Aubrey Marcus's Books

Own the Day, Own Your Life

Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex

By: Aubrey Marcus

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Own the Day, Own Your Life

Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex

By: Aubrey Marcus

The founder and CEO of Onnit, the mega lifestyle brand and one of the fastest growing companies in the country, teaches us how one single day of positive choices leads to a lifetime of concrete strategies for better living, optimal performance, and a stronger mind, body, and spirit. Human optimization thought leader Aubrey Marcus’s personal and professional mission rests on a single question: How can we get the most out of our body and mind on a daily basis? Marcus answers that question in Own the Day, Own Your Life an empowering handbook that guides readers to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier. And these daily habits turn into weekly routines, ultimately becoming part of lifelong healthy choices. From workouts and diet to inbox triage, mindfulness, shower temperature, and sex, this ground-breaking manual provides simple strategies for each element of your day. Drawing from the latest studies and traditional practices from around the world, Own the Day, Own Your Life delivers an optimization philosophy, including cutting-edge life-hacking tips, nutritional expertise, brain upgrades, and fitness regiments. Own the Day, Own Your Life is a must-have "choose-your-own-adventure" guide for the everyman and everywoman—packed with pragmatic and effective strategies that empower you to enjoy your life, take charge of your health, and own the day.

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489

Publisher

HarperCollins

Published Date

ISBN 10

0062684094

ISBN 13

9780062684097

Plutarch's Lives - Vol. II

Translated from the Greek, With Notes and a Life of Plutarch

By: Plutarch,Aubrey Stewart,George Long

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Plutarch's Lives - Vol. II

Translated from the Greek, With Notes and a Life of Plutarch

By: Plutarch,Aubrey Stewart,George Long

Plutarch's “Lives of the Noble Greeks and Romans”, often simply referred to as “Plutarch's Lives”, is a series of biographies of notable ancient Greek and Roman figures most likely written at the beginning of the second century AD. Instead of simply writing histories, Plutarch explores the effect that character, good or bad, had on the lives and careers of these famous men, to which end the people treated are ordered in pairs in an attempt to highlight their common moral virtues or shortcomings. This book contains volume II of the English translation by Aubrey Stewart and George Long, presented here for the enjoyment of modern readers with an interest in the ancient world. Contents include: “Life of Pelopidas”, “Life of Marcellus”, “The Comparison of Pelopidas with Marcellus”, “Life of Aristeides”, “Life of Marcus Cato”, “Comparison of Aristeides and Cato”, “Life of Pyrrhus”, etc. Plutarch (c. AD 46 – AD 120) was a Greek biographer and essayist most famous for this series of biographies and his work “Moralia”. Many vintage books such as this are increasingly scarce and expensive. We are republishing this volume now in an affordable, modern, high-quality edition complete with a specially-commissioned new biography of the author.

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427

Publisher

Read Books Ltd

Published Date

ISBN 10

1528786890

ISBN 13

9781528786898

Being Leaders

The Nature of Authentic Christian Leadership

By: Aubrey Malphurs

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Being Leaders

The Nature of Authentic Christian Leadership

By: Aubrey Malphurs

What makes a leader a Christian leader? Too many churches and parachurch groups operate under secular leadership principles and strategies without considering what Scripture teaches. In this accessible and comprehensive book, leadership expert Aubrey Malphurs articulates a working definition of Christian leadership based on the Bible and his own extensive research. Malphurs begins by defining a uniquely Christian leader from the inside out, from godly character and commitment to pure motives and a servant attitude. He examines the leaders of the first-century church and then discusses qualities such as credibility, capability, and influence that are essential for successful leadership. Each chapter contains helpful questions for reflection and discussion. The appendix includes numerous audits to help readers evaluate themselves on various leadership components. Being Leaders is the first book of a two-part series on leadership. The companion book will address the how-to of building leaders.

