Ashok Srinivasan's Books

Automation in Textile Machinery

Instrumentation and Control System Design Principles

By: L. Ashok Kumar,M Senthil kumar

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Automation in Textile Machinery

Instrumentation and Control System Design Principles

By: L. Ashok Kumar,M Senthil kumar

Automation is the use of various control systems for operating equipment such as machinery and processes. In line, this book deals with comprehensive analysis of the trends and technologies in automation and control systems used in textile engineering. The control systems descript in all chapters is to dissect the important components of an integrated control system in spinning, weaving, knitting, chemical processing and garment industries, and then to determine if and how the components are converging to provide manageable and reliable systems throughout the chain from fiber to the ultimate customer. Key Features: • Describes the design features of machinery for operating various textile machineries in product manufacturing • Covers the fundamentals of the instrumentation and control engineering used in textile machineries • Illustrates sensors and basic elements for textile automation • Highlights the need of robotics in textile engineering • Reviews the overall idea and scope of research in designing textile machineries

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Page Count

412

Publisher

CRC Press

Published Date

ISBN 10

1351651374

ISBN 13

9781351651370

From Parastatals to Private Trade

Lessons from Asian Agriculture

By: Shahidur Rashid,Ashok Gulati,Ralph Waldo Cummings, Jr.

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From Parastatals to Private Trade

Lessons from Asian Agriculture

By: Shahidur Rashid,Ashok Gulati,Ralph Waldo Cummings, Jr.

In developing countries across Asia, food marketing parastatals have played an important role in agricultural policy, especially with regard to government efforts to stabilize food prices. Three broad market failures constitute the primary arguments for this form of government intervention: a lack of market integration stemming from inadequate infrastructure, the absence or inadequacy of risk-mitigating institutions and markets, and the need to protect the world's poorest communities from a volatile global market. Opponents of such public intervention schemes claim that the old rationales are no longer convincing, that the programs are not cost-effective and do not allocate resources optimally, and that private institutions are strong enough to take over many of the functions traditionally performed by parastatals. In From Parastatals to Private Trade, the editorsclearly from the latter camppose three general questions: Why must parastatal-centered policies in Asia change, when should policy changes occur, and how should such change happen: gradually or abruptly? Experts in agricultural policy use case studies from South Asia (Bangladesh, India, and Pakistan) and East Asia (Indonesia, the Philippines, and Vietnam) to answer these questions; and a concluding chapter synthesizes these countries' experiences with price stabilization programs. In light of the evidencewhich indicates that parastatals played important roles in the past but have become overly expensive, and that reduced intervention can promote competition, help develop alternative institutions, and release funds for development and antipoverty programs without jeopardizing price stabilitythe editors highlight the challenges ahead and propose suggestions for reforming the existing paradigm for price-related policies. This volume provides valuable analyses for anyone concerned with balancing government intervention with market-friendly policies.

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280

Publisher

Intl Food Policy Res Inst

Published Date

ISBN 10

0801888158

ISBN 13

9780801888151

Advanced X-ray Techniques in Research and Industry

By: Ashok Kumar Singh

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Advanced X-ray Techniques in Research and Industry

By: Ashok Kumar Singh

Papers presented at the seminar held in Defence Metallurgical Research Laboratory, Hyderabad India in 2003.

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604

Publisher

IOS Press

Published Date

ISBN 10

1586035371

ISBN 13

9781586035372

The Limits of Competition Policy

The Shortcomings of Antitrust in Developing and Reforming Economies

By: A. E. Rodriguez,Ashok Menon

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The Limits of Competition Policy

The Shortcomings of Antitrust in Developing and Reforming Economies

By: A. E. Rodriguez,Ashok Menon

What the authors offer is a thoroughgoing analysis clearly demonstrating that, whatever economic path developing countries pursue, imposing Western-style antitrust regimes will engender uncertainty, chill economic behaviour, and foster an unhealthy climate for business. They employ the influential error-cost methodology to appraise the performance of competition policy and to show how such a policy creates irresolvable tensions in fragile economies with weak institutions - economies characterized by informal rules of business practice, long-standing symbiotic business-state relationships, and unpredictable state action. They mount a powerful critique of the arguments of neo-institutionalists (who fail to recognize the vulnerable nature of emerging market economies) and competition `advocates' (who presume to stand ready and vigilant to enforce competition policy on state entities). --

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234

Publisher

Kluwer Law International B.V.

