Avi Ziv's Books

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

By: Avi Santo

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Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

By: Avi Santo

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

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332

Publisher

University of Texas Press

Published Date

ISBN 10

1477303979

ISBN 13

9781477303979

The Decline of the Left Wing in Israel

Yossi Beilin and the Politics of the Peace Process

By: Avi Shilon

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The Decline of the Left Wing in Israel

Yossi Beilin and the Politics of the Peace Process

By: Avi Shilon

Yossi Beilin was a seminal figure during the Israeli-Palestinian peace process. As deputy foreign minister in the second Rabin government, he was responsible for leading the Oslo process, which was the most important attempt to end the conflict between Israel and the Palestinians. This book is the first to tell the story of the left wing and the peace process based on the private archive of Beilin himself. The thousands of documents – shared exclusively with the author - reveal a far more complete picture of Israel's political-diplomatic history in the late 20th century, and provide new information on key events. Avi Shilon offers a critiques of the 'liberal peace-building' project and analyses the connections between the Labour party's economic policy and foreign policy since the 1970s. This book is both a political biography of Beilin and a new history which recounts the diplomatic processes and social-political changes that occurred in Israel in the past four decades.

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Page Count

351

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1838601155

ISBN 13

9781838601157

Mathematics and Computation

A Theory Revolutionizing Technology and Science

By: Avi Wigderson

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Mathematics and Computation

A Theory Revolutionizing Technology and Science

By: Avi Wigderson

From the winner of the Turing Award and the Abel Prize, an introduction to computational complexity theory, its connections and interactions with mathematics, and its central role in the natural and social sciences, technology, and philosophy Mathematics and Computation provides a broad, conceptual overview of computational complexity theory—the mathematical study of efficient computation. With important practical applications to computer science and industry, computational complexity theory has evolved into a highly interdisciplinary field, with strong links to most mathematical areas and to a growing number of scientific endeavors. Avi Wigderson takes a sweeping survey of complexity theory, emphasizing the field’s insights and challenges. He explains the ideas and motivations leading to key models, notions, and results. In particular, he looks at algorithms and complexity, computations and proofs, randomness and interaction, quantum and arithmetic computation, and cryptography and learning, all as parts of a cohesive whole with numerous cross-influences. Wigderson illustrates the immense breadth of the field, its beauty and richness, and its diverse and growing interactions with other areas of mathematics. He ends with a comprehensive look at the theory of computation, its methodology and aspirations, and the unique and fundamental ways in which it has shaped and will further shape science, technology, and society. For further reading, an extensive bibliography is provided for all topics covered. Mathematics and Computation is useful for undergraduate and graduate students in mathematics, computer science, and related fields, as well as researchers and teachers in these fields. Many parts require little background, and serve as an invitation to newcomers seeking an introduction to the theory of computation. Comprehensive coverage of computational complexity theory, and beyond High-level, intuitive exposition, which brings conceptual clarity to this central and dynamic scientific discipline Historical accounts of the evolution and motivations of central concepts and models A broad view of the theory of computation's influence on science, technology, and society Extensive bibliography

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Page Count

434

Publisher

Princeton University Press

Published Date

ISBN 10

0691189137

ISBN 13

9780691189130

The Open Canon

On the Meaning of Halakhic Discourse

By: Avi Sagi

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The Open Canon

On the Meaning of Halakhic Discourse

By: Avi Sagi

In this groundbreaking study Avi Sagi outlines a broad spectrum of answers to important questions presented in Jewish literature, covering theological issues bearing on the meaning of the Torah and of revelation, as well as hermeneutical questions regarding understanding of the halakhic text. This is the first volume to attempt to provide a comprehensive map of the available views and theories concerning the theological, hermeneutical, and ontological meaning of dispute as a constitutive element of Halakhah. It offers an attentive reading of the texts and strives to present, clearly and exhaustively, the conscious account of Jewish tradition in general and of halakhic tradition in particular concerning the meaning of halakhic discourse.