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240

Publisher

Baker Books

Published Date

ISBN 10

1585582077

ISBN 13

9781585582075

Women, Power, and Rape Culture

The Politics and Policy of Underrepresentation

By: Bonnie Stabile,Aubrey Leigh Grant

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Women, Power, and Rape Culture

The Politics and Policy of Underrepresentation

By: Bonnie Stabile,Aubrey Leigh Grant

Focusing on how rape, sexual assault, and harassment relate to underrepresentation of women in public authority, this book provides an insightful exploration of the policy context that impedes women's advancement to positions of power. The election of Donald Trump precipitated one of the largest outpourings of political protest on a single day in U.S. history with the 2017 March for Women. The emboldened #MeToo and #TimesUp movements reacted not only to the historical injustice of sexual offenses perpetrated upon women, but women's associated underrepresentation in positions of power and public authority. Women, Power, and Rape Culture examines the principal events, actors, and paradigms in the politics of rape, sexual assault, and harassment since Trump's election. Unlike other studies, it connects these traumatic events to women's underrepresentation in the public sphere. Chapters consider the power of presidential speech, judges, and Congress to create structural barriers to women's representation as well as the stultifying effects of weak college and university responses to sexual violence. Disparities in women's representation in positions of public authority are considered in light of the disproportionate burden imposed on women by a culture that discounts the prevalence of rape and harassment and by the policies that inadequately address them, allowing them to perpetuate.

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233

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440876983

ISBN 13

9781440876981

Plutarch's Lives - Vol. III

By: Plutarch,Aubrey Stewart,George Long

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Plutarch's Lives - Vol. III

By: Plutarch,Aubrey Stewart,George Long

Plutarch's “Lives of the Noble Greeks and Romans”, often simply referred to as “Plutarch's Lives”, is a series of biographies of notable ancient Greek and Roman figures most likely written at the beginning of the second century AD. Instead of simply writing histories, Plutarch explores the effect that character, good or bad, had on the lives and careers of these famous men, to which end the people treated are ordered in pairs in an attempt to highlight their common moral virtues or shortcomings. This book contains volume III of the English translation by Aubrey Stewart and George Long, presented here for the enjoyment of modern readers with an interest in the ancient world. Contents include: “Life of Nikias”, “Life of Crassus”, “Comparison of Nikias and Crassus”, “Life of Sertorius”, “Life of Eumenes”, “Comparison of Sertorius and Eumenes”, “Life of Agesilaus”, etc. Plutarch (c. AD 46 – AD 120) was a Greek biographer and essayist most famous for this series of biographies and his work “Moralia”. Many vintage books such as this are increasingly scarce and expensive. We are republishing this volume now in an affordable, modern, high-quality edition complete with a specially-commissioned new biography of the author.

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506

Publisher

Read Books Ltd

Published Date

ISBN 10

1528786904

ISBN 13

9781528786904

The Fox Film Corporation, 1915-1935

A History and Filmography

By: Aubrey Solomon

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The Fox Film Corporation, 1915-1935

A History and Filmography

By: Aubrey Solomon

In 1929, Hollywood mogul William Fox (1879-1952) came close to controlling the entire motion picture industry. His Fox Film Corporation had grown from a $1600 investment into a globe-spanning $300 million empire; he also held patents to the new sound-on-film process. Forced into a series of bitter power struggles, Fox was ultimately toppled from his throne, and the studio bearing his name would merge in 1935 with Darryl F. Zanuck's flourishing 20th Century Pictures. The 25-year lifespan of the Fox Film Corporation, home of such personalities as Theda Bara, Tom Mix, Janet Gaynor and John Ford, is chronicled in this thorough illustrated history. Included are never-before-published financial figures revealing costs and grosses of Fox's biggest successes and failures, and a detailed filmogaphy of the studio's 1100-plus releases, among them What Price Glory?, Seventh Heaven and the Oscar-winning Cavalcade.

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391

Publisher

McFarland

Published Date

ISBN 10

0786486104

ISBN 13

9780786486106

Catullus

A Poet in the Rome of Julius Caeser

By: Aubrey Burl

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Catullus

A Poet in the Rome of Julius Caeser

By: Aubrey Burl

Catullus tells the story of the poet Gaius Valerius Catullus and his awe-inspiring poetry, set against the background of years of unrest, violence and death in ancient Rome.

