Avinash Kapoor's Books

Consumer Experiences and Emotion Management

By: Avinash Kapoor

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Consumer Experiences and Emotion Management

By: Avinash Kapoor

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.

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Page Count

119

Publisher

Business Expert Press

Published Date

ISBN 10

1606496476

ISBN 13

9781606496473

Marketing in the Digital World

By: Avinash Kapoor

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Marketing in the Digital World

By: Avinash Kapoor

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.

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Page Count

137

Publisher

Business Expert Press

Published Date

ISBN 10

1948580063

ISBN 13

9781948580069

Post-harvest Rots of Fruits

By: Sumia Fatima,Zafar Javeed,Avinash Ade

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Post-harvest Rots of Fruits

By: Sumia Fatima,Zafar Javeed,Avinash Ade

Contents: Introduction, Post-harvest Diseases of Guava, Post-harvest Diseases of Papaya (Carica Papaya L.), Post-harvest Diseases of Mango, Post-harvest Diseases of Apple (Pyrus malus), Post-harvest Diseases of Pineapple (Ananas cosmos) L. Mer, Postharvest Rots of Pomegranate, Post-harvest Diseases of Amla (Emlica Afficinalis), Post-harvest Disease of Citrus Fruits.

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Page Count

116

Publisher

Discovery Publishing House

Published Date

ISBN 10

8183561772

ISBN 13

9788183561778

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

TEXT AND CASES

By: CHITALE, AVINASH K.,GUPTA, RAVI

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PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

TEXT AND CASES

By: CHITALE, AVINASH K.,GUPTA, RAVI

The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

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Page Count

393

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9389347513

ISBN 13

9789389347517

Our Shrinking Globe: Implications for Child Safety, An Issue of Pediatric Clinics of North America

By: Avinash Shetty

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Our Shrinking Globe: Implications for Child Safety, An Issue of Pediatric Clinics of North America

By: Avinash Shetty

Pediatricians in the Unites States and around the World continue to face a myriad of global health threats affecting child and adolescent health including: 1) infectious diseases of poverty [e.g. human immunodeficiency virus (HIV), tuberculosis, malaria, and neglected tropical diseases] in low-and middle-income countries (LMIC), especially in sub Saharan Africa; 2) emerging and reemerging infectious diseases (such as Ebola); 3) rise of non-communicable diseases (e.g. common mental disorders); 4) unintentional injuries; and 5) environmental health hazards (e.g. climate change). Despite the promising news about rapid declines in maternal and child mortality in the era of Millennium Development Goals (MDGs), which originated from the United Nation (UN) Millennium Declaration in 2000, only 20% and 7% of LMIC are currently on track to attain the maternal and child mortality targets. For example, 44% of deaths in children younger than 5 years occur in neonates. Besides discovery of life-saving interventions (e.g. development of new and improved vaccines) for maternal and child health, we also need to do a better job at bridging the knowledge-implementation gap and increase the effectiveness of proven interventions. For example, despite the availability of effective vaccines to prevent pneumococcal pneumonia, rotavirus gastroenteritis, and human papilloma virus-related diseases (e.g. cervical cancer), use of these vaccines remain suboptimal in LMIC. We need to recognize that global health is also local public health. For example, improving access, equity and quality of care for orphans and vulnerable children, immigrant and newly arrived refugee children in the U.S. remains a challenge. Timely access to psychiatric care for children and adolescents with mental illness is a major concern. The explosion of new age technology (such as the internet) also poses a considerable risk to children and adolescents. Pediatricians also need to be aware of diverse socio-cultural determinants of health and ethical issues in global health service and delivery.This issue of Pediatric Clinics of North America aims to address the above crucial global health challenges affecting children and adolescents. As practicing pediatricians, we have the unique opportunity to influence local and global public health. In the post-MDG era (beyond 2015), collaborative partnerships between various disciplines and across research, education and service is vital to reduce health inequities in children worldwide.

