This groundbreaking reference — created by an internationally respected team of clinical and research experts — provides quick access to concise summaries of the body of nursing research for 192 common medical-surgical interventions. Each nursing care guideline classifies specific nursing activities as Effective, Possibly Effective, or Possibly Harmful, providing a bridge between research and clinical practice. Ideal for both nursing students and practicing nurses, this evidence-based reference is your key to confidently evaluating the latest research findings and effectively applying best practices in the clinical setting. Synthesizing the current state of research evidence, each nursing care guideline classifies specific activities as Effective, Possibly Effective, Not Effective, or Possibly Harmful. Easy-to-recognize icons for each cited study help you differentiate between findings that are based on nursing research (NR), multidisciplinary research (MR), or expert opinion (EO), or those activities that represent established standards of practice (SP). Each nursing activity is rated by level of evidence, allowing you to gauge the validity of the research and weigh additional evidence you may encounter. Guidelines are identified by NIC intervention labels wherever appropriate, and NOC outcome measurements are incorporated throughout. An Evolve website provides additional evidence-based nursing resources.
A patient-focused practical handbook for rapid acquisition of broad surgical knowledge The Surgical Handbook by Michael Karsy and esteemed colleagues addresses training gaps by exposing early trainees, medical students, residents, advanced practice providers, and non-specialists to a diverse array of surgical subspecialty diseases and acute management topics. The impressive breadth of content presented in this resource reflects multidisciplinary contributions. The text covers far more than existing medical handbooks, while featuring concise distillation of key points conducive to learning. The book is organized by 16 sections starting with general perioperative and operative management of topics that apply to all surgeons, such as critical care, trauma, and general surgery. Subsequent chapters encompass a full spectrum of surgical specialties—from vascular and cardiothoracic—to neurosurgery and orthopaedics, as well as handy evidence-based reference guides. The focused collection of topics within each section serves as a useful resource for learning about management of specific diseases and also a starting point for self-directed learning. Key Highlights Bullet points, illustrations, diagrams, and figures enhance rapid acquisition of knowledge Tables on acute diagnosis and management of common inpatient scenarios such as electrolyte and acid/base disturbances provide easy-to-use tools Clinical references include practice pearls on trauma management, key medications for common inpatient conditions, acute patient events (e.g. cardiac and stroke), anesthesia and intubation medications, and preoperative and post-anesthesia issues This backpack companion will benefit medical students and junior surgical residents during rotations and clerkships and help early-career clinicians gain insights into timely disease recognition, initial management, surgical risks, and when to make referrals.
In its fully revised and updated second edition, Musculoskeletal Imaging covers every aspect of musculoskeletal radiology. This medical reference book incorporates the latest diagnostic modalities and interventional techniques, as well as must-read topics such as hip, groin and cartilage imaging; newly described impingements; and new concepts in the hip including teres ligament pathology. Accessibility in print, online and across portable devices makes Musculoskeletal Imaging a fully searchable and dependable source for both reading and reference. This publication is a key title in the popular Expert Radiology Series, which delivers evidence-based expert guidance from around the globe. "This is an excellent benchbook and accompanying electronic resource which will be of value to trainee radiologists and established consultants." Reviewed by: Dr Steve Amerasekara, Consultant Radiologist on behalf of journal RAD Magazine Date: July 2015 "This outstanding text is now an acclaimed primary resource and therefore belongs in the libraries and at the work stations of all general and orthopedic hospital departments of radiology and, indeed, at any and all imaging facilities involved in musculoskeletal imaging." Foreword by: Lee F. Rogers, June 2015 Fully understand each topic with a format that delivers essential background information. Streamline the decision-making process with integrated protocols, classic signs, and ACR guidelines, as well as a design that structures every chapter consistently to include pathophysiology, imaging techniques, imaging findings, differential diagnosis, and treatment options. Write the most comprehensive reports possible with help from boxes highlighting what the referring physician needs to know, as well as suggestions for treatment and future imaging studies. Access in-depth case studies, valuable appendices, and additional chapters covering all of the most important musculoskeletal procedures performed today. Quickly locate important information with a full-color design that includes color-coded tables and bulleted lists highlighting key concepts, as well as color artwork that lets you easily find critical anatomic views of diseases and injuries. Engage with more than 40 brand-new videos, including arthroscopic videos. Easily comprehend complicated material with over 5,000 images and new animations. Explore integrated clinical perspectives on the newest modalities such as PET-CT in cancer, diffusion MR, as well as ultrasonography, fusion imaging, multi-slice CT and nuclear medicine. Learn from team of international experts provides a variety of evidence-based guidance, including the pros and cons of each modality, to help you overcome difficult challenges. Expert Consult eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, references, and videos from the book on a variety of devices.
