Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
This book draws together William B. Gartner’s key contributions to entrepreneurship research over the past 25 years. An original introduction by the author offers a comprehensive overview and analysis of his work as it pertains to the development of entrepreneurship as a scholarly field, and the articles demonstrate the many ways in which his research has explored entrepreneurship in relation to individuals, firms, environments, and processes.
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
After the collapse of the Soviet bloc in 1989, the Cuban government has been obliged to look outward to other economies of the developed world, specifically targeting tourism as a mechanism for economic growth and development. This book provides the most comprehensive, in-depth analysis of the economic, social, environmental and political realities which have emerged in Cuba as a result of the redevelopment of urban tourism since the early 1990s.
They were almost The Pendletones--after the Pendleton wool shirts favored on chilly nights at the beach--then The Surfers, before being named The Beach Boys. But what separated them from every other teenage garage band with no musical training? They had raw talent, persistence and a wellspring of creativity that launched them on a legendary career now in its sixth decade. Following the musical vision of Brian Wilson, the Beach Boys blended ethereal vocal harmonies, searing electric guitars and lush arrangements into one of the most distinctive sounds in the history of popular music. Drawing on original interviews and newly uncovered documents, this book untangles the band's convoluted early history and tells the story of how five boys from California formed America's greatest rock 'n' roll band.
A student-friendly text offering an integrated treatment of the different forms of intellectual property protection available for trade dress and designs. Featuring succinct yet in-depth exploration of the protection of trade dress and designs under the laws of trademark and unfair competition, design patent, copyright, and sui generis protection regimes. This book can be used as the main text in an advanced course devoted to trade dress and designs, or may be used as a supplemental text for a variety of intellectual property courses. A substantial chapter on European design laws is also included. New to the 2nd Edition: Substantially updated and rewritten chapters on design patent law reflecting major recent developments Trade dress chapters that reflect recent doctrinal refinements and the application of core Supreme Court decisions such as Wal-Mart and TraFix Revised treatment of copyright protection for designs of useful articles in the wake of the Supreme Court’s Star Athletica decision Enhanced coverage of European design protection Professors and students will benefit from: Analysis and comparison of the protection of trade dress and designs under numerous intellectual property regimes. A detailed exploration of the protection of trade dress and designs under trademark and unfair competition laws. Thorough treatment of design patent law, an area that is neglected in most student texts on intellectual property. Exploration of the application of copyright protection to pictorial, graphic, and sculptural works, architectural works, and works of visual art, among others. Coverage of sui generis design protection regimes.
International Civil Litigation in United States Courts is the essential, comprehensive law school text for the current and future international litigator or international corporate lawyer. Covering all the topics discussed in competing texts and more, this casebook seamlessly combines international litigation, conflict of laws, and comparative civil procedure. This Sixth Edition includes excerpts and updated discussion of recent U.S. court decisions and legislation relating to a wide range of private and public international law topics, including foreign sovereign immunity, choice of law, antisuit injunctions, legislative jurisdiction, service of process on non-U.S. citizens, international discovery, foreign judgment enforcement, and international arbitration. Key Features: Updates on recent US Supreme Court and other significant U.S. court decisions, including Daimler AG v. Bauman, BNSF Ry. Co. v. Tyrrell, Bristol-Myers Squibb Co. v. Superior Court of Cal., Water Splash, Inc. v. Menon, and more. Updated discussion of international law and national law from Europe, the Middle East, and Asia. Revised Notes on recent developments and current topics such as terrorism, proof of foreign law, and judicial jurisdiction.
