Asif Zaidi's Books

The Stuff of Life

By: Asif Zaidi

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Although Asif Zaidi is a banker and a business leadership advisor by profession, he is fundamentally a thinker of broad understanding and interests. In The Stuff of Life, he offers an anthology of thoughts on diverse subjects, attempting to see the problems of life in the light of human reasoning. Asif Zaidi is endlessly curious, and leaves no big question untouched. While turning his gaze from one intellectual pursuit to the next, in this collection of essays he addresses nature, evolution, religion, literature, psychology, and scientists, sages, prophets, philosophers, thinkers, and poets who have, down the ages, contributed to human development, making life meaningful. From the personal to the societal to the universal, he turns his spirit of inquiry to a wide swathe of topics: the love of learning: mans search for meaning: faith, tradition, and rationality: and the moral dimension of existence. Simple and direct, The Stuff of Life articulates a viewpoint grounded in a rational approach to life and this world.

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Page Count

260

Publisher

iUniverse

Published Date

ISBN 10

1532009577

ISBN 13

9781532009570

Sell to Excel

The Art and Science of Personal Selling

By: Asif Zaidi

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Sell to Excel

The Art and Science of Personal Selling

By: Asif Zaidi

Selling is the art of persuasion at its finest. It’s a way to willingly influence others’ behavior, to develop relationships, to build credibility, and to let the world know what you have to offer. Selling may be the single most important skill in human life. Whether you are a businessperson, a teacher, a prophet, or a parent, to get your point across, you have to sell. In Sell to Excel, author Asif Zaidi shows you how to sell to help people enhance their lives and resolve their problems. It draws on Zaidi’s successful sales career and extensive experience as a sales leader, and it discusses both the basics and the art of personal selling. This guide covers everything from helping buyers buy, to handling objections, negotiating, storytelling, and practicing active listening. A result of five years of rigorous study in neuroscience, communication, and psychology along with a lifetime in business, Sell to Excel offers advice and tips to put you at a strategic advantage in any personal selling situation in business or in life.

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Page Count

273

Publisher

iUniverse

Published Date

ISBN 10

1532075979

ISBN 13

9781532075971

Happiness: a Way of Life

A Complete Guide to Be Happy in Any Situation

By: Asif Zaidi

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Happiness: a Way of Life

A Complete Guide to Be Happy in Any Situation

By: Asif Zaidi

Happiness hinges on our ability to command what goes on in our consciousness from moment to moment. Each of us has our own path to traverse, and there is no single recipe. In Happiness: A Way of Life, author Asif Zaidi offers information to help fill you with deep, enriching happiness, creating an existence in which happiness plays the central role for a life worth living. An amalgam of wisdom from the East and evidence from the West, Zaidi lays out a path to lowered anxiety, better health, sharper focus, and enhanced performance, all of which distills into a life of happiness. Happiness: A Way of Life shows when you liberate your mind from the tyranny of external factors, happiness becomes an authentic state of being rather than a reassurance or a mere external performance. You can then realize that happiness is not something acquired; it is a natural state that arises when you stop creating chaos. In this guide, Zaidi summarizes what he’s learned during more than twenty years of extensive study on the subject, from the ultra-occidental to the ultra-oriental and from the most scientific to the most religious.

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Page Count

309

Publisher

iUniverse

Published Date

ISBN 10

1532059957

ISBN 13

9781532059957

Face Time

Event Planning for Business Success

By: Asif Zaidi

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Face Time

Event Planning for Business Success

By: Asif Zaidi

Whenever you are getting people together, thats an event your event. Face Time is all about organizing your event in a practical guide; a must-have for entrepreneurs, executives, and homemakers alike. Thorough enough to give real insight into event management, yet jargon-free and easy to understand; the book combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of any event meeting, off-site, fair, contest, conference, festival, or congress. It represents the state-of-the-art thinking in event management to enable you to: - Choose the right type of event for your purpose - Develop a strategy for your event - Address the right audience - Understand the key dynamics in selecting a venue - Manage the financial aspects of the event - Plan the event to perfection - Control logistics and security - Mitigate risks - Market your event with success - Handle public relations and legalities - Put together and lead the team(s) - Organize food and drinks - Create an unforgettable guest experience - Evaluate the productivity of the investment in the event