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241

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

144110268X

ISBN 13

9781441102683

Morality and Religion

The Jewish Story

By: Avi Sagi

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Morality and Religion

The Jewish Story

By: Avi Sagi

The relationship between morality and religion has long been controversial, familiar in its formulation as Euthyphro’s dilemma: Is an act right because God commanded it or did God command it because it is right. In Morality and Religion: The Jewish Story, renowned scholar Avi Sagi marshals the breadth of philosophical and hermeneutical tools to examine this relationship in Judaism from two perspectives. The first considers whether Judaism adopted a thesis widespread in other monotheistic religions known as 'divine command morality,' making morality contingent on God’s command. The second deals with the ways Jewish tradition grapples with conflicts between religious and moral obligations. After examining a broad spectrum of Jewish sources—including Talmudic literature, Halakhah, Aggadah, Jewish philosophy, and liturgy—Sagi concludes that mainstream Jewish tradition consistently refrains from attempts to endorse divine command morality or resolve conflicts by invoking a divine command. Rather, the central strand in Judaism perceives God and humans as inhabiting the same moral community and bound by the same moral obligations. When conflicts emerge between moral and religious instructions, Jewish tradition interprets religious norms so that they ultimately pass the moral test. This mainstream voice is anchored in the meaning of Jewish law, which is founded on human autonomy and rationality, and in the relationship with God that is assumed in this tradition.

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Page Count

343

Publisher

Springer Nature

Published Date

ISBN 10

3030822427

ISBN 13

9783030822422

Menachem Begin

By: Avi Shilon

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Menachem Begin

By: Avi Shilon

Menachem Begin, father of Israel's right wing and sixth prime minister of the nation, was known for his unflinchingly hawkish ideology. And yet, in 1979 he signed a groundbreaking peace treaty with Egypt for which he and Egyptian president Anwar Sadat received the Nobel Prize for Peace. Such a contradiction was typical in Begin's life: no other Israeli played as many different, sometimes conflicting, roles as Begin, and no other figure inspired such sharply opposing responses. Begin was belittled and beloved, revered and despised, and his career was punctuated by exhilarating highs on the one hand, despair and ostracism on the other./divDIV DIVThis riveting biography is the first to provide a satisfactory answer to the question, Who was Begin? Based on wide-ranging research among archival documents and on testimonials and interviews with Begin's closest advisers, the book presents a detailed new portrait of the founding leader. Among the many topics the book holds up to new light are Begin's antagonistic relationship with David Ben-Gurion, his controversial role in the 1982 Lebanon War, his unique leadership style, the changes in his ideology over the years, and the mystery behind the total silence he maintained at the end of his career. Through Begin's remarkable life, the book also recounts the history of the right-wing segment of Israeli society, a story essential to understanding the Israel of today./div

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Page Count

587

Publisher

Yale University Press

Published Date

ISBN 10

0300189036

ISBN 13

9780300189032

Human Factors in Healthcare

A Field Guide to Continuous Improvement

By: Avi Parush

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Human Factors in Healthcare

A Field Guide to Continuous Improvement

By: Avi Parush

Have you ever experienced the burden of an adverse event or a near-miss in healthcare and wished there was a way to mitigate it? This book walks you through a classic adverse event as a case study and shows you how. It is a practical guide to continuously improving your healthcare environment, processes, tools, and ultimate outcomes, through the discipline of human factors. Using this book, you as a healthcare professional can improve patient safety and quality of care. Adverse events are a major concern in healthcare today. As the complexity of healthcare increases-with technological advances and information overload-the field of human factors offers practical approaches to understand the situation, mitigate risk, and improve outcomes. The first part of this book presents a human factors conceptual framework, and the second part offers a systematic, pragmatic approach. Both the framework and the approach are employed to analyze and understand healthcare situations, both proactively-for constant improvement-and reactively-learning from adverse events. This book guides healthcare professionals through the process of mapping the environmental and human factors; assessing them in relation to the tasks each person performs; recognizing how gaps in the fit between human capabilities and the demands of the task in the environment have a ripple effect that increases risk; and drawing conclusions about what types of changes facilitate improvement and mitigate risk, thereby contributing to improved healthcare outcomes.