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360

Publisher

Amberley Publishing Limited

Published Date

ISBN 10

1445627310

ISBN 13

9781445627311

Animals and Human Society

Changing Perspectives

By: Aubrey Manning,James Serpell

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Animals and Human Society

Changing Perspectives

By: Aubrey Manning,James Serpell

Modern society is beginning to re-examine its whole relationship with animals and the natural world. Until recently issues such as animal welfare and environmental protection were considered the domain of small, idealistic minorities. Now, these issues attract vast numbers of articulate supporters who collectively exercise considerable political muscle. Animals, both wild and domestic, form the primary focus of concern in this often acrimonious debate. Yet why do animals evoke such strong and contradictory emotions in people - and do our western attitudes have anything in common with those of other societies and cultures? Bringing together a range of contributions from distinguished experts in the field, Animals and Society explores the importance of animals in society from social, historical and cross-cultural perspectives.

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238

Publisher

Routledge

Published Date

ISBN 10

1134874278

ISBN 13

9781134874279

A Trip to Mars

By: Frank Aubrey

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A Trip to Mars

By: Frank Aubrey

A Trip to Mars" by Frank Aubrey. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

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314

Publisher

Litres

Published Date

ISBN 10

5040619685

ISBN 13

9785040619689

Third Earth 2033

By: Aubrey Eddy

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Third Earth 2033

By: Aubrey Eddy

Father God the Creator was an entity without form in space. God became self-aware when He created His own likeness. After creating the Angles in His own likeness, God tasked the Angles to conjure up mankind for God's enjoyment. The Angels failed with 1st Earth due to the caveman. 2nd Earth failed because of the evil Nephilim. 3rd Earth, home of the Rapture.

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226

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LifeRich Publishing

Published Date

ISBN 10

1489740643

ISBN 13

9781489740649

Run It Like a Business

Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

By: Aubrey Bergauer

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Run It Like a Business

Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the Art

By: Aubrey Bergauer

Featured on Publishers Weekly 2024 Announcement Issue TEDx speaker Aubrey Bergauer—“the Steve Jobs of classical music”—reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement—while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we love—without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission—whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

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257

Publisher

BenBella Books

Published Date

ISBN 10

1637744390

ISBN 13

9781637744390

Tyssot de Patot and His Work 1655–1738

By: Aubrey Rosenberg

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Tyssot de Patot and His Work 1655–1738

By: Aubrey Rosenberg

Although the novel, V oyages el avantures de] aques Masse, caused some thing of a stir during the first half of the eighteenth century, its author, Simon Tyssot de Patot (1655-1738), remained largely unknown in his lifetime, and it is only in this century that he has been recognized as one of the countless soldiers in the vast army of philosophes that assaulted the bastions of religious, political and sodallife in Europe of the late seven 1 teenth and early eighteenth centuries. Tyssot was a Huguenot who lived most of his life in Holland where he pursued a career as professor of mathematics in the sodal and cultural 1 Tyssot and his work seem to have been first brought to the attention of modem writers by the German critics during their investigation of the type of desert island or robinsonade literature that preceded and followed Defoe's Robinson Crusoe. The earliest reference I have found occurs in A. Kippenberg, Robinson in Deutschland bis zur Insel Felsenburg (1713-43), Hanover, 1892, pp. 66-67. Tyssot's name and work appear to have been first linked with the development of socialism in A. Lichtenberger, Le Socialisme au XVIIIe siecle, Paris, 1895, p. 44. Tyssot's Voyages et avantures de]aques Masse was discussed for its literary merits in A. LeBreton, Le Roman au dix huitieme siecle, Paris, 1898. LeBreton did not know that Tyssot was the author.

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250

Publisher

Springer

Published Date

ISBN 10

9401746923

ISBN 13

9789401746922

God's Heretics

The Albigensian Crusade

By: Aubrey Burl

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God's Heretics

The Albigensian Crusade

By: Aubrey Burl

This title provides a vivid account of the way the Crusade and its legacy turned and twisted for over a hundred years. It focuses on the personalities on sides, their motivations and objectives, creating for the modern reader an overwhelming impression of the powerful beliefs that drove persecutor and victim.

