Textbook of Pharmacognosy and Phytochemistry This comprehensive textbook is primarily aimed at the course requirements of the B. Pharm. students. This book is specially designed to impart knowledge alternative systems of medicine as well as modern pharmacognosy. It would also serve as a valuable resource of information to other allied botanical and alternative healthcare science students as well as researchers and industrialists working in the field of herbal technology. Only Textbook Offering... Recent data on trade of Indian medicinal plants (till 2008) Illustrated biosynthetic pathways of metabolites as well as extraction and isolation methodologies of medicinal compounds Bioactivity determination and synthesis of herbal products of human interest Information on Ayurvedic plants and Chinese system of medicine Simple narrative text that will help the students quickly understand important concepts Over 300 illustrations and 120 tables in order to help students memorize and recall vital concepts making this book a student’s companion cum teacher A must buy for every student of pharmacognosy!
Textbook of Pharmacognosy and Phytochemistry This comprehensive textbook is primarily aimed at the course requirements of the B. Pharm. students. This book is specially designed to impart knowledge alternative systems of medicine as well as modern pharmacognosy. It would also serve as a valuable resource of information to other allied botanical and alternative healthcare science students as well as researchers and industrialists working in the field of herbal technology. Only Textbook Offering... Recent data on trade of Indian medicinal plants (till 2008) Illustrated biosynthetic pathways of metabolites as well as extraction and isolation methodologies of medicinal compounds Bioactivity determination and synthesis of herbal products of human interest Information on Ayurvedic plants and Chinese system of medicine Simple narrative text that will help the students quickly understand important concepts Over 300 illustrations and 120 tables in order to help students memorize and recall vital concepts making this book a student’s companion cum teacher A must buy for every student of pharmacognosy!
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
For creating a balance in the organizational environment, harmony amongst the employees and the employer is a prerequisite. The factors that help in determining an organizational balance are the sociology of an environment, psychology of the people working there, channels of communication along with a sound and rational management. The book highlights the fundamental concepts of organizational behaviour, and its applications in the Indian organizational scenario. The second edition of the book, maintaining the same chapters' organization as in the previous edition, comprises 28 chapters based on the fundamental concepts of organizational behaviour, and case studies from various Indian industry verticals. These case studies reveal the authors' experience in real-life scenario as consultants as well as their observations pertaining to the concepts of organizational behaviour. Besides, the text lays emphasis on some modern tools of management such as TQM, BPR and Knowledge Management, which is a unique feature of this book. The book is designed for the students of management and psychology. Moreover, it is useful for the postgraduate students of commerce as well as it is of immense use to the personnel associated with technical, commercial and IT-based industries requiring human resource management. KEY FEATURES • Every chapter is concluded with a real-life case study. • Appendices added to most of the chapters contain research-based questionnaire instruments. • Discussion Questions on Case studies enhance learning among students. NEW TO THE SECOND EDITION Includes three new sections on 'Case Study Method as an Important Pedagogy', 'Classification of Case Studies' and 'Steps of Solving a Case'. Incorporates 29 new short and sharp cases at the end of the book to make the reader aware of real-life situations. TARGET AUDIENCE • MBA / PGDM / BBA • BA (Hons.) Psychology • MCom
“I am hard pressed to think of another book that can match the combination of practical insights and reading enjoyment.”—Steven Levitt Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.
Sets forth the findings of game theory as a series of basic strategic principles, illustrated with stories of human interaction--in sports, politics, business, and personal life.
Celebrated as a theatre of geo-economic connectivity typified by the ‘Act East’ policy, India’s near east is key not only to its great-power rivalry with China, which first boiled over in the 1962 war, but to the idea(s) of India itself. It is also one of the most intricately partitioned lands anywhere on Earth. Rent by communal and class violence, the region has birthed extreme forms of religious and ethnic nationalisms and communist movements. The Indian state’s survival instinct and pursuit of regional hegemony have only accentuated such extremes. This book scripts a new history of India’s eastward-looking diplomacy and statecraft. Narrated against the backdrop of separatist resistance within India’s own northeastern states, as well as rivalry with Beijing and Islamabad in Myanmar and Bangladesh, it offers a simple but compelling argument. The aspirations of ‘Act East’ mask an uncomfortable truth: India privileges political stability over economic opportunity in this region. In his chronicle of a state’s struggle to overcome war, displacement and interventionism, Avinash Paliwal lays bare the limits of independent India’s influence in its near east.
One Of The Seven Major Classical Dance Forms Of India, Kuchipudi In Its Solo Avatara Has Acquired A Status Of A Classical Dance Form Of Andhra Pradesh. The Story Of Kuchipudi From Its Origin As A Dance-Drama And Its Emergence As A Solo Dance Form Is One Of The Most Fascinating Phenomena Engaging Attention Of The Gurus, The Performing Dancers And The Research Scholars. Essentially A Preserve Of The Male Dancers, Who Also Excelled In The Female Roles, Today Kuchipudi Is Being Mainly Performed By The Female Dancers. However, The Tradition Continues To Survive In Kuchipudi Village, Some 30 Kilometres Away From Vijayawada In Andhra Pradesh. The Traditional Dance-Dramas Continue To Exist Along With More Popular Solo Dance Form. Kuchipudi Has Innumerable Votaries Not Only In India But Also Abroad And Their Number Is Ever Increasing. Padma Shri Dr. Sunil Kothari, Dance Historian, Scholar And Critic, Traces In This Volume The Origins Of The Dance-Drama Tradition, Correlating The Prayoga, The Practice And The Shastra, The Theory And How From The Natya, The Drama, Its Integral Elements Nritya, Expressional Dance And Nritta, The Pure Dance In The Hands Of Creative, Traditional Gurus Have Shaped Its Present Solo Format, Giving It Its Own Identity. Based On His Extensive Field Work Dr. Kothari Has Studied The Allied Forms Like Vithi Bhagavatam, Turpubani Vidhi Natakam, Pagati Vesham, Navajanardana Parijatam, Bhagavata Mela Nataka, Kuravanji Dance- Idrama And Offered An Overview Of The Dance Form As It Exists Today And Continues To Develop In Its Many Ramifications. He Has Also Dwelt Upon The All-Pervading Influence Of Vempati Chinna Satyam And His Contibution In Sh Dj'Ing Kuchipudi Into A Solo Form Along With The Dance-Dramas That He Has Choreographed. The Brief Biographies Of The Traditional Gurus And Some Of The Celebrated Exponents I Add Tp The Value Of This Volume, Presenting The Current State Of Kuchipudi On The Contemporary Dance Scene. Profusely Illustrated With 166 Colour And 221 Black And White Photographs By The Ace Photographer A Vinash Pasricha And Designed By The Eminent Artist And Designer Dashrath Patel, Kuchipudi Is A Major Significant Study Of The Classical D'Ance Form Of Andhra Pradesh.
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