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Page Count

164

Publisher

iUniverse

Published Date

ISBN 10

153204786X

ISBN 13

9781532047862

The Stuff of Life

By: Asif Zaidi

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The Stuff of Life

By: Asif Zaidi

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260

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iUniverse

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ISBN 10

1532009577

ISBN 13

9781532009570

Disrupted City

Walking the Pathways of Memory and History in Lahore

By: Manan Ahmed Asif

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Disrupted City

Walking the Pathways of Memory and History in Lahore

By: Manan Ahmed Asif

A stunning history of Pakistan’s cultural and intellectual capital, from one of the preeminent scholars of South Asia The city of Lahore was more than one thousand years old when it went through a violent schism. As the South Asian subcontinent was partitioned in 1947 to gain freedom from Britain’s colonial hold, and the Islamic Republic of Pakistan was formed, the city’s large Hindu and Sikh populations were pushed toward India, and an even larger Muslim refugee population settled in the city. This was just the latest in a long history of the city’s making and unmaking. Over the centuries, the city has kept a firm grip on the imagination of travelers, poets, writers, and artists. More recently, it has been journalists who have been drawn to the city as a focal point for a nation that continues to grab international headlines. For this book, acclaimed historian Manan Ahmed Asif brings to life a diverse and vibrant world by walking the city again and again over the course of many years. Along the way he joins Sufi study circles and architects doing restoration in the medieval parts of Lahore and speaks with a broad range of storytellers and historians. To this Asif juxtaposes deep analysis of the city’s centuries-old literary culture, noting how it reverberates among the people of Lahore today. To understand modern Pakistan requires understanding its cultural capital, and Disrupted City uses Lahore’s cosmopolitan past and its fractured present to provide a critical lens to challenge the grand narratives of the Pakistani nation-state and its national project of writing history.

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Page Count

197

Publisher

The New Press

Published Date

ISBN 10

1620973634

ISBN 13

9781620973639

The Doctor from the East

By: Asif Javed

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The Doctor from the East

By: Asif Javed

Good writings defy time and immediate surroundings to sustain their appeal. The entrancing aura of a well-knit article or story is lasting. Surely, Hardy's rustic Tess or Jude couldn't be out of sync in the year 2020 for technology savvy readers obsessed with Instagram, Twitter, Facebook and accompanying high-tech spinoffs. Without being extravagant with words, one may say the same is true of Dr. Asif Javed's writings. Insightful and instructive, they are studded with revealing facts that are well documented to testify to the innate truth. The gifted writer tells us of the life and time of the Bronte Sisters, Ibn Batuta, Leo Tolstoy, Rudyard Kipling, Nawab of Kalabagh, Zulfiqar Ali Bhutto et al. In more ways than one, the articles remind the reader of Dale Carnegie's 'Little Known Facts about Well-Known People'. Today, he is one of the most fluent and readable purveyors of the English language in the Pakistani American community. His writings have ranged from Punjab politics to port-partition Indian cinema, to English literature, to the Tsarist wars in Dagestan. All the time, he manages to convey, seemingly dense subjects in a seamless flowing style, making his writings a treat to read.

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Page Count

241

Publisher

Xlibris Corporation

Published Date

ISBN 10

1984579355

ISBN 13

9781984579355

The Loss of Hindustan

The Invention of India

By: Manan Ahmed Asif

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The Loss of Hindustan

The Invention of India

By: Manan Ahmed Asif

Shortlisted for the Cundill History Prize “Remarkable and pathbreaking...A radical rethink of colonial historiography and a compelling argument for the reassessment of the historical traditions of Hindustan.” —Mahmood Mamdani “The brilliance of Asif’s book rests in the way he makes readers think about the name ‘Hindustan’...Asif’s focus is Indian history but it is, at the same time, a lens to look at questions far bigger.” —Soni Wadhwa, Asian Review of Books “Remarkable...Asif’s analysis and conclusions are powerful and poignant.” —Rudrangshu Mukherjee, The Wire “A tremendous contribution...This is not only a book that you must read, but also one that you must chew over and debate.” —Audrey Truschke, Current History Did India, Pakistan, and Bangladesh have a shared regional identity prior to the arrival of Europeans in the late fifteenth century? Manan Ahmed Asif tackles this contentious question by inviting us to reconsider the work and legacy of the influential historian Muhammad Qasim Firishta, a contemporary of the Mughal emperors Akbar and Jahangir. Inspired by his reading of Firishta and other historians, Asif seeks to rescue our understanding of the region from colonial narratives that emphasize difference and division. Asif argues that a European understanding of India as Hindu has replaced an earlier, native understanding of India as Hindustan, a home for all faiths. Turning to the subcontinent’s medieval past, he uncovers a rich network of historians of Hindustan who imagined, studied, and shaped their kings, cities, and societies. The Loss of Hindustan reveals how multicultural Hindustan was deliberately eclipsed in favor of the religiously partitioned world of today. A magisterial work with far reaching implications, it offers a radical reinterpretation of how India came to its contemporary political identity.