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215

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The History Press

Published Date

ISBN 10

0752494791

ISBN 13

9780752494791

Maureen O'Hara

The Biography

By: Aubrey Malone

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Maureen O'Hara

The Biography

By: Aubrey Malone

Ang Lee (b. 1954) has emerged as one of cinema's most versatile, critically acclaimed, and popular directors. Known for his ability to transcend cultural and stylistic boundaries, Lee has built a diverse oeuvre that includes films about culture clashes and globalization (Eat Drink Man Woman, 1994, and The Wedding Banquet, 1993), a period drama (Sense and Sensibility, 1995), a martial arts epic (Crouching Tiger, Hidden Dragon, 2000), a comic book action movie (Hulk, 2003), and an American western (Brokeback Mountain, 2005). The Philosophy of Ang Lee draws from both Eastern and Western philosophical traditions to examine the director's works. The first section focuses on Taoist, Confucian, and Buddhist themes in his Chinese-language films, and the second examines Western philosophies in his English-language films; but the volume ultimately explores how Lee negotiates all of these traditions, strategically selecting from each in order to creatively address key issues. With interest in this filmmaker and his work increasing around the release of his 3-D magical adventure The Life of Pi (2012), The Philosophy of Ang Lee serves as a timely investigation of the groundbreaking auteur and the many complex philosophical themes that he explores through the medium of motion pictures.

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313

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University Press of Kentucky

Published Date

ISBN 10

0813142407

ISBN 13

9780813142401

Farewell to Innocence

A Socio-Ethical Study on Black Theology and Black Power

By: Allan Aubrey Boesak

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Farewell to Innocence

A Socio-Ethical Study on Black Theology and Black Power

By: Allan Aubrey Boesak

While we acknowledge that all expressions of liberation theology are not identical, we must protest very strongly against the false divisions that some make: between black theology in South Africa and black theology in the United States, between black theology and African theology, and between black theology and Latin American liberation theology. But moving away from the illusioned universality of western theology to the contextuality of liberation theology is a risky business; one that cannot be done innocently. In the search for theological and human authenticity in its own situation, black theology does not stand alone. It is but one expression of this search going on within many different contexts. Until now, the Christian church had chosen to move through history with a bland kind of innocence, hiding the painful truths of oppression behind a facade of myths and real or imagined anxieties. This is no longer possible. The oppressed who believe in God, the Father of Jesus Christ, no longer want to believe in the myths created to subjugate them. It is no longer possible to innocently accept history "as it happens," silently hoping that God would take the responsibility for human failure. The theology of liberation spells out this realization. For the Christian church it constitutes, in no uncertain terms, farewell to innocence.

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198

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1725235692

ISBN 13

9781725235694

Aubrey on Education

A Hitherto Unpublished Manuscript by the Author of Brief Lives

By: John Aubrey

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Aubrey on Education

A Hitherto Unpublished Manuscript by the Author of Brief Lives

By: John Aubrey

In 1699 John Aubrey began to compile notes for a scheme for the education of young gentlemen. The manuscript he left has never been published. The editor of the volume organized and re-arranged the text and has provided an historical Introduction and detailed notes. Aubrey gives a graphic account of education at the time. He displays a remarkable breadth of knowledge of the broad issues of history, law, mechanics, science and pedagogy and he was intensely curious about the practicalities of teaching language and number, the effects of puberty, diet, travel, games and music.

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226

Publisher

Routledge

Published Date

ISBN 10

0415689260

ISBN 13

9780415689267

Children of the Waters of Meribah

Black Liberation Theology, the Miriamic Tradition, and the Challenges of Twenty-First-Century Empire

By: Allan Aubrey Boesak

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Children of the Waters of Meribah

Black Liberation Theology, the Miriamic Tradition, and the Challenges of Twenty-First-Century Empire

By: Allan Aubrey Boesak

In the decades since Black liberation theology burst onto the scene, it has turned the world of church, society, and academia upside down. It has changed lives and ways of thinking as well. But now there is a question: What lessons has Black theology not learned as times have changed? In this expansion of the 2017 Yale Divinity School Beecher Lectures, Allan Boesak explores this question. If Black liberation theology had taken the issues discussed in these pages much more seriously—struggled with them much more intensely, thoroughly, and honestly—would it have been in a better position to help oppressed black people in Africa, the United States, and oppressed communities everywhere as they have faced the challenges of the last twenty-five years? In a critical, self-critical engagement with feminist and, especially, African feminist theologians in a trans-disciplinary conversation, Allan Boesak, as Black liberation theologian from the Global South, offers tentative but intriguing responses to the vital questions facing Black liberation theology today, particularly those questions raised by the women.

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267

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Wipf and Stock Publishers

Published Date

ISBN 10

1532656718

ISBN 13

9781532656712

Black Barty

The Real Pirate of the Caribbean

By: Aubrey Burl

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Black Barty

The Real Pirate of the Caribbean

By: Aubrey Burl

Black Bart went to sea at a young age and took to pirate life well. After his ship was taken by pirates, and he was made to join their ranks, Roberts proved himself and was elected captain in 1719. Two years after Roberts was made captain he had accumulated over 51 million pounds worth of treasure and had taken close to 400 ships throughout the Americas, Africa and Europe. He was fearless in battle but good to his prisoners and fair to his crew. He drank a lot of tea instead of alcohol, was well-mannered and clean shaven, and discouraged drinking and gambling among his crew. He is believed to be the first pirate to fly the skull and crossbones. Despite his brief career, Roberts created a reputation that can never be surpassed. Along with his success and bloodthirstiness, he was said to have been "an unusual character for this age, described as tall, good-looking, teetotal, and always well dressed. He possessed a ruthless skill in the piratical arts of intimidation and seamanship, and was highly regarded by his crew.

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Page Count

331

Publisher

The History Press

Published Date

ISBN 10

0752495976

ISBN 13

9780752495972

The Letters of Aubrey Beardsley

By: Aubrey Beardsley

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The Letters of Aubrey Beardsley

By: Aubrey Beardsley

The first work to attempt a complete collection of his letters, some highlighted by sketches on the backs. There are several photographs of his family and friends, and reproductions of several of his most famous drawings.

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492

Publisher

Fairleigh Dickinson Univ Press

Published Date

ISBN 10

0838668844

ISBN 13

9780838668849

Mons, Anzac and Kut

By: Aubrey Herbert

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Mons, Anzac and Kut

By: Aubrey Herbert

Journals, in the eyes of their author, usually require an introduction of some kind, which, often, may be conveniently forgotten. The reader is invited to turn to this one if, after persevering through the pages of the diary, he wishes to learn the reason of the abrupt changes and chances of war that befell the writer. They are explained by the fact that his eyesight did not allow him to pass the necessary medical tests. He was able, through some slight skill, to evade these obstacles in the first stage of the war; later, when England had settled down to routine, they defeated him, as far as the Western Front was concerned. He was fortunately compensated for this disadvantage by a certain knowledge of the East, that sent him in various capacities to different fronts, often at critical times. It was as an Interpreter that the writer went to France. After a brief imprisonment, it was as an Intelligence Officer that he went to Egypt, the Dardanelles and Mesopotamia. The first diary was dictated in hospital from memory and rough notes made on the Retreat from Mons. For the writing of the second diary, idle hours were provided in the Dardanelles between times of furious action. The third diary, which iv deals with the fall of Kut, was written on the Fly boats of the River Tigris. In a diary egotism is inevitable. Julius Cæsar cloaked it by using the third person and Lord French by preferring to blame others, rather than to praise himself, but these devices are no precedents for one who is not a generalissimo. There remains anonymity. True, it is a very thin covering for modesty, but, like a modern bathing-dress, it may serve its purpose. When dots occur in the journal, they have their usual significance. The author was thinking his private thoughts, or, perhaps, criticizing some high authority, or concealing what, for the moment, at any rate, is better not revealed. In the Retreat from Mons, only Christian or nicknames have generally been used.

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274

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anboco

Published Date

ISBN 10

3736419538

ISBN 13

9783736419537

Twentieth Century-Fox

A Corporate and Financial History

By: Aubrey Solomon

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Twentieth Century-Fox

A Corporate and Financial History

By: Aubrey Solomon

New in Paperback! In 1935, two film production companies merged to form one of the most influential corporations in the world—Twentieth Century-Fox. Here is the story of that dynamic company and of the personalities who molded it over the past fifty years, from Darryl F. Zanuk to Barry Diller. Unlike any previous volume on a film studio, this in-depth history is told from a corporate viewpoint, covering the trends that influenced film-making, profit-making incentives, and the creative policies resulting in films like The Grapes of Wrath, the Snake Pit, The Robe, Cleopatra, The Towering Inferno, and Star Wars. The book spans the birth of the movies; the rise of the studio system; the coming of sound; the Consent Decrees; the development of CinemaScope; the growth of independent production; and the video revolution. The result is an inside view of how the studio operated, with information never before published on the costs and grosses of films, as well as exclusive interviews and memos. Available in paperback 2001. Cloth version previously published in 1988.

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304

Publisher

Scarecrow Press

Published Date

ISBN 10

1461674077

ISBN 13

9781461674078

Ebola

By: Aubrey Stimola

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Ebola

By: Aubrey Stimola

A look at the Ebola virus. Discussed are the epidemic's origins, development, spread, and current treatments.

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The Rosen Publishing Group, Inc

Published Date

ISBN 10

1435894332

ISBN 13

9781435894334

Structured Worlds

The Archaeology of Hunter-Gatherer Thought and Action

By: Aubrey Cannon

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Structured Worlds

The Archaeology of Hunter-Gatherer Thought and Action

By: Aubrey Cannon

Hunter-gatherer societies are constrained by their environment and the technologies available to them. However, until now the role of culture in foraging communities has not been widely considered. 'Structured Worlds' examines the role of cosmology, values, and perceptions in the archaeological histories of hunter-fisher-gatherers. The essays examine a range of cultures - Mesolithic Europe, Siberia, Jomon Japan, the Northwest Coast, the northern Plains, and High Arctic of North America - to show the role of conceptual frameworks in subsistence and settlement, technology, mobility, migration, demography, and social organization. Spanning from the early Holocene period to the present day, 'Structured Worlds' draws on archaeology and ethnography to explore the role of beliefs, ritual, and social values in the interaction between foragers and their physical and social landscape. Material culture, animal bones and settlement patterns show that the behaviours of hunter-gatherers were shaped as much by cultural concepts as by material need.

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223

Publisher

Routledge

Published Date

ISBN 10

1317544234

ISBN 13

9781317544234

Bernoulli's Fallacy

Statistical Illogic and the Crisis of Modern Science

By: Aubrey Clayton

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Bernoulli's Fallacy

Statistical Illogic and the Crisis of Modern Science

By: Aubrey Clayton

There is a logical flaw in the statistical methods used across experimental science. This fault is not a minor academic quibble: it underlies a reproducibility crisis now threatening entire disciplines. In an increasingly statistics-reliant society, this same deeply rooted error shapes decisions in medicine, law, and public policy with profound consequences. The foundation of the problem is a misunderstanding of probability and its role in making inferences from observations. Aubrey Clayton traces the history of how statistics went astray, beginning with the groundbreaking work of the seventeenth-century mathematician Jacob Bernoulli and winding through gambling, astronomy, and genetics. Clayton recounts the feuds among rival schools of statistics, exploring the surprisingly human problems that gave rise to the discipline and the all-too-human shortcomings that derailed it. He highlights how influential nineteenth- and twentieth-century figures developed a statistical methodology they claimed was purely objective in order to silence critics of their political agendas, including eugenics. Clayton provides a clear account of the mathematics and logic of probability, conveying complex concepts accessibly for readers interested in the statistical methods that frame our understanding of the world. He contends that we need to take a Bayesian approach—that is, to incorporate prior knowledge when reasoning with incomplete information—in order to resolve the crisis. Ranging across math, philosophy, and culture, Bernoulli’s Fallacy explains why something has gone wrong with how we use data—and how to fix it.

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