Published Date

ISBN 10

9041131779

ISBN 13

9789041131775

City Planning in India, 1947–2017

By: Ashok Kumar,Sanjeev Vidyarthi,Poonam Prakash

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City Planning in India, 1947–2017

By: Ashok Kumar,Sanjeev Vidyarthi,Poonam Prakash

This book is a comprehensive history of city planning in post-independence India. It explores how the nature and orientation of city planning have evolved in India’s changing sociopolitical context over the past hundred or so years. The book situates India’s experience within a historical framework in order to illustrate continuities and disjunctions between the pre- and post-independent Indian laws, policies, and programs for city planning and development. It focuses on the development, scope, and significance of professional planning work in the midst of rapid economic transition, migration, social disparity, and environmental degradation. The volume also highlights the need for inclusive planning processes that can provide clean air, water, and community spaces to large, diverse, and fast growing communities. Detailed and insightful, this volume will be of interest to researchers and students of public administration, civil engineering, architecture, geography, economics, and sociology. It will also be useful for policy makers and professionals working in the areas of town and country planning.

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Page Count

325

Publisher

Taylor & Francis

Published Date

ISBN 10

100009121X

ISBN 13

9781000091212

Computational Intelligence Paradigms for Optimization Problems Using MATLAB®/SIMULINK®

By: S. Sumathi,L. Ashok Kumar,Surekha. P

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Computational Intelligence Paradigms for Optimization Problems Using MATLAB®/SIMULINK®

By: S. Sumathi,L. Ashok Kumar,Surekha. P

Considered one of the most innovative research directions, computational intelligence (CI) embraces techniques that use global search optimization, machine learning, approximate reasoning, and connectionist systems to develop efficient, robust, and easy-to-use solutions amidst multiple decision variables, complex constraints, and tumultuous environments. CI techniques involve a combination of learning, adaptation, and evolution used for intelligent applications. Computational Intelligence Paradigms for Optimization Problems Using MATLAB®/ Simulink® explores the performance of CI in terms of knowledge representation, adaptability, optimality, and processing speed for different real-world optimization problems. Focusing on the practical implementation of CI techniques, this book: Discusses the role of CI paradigms in engineering applications such as unit commitment and economic load dispatch, harmonic reduction, load frequency control and automatic voltage regulation, job shop scheduling, multidepot vehicle routing, and digital image watermarking Explains the impact of CI on power systems, control systems, industrial automation, and image processing through the above-mentioned applications Shows how to apply CI algorithms to constraint-based optimization problems using MATLAB® m-files and Simulink® models Includes experimental analyses and results of test systems Computational Intelligence Paradigms for Optimization Problems Using MATLAB®/ Simulink® provides a valuable reference for industry professionals and advanced undergraduate, postgraduate, and research students.

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Page Count

612

Publisher

CRC Press

Published Date

ISBN 10

1498743714

ISBN 13

9781498743716

CIM Coursebook 07/08 Strategic Marketing in Practice

By: Ashok Ranchhod,Ebi Marandi

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CIM Coursebook 07/08 Strategic Marketing in Practice

By: Ashok Ranchhod,Ebi Marandi

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345

Publisher

Routledge

Published Date

ISBN 10

1136419926

ISBN 13

9781136419928

Entrepreneurial Success in Small and Medium Eterprises

By: Suryadevara Ashok Kumar

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Entrepreneurial Success in Small and Medium Eterprises

By: Suryadevara Ashok Kumar

Study conducted at fifty small scale enterprises in Hyderabad and Secunderabad, two cities of Andhra Pradesh, India.

