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The Sales Gurus

Lessons from the Best Sales Books of All Time

By: Andrew Clancy,Soundview Executive Book Summaries Eds.

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The Sales Gurus

Lessons from the Best Sales Books of All Time

By: Andrew Clancy,Soundview Executive Book Summaries Eds.

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview's summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance: Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar. Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling. Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine. Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling. John Maxwell explains The Winning Attitude. Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table. The collective wisdom contained in The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.

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Page Count

321

Publisher

Penguin

Published Date

ISBN 10

1591845939

ISBN 13

9781591845935

AWS Certified Security – Specialty (SCS-C02) Exam Guide

Get all the guidance you need to pass the AWS (SCS-C02) exam on your first attempt

By: Adam Book,Stuart Scott

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AWS Certified Security – Specialty (SCS-C02) Exam Guide

Get all the guidance you need to pass the AWS (SCS-C02) exam on your first attempt

By: Adam Book,Stuart Scott

Become an AWS certified security specialist, strengthen your cloud defenses, and unlock advanced techniques for incident response, logging, identity management, and more Key Features Stay updated with the most current SCS-C02 exam syllabus Gain modern cloud security skills to build robust security solutions Access online exam prep resources like mock exams, flashcards, and exam tips to help with preparation Purchase of this book unlocks access to web-based exam prep resources such as mock exams and flashcards Book DescriptionThe AWS Certified Security – Specialty exam validates your expertise in advanced cloud security, a crucial skill set in today's cloud market. With the latest updates and revised study material, this second edition provides an excellent starting point for your exam preparation. You’ll learn the fundamentals of core services, which are essential prerequisites before delving into the six domains covered in the exam. The book addresses various security threats, vulnerabilities, and attacks, such as DDoS attacks, offering insights into effective mitigation strategies at different layers. You’ll learn different tools available in Amazon Web Services (AWS) to secure your Virtual Private Cloud and allow the correct traffic to travel securely to your workloads. As you progress, you’ll explore the intricacies of AWS EventBridge and IAM services. Additionally, you’ll get lifetime access to supplementary online resources, including mock exams with exam-like timers, detailed solutions, interactive flashcards, and invaluable exam tips, all accessible across various devices such as PCs, tablets, and smartphones. Ultimately, armed with the knowledge and skills acquired from this AWS security guide, you'll be well-prepared to pass the exam and design secure AWS solutions with confidence.What you will learn Apply cutting-edge AWS security techniques for robust cloud defenses Implement the AWS shared responsibility model effectively Configure AWS resources to meet specific security requirements Configure and manage access controls and policies in AWS Manage environments with AWS Security Hub and GuardDuty Monitor and log tasks efficiently using AWS logging and monitoring services Create bucket policies for users with predefined permissions to access Create and manage private certificate authorities in AWS ACM Who this book is for This book is for system administrators or security professionals looking to gain AWS security certification. Prior experience in securing cloud environments is necessary to get the most out of this book.

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615

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1837635927

ISBN 13

9781837635924

The Student EQ Edge

Emotional Intelligence and Your Academic and Personal Success

By: Steven J. Stein,Howard E. Book,Korrel Kanoy

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The Student EQ Edge

Emotional Intelligence and Your Academic and Personal Success

By: Steven J. Stein,Howard E. Book,Korrel Kanoy

The Student EQ Edge is more relevant today than any other time in the history of our world. Our opportunity to succeed in the 21st century will depend a great deal on our emotional intelligence in our transformation to lifelong learning and our leadership ability. This book is the competitive edge." Stedman Graham, best-selling author, speaker, entrepreneur "We have been long aware that academic ability does not necessarily predict college success. This book provides a comprehensive look at emotional intelligence and the role it plays in student persistence. It takes these noncognitive aspects that we know really matter and puts them into a practical, user-friendly guide. This book is long overdue in higher education." Catherine Andersen, master trainer in emotional intelligence; professor and special assistant to the provost for student success, Gallaudet University "As important as book learning is, we know that success in life is also dependent upon emotional intelligence. The authors of The Student EQ Edge define emotional intelligence and provide a road map for mastering emotional intelligence skills. I would highly recommend The Student EQ Edge to any high school or college student interested in knowing what it takes to be truly successful both inside and outside the classroom." Brad Beacham, executive director, Sigma Nu Fraternity, Inc. "The Student EQ Edge is substantive, readable, and sure to appeal to students both in classes as well as those who are lucky to pick it up for personal development reading. The book is appealing because the research is understandable; numerous examples are integrated throughout, and readers are encouraged to apply what they are reading." Dennis Roberts, assistant vice president for faculty and student services for the Qatar Foundation