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Page Count

202

Publisher

Springer Nature

Published Date

ISBN 10

3031016025

ISBN 13

9783031016028

Israel's Wars of Attrition

Attrition Challenges to Democratic States

By: Avi Kober

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Israel's Wars of Attrition

Attrition Challenges to Democratic States

By: Avi Kober

This book analyzes the way Israel has coped with nine wars of attrition from the 1950s to the recent Second Lebanon War (2006), questioning the belief that Western democracy cannot sustain prolonged wars of attrition. Challenging Israel with attrition has been compatible with the 'Arab way of war', which emphasizes staying power, and with the belief that democracies cannot tolerate wars of attrition, either economically or psychologically. Israel for its part developed a self-image of incapacity to sustain prolonged wars, committing itself to a traditional offensive approach to blitzkrieg, whenever possible. The book offers an account of nine wars of attrition that Israel was involved in over almost 60 years, from Palestinian infiltration and fedayeen activities against Israel in the early 1950s, through to the Second Lebanon War in 2006. The author uses these cases to challenge the myth that Israel cannot afford to become involved in a draining war of attrition. Focusing on central aspects typical of Western democracies engaged in wars of attrition – operational effectiveness; the societal staying power; the economic burden of the war; moral dilemmas; and conflict management problems - the book challenges the myth that Israel cannot afford to become involved in a draining war of attrition, while at the same time highlighting the fact that in its wars of attrition Israel has not always succeeded in avoiding undesired escalation. This book will be of much interest to students of strategic studies, Israeli history, Middle Eastern politics, and security studies in general. Avi Kober is a member of the Department of Political Studies at Bar Ilan University, Israel and is a Senior Research associate with the BESA Center for Strategic Studies.

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241

Publisher

Routledge

Published Date

ISBN 10

1135255520

ISBN 13

9781135255527

Partial Derivatives in Arithmetic Complexity and Beyond

By: Xi Chen,Neeraj Kayal,Avi Wigderson

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Partial Derivatives in Arithmetic Complexity and Beyond

By: Xi Chen,Neeraj Kayal,Avi Wigderson

Partial Derivatives in Arithmetic Complexity and Beyond is devoted mainly to the study of polynomials from a computational perspective. The main point of this book is that one can learn a great deal about the structure and complexity of polynomials by studying (some of) their partial derivatives.

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Page Count

157

Publisher

Now Publishers Inc

Published Date

ISBN 10

1601984804

ISBN 13

9781601984807

New Membership & Financial Alternatives for the American Synagogue

From Traditional Dues to Fair Share to Gifts from the Heart

By: Rabbi Kerry M. Olitzky,Rabbi Avi S. Olitzky

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New Membership & Financial Alternatives for the American Synagogue

From Traditional Dues to Fair Share to Gifts from the Heart

By: Rabbi Kerry M. Olitzky,Rabbi Avi S. Olitzky

Provides synagogue and communal leaders with a thoughtful process and the ingredients necessary to consider important changes in the synagogue. Includes provocative new models for membership and synagogue finance; examples from successful synagogues, bolstered by illustrations from the private sector; and practical steps for implementing change

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Page Count

202

Publisher

Jewish Lights Publishing

Published Date

ISBN 10

1580238203

ISBN 13

9781580238205

Hardware and Software, Verification and Testing

Second International Haifa Verification Conference, HVC 2006, Haifa, Israel, October 23-26, 2006, Revised Selected Papers

By: Eyal Bin,Avi Ziv,Shmuel Ur

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Hardware and Software, Verification and Testing

Second International Haifa Verification Conference, HVC 2006, Haifa, Israel, October 23-26, 2006, Revised Selected Papers

By: Eyal Bin,Avi Ziv,Shmuel Ur

This book constitutes the thoroughly refereed post-proceedings of the Second International Haifa Verification Conference, HVC 2006, held in Haifa, Israel, in October 2006. The 15 revised full papers presented together with 2 invited lectures are organized in three topical tracks on hardware verification technologies and methodologies, software testing, and tools for hardware verification and software testing.

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Page Count

246

Publisher

Springer Science & Business Media

Published Date

ISBN 10

354070888X

ISBN 13

9783540708889

Book's by Avi Ziv

Selling the Silver Bullet

Selling the Silver Bullet

The Decline of the Left Wing in Israel

The Decline of the Left Wing in Israel

Mathematics and Computation

Mathematics and Computation

The Open Canon

The Open Canon

Morality and Religion

Morality and Religion

Menachem Begin

Menachem Begin

Human Factors in Healthcare

Human Factors in Healthcare

Israel's Wars of Attrition

Israel's Wars of Attrition

Partial Derivatives in Arithmetic Complexity and Beyond

Partial Derivatives in Arithmetic Complexity and Beyond

New Membership & Financial Alternatives for the American Synagogue

New Membership & Financial Alternatives for the American Synagogue

Hardware and Software, Verification and Testing

Hardware and Software, Verification and Testing

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