Considered the "gold standard" for evaluation and testing in nursing education, this fifth edition of the classic text helps educators to assess the level of learning achieved in the classroom, in clinical settings, and online with expanded coverage of essential concepts in assessment, evaluation, and testing in a wider variety of learning environments. It presents new content on evaluation in online programs and testing and features a new chapter on using simulation for assessment and high-stakes evaluations. Also included is updated information on clinical evaluation and program evaluation along with current research featuring new examples and tools. The fifth edition expands content on standardized tests, including how to write test items for licensure and certification exam prep, and provides new information on developing rubrics for assessing written assignments. The fifth edition is distinguished from other texts by its focus on developing a framework that integrates all types of evaluation in a nursing program. It addresses how to develop a test blueprint and assemble, administer, write, and analyze tests. It provides rubrics for scoring tests and written assignments along with examples. Its guidelines for preventing cheating and conducting productive post-test discussions are especially helpful to educators. Additionally, the book explores important social, ethical, and legal issues associated with testing and evaluation. It meets National League for Nursing's Certification Competency #3: Use Assessment and Evaluation Strategies. NEW TO THE FIFTH EDITION: Expanded coverage of essential concepts in assessment, evaluation, and testing in classroom and clinical education A new chapter on using simulation for assessment and high-stakes evaluation New information on evaluation in online courses, programs, and testing Expanded content on clinical evaluation and program evaluation Current research and new examples and tools How to write test items that prepare students for licensure and certification exams Expanded coverage on developing rubrics for assessing written assignments KEY FEATURES: Describes how to develop a test blueprint and assemble, administer, write, and analyze tests Provides sample grading rubrics Demonstrates strategies for evaluating higher levels of learning Explains how to evaluate written assignments with sample scoring rubrics Includes an Instructor’s Manual with sample syllabus, PowerPoint slides, and an online course with 17 modules, each with student learning activities, discussion questions, and online resources
Agroforestry – the practice of growing trees and crops in interacting combinations – is recognized the world over as an integrated approach to sustainable land-use. Agroforestry systems, being multifunctional, facilitate not only the production of food and wood products but also provide a variety of ecosystem services such as climate-change mitigation, biodiversity conservation, and soil quality improvement. Agroforestry research has made rapid strides since organized efforts started in the late 1970s. Today, a vast body of scientific knowledge and an impressive array of publications on agroforestry are available. Four World Congresses on Agroforestry conducted once every five years since 2004 have brought together the global community of agroforestry professionals and practitioners to share and discuss the emerging trends and paradigm shifts in this field. The fifth Congress is scheduled to be held in Québec, Canada. However, a comprehensive college-level textbook incorporating these research findings did not exist until this book was first published. The first edition of this book in 1993 (Nair, P. K. R., 1993) is out of print and somewhat dated. This revised edition, with emphasis on the scientific developments during the past more than four decades, addresses this long-felt need.
A compilation of pertinent and updated “black letter” laws that are part of the official Philippine bar examination coverage and corresponding sections of laws that have been subject of previous bar examination questions. There are also certain important laws which, while not expressly included in the exam coverage, are not specifically excluded either. The Anvil Law Books series is the result of the authors’ aim to help bar hopefuls in their journey to become lawyers and therefore advocates and lovers of the law.
This book is divided into three parts. The first part is about web-construction methods; the second part covers web care and repairs, and finally, the third part outlines systems applications of the web throughout the organization. Remember that your personal web relieves you of needing to undergo a manlike makeover to achieve your dream job. Remain true to your maker’s creation. Finally, I delight in reading about your small and large successes employing Jessica’s Web technology. I feel sorry for those poorly informed individuals who believe that authentic feelings have no place on the job. In the final analysis we are both thinking and feeling beings and cannot deny our emotional side in our occupations. We cannot spend half or more of our waking hours during the week days on activities that do not benefit from our emotional side and be psychologically healthy. Jessica’s Web gives one a way to empower oneself at work and engage both thinking and feeling at work.
The importance of the entrepreneur as a human being is strongly expressed, as is the idea that entrepreneurship is closer to art and aesthetics than science and mathematics. Language, argues the author, plays a decisive role and philosophy provides a s
In the summer of 1930, two federal prohibition agents were murdered. The first died in a hail of buckshot on a dark street in Aguilar, Colorado. Six weeks later, the second agent and his vehicle disappeared on a sunny afternoon along a New Mexico state highway south of Raton. During their fifty-year search, the authors sought answers to why no one was ever prosecuted for these crimes. This is the first book to correlate the two murders, identify how and why they occurred, and name the parties involved and the roles they played. Drawing from first-hand interviews and National Archives files, this book lifts the shadows along the trail as the light of truth is shown upon this mystery. Two federal agents can now rest in peace.
Despite the unpopularity of the war in Nicaragua, the Marines experience a wide variety of activities and learn many lessons in a small wars environment, which will serve them well into the next century. Fighting insurgents, forming a host-nation's police force and army, ensuring safe elections, providing medical assistance for the rural population, building roads, constructing airfields, and organizing earthquake disaster relief will occupy the years from 1928 to 1933 for the Devil Dogs. If you ever hear a Marine say, "This is a lousy war, but it's the only one we have," you'll understand the mentality of the men in The Pound: Devil Dogs' War in Nicaragua.
With clear explanations, examples, and visual aids, The Legal Research and Writing Handbook, Eighth Edition by Andrea Yelin and Hope Viner Samborn offers complete coverage of a complex subject in a student-friendly, accessible text. In this thoroughly updated new edition, the authors continue to keep pace with legal research, citation, and technology in today’s law firms. This practical text focuses on efficient research processes and techniques for both traditional and electronic sources, along with step-by-step instruction through each stage of the legal writing process, from prewriting strategies, to revising. The text is enhanced with examples and visual aids, expert writing and practice tips, hands-on exercises, ethics alerts, up-to-date web resources, and easy-to-navigate page design. Excellent exercises are provided to reinforce student learning. Key Features: Updated and expanded coverage of electronic resources reflecting how paralegals do research today Detailed discussion of how to use legal authorities in legal communications and how to synthesize them and present them to attorneys Examples, exhibits, practical tips, updated exercises, and web resources in every chapter Expanded discussion of e-mail and e-memos In-depth coverage of the IRAC method, as well as how to write legal memoranda and legal correspondence
This research monograph discusses newly developed mathematical models and methods that provide biologically meaningful inferences from data on cancer latency produced by follow-up and discrete surveillance studies. Methods for designing optimal strategies of cancer surveillance are systematically presented for the first time in this book. It offers new approaches to the stochastic description of tumor latency, employs biologically-based models for making statistical inference from data on tumor recurrence and also discusses methods of statistical analysis of data resulting from discrete surveillance strategies. It also offers insight into the role of prognostic factors based on the interpretation of their effects in terms of parameters endowed with biological meaning, as well as methods for designing optimal schedules of cancer screening and surveillance. Last but not least, it discusses survival models allowing for cure rates and the choice of optimal treatment based on covariate information, and presents numerous examples of real data analysis.
In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact. Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today's entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone who has ever lived in a resort community.
A Farm Boy in the Rain is Robert Brown's uplifting memoir of a poor farm boy who stood in the rain weeping at the hand fortune had dealt him, but who actually went on to have an interesting and fruitful life. It is a true story of how he met and overcame many daunting challenges in his life including devastating blindness. It is a story of the many people he met and worked with over the years, what he saw, and what he accomplished. Robert wrote this book from memory while in his eighties, being totally blind for over thirty years. The story starts with a description of his childhood years. As a child, he witnessed the death of a beloved grandparent and the destruction of his family, agonizing sickness, and finally rescued. Throughout the book, he tries to show how miracles always accompanied the events in his life. He describes in detail what he saw and heard in those years, that slipped by rapidly — the years of economic depression, World War II, the fifties, the sixties, and all the remaining decades of the twentieth century. A Farm Boy in the Rain is an uplifting story of determination and perseverance.
Now in its sixth edition, this highly acclaimed core text for nurse educators continues to be the only resource to address clinical teaching in all settings. Delivering comprehensive and detailed information on planning, guiding, and evaluating learning activities for prelicensure and graduate nursing students, the sixth edition is distinguished by its focus on clinical teaching in a wide range of settings including teaching in online environments. The book prepares graduate students, preceptors, adjunct faculty members, and clinicians for their role as clinical nurse educators. Integrating theory and practical content, the text is updated with current information relevant to the future of nursing, student and faculty diversity, how to teach clinical reasoning and judgment to nursing students, models of clinical education in different teaching environments, innovative technologies, and clinical evaluation. Each chapter offers information related to preparing for the CNEcl and CNE exams and practical exhibits illustrating teaching methods and guidelines for clinical teaching and evaluation. Content is further enhanced by high-quality instructor resources, including a course syllabus, a complete online course, and chapter-based PowerPoint presentations. Readers will be rewarded with clinical teaching strategies that are effective and practical in a rapidly changing healthcare environment. New to the Sixth Edition: NEW chapter: Teaching and Evaluating Student Learning in Online Nursing Programs Changes in online teaching resulting from the coronavirus pandemic Teaching clinical reasoning and judgment to undergraduate students New information for preceptors, adjunct faculty members, and clinicians transitioning to a clinical teaching role Models of clinical education updated to reflect different teaching environments Expansion of virtual simulation content New technology including simulated EHR, telepresence, telehealth, and other tech approaches Models of clinical education in different teaching environments Content related to CNEcl and CNE exams in each chapter Key Features: Serves as a gold-standard reference for clinical nurse educators teaching at all levels Emphasizes the importance of cognitive, psychomotor, and affective outcomes that guide clinical teaching and evaluation Provides examples of clinical learning opportunities in specialized settings Offers scholarly, in-depth discussion of current trends and issues in clinical education Includes practical exhibits illustrating clinical teaching methods Instructor resources include a course syllabus, a complete online course, and PowerPoint slides
Television is one of the most significant and notable inventions of the Twentieth century. Over the years, people have seen an overabundance of glitz and glamour on television. Homo sapiens used to turn on televisions in their living rooms to enjoy their TV dinners while watching the early movie, now we are pulverized by news and fluff. But what is really going on behind the camera? Stage manager Daniel Morgan gives you his insight into how the production crew works together to run and direct
The fourth edition of the leading company law textbook, provides the most authoritative and comprehensive commentary on Irish company law following the commencement of the Companies Act 2014. The Companies Act 2014 makes the most far-reaching and fundamental changes to Irish company law in two generations, putting forward a radically different approach whereby the private company limited by shares will become the new model company. The structure of the fourth edition of this highly regarded title mirrors this new Act. The Act comprises over 1,448 Parts and represents the modern statement of the law applicable to the formation of companies, administration and management to their winding up and dissolution, incorporating the rights and duties of their officers, members and creditors. The Act commences on 1 June 2015 and introduces significant changes for companies operating in Ireland. This work has been expanded and revised to account for these legislative changes and important case law. As chairperson of the Company Law Review Group, whose recommendations greatly informed the new Act and as a leading practitioner of company law, Tom Courtney has a unique insight to the new legislation, its purpose and interpretation.The fourth edition is virtually a complete re-write and at approximately 2,900 pages it is some 400 pages longer than the last edition. Fully updated to take account of the dozens of judgments from the Irish and UK courts that have been delivered since the previous edition as well as the new statutory provisions, the fourth edition of The Law of Companies is a 'must have' for all practitioners, students and users of Irish company law.
We all want to look and feel good. We also want to perform well whether it's in the weight room, in sports, or at work. Research has shown exercise, proper nutrition, and adequate recovery affect health and human performance. However, there's lot of conflicting and confusing information regarding exercise and nutrition. In Essentials of Exercise and Sport Nutrition, author Dr. Richard B. Kreider offers an up-to-date assessment of the science and practice of exercise and sport nutrition. Kreider, who has conducted extensive research on the subject and has consulted with numerous teams, coaches, and athletes for more than thirty years, brings a scientific and applied perspective to discussing the latest research and how it can be used to optimize performance. He also provides summary recommendations, training programs, and meal plans for beginners through athletes, as well as for individuals who want to lose and/or manage their weight.
As is characteristic of mugbooks of this era, most of the sketches in Maine Biographies give the subject's place and date of birth, his educational background and military service, and then his career, civic interests, church affiliation, hobbies, and so on. In almost every case, the author furnishes the names of the subject's parents, spouse, children, and spouse's parents, usually citing the subject's date of marriage and the dates or places of birth and death of at least these three generations of family members. In most instances, the subject's lineage can be traced back to the first half of the 19th century. Following are the surnames of the persons featured in the biographical sketches, as compiled from the indexes appearing at the back of each volume"--Publisher website (December 2008)
This book explores an economic region stretching from Niagara Falls to Oakville (where the Toronto sprawl begins). This economic region takes in the political regions of Greater Hamilton, Halton and Niagara. With Hamilton at its core, the region encompasses over 1 million people and boasts a highly diversified economy. The book looks at this region on the cusp of a new millennium and examines how a new generation is being prepared for challenges ahead. The book combines detailed text with stunning photography by Paul Sparrow. It is a perfect blend of a community coffee table book with a business book.
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