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343

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118482239

ISBN 13

9781118482230

The Power of Boldness

Ten Master Builders of American Industry Tell Their Success Stories

By: A Joseph Henry Press book

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The Power of Boldness

Ten Master Builders of American Industry Tell Their Success Stories

By: A Joseph Henry Press book

Whatever you dream, begin it, for boldness has genius, power and magic in it." -Goethe What qualities brought America to its dominance of world industry? How will American technology fare in the new global marketplace? What upbringing, education, and personal traits are required to produce leaders who can succeed in this new world? Scan the bookstore shelves and you'll see dozens of attempts by authors to capture the essence of leadership and entrepreneurial success. In The Power of Boldness, the answers come from original sources: ten of the country's most successful business leaders, who share their experiences and insights in individual essays that are remarkable for their directness and personal detail. Six of the writers are inventors who created the enterprises to commercialize their ideasâ€"four assumed management of their fathers' companies and moved into new industrial and geographic markets. Born between 1897 and 1962, these outstanding figures collectively chronicle America's industrial rise since World War IIâ€"and share their perspectives on what lies ahead in the age of technology. In engaging and often humorous terms, these men describe how they managed to make the most of the economic and social ups and downs of the past decadesâ€"how boldness, clear thinking, and a willingness to learn saw them through the bad times and paved the way to their success. No other book gathers so distinguished a group of business figures: Stephen D. Bechtel, Jr., of Bechtel Group describes the rise, decline, and rise again of the world's largest heavy construction company. William M. Haney, III, of Molten Metal Technologyâ€"a strong believer in Goethe's maximâ€"overviews the opportunities in ecotechnology. Edward C. Johnson 3d, of Fidelity writes on the adventures of a "contrarian" in the financial arena. Gordon E. Moore of Intel explains how his firm became one of the world's largest producers of microprocessor chips and forecasts the future of the electronics industry. John F. Taplin, master inventor and founder of a number of companies, writes on the education of an inventor/entrepreneur. Thomas D. Cabot of Cabot Corporation, Robert Galvin of Motorola, George N. Hatsopoulos of Thermo Electron Corporation, and Ralph Landau of Halcon International, round out this group of master builders of America's industrial power. In an introduction and summing-up, Alfred Chandler, Jr., Pulitzer Prize-winning business historian, explores some of the themes that emerge from the personal essays. Capturing the spirit of innovation as well as the practicalities of business decision making, The Power of Boldness will be required reading for business executives, students of business, and anyone interested in the individual success stories behind America's technological leadership.