Integrative Organismal Biology synthesizes current understandings of the causes and consequences of individual variation at the physiological, behavioral and organismal levels. Emphasizing key topics such as phenotypic plasticity and flexibility, and summarizing emerging areas such as ecological immunology, oxidative stress biology and others, Integrative Organismal Biology pulls together information from diverse disciplines to provide a synthetic view of the role of the individual in evolution. Beginning with the role of the individual in evolutionary and ecological processes, the book covers theory and mechanism from both classic and modern perspectives. Chapters explore concepts such as phenotypic plasticity, genetic and epigenetic variation, physiological and phenotypic variation, homeostasis, and gene and physiological regulatory networks. A concluding section interweaves these concepts through a series of case studies of life processes such as aging, reproduction, and immune defense. Written and edited by leaders in the field, Integrative Organismal Biology will be an important advanced textbook for students and researchers across a variety of subdisciplines of integrative biology.
The oracles about the nations in Isaiah, Jeremiah and Ezekiel originate in the ancient Laments. Ultimately, they were preserved because of their relevance to the Year of Jubilee, with its origins in the New Year Festival; this study illuminates their intention. In Mythology and Lament, John Geyer shows the oracles belong to the sphere of worship, making a theological (mythological) statement, not a political one. Relating to current debates about the historicity of the Hebrew Bible, Geyer also provides a theological context to questions of conflict of nations and environmental debates.
Grady Bogue, organize, classify, and explain patterns of leadership failures, drawing on firsthand testimonies from "deraileduniversity presidents, sixteen case studies in four sectors of higher education, and reviews of the scholarly literature on leadership failures in the public and private sectors.
Anesthesia Equipment: Principles and Applications, 2nd Edition, by Dr. Jan Ehrenwerth and Dr. James B. Eisenkraft, offers expert, highly visual, practical guidance on the full range of delivery systems and technology used in practice today. It equips you with the objective, informed answers you need to ensure optimal patient safety. Consult this title on your favorite e-reader with intuitive search tools and adjustable font sizes. Elsevier eBooks provide instant portable access to your entire library, no matter what device you're using or where you're located. Make informed decisions by expanding your understanding of the physical principles of equipment, the rationale for its use, delivery systems for inhalational anesthesia, systems monitoring, hazards and safety features, maintenance and quality assurance, special situations/equipment for non-routine adult anesthesia, and future directions for the field. Ensure patient safety with detailed advice on risk management and medicolegal implications of equipment use. Apply the most complete and up-to-date information available on machines, vaporizers, ventilators, breathing systems, vigilance, ergonomics, and simulation. Visualize the safe and effective use of equipment thanks to hundreds of full-color line drawings and photographs. Access the complete text and images online, fully searchable, at www.expertconsult.com.
This book describes the development of astronomy in the Extreme Ultraviolet wavelength range, from the first rocket-based experiments to later satellite missions. It will be of great value to graduate students and researchers.
Cancer Pain Management, Second Edition will substantially advance pain education. The unique combination of authors -- an educator, a leading practitioner and administrator, and a research scientist -- provides comprehensive, authoritative coverage in addressing this important aspect of cancer care. The contributors, acknowledged experts in their areas, address a wide scope of issues. Educating health care providers to better assess and manage pain and improve patientsrsquo; and familiesrsquo; coping strategies are primary goals of this book. Developing research-based clinical guidelines and increasing funding for research is also covered. Ethical issues surrounding pain management and health policy implications are also explored.
Social Issues in Sport, Fourth Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues
No Canadian prime minister has a reputation as uncertain as that of R.B. Bennett (1870-1947). The Conservative party leader of the country during the worst years of the Great Depression, Bennett's fortune and ascension to the British House of Lords alienated him from the Canadian people during his lifetime, while his burial in England has kept him aloof from his country even in death. Writing a life of Bennett, who reportedly destroyed his correspondence every seven years, presents challenges for the biographer. Yet P.B. Waite shows that, while many details of Bennett's life may be unknown or disputed, his contributions to Canada are beyond doubt. Waite describes Bennett's bold initiatives, including his attempt to introduce unemployment insurance and the minimum wage, and the foundation of the Bank of Canada and the Canadian Broadcasting Corporation - achieved in the face of staunch opposition from banking and media magnates. He also studies Bennett's personal relationships and his lifelong bachelorhood, sifting through rumours and weighing conflicting opinions to shed new light on his life and personality. A remarkable study of a polarizing figure, In Search of R.B. Bennett uncovers the best and worst of the life and times of a pivotal Canadian leader.
Introducing the newest comprehensive reference designed specifically for the growing specialty of hospital-based pediatrics. This comprehensive new reference not only brings you the most up-to-date, evidence-based approaches to hospital-based pediatric care, but also covers issues related to staffing a unit; financial, legal and ethical topics, and how a hospitalist program communicates and relates to its referring providers and consulting staff. You'll find it a vital addition to the shelf of anyone who cares for pediatric patients in the hospital. Implement today's best evidence and literature based approaches for a full range of clinical challenges. Easily locate information relevant to your particular areas of interest with comprehensively organized, highly formatted coverage. Make clinical decisions efficiently thanks to numerous diagnostic and therapeutic algorithms. See dermatologic conditions and physical signs and symptoms. Benefit from the experience of editors from two powerhouse institutions - Children's Hospital of Philadelphia and Children's Hospital of Boston.
Work Smarter, Work Healthier! What you don’t know about your workplace could kill you. What you learn in this book could save your life. Recognize the silent killers Create safer workplace environments Improve your health and your job performance Did you know that every nine minutes someone is killed by their job? In this groundbreaking book, two experts in the field of occupational safety tell you what's wrong at the workplace, who is at risk, and what you and your employer can do to create a safer working environment. Learn how to protect yourself from the top ten job-related illnesses and injuries--from respiratory disease to cancer, from reproductive disorders to musculoskeletal injuries and trauma. YouÊll discover: Four steps to risk assessment in the workplace The easiest method of reducing exposure to toxic substances How to recognize „sick building syndrome‰ and what to do about it How to prevent back injuries, sprains, strains, inflammations, and dislocations It's all here in the book that offers real solutions for real problems that affect you on--and off--the job. YouÊll find practical--and legal--know-how, suggestions for employers, a complete list of occupational health resources with addresses and Web sites, and more.
This important study of semantic change examines how new meanings arise through language use, especially the various ways in which speakers and writers experiment with uses of words and constructions in the flow of strategic interaction with addressees. There has been growing interest in exploring systemicities in semantic change from a number of perspectives including theories of metaphor, pragmatic inferencing, and grammaticalization. Like earlier studies, these have for the most part been based on data taken out of context. This book is a detailed examination of semantic change from the perspective of historical pragmatics and discourse analysis. Drawing on extensive corpus data from over a thousand years of English and Japanese textual history, Traugott and Dasher show that most changes in meaning originate in and are motivated by the associative flow of speech and conceptual metonymy.
Paraneoplastic syndromes, defined in this book as "disorders caused by cancer, but not a direct result of cancer invasion of the affected organ or tissue", once believed to be rare and esoteric neurologic disorders have assumed increasing importance as an explanation of neurologic and other symptoms in patients suffered from occult or controllable cancers. This book attempts a comprehensive review of paraneoplastic syndromes from considering both clinical and pathophysiologic aspects. The book is divided into 4 sections: The first is an overview, classifying the disorders, describing a clinical approach to the diagnosis and treatment of paraneoplastic syndromes in general and identifying their pathogenesis. The section discusses the clinical findings and treatment of individual paraneoplastic syndromes with chapters dedicated to each of the neurologic syndromes and a chapter discussing nonneurologic syndromes such as endocrine, cutaneous, and rheumatologic paraneoplastic disorders. The third section discusses autoantibodies that characterize individual paraneoplastic syndromes. The final section discusses the paraneoplastic syndromes associated with individual cancers.
Extensively illustrated and liberally laced with clinically helpful tools, Clinical Adult Neurology is an affordable reference for all clinicians and residents. With emphasis on diagnostic tools and strategies as well as management pearls and perils, Clinical Adult Neurology will meet the needs of all health care practitioners caring for patients with neurologic disorders. The book is organized into three sections, with Section 1 covering all aspects of neurologic evaluation, Section 2 describing common clinical problems in neurology, and Section 3 discussing all aspects of neurologic diseases. All sections and chapters emphasize the clinical approach to the patient with consistently useful pedagogical tools, including Features tables for diagnostic help with all neurologic diseases, Pearls and Perils boxes that represent pithy distillations of clinical wisdom from leading experts, Key Clinical Questions boxes that help clinicians frame patient diagnosis and management; and annotated bibliographies that highlight the most important references for further study. The book's organization, format, and features all stress the efficient and well-rationed use of medical care for patients with neurologic disease. Succinct content presentations make all information easy to locate and digest. The format will also be a helpful tool for those preparing for examinations. Highlights include: An emphasis on diagnosis, management, and all pertinent clinical issues Heavily illustrated Contributions by the foremost experts on all aspects of neurologic diseases Extensive use of clinically helpful tables, charts, and boxes with practical advice on all aspects of diagnosis and management
This thoroughly researched comprehensive work is a must read for everyone engaged in higher educationlest they be researchers, teachers, practitioners, staff, or administrators. CLIFTON D. BRYANT, Emeritus Professor of Sociology, Virginia Polytechnic This book challenges the popular stereotype of deviance; that is, it does not deal with violators of social etiquette or nuts, sluts, and perverts, but rather with a classification of highly educated, respectable, middle class college and university professors and administrators.
You don't have be an extrovert—or pretend to be one—to succeed: “Finally, a book that recognizes the immense value that introverts bring to the workplace.” —Daniel H. Pink, New York Times-bestselling author of The Power of Regret Business author and international speaker Jennifer Kahnweiler points to Mark Zuckerberg, Arianna Huffington, and Warren Buffett as prime examples of self-identified introverts who have done quite well for themselves. In this new, expanded edition of her pioneering book, she lays out a well-tested four-step strategy introverts can use to build on their quiet strength and make it a source of great power. The book also includes fresh information on: the unique challenges faced by introverted women how leaders can shape a more introvert-friendly workplace customized hiring and coaching strategies for introverts the positive correlation between introverted leadership and company performance
The most up-to-date, comprehensive, and authoritative pharmacology text in health medicine Enhanced by more than three hundred illustrations -- many in full color Organized to reflect the syllabi in many pharmacology courses and in integrated curricula, Basic & Clinical Pharmacology, 12e covers the important concepts students need to know about the science of pharmacology and its application to clinical practice. Selection of the subject matter and order of its presentation are based on the authors’ many years experience in teaching this material to thousands of medical, pharmacy, dental, podiatry, nursing, and other health science students. To be as clinically relevant as possible, the book includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring of their effects, and case studies that introduce clinical problems in many chapters. Presented in full color and enhanced by more than three hundred illustrations, Basic & Clinical Pharmacology features numerous summary tables and diagrams that encapsulate important information. Coverage that spans every aspect of medical pharmacology: Basic principles Autonomic drugs Cardiovascular-renal drugs Drugs with important actions on smooth muscles Central nervous system drugs Drugs used to treat anemias, clotting disorders, hyperlipidemia, and inflammation and gout Endocrine drugs Chemotherapeutic and immunologic drugs Toxicology Special subjects (perinatal, geriatric, and dermatologic pharmacology) Botanical and "food supplements," and over-the-counter medications Prescribing Also in this edition: Drug Summary Tables conclude most chapters, providing a concise summary of the most important drugs General concepts relating to newly discovered receptors, receptor mechanisms, and drug transporters Descriptions of important new drugs, including monoclonal antibodies
The second edition of The Diversity of Fishes represents a major revision of the world’s most widely adopted ichthyology textbook. Expanded and updated, the second edition is illustrated throughout with striking color photographs depicting the spectacular evolutionary adaptations of the most ecologically and taxonomically diverse vertebrate group. The text incorporates the latest advances in the biology of fishes, covering taxonomy, anatomy, physiology, biogeography, ecology, and behavior. A new chapter on genetics and molecular ecology of fishes has been added, and conservation is emphasized throughout. Hundreds of new and redrawn illustrations augment readable text, and every chapter has been revised to reflect the discoveries and greater understanding achieved during the past decade. Written by a team of internationally-recognized authorities, the first edition of The Diversity of Fishes was received with enthusiasm and praise, and incorporated into ichthyology and fish biology classes around the globe, at both undergraduate and postgraduate levels. The second edition is a substantial update of an already classic reference and text. Companion resources site This book is accompanied by a resources site: www.wiley.com/go/helfman The site is being constantly updated by the author team and provides: · Related videos selected by the authors · Updates to the book since publication · Instructor resources · A chance to send in feedback
The most trusted and up-to-date pharmacology text in medicine -- completely redesigned to make the learning process even more interesting and efficient 5 Star Doody's Review! "This is the most widely used textbook for teaching pharmacology to health professionals. This 11th edition is far superior to any previous editions....The authors' goals are to provide a complete, authoritative, current, and readable textbook of pharmacology for students in health sciences. Testimony to their success is the widespread use of this work as required textbook for pharmacology courses around the world. This book is used extensively by thousands of medical, pharmacy, podiatry, nursing, and other health professions students to study pharmacology. Likewise, it remains a valuable resource for residents and practicing physicians....I continue to use this book as a required resource for all courses that I teach to medical, nursing, and allied health students. It is authoritative, readable, and supported by numerous learning tools."--Doody's Review Service Organized to reflect the syllabi in Pharmacology courses, Basic & Clinical Pharmacology covers all the important concepts students need to know about the science of pharmacology and its application to clinical practice. It is acknowledged worldwide as the field’s most current, authoritative, and comprehensive textbook. To be as clinically relevant as possible, the book features a strong focus on the choice and use of drugs in patients and the monitoring of their effects. Coverage that spans every important aspect of medical pharmacology: Basic Principles Autonomic Drugs Cardiovascular-Renal Drugs Drugs with Important Actions on Smooth Muscle Drugs that Act in the Central Nervous System Drugs Used to Treat Diseases of the Blood, Inflammation, and Gout Endocrine Drugs Chemotherapeutic Drugs Toxicology NEW to this edition: Full-color presentation, including 300+ illustrations Case studies introduce clinical problems in many chapters Drug summary tables for key information in comparative context Descriptions of important newly released drugs, including new immunopharmacologic agents Expanded coverage of general concepts relating to newly discovered receptors, receptor mechanisms, and drug transporters
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work. The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a “home away from home” dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandate The Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.
When Tom and Wilma Weston stepped aboard the cruise ship, Sea King, they were unaware that they were embarking on the adventure of a lifetime. Tom, a retired Coast Guard captain, was aware that gateways to parallel worlds had been discovered, so he understood what happened when a bank of mist appeared on the surface of the sea. He was surprised when an early 19th century warship flying a British flag came out of it. Being acquainted with the captain of the cruise ship, he was willing to board a lifeboat and approach the ship to let its captain know how he could return to his own world. As a result, he rescued a British sailor who had been condemned to death for sleeping on watch and recovered his girlfriend who jumped into the sea when she saw the rescue. When gates start opening randomly, warships from a worls that had destroyed itself with nuclear and biological weapon appear bringing terror on the high seas.
This issue of Dermatologic Clinics, guested edited by Drs.Jonathan I. Silverberg and Nanette Silverberg, is devoted to Atopic Dermatitis. Articles in this outstanding issue include: How to Define Atopic Dermatitis; Public Health Burden and Epidemiology of Atopic Dermatitis; Long-term Course of Atopic Dermatitis; Allergic and Non-Allergic Comorbidities of Atopic Dermatitis; Patient-burden of Atopic Dermatitis; Assessment of Atopic Dermatitis Severity in Clinical Practice; An Update on the Pathophysiology of Atopic Dermatitis; Long-term Treatment of Atopic Dermatitis; Special Considerations for Management of Atopic Dermatitis in Young Children; Management of Adult Onset Atopic Dermatitis; Management of Atopic Hand Dermatitis; Adjunctive Management of Itch in Atopic Dermatitis; and Racial and Ethnic Differences of Atopic Dermatitis.
First Edition Earned a 5-Star rating from Doody's This esteemed text for graduate-level nursing students focuses on the science and philosophy of nursing knowledge development, with a special emphasis on theory as a tool in developing practice-relevant knowledge. It is distinguished by its focus on practical applications of theory for scholarly, evidence-based approaches. The second edition features important updates and a reorganization of information to better highlight the roles of theory and the major philosophical perspectives in knowledge development. It also introduces two completely new chapters: The DNP Project: Translating Research into Knowledge for Practice, and Generating Knowledge in the Practice Setting. Summary Points at the end of each chapter, in addition to Discussion and Reflection questions help to reinforce knowledge. The text offers a comprehensive overview of the philosophy and history of science, the structures of nursing knowledge, and a path for knowledge development. It is unique in its reach beyond the traditional views about theory in nursing. It advocates equipping practitioners as well as other nurses with the tools to make theory more relevant to their own practice and inspire confidence to be active participants in building knowledge for nursing. The text will help students to become aware of their own philosophical and theoretical ideas and knowledge embedded in their practice and to learn strategies for developing theory-based knowledge—strategies that are practice-relevant and practice-based. New to the Second Edition: Presents important updates to the first edition. New chapter: The DNP Project: Translating Research into Knowledge for Practice. New chapter: Generating New Knowledge in the Practice Setting. Reorganizes material to better highlight the roles of theory and the major philosophical perspectives in knowledge development. Includes summary points at the end of each chapter. Key Features: Balances theoretical and philosophical ideas with the practical. Includes concrete strategies for knowledge development. Explicates the shared and distinct roles of DNP and PhD nurses in knowledge development. Introduces "Intermodernism" to support practice-based theory and knowledge development. Introduces "Interludes" whereby readers can examine specific strategies of knowledge development.
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
The Nature of Christianity in Northern Tanzania explores the relationship between the region’s environment and social change during the pivotal, often over-looked German colonial period (1890-1916). The work connects changes in the landscape order and biogeography closely with the beginning Christianization of the three groups on the mountains – the Chagga on Mt Kilimanjaro and the Meru and Arusha peoples of Mt Meru. The work tells a story which is ordered, green and Christian. It looks at both new ideas and plants brought by the Germans to their colony in East Africa. The introduced German-like order and the exotic plants changed the landscape during the short period of German rule. However, the changes taking root in the African societies, driven primarily by the introduction of Christianity, led to an acceptance and adaptation of these imports. Religious change is one of the most profound elements of social change and it deeply impacted the world view of the Chagga, Meru and Arusha peoples. Within all three groups, their worldview was closely tied to religion – there is no difference between the natural and social spheres nor the religious and secular worlds. In the interaction between the German and Africans, the ideas, use of plants and even Christianity became altered, Africanized, and finally propagated by the African groups, helping to create the new African/European landscape. This heritage lives on up till today, growing on the landscape, nurtured by the changes in the societies of the Chagga, Meru and Arusha peoples on Mt Kilimanjaro and Mt Meru.
From two experts on wild parrot cognition, a close look at the intelligence, social behavior, and conservation of these widely threatened birds. People form enduring emotional bonds with other animal species, such as dogs, cats, and horses. For the most part, these are domesticated animals, with one notable exception: many people form close and supportive relationships with parrots, even though these amusing and curious birds remain thoroughly wild creatures. What enables this unique group of animals to form social bonds with people, and what does this mean for their survival? In Thinking like a Parrot, Alan B. Bond and Judy Diamond look beyond much of the standard work on captive parrots to the mischievous, inquisitive, and astonishingly vocal parrots of the wild. Focusing on the psychology and ecology of wild parrots, Bond and Diamond document their distinctive social behavior, sophisticated cognition, and extraordinary vocal abilities. Also included are short vignettes—field notes on the natural history and behavior of both rare and widely distributed species, from the neotropical crimson-fronted parakeet to New Zealand’s flightless, ground-dwelling kākāpō. This composite approach makes clear that the behavior of captive parrots is grounded in the birds’ wild ecology and evolution, revealing that parrots’ ability to bond with people is an evolutionary accident, a by-product of the intense sociality and flexible behavior that characterize their lives. Despite their adaptability and intelligence, however, nearly all large parrot species are rare, threatened, or endangered. To successfully manage and restore these wild populations, Bond and Diamond argue, we must develop a fuller understanding of their biology and the complex set of ecological and behavioral traits that has led to their vulnerability. Spanning the global distribution of parrot species, Thinking like a Parrot is rich with surprising insights into parrot intelligence, flexibility, and—even in the face of threats—resilience.
Ideal for fellows and practicing pulmonologists who need an authoritative, comprehensive reference on all aspects of pulmonary medicine, Murray and Nadel’s Textbook of Respiratory Medicine offers the most definitive content on basic science, diagnosis, evaluation and treatment of the full spectrum of respiratory diseases. Full-color design enhances teaching points and highlights challenging concepts. Understand clinical applications and the scientific principles of respiratory medicine. Detailed explanations of each disease entity allow you to work through differential diagnoses. Expert Consult eBook version included with purchase. This enhanced eBook experience offers content updates, videos, review questions, and Thoracic Imaging Cases (TICs), all of which are easily navigable on any device for access on rounds or in the clinic. Includes more than 1,000 figures and over 200 videos and audio files. Key Points and Key Reading sections highlight the most useful references and resources for each chapter. An expanded sleep section now covers four chapters and includes control of breathing, consequences of sleep disruption, as well as obstructive and central apnea. New chapters in the Critical Care section cover Noninvasive Ventilation (NIV) and Extracorporeal Support of Gas Exchange (ECMO). New chapters focusing on diagnostic techniques now include Invasive Diagnostic Imaging and Image-Guided Interventions and Positron Emission Tomography, and a new chapter on Therapeutic Bronchoscopy highlights the interventional role of pulmonologists. Embedded videos feature thoracoscopy, therapeutic bronchoscopy, volumetric chest CT scans, and more. Brand-new audio files highlight normal and abnormal breath sounds and the separate components of cough.
This book explores the use of discourse markers - lexical items where drawing a distinction between propositional and non-propositional, syntactically-semantically integrated and discourse-pragmatic uses is especially relevant. Using a combination of qualitative and quantitative methodologies, descriptive and critical (CDA) perspectives, and manual annotation and automatized analyses, the author argues that Discourse Markers (DMs) cannot be effectively studied in isolation, but must instead be contextualised with reference to other discourse-pragmatic devices and their language and genre backgrounds. This book will be of interest to students and academics working in the fields of DM research and critical discourse studies, and will also appeal to scholars working in areas such as genre studies, second language acquisition (SLA), literary analysis, contemporary cinematography, Tolkien scholarship, and Bible studies.
What are the key channels to change in blended instructional practice as they relate to the use of a learning management system (LMS)? What role LMS users’ profiles play in facilitating change in practice? Can we model users’ quality of interaction (QoI) with LMS? How inclusiveness and affectiveness could lead to a personalized intelligent LMS (iLMS)? If these questions sound intrinsic to you and to your own experience and circumstance, then this book fits absolutely to you. Here, the term Blended – viewed as a fuzzy concept – is understood as a stepping-stone on the way to the future, to explain the multiple ways human beings think/act/feel of society in the 21st century and to embrace the opportunity of humans to re/co-construct new knowledge through the intermediation role of the technology. Initially, based on an online learning environment’ theoretical framework, some current issues of the educational processes in the digital age of Web 2.0 are analyzed. Then, after exploring the main methodological procedures, characteristic examples of research case studies follow, including LMS users’ trends and profiles and modeling of their QoI using fuzzy logic. This book offers useful information that evokes initiatives towards rethinking of the value, efficiency, inclusiveness, affectiveness and personalization of the iLMS-based b-learning environment, both by the educators, the LMS designers and educational policy decision makers.
What sets The Theological Intentions of Mark's Literary Devices apart from other books? What niche does it fill that makes its publication important? This volume will interest all those who value a literary approach to the Gospel of Mark. Dean Deppe introduces some new literary devices in the research of the Gospel of Mark as well as demonstrates the theological intentions of Mark when he employs these literary devices. Deppe argues that Mark employs the literary devices of intercalation, framework, allusionary repetitions, narrative surprises, and three types of mirroring to indicate where he speaks symbolically and metaphorically at two levels. Mark employs these literary devices not just for dramatic tension and irony, but also for theological reasons to apply the Jesus tradition to specific problems in his own day.
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