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Page Count

241

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323417094

ISBN 13

9780323417099

India's Near East

A New History

By: Avinash Paliwal

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India's Near East

A New History

By: Avinash Paliwal

India’s near east encompasses Bangladesh, Myanmar and the Indian states of the ‘Northeast’—Arunachal Pradesh, Sikkim, Assam, Nagaland, Manipur, Meghalaya, Tripura and Mizoram. Celebrated as a theatre of geo-economic connectivity typified by India’s ‘Act East’ policy, the region is key not only to India’s great-power rivalry with China, which first boiled over in the 1962 war, but to the idea(s) of India itself. It is also one of the most intricately partitioned lands anywhere on Earth. Rent by communal and class violence, the region has birthed extreme forms of religious and ethnic nationalisms and communist movements. The Indian state’s survival instinct and pursuit of regional hegemony have only accentuated such extremes. This book scripts a new history of India’s eastward-looking diplomacy and statecraft. Narrated against the backdrop of separatist resistance within India’s own northeastern states, as well as rivalry with Beijing and Islamabad in Yangon and Dhaka, it offers a simple but compelling argument. The aspirations of ‘Act East’ mask an uncomfortable truth: India privileges political stability over economic opportunity in this region. In his chronicle of a state’s struggle to overcome war, displacement and interventionism, Avinash Paliwal lays bare the limits of independent India’s influence in its near east.

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Page Count

366

Publisher

Hurst Publishers

Published Date

ISBN 10

1805262394

ISBN 13

9781805262398

Textbook of Pharmacognosy and Phytochemistry - E-Book

By: Biren Shah,Avinash Seth

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Textbook of Pharmacognosy and Phytochemistry - E-Book

By: Biren Shah,Avinash Seth

Textbook of Pharmacognosy and Phytochemistry This comprehensive textbook is primarily aimed at the course requirements of the B. Pharm. students. This book is specially designed to impart knowledge alternative systems of medicine as well as modern pharmacognosy. It would also serve as a valuable resource of information to other allied botanical and alternative healthcare science students as well as researchers and industrialists working in the field of herbal technology. Only Textbook Offering... Recent data on trade of Indian medicinal plants (till 2008) Illustrated biosynthetic pathways of metabolites as well as extraction and isolation methodologies of medicinal compounds Bioactivity determination and synthesis of herbal products of human interest Information on Ayurvedic plants and Chinese system of medicine Simple narrative text that will help the students quickly understand important concepts Over 300 illustrations and 120 tables in order to help students memorize and recall vital concepts making this book a student’s companion cum teacher A must buy for every student of pharmacognosy!

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1739

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

8131232603

ISBN 13

9788131232606

Marketing in the Digital World

By: Avinash Kapoor

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Marketing in the Digital World

By: Avinash Kapoor

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Page Count

137

Publisher

Business Expert Press

Published Date

ISBN 10

1948580063

ISBN 13

9781948580069

Consumer Experiences and Emotion Management

By: Avinash Kapoor

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Consumer Experiences and Emotion Management

By: Avinash Kapoor

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119

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Business Expert Press

Published Date

ISBN 10

1606496476

ISBN 13

9781606496473

Branding and Sustainable Competitive Advantage: Building Virtual Presence

Building Virtual Presence

By: Kapoor, Avinash

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Branding and Sustainable Competitive Advantage: Building Virtual Presence

Building Virtual Presence

By: Kapoor, Avinash

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

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Page Count

294

Publisher

IGI Global

Published Date

ISBN 10

1613501722

ISBN 13

9781613501726

Book's by Avinash Kapoor

Consumer Experiences and Emotion Management

Consumer Experiences and Emotion Management

Marketing in the Digital World

Marketing in the Digital World

Post-harvest Rots of Fruits

Post-harvest Rots of Fruits

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

PRODUCT POLICY AND BRAND MANAGEMENT, Fourth Edition

Our Shrinking Globe: Implications for Child Safety, An Issue of Pediatric Clinics of North America

Our Shrinking Globe: Implications for Child Safety, An Issue of Pediatric Clinics of North America

India's Near East

India's Near East

Textbook of Pharmacognosy and Phytochemistry - E-Book

Textbook of Pharmacognosy and Phytochemistry - E-Book

Marketing in the Digital World

Marketing in the Digital World

Consumer Experiences and Emotion Management

Consumer Experiences and Emotion Management

Branding and Sustainable Competitive Advantage: Building Virtual Presence

Branding and Sustainable Competitive Advantage: Building Virtual Presence

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