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Page Count

337

Publisher

Harvard University Press

Published Date

ISBN 10

0674249844

ISBN 13

9780674249844

A Book of Conquest

The Chachnama and Muslim Origins in South Asia

By: Manan Ahmed Asif

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A Book of Conquest

The Chachnama and Muslim Origins in South Asia

By: Manan Ahmed Asif

The question of how Islam arrived in India remains markedly contentious in South Asian politics. Standard accounts center on the Umayyad Caliphate’s incursions into Sind and littoral western India in the eighth century CE. In this telling, Muslims were a foreign presence among native Hindus, sowing the seeds of a mutual animosity that presaged the subcontinent’s partition into Pakistan and India many centuries later. But in a compelling reexamination of the history of Islam in India, Manan Ahmed Asif directs attention to a thirteenth-century text that tells the story of Chach, the Brahmin ruler of Sind, and his kingdom’s later conquest by the Muslim general Muhammad bin Qasim in 712 CE. The Chachnama has long been a touchstone of Indian history, yet it is seldom studied in its entirety. Asif offers a close and complete analysis of this important text, untangling its various registers and genres in order to reconstruct the political vision at its heart. Asif challenges the main tenets of the Chachnama’s interpretation: that it is a translation of an earlier Arabic text and that it presents a history of conquest. Debunking both ideas, he demonstrates that the Chachnama was originally Persian and, far from advancing a narrative of imperial aggression, is a subtle and sophisticated work of political theory, one embedded in both the Indic and Islamic ethos. This social and intellectual history of the Chachnama is an important corrective to the divisions between Muslim and Hindu that so often define Pakistani and Indian politics today.

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Page Count

265

Publisher

Harvard University Press

Published Date

ISBN 10

0674972430

ISBN 13

9780674972438

Tales Of Two Cities

By: Kuldip Nayar,Asif Noorani

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Tales Of Two Cities

By: Kuldip Nayar,Asif Noorani

In Tales of Two Cities, two eminent journalists - Kuldip Nayar and Asif Noorani - give their personal accounts of the Partition of India, the killings and massive migrations which it provoked and their subsequent impact on Indo-Pakistan relations. As a young law graduate, Kuldip Nayar witnessed at first hand the collapse of trust between communities in Sialkot and was forced to migrate with his family to Delhi across the blood-stained plains of Punjab. He vividly describes his own perilous journey and his first job as a young journalist in an Urdu newspaper reporting on Gandhi's assassination. Asif Noorani, while still a schoolboy in Bombay, set off with his family by steamer across the Arabian Sea for the promised land of Pakistan, ultimately settling in Karachi. He gives his own compelling account of the difficulties faced by the new arrivals and the slow emergence of today's megacity with its dominant Mohajir culture. Both authors write with authority about their ancestral homes and their adopted cities, which have played so large a role in bilateral relations. This is a book about a trauma which transformed the subcontinent and still exerts a powerful influence today. These are personal narratives bringing to life a lost world of harmonious relations which each author in his own way is still to recreate.

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Page Count

128

Publisher

Roli Books Private Limited

Published Date

ISBN 10

8194566193

ISBN 13

9788194566199

Social Pharmacy

By: Mohammad Asif

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Social Pharmacy

By: Mohammad Asif

The book extensively covers all the topics of social pharmacy as per the syllabus prescribed by PCI for students of pharmacy. The book is also meant for students of public health. The book begins with an overview of Social Pharmacy, its scope, and its role in improving public health. It provides a description of public health and national health programs; national health mission; epidemiology; preventive healthcare; food and nutrition; health education and health promotions; national health programs; pharmacoeconomics.

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Page Count

313

Publisher

Notion Press

Published Date

ISBN 13

9798887043760

Sell to Excel

The Art and Science of Personal Selling

By: Asif Zaidi

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Sell to Excel

The Art and Science of Personal Selling

By: Asif Zaidi

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Solve jigsaw puzzle

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Page Count

273

Publisher

iUniverse

Published Date

ISBN 10

1532075979

ISBN 13

9781532075971

Face Time

Event Planning for Business Success

By: Asif Zaidi

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Face Time

Event Planning for Business Success

By: Asif Zaidi

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Page Count

164

Publisher

iUniverse

Published Date

ISBN 10

153204786X

ISBN 13

9781532047862

Happiness: a Way of Life

A Complete Guide to Be Happy in Any Situation

By: Asif Zaidi

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Happiness: a Way of Life

A Complete Guide to Be Happy in Any Situation

By: Asif Zaidi

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Solve jigsaw puzzle

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Page Count

309

Publisher

iUniverse

Published Date

ISBN 10

1532059957

ISBN 13

9781532059957

Book's by Asif Zaidi

The Stuff of Life

The Stuff of Life

Sell to Excel

Sell to Excel

Happiness: a Way of Life

Happiness: a Way of Life

Face Time

Face Time

The Stuff of Life

The Stuff of Life

Disrupted City

Disrupted City

The Doctor from the East

The Doctor from the East

The Loss of Hindustan

The Loss of Hindustan

A Book of Conquest

A Book of Conquest

Tales Of Two Cities

Tales Of Two Cities

Social Pharmacy

Social Pharmacy

Sell to Excel

Sell to Excel

Face Time

Face Time

Happiness: a Way of Life

Happiness: a Way of Life

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