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220

Publisher

Mittal Publications

Published Date

ISBN 10

8183243258

ISBN 13

9788183243254

Struggle Against the State

Social Network and Protest Mobilization in India

By: Ashok Swain

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Struggle Against the State

Social Network and Protest Mobilization in India

By: Ashok Swain

Many developing countries pursue policies of rapid industrialization in order to achieve faster economic growth. Some policies cause displacement forcing many individuals to take up a fight against the state. Interestingly some of these dissenting individuals are more successful in organizing their protests than others. In this book, Ashok Swain demonstrates how displaced people mobilize to protest with the help of their social networks. Studying protests against large industrial and development projects, Swain compares the mobilization process between a traditionally protest rich and a protest poor region in India to explain how social network structures are a key component to understand this variation. He reveals how improved mobilization capability coincides with their evolving social network structure thanks to recent exposure to external actors like religious missionaries and radical left activists. The in-depth examination of the existing literature on social mobilization and extensive fieldwork conducted in India make this book a well-organized and useful resource to analyze protest mobilization in developing regions.

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293

Publisher

Routledge

Published Date

ISBN 10

1317049055

ISBN 13

9781317049050

Inquisitive Social Sciences For Class 7

By: KIRAN ASHOK KUMAR

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Inquisitive Social Sciences For Class 7

By: KIRAN ASHOK KUMAR

The series, Inquisitive Social Sciences for classes VI, VII & VIII, meets the requirements of the new NCERT Upper Primary syllabus and the guidelines of the New National Curriculum Framework (NCF). The books are suitable for all schools affiliated to CBSE, emphasising the role played by Social Sciences in helping children to understand the world in which they live.

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396

Publisher

S. Chand Publishing

ISBN 10

9352831098

ISBN 13

9789352831098

Statistical Methods and Models for Video-based Tracking, Modeling, and Recognition

By: Rama Chellappa,Aswin C. Sankaranarayanan,Ashok Veeraraghavan,Pavan Turaga

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Statistical Methods and Models for Video-based Tracking, Modeling, and Recognition

By: Rama Chellappa,Aswin C. Sankaranarayanan,Ashok Veeraraghavan,Pavan Turaga

Computer vision systems attempt to understand a scene and its components from mostly visual information. The geometry exhibited by the real world, the influence of material properties on scattering of incident light, and the process of imaging introduce constraints and properties that are key to solving some of these tasks. In the presence of noisy observations and other uncertainties, the algorithms make use of statistical methods for robust inference. In this paper, we highlight the role of geometric constraints in statistical estimation methods, and how the interplay of geometry and statistics leads to the choice and design of algorithms. In particular, we illustrate the role of imaging, illumination, and motion constraints in classical vision problems such as tracking, structure from motion, metrology, activity analysis and recognition, and appropriate statistical methods used in each of these problems.

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165

Publisher

Now Publishers Inc

Published Date

ISBN 10

160198314X

ISBN 13

9781601983145

Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

By: Ashok Charan

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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods

By: Ashok Charan

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable.Anchored in this age of transformations, Marketing Analytics is a practitioner's guide to marketing management in the 21st century. The text devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. Written by a marketing veteran, it is intended to guide marketers as they craft market strategies, and execute their day to day tasks.

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720

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9814641383

ISBN 13

9789814641388

Crossing the Healing Zone

By: Bedi, Ashok, M.D.

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Crossing the Healing Zone

By: Bedi, Ashok, M.D.

