Avi Santo's Books

Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

By: Avi Santo

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Selling the Silver Bullet

The Lone Ranger and Transmedia Brand Licensing

By: Avi Santo

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children’s properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger’s eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters’ reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger’s decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field’s development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.

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Page Count

332

Publisher

University of Texas Press

Published Date

ISBN 10

1477303979

ISBN 13

9781477303979

Configuring the Field of Character and Entertainment Licensing

The Licensing Expo and Other Sites of IP Management

By: Avi Santo

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Configuring the Field of Character and Entertainment Licensing

The Licensing Expo and Other Sites of IP Management

By: Avi Santo

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

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Page Count

288

Publisher

Taylor & Francis

Published Date

ISBN 10

1000814246

ISBN 13

9781000814248

Running the Books

The Adventures of an Accidental Prison Librarian

By: Avi Steinberg

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Running the Books

The Adventures of an Accidental Prison Librarian

By: Avi Steinberg

Avi Steinberg is stumped. After defecting from yeshiva to attend Harvard, he has nothing but a senior thesis on Bugs Bunny to show for himself. While his friends and classmates advance in the world, Steinberg remains stuck at a crossroads, his “romantic” existence as a freelance obituary writer no longer cutting it. Seeking direction (and dental insurance) Steinberg takes a job running the library counter at a Boston prison. He is quickly drawn into the community of outcasts that forms among his bookshelves—an assortment of quirky regulars, including con men, pimps, minor prophets, even ghosts—all searching for the perfect book and a connection to the outside world. Steinberg recounts their daily dramas with heartbreak and humor in this one-of-a-kind memoir—a piercing exploration of prison culture and an entertaining tale of one young man’s earnest attempt to find his place in the world.

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Page Count

418

Publisher

Anchor

Published Date

ISBN 10

0767931319

ISBN 13

9780767931311

Gold Rush Girl

By: Avi

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Gold Rush Girl

By: Avi

Newbery Medalist Avi brings us mud-caked, tent-filled San Francisco in 1848 with a willful heroine who goes on an unintended — and perilous — adventure to save her brother. Victoria Blaisdell longs for independence and adventure, and she yearns to accompany her father as he sails west in search of real gold! But it is 1848, and Tory isn’t even allowed to go to school, much less travel all the way from Rhode Island to California. Determined to take control of her own destiny, Tory stows away on the ship. Though San Francisco is frenzied and full of wild and dangerous men, Tory finds freedom and friendship there. Until one day, when Father is in the gold fields, her younger brother, Jacob, is kidnapped. And so Tory is spurred on a treacherous search for him in Rotten Row, a part of San Francisco Bay crowded with hundreds of abandoned ships. Beloved storyteller Avi is at the top of his form as he ushers us back to an extraordinary time of hope and risk, brought to life by a heroine readers will cheer for. Spot-on details and high suspense make this a vivid, absorbing historical adventure.

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Page Count

321

Publisher

Candlewick

Published Date

ISBN 10

1536206792

ISBN 13

9781536206791

Organized Crime in Miami

By: Avi Bash

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Organized Crime in Miami

By: Avi Bash

While other cities are credited for birthing and honing the legendary crime figures who inevitably influenced and shaped their susceptible surroundings and culture, Miami is where the Mob, like many American citizens, often turned when seeking vacation, vice, or a new beginning. Dating back to the first quarter of the 20th century, resourceful gangsters from across the nation recognized the profitable business opportunities Miami could provide with its booming population, perfect year-round climate, cooperative law enforcement, and mutual understanding among otherwise rival gangs. The promise of an open city, free from familiar encumbrances and restrictions, prompted eager mobsters from around the country to migrate south and trade in their suits and fedoras for swim trunks and flip-flops. Organized Crime in Miami examines the considerable yet heavily underpublicized involvement of the American Mafia in South Florida and its lasting impact on the community through their business activities, both illegal and within the confines of the law.

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Page Count

212

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439658846

ISBN 13

9781439658840

Book's by Avi Santo

Selling the Silver Bullet

Selling the Silver Bullet

Configuring the Field of Character and Entertainment Licensing

Configuring the Field of Character and Entertainment Licensing

Running the Books

Running the Books

Gold Rush Girl

Gold Rush Girl

Organized Crime in Miami

Organized Crime in Miami

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