around the world that a powerful US Senator decides to advance his presidential ambitions with the usual TV-circus hearings. Well-cooked dishes of suspicion, buncombe and open doubt are served to the media. In the ensuing rush for strategic exits, winners and losers fake out, promote and wound each other in surprising ways; the faux rond wheels of justice grind and clank, and the language of happiness covers all.
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