The medicine of the 20th century was about the treatment of illness. The medicine of the 21st century is about wellness. Crossing the Healing Zone advances the new concepts of the emerging frontiers of integrative medicine, bringing together Eastern and Western healing traditions and merging body, mind, and spirit in a Jungian perspective. The journey through the Healing Zone that Dr. Bedi proposes is guided by archetypes and myths, active imagination, dreams and synchronicities, and the neuroplastic mysteries of our complex physical reality. The Healing Zone can be described in many ways—as the fourth dimension of consciousness, as quantum consciousness, as Jung’s “psychoid space,” as the Buddhist Third Way, or as the “gap” between the ego and the soul. Here, we can access all three areas of the triune brain—reptilian, limbic, and neocortical—all of which must be addressed in order to achieve full integration and healing. The Healing Zone is a bridge between the ego and the soul—a bridge that we can cross to reach the healing wisdom of the universe. Dr. Bedi outlines how to work with psychological and soul processes in moving from illness to wellness, and provides practical methods and techniques that can help readers access and engage the Healing Zone. The book contains informative and visual guidelines and practices that can help us create and manage our own personal wellness programs and become full and active partners in our own journeys from illness to wellness.

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246

Publisher

Nicolas-Hays, Inc.

Published Date

ISBN 10

0892542039

ISBN 13

9780892542031

VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

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VUCA in Start-ups

By: Dr. Aseem Chauhan, Prof. (Dr.) Manoj Joshi, Prof. (Dr.) Ashok Kumar & Suhayl Abidi

How to Thrive as a Start-Up in an Uncertain World What motivates a start-up in its journey? Wealth and fame? Or is it hunger for innovation? VUCA in Start-Ups attempts to capture a start-up’s entrepreneurial journey and find out why some do well when others don’t. It’s a highly volatile environment out there for entrepreneurs and start-ups, thanks to the unprecedented Covid-19 crisis filled with volatility, uncertainty, complexity and ambiguity (VUCA). Many businesses that did well in the past had to shut shop as a result. So what went wrong? To find the answer, it’s important to understand what worked in the past and why a new venture must discover fresh and innovative opportunities to survive. Learn from those who chose the road less travelled, including Zomato, Paytm, Flipkart, Ola Cabs and Quikr, and discover the underlying causes for start-up successes and failures. These well-researched case studies aim to inspire those who wish to embark on an entrepreneurial journey.

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177

Publisher

Jaico Publishing House

Published Date

ISBN 10

9391019315

ISBN 13

9789391019310

Aid, Institutions and Development

New Approaches to Growth, Governance and Poverty

By: Ashok Chakravarti

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Aid, Institutions and Development

New Approaches to Growth, Governance and Poverty

By: Ashok Chakravarti

This accessible book is a powerful critique of the effectiveness of development aid. It skilfully combines a wealth of practical experience with a thorough examination of recent academic research. It will certainly challenge the defenders of aid to rethink their position for the twenty-first century. John Toye, Department of Economics, Oxford, UK This is an excellent book; interesting and extremely well written. It offers a masterly survey of existing work in the field and will have a wide appeal amongst policymakers and academic economists with an interest in development. A.P. Thirlwall University of Kent, Canterbury, UK This book makes a significant contribution by examining an important issue, namely, the effects of foreign aid on development. The author provides an insightful critical review of the relevant academic literature, and presents a careful evaluation of recent foreign aid initiatives and approaches. The reader is struck by the author s painstaking and wide-ranging research on the subject, interspersed with thoughtful comments based on his own experiences. Scholars and practitioners working on development will find much that is insightful, informative, provocative and stimulating. Amitava Krishna Dutt, University of Notre Dame, US In spite of massive flows over the past 50 years, aid has failed to have any significant impact on development. Marginalization from the world economy and increases in absolute poverty are causing countries to degenerate into failed, oppressive and, in some cases, dangerous states. To address this malaise, Ashok Chakravarti argues that there should be more recognition of the role economic and political governance can play in achieving positive and sustainable development outcomes. Using the latest empirical findings on aid and growth, this book reveals how good governance can be achieved by radically restructuring the international aid architecture. This can be realised if the governments of donor nations and international financial institutions refocus their aid programs away from the transfer of resources and so-called poverty reduction measures, and instead play a more forceful role in the developing world to achieve the necessary political and institutional reform. Only in this way can aid become an effective instrument of growth and poverty reduction in the 21st century. Aid, Institutions and Development presents a new, thoroughly critical and holistic perspective on this topical and problematic subject. Academics and researchers in development economics, policymakers, NGOs, aid managers and informed readers will all find much to challenge and engage them within this book.

