BIEMANS, WIM's Books

Improving Sales and Marketing Collaboration

A Step-by-Step Guide

By: Avinash Malshe,Wim Biemans

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Improving Sales and Marketing Collaboration

A Step-by-Step Guide

By: Avinash Malshe,Wim Biemans

Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.

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Page Count

120

Publisher

Business Expert Press

Published Date

ISBN 10

1606498037

ISBN 13

9781606498033

Managing Innovation Within Networks

By: Wim Biemans

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Managing Innovation Within Networks

By: Wim Biemans

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Page Count

375

Publisher

Routledge

Published Date

ISBN 10

1351330438

ISBN 13

9781351330435

EBOOK: Business to Business Marketing

By: BIEMANS, WIM

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EBOOK: Business to Business Marketing

By: BIEMANS, WIM

EBOOK: Business to Business Marketing

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Page Count

386

Publisher

McGraw Hill

Published Date

ISBN 10

0077140532

ISBN 13

9780077140533

Business to Business Marketing

A Value-driven Approach

By: Biemans,Wim G. Biemans

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Business to Business Marketing

A Value-driven Approach

By: Biemans,Wim G. Biemans

Marketing to organisations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasising the unique concepts and practices developed for this field.Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.

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Page Count

362

Publisher

McGraw-Hill Education

Published Date

ISBN 10

0077121899

ISBN 13

9780077121891

Managing Innovation Within Networks

By: Wim Biemans

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Managing Innovation Within Networks

By: Wim Biemans

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Page Count

375

Publisher

Routledge

Published Date

ISBN 10

1351330438

ISBN 13

9781351330435

Managing Innovation Within Networks

By: Wim G. Biemans

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Managing Innovation Within Networks

By: Wim G. Biemans

While new products are constantly being developed, firms still experience great difficulty in commercializing them successfully. Studies have looked at the problem from both the manufacturers' and users' points of view to examine ways of improving the innovation process. This book analyses the development of innovations using a network perspective. Networks can be used to increase effective product development and company profitability and so are a vital part of the market-oriented development process. The book surveys current theory and offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. It shows how manufacturers can successfully develop innovations by creatively linking into networks and from this it draws important implications for the managerial role. The book is essential for students of marketing, technology and strategy and it will be of interest to managers in marketing and R&D as well as to general managers.

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Page Count

272

Publisher

Cengage Learning Emea

Published Date

ISBN 10

0415062748

ISBN 13

9780415062749

Technological Change, Industrial Restructuring and Regional Development

By: Routledge,Various

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Technological Change, Industrial Restructuring and Regional Development

By: Routledge,Various

Originally published between 1967 and 1999 the 50 volumes in this set examine the impact of technology on economics and international business. The volumes: Present a synthesis of business functions and economic analysis and ask what the implications for skills development are and the effect of public policy Report on global companies' experience with computers in company training in such areas as banking, finance, insurance, manufacturing, IT, the retail industry, transport, telecommunications and energy. Look at the way in which some businesses in high technology manufacturing industry have organised their structures and processes in order to manage product innovation effectively Provide a valuable contribution to the development of a non-technological approach in the study of technology and work

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Page Count

13572

Published Date

ISBN 10

1138503363

ISBN 13

9781138503366

Book's by BIEMANS, WIM

Improving Sales and Marketing Collaboration

Improving Sales and Marketing Collaboration

Managing Innovation Within Networks

Managing Innovation Within Networks

EBOOK: Business to Business Marketing

EBOOK: Business to Business Marketing

Business to Business Marketing

Business to Business Marketing

Managing Innovation Within Networks

Managing Innovation Within Networks

Managing Innovation Within Networks

Managing Innovation Within Networks

Technological Change, Industrial Restructuring and Regional Development

Technological Change, Industrial Restructuring and Regional Development

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