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225

Publisher

Joseph Henry Press

Published Date

ISBN 10

0309054451

ISBN 13

9780309054454

Swords into Market Shares

Technology, Economics, and Security in the New Russia

By: a Joseph Henry Press book,Glenn E. Schweitzer

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Swords into Market Shares

Technology, Economics, and Security in the New Russia

By: a Joseph Henry Press book,Glenn E. Schweitzer

While researching this book, Glenn Schweitzer met four Moscow physicists who were trying to license Russian technology to western firms for product manufacture. During the worst times, they were reduced to driving taxis to keep things afloat. He asked them, will technological innovation have a discernible impact on the Russian economy in the coming decade? No, was the immediate reply. Are they right? In Swords into Market Shares, Schweitzer examines the roots of such pessimism and the prospects for Russia to prosper from its technology in the post-Soviet world. He explores the different visions of prosperity held by entrepreneurs, technologists, and government officials and goes on to examine the barriers to progress as Russia struggles to build a viable technology industry on its own terms. In accessible language, this book talks about technology's place within Russia's economy and its research and development infrastructure. Schweitzer looks at the impact of the Soviet legacyâ€"central planning, lack of priorities, scant incentives for personal initiativeâ€"and the aftermath of the Russian financial meltdown of 1998. He also reviews the experiences of American companies that have invested in Russian technology and examines the results of pressure to reform according to the economic model of the West. Schweitzer goes on to document the problems of economic crime and government corruption, which plague activities designed to generate income in Russia. He discusses the lack of protection for intellectual property and taxation issues that stand in the way of technological innovation. The book looks at the impact of the "brain drain" as Russian experts seek greener pasturesâ€"not only the ominous recruitment of Russian biological weapons experts and the acquisition of military technology by "rogue" nationsâ€"but also Russia's own program to sell military technology for badly needed funds. Schweitzer's use of case studies and examples puts a human face on these issues. He also discusses Russia's 60 "science cities"â€"sites of state research centersâ€"with close-ups of three "nuclear cities." Can the technical strengths of the Soviet military complex find a place in civilian Russia? How can this vast country sustain even a minimal standard of living? Swords into Market Shares addresses these and other key questions and explores fundamental policy issues confronting both Russia and the United States as Russia struggles for an economic foothold.

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330

Publisher

Joseph Henry Press

Published Date

ISBN 10

0309172365

ISBN 13

9780309172363

The EQ Edge

Emotional Intelligence and Your Success

By: Steven J. Stein,Howard E. Book

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The EQ Edge

Emotional Intelligence and Your Success

By: Steven J. Stein,Howard E. Book

REVISED AND UPDAT ED WITH NEW RESEARCH INTO EQ AND PERSONAL AND CAREER SUCCESS What is the formula for success at your job? As a spouse? A parent? A Little League baseball coach or behind the bench of a minor hockey team? What does it take to get ahead? To separate yourself from the competition? To lead a less stressful and happier existence? To be fulfilled in personal and professional pursuits? What is the most important dynamic of your makeup? Is it your A) intelligence quotient? or B) emotional quotient? If you picked "A", you are partly correct. Your intelligence quotient can be a predictor of things such as academic achievement. But your IQ is fixed and unchangeable. The real key to personal and professional growth is your emotional intelligence quotient, which you can nurture and develop by learning more about EQ from the international bestseller The EQ Edge. Authors Steven J. Stein and Howard E. Book show you how the dynamic of emotional intelligence works. By understanding EQ, you can build more meaningful relationships, boost your confidence and optimism, and respond to challenges with enthusiasm-all of which are essential ingredients of success. The EQ Edge offers fascinating-and sometimes surprising-insights into what it takes to be a top law-enforcement officer, lawyer, school principal, student, doctor, dentist or CEO. You will learn what the top EQ factors are across many different kinds of jobs, from business managers and customer service representatives to HR professionals and public servants. The EQ Edge will help you determine which personnel are the right fit for job opportunities and who among your staff are the most promising leaders and drivers of your business. And because all of us have other roles-parent, spouse, caregiver to aging parents, neighbor, friend-The EQ Edge also describes how everyone can be more successful in these relationships. "Finally, a practical and usable guide to what emotional intelligence is all about. This book peels the onion on what EQ really is and teaches the reader to assess their own EQ and how to increase it. This is the holy grail for career success."—Michael Feiner, Professor, Columbia Graduate School of Business and author of The Feiner Points of Leadership

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375

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470681616

ISBN 13

9780470681619

The Marketing Gurus

Lessons from the Best Marketing Books of All Time

By: Chris Murray,Soundview Executive Book Summaries Eds.

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The Marketing Gurus

Lessons from the Best Marketing Books of All Time

By: Chris Murray,Soundview Executive Book Summaries Eds.

Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com

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Page Count

308

Publisher

Penguin

Published Date

ISBN 10

1440627096

ISBN 13

9781440627095

Book's by BOOK SALES

The Sales Gurus

The Sales Gurus

AWS Certified Security – Specialty (SCS-C02) Exam Guide

AWS Certified Security – Specialty (SCS-C02) Exam Guide

The Student EQ Edge

The Student EQ Edge

The Power of Boldness

The Power of Boldness

Swords into Market Shares

Swords into Market Shares

The EQ Edge

The EQ Edge

The Marketing Gurus

The Marketing Gurus

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