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200

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1845425529

ISBN 13

9781845425524

Lithium Batteries

Science and Technology

By: Christian Julien,Alain Mauger,Ashok Vijh,Karim Zaghib

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Lithium Batteries

Science and Technology

By: Christian Julien,Alain Mauger,Ashok Vijh,Karim Zaghib

The book focuses on the solid-state physics, chemistry and electrochemistry that are needed to grasp the technology of and research on high-power Lithium batteries. After an exposition of fundamentals of lithium batteries, it includes experimental techniques used to characterize electrode materials, and a comprehensive analysis of the structural, physical, and chemical properties necessary to insure quality control in production. The different properties specific to each component of the batteries are discussed in order to offer manufacturers the capability to choose which kind of battery should be used: which compromise between power and energy density and which compromise between energy and safety should be made, and for which cycling life. Although attention is primarily on electrode materials since they are paramount in terms of battery performance and cost, different electrolytes are also reviewed in the context of safety concerns and in relation to the solid-electrolyte interface. Separators are also reviewed in light of safety issues. The book is intended not only for scientists and graduate students working on batteries but also for engineers and technologists who want to acquire a sound grounding in the fundamentals of battery science arising from the interaction of electrochemistry, solid state materials science, surfaces and interfaces.

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Page Count

626

Publisher

Springer

Published Date

ISBN 10

331919108X

ISBN 13

9783319191089

India in Search of Glory

Political Calculus and Economy

By: Ashok Lahiri

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India in Search of Glory

Political Calculus and Economy

By: Ashok Lahiri

India and the Indians have made some progress in 75 years after Independence. The number of literates has gone up. The Indians have become healthier and their life expectancy at birth has gone up. The proportion of people below the poverty line has also halved. But the shine from the story fades when India is compared with that of the East Asian Tigers and China. It looks good but not good enough. India looks far away from the glory it seeks. This issue forms the core subject matter of this book. It tries to argue why India could not achieve more and what all it could have achieved. It paints a picture of its possible future and highlights the areas that need immediate attention.

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Page Count

598

Publisher

Penguin Random House India Private Limited

Published Date

ISBN 10

9354928374

ISBN 13

9789354928376

NASA in the World

Fifty Years of International Collaboration in Space

By: John Krige,Ashok Maharaj,Angela Long Callahan

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NASA in the World

Fifty Years of International Collaboration in Space

By: John Krige,Ashok Maharaj,Angela Long Callahan

Since its inception, NASA has participated in over 4,000 international projects, yet historians have almost entirely neglected this remarkable aspect of the agency's work. This groundbreaking work is the first to trace NASA's history in a truly international context, drawing on unprecedented access to agency archives and personnel.

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Page Count

467

Publisher

Springer

Published Date

ISBN 10

1137340932

ISBN 13

9781137340931

Conserve Energy and Restore Productivity in Machines by Belts and Pulley Drives

By: Ashok Sethuraman, K.S. Subramanian

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Conserve Energy and Restore Productivity in Machines by Belts and Pulley Drives

By: Ashok Sethuraman, K.S. Subramanian

This book brings out the visible low hanging fruits of belt and pulley related energy losses in your daily working machine. By implementing the ‘few-months-only-as-payback-proposals’ based case studies given in this book, your industry can restore the productivity in production machines, which are mostly constant torque loads. Also, you can achieve appreciable energy savings by optimizing the speed demanded by variable torque loads like centrifugal blower, fan and pump.

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182

Publisher

Notion Press

Published Date

ISBN 10

1639746285

ISBN 13

9781639746286

Decolonizing Consciousness

Reclaiming the Indian Psychology of Well-being

By: Shilpa Ashok Pandit

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Decolonizing Consciousness

Reclaiming the Indian Psychology of Well-being

By: Shilpa Ashok Pandit

The book intertwines several strands of scholarship in Indian Philosophy, contemporary psychology and the lived Indian psychological practice inclusive of Yoga, advaita, tantra and bhakti to engage in an exploration of consciousness, cognitive science and philosophy. The book examines the characteristics of consciousness by situating it in the historical and cultural contexts of Euro-American as well as Asian, particularly Indian philosophical tradition specifically, the Bhakti tradition and creative living. The volume decolonizes the understanding of the ecology of consciousness while accounting for the diverse strands, which have given us a unique understanding of the mind, psychology, cognition and philosophy of the mind. This book will be of interest to students, teachers, and scholars of psychology, consciousness studies, cognitive science, philosophy, social psychology, Yoga studies, and Yoga psychology. It will also be useful for Yoga professionals, social workers, therapists, and anyone who is interested to learn about consciousness.

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200

Publisher

Taylor & Francis

Published Date

ISBN 10

1000857425

ISBN 13

9781000857429

Industry and Liberalisation

By: Ashok Sekhar Ganguly

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Industry and Liberalisation

By: Ashok Sekhar Ganguly

This Book Contains Selections From The Writings And Speeches Of The Author During His Tenure As Chairman, Hindustan Lever Ltd. The Subjects Are Of Corporate And National Interest And Would Interest Management Trainees, Policy Makers And Industry Watchers Alike.

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Page Count

300

Publisher

Allied Publishers

Published Date

ISBN 10

817023185X

ISBN 13

9788170231851

CDiC Textbook of Pediatric Diabetes

By: Ashok K Das,Sanjay Kalra

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CDiC Textbook of Pediatric Diabetes

By: Ashok K Das,Sanjay Kalra

This book is a guide to the diagnosis and management of diabetes in children. Beginning with an overview of the disease and the effect of Type 1 diabetes on the growth and development of children, the next chapter explains clinical examination and laboratory investigations. The following sections provide in depth discussion on pharmacological and non-pharmacological managements techniques, and acute and chronic complications. The book concludes with the treatment of diabetes in special cases such as in neonates and infants, and a final section cover miscellaneous topics including genetics of Type 1 diabetes, and educational material for patients and their parents. This comprehensive text has been written in association with the Changing Diabetes® in Children (CDiC) program, providing care and life-saving medication for children with Type 1 diabetes in low and middle-income countries. Key points Comprehensive guide to the diagnosis and management of diabetes in children Covers both pharmacological and non-pharmacological treatment methods Includes discussion on special cases such as diabetes in neonates and infants Written in association with the CDiC program

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349

Publisher

JP Medical Ltd

Published Date

ISBN 10

9352700864

ISBN 13

9789352700868

Entrepreneurship Simplified

From Idea to IPO

By: Ashok Soota,S R Gopalan

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Entrepreneurship Simplified

From Idea to IPO

By: Ashok Soota,S R Gopalan

One of the most exciting feelings in the world is at the moment when you take the leap to become an entrepreneur and launch your own start-up. But in doing so, what are the things you should plan ahead for and what are the pitfalls you need to watch out for? In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur as well as those who have already embarked on the entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, building the organization and its mission, vision and values, defining a business and marketing strategy, creating and sharing wealth, and finally, taking your company public through an IPO—Soota and Gopalan discuss the entire gamut of the entrepreneurial experience. Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.

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208

Publisher

Penguin UK

Published Date

ISBN 10

9385990152

ISBN 13

9789385990151

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

By: Ashok Charan

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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

By: Ashok Charan

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.

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354

Publisher

World Scientific

Published Date

ISBN 10

9811275092

ISBN 13

9789811275098

Computational Paradigm Techniques for Enhancing Electric Power Quality

By: L. Ashok Kumar,S Albert Alexander

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Computational Paradigm Techniques for Enhancing Electric Power Quality

By: L. Ashok Kumar,S Albert Alexander

This book focusses on power quality improvement and enhancement techniques with aid of intelligent controllers and experimental results. It covers topics ranging from the fundamentals of power quality indices, mitigation methods, advanced controller design and its step by step approach, simulation of the proposed controllers for real time applications and its corresponding experimental results, performance improvement paradigms and its overall analysis, which helps readers understand power quality from its fundamental to experimental implementations. The book also covers implementation of power quality improvement practices. Key Features Provides solution for the power quality improvement with intelligent techniques Incorporated and Illustrated with simulation and experimental results Discusses renewable energy integration and multiple case studies pertaining to various loads Combines the power quality literature with power electronics based solutions Includes implementation examples, datasets, experimental and simulation procedures

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454

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CRC Press

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ISBN 10

0429809913

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9780429809910

Security Issues for Wireless Sensor Networks

By: Parag Verma,Ankur Dumka,Anuj Bhardwaj,Navneet Kaur,Alaknanda Ashok,Anil Kumar Bisht,Raksh Pal Singh Gangwar

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Security Issues for Wireless Sensor Networks

By: Parag Verma,Ankur Dumka,Anuj Bhardwaj,Navneet Kaur,Alaknanda Ashok,Anil Kumar Bisht,Raksh Pal Singh Gangwar

Wireless sensor networks (WSNs) have attracted high interest over the last few decades in the wireless and mobile computing research community. Applications of WSNs are numerous and growing, including indoor deployment scenarios in the home and office to outdoor deployment in an adversary’s territory in a tactical background. However, due to their distributed nature and deployment in remote areas, these networks are vulnerable to numerous security threats that can adversely affect their performance. This problem is more critical if the network is deployed for some mission-critical applications, such as in a tactical battlefield. Random failure of nodes is also very likely in real-life deployment scenarios. Due to resource constraints in the sensor nodes, a traditional security mechanism with high overhead of computation and communication is not feasible in WSNs. Design and implementation of secure WSNs is, therefore, a particularly challenging task. This book covers a comprehensive discussion on state-of-the-art security technologies for WSNs. It identifies various possible attacks at different layers of the communication protocol stack in a typical WSN and presents their possible countermeasures. A brief discussion on the future direction of research in WSN security is also included.

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271

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CRC Press

Published Date

ISBN 10

1000544761

ISBN 13

9781000544763

Terms of Trade and Class Relations

An Essay in Political Economy

By: Ashok Mitra

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Terms of Trade and Class Relations

An Essay in Political Economy

By: Ashok Mitra

A Reprint, With A New Introduction, Of The Original 1977 Publication, The Book Presents A Novel Analysis And A Historical Account Of A Crucial Phase Of India`S Post-Independence Development.

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268

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Orient Blackswan

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ISBN 10

8180280195

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9788180280191

Optimal Power Flow Using FACTS Devices

Soft Computing Techniques

By: L. Ashok Kumar,K. Mohana Sundaram

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Optimal Power Flow Using FACTS Devices

Soft Computing Techniques

By: L. Ashok Kumar,K. Mohana Sundaram

Optimal Power Flow Using FACTS Devices: Soft Computing Techniques develops intelligent algorithms to analyze optimal power flow (OPF) and to enhance the power transfer capability of the transmission line with reduced congestion. By providing elaborate studies on FACTS devices and by using soft computing metaheuristics algorithms such as Firefly, Cuckoo, Flower Pollination, and others., this book enables readers to know about algorithms in real-time power system applications and damping of subsynchronous resonance (SSR) oscillations. Key features of this book include: Offers comprehensive review of FACTS devices and the importance of soft computing techniques for solving OPF. Describes the various problems associated with power system operation and control. Addresses issues of SSR in power systems and proposes soft techniques for SSR analysis in power systems. Demonstrates of the importance of SSR and congestion management using intelligent FACTS devices as part of OPF. Covers power systems’ reliability, quality, cost-effