Aswin Punathambekar's Books

From Bombay to Bollywood

The Making of a Global Media Industry

By: Aswin Punathambekar

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From Bombay to Bollywood

The Making of a Global Media Industry

By: Aswin Punathambekar

From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.

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Page Count

267

Publisher

NYU Press

Published Date

ISBN 10

0814729495

ISBN 13

9780814729496

Global Digital Cultures

Perspectives from South Asia

By: Aswin Punathambekar,Sriram Mohan

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Global Digital Cultures

Perspectives from South Asia

By: Aswin Punathambekar,Sriram Mohan

Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

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Page Count

327

Publisher

University of Michigan Press

Published Date

ISBN 10

0472125311

ISBN 13

9780472125319

From Bombay to Bollywood

The Making of a Global Media Industry

By: Aswin Punathambekar

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From Bombay to Bollywood

The Making of a Global Media Industry

By: Aswin Punathambekar

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Page Count

268

Publisher

NYU Press

Published Date

ISBN 10

0814729487

ISBN 13

9780814729489

Media Industry Studies

By: Daniel Herbert,Amanda D. Lotz,Aswin Punathambekar

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Media Industry Studies

By: Daniel Herbert,Amanda D. Lotz,Aswin Punathambekar

The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

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Page Count

138

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509537791

ISBN 13

9781509537792

Global Digital Cultures

Perspectives from South Asia

By: Aswin Punathambekar,Sriram Mohan

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Global Digital Cultures

Perspectives from South Asia

By: Aswin Punathambekar,Sriram Mohan

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Page Count

327

Publisher

University of Michigan Press

Published Date

ISBN 10

0472901273

ISBN 13

9780472901272

Media Industry Studies

By: Daniel Herbert,Amanda D. Lotz,Aswin Punathambekar

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Media Industry Studies

By: Daniel Herbert,Amanda D. Lotz,Aswin Punathambekar

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Solve jigsaw puzzle

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Page Count

138

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509537791

ISBN 13

9781509537792

Book's by Aswin Punathambekar

From Bombay to Bollywood

From Bombay to Bollywood

Global Digital Cultures

Global Digital Cultures

From Bombay to Bollywood

From Bombay to Bollywood

Media Industry Studies

Media Industry Studies

Global Digital Cultures

Global Digital Cultures

Media Industry Studies

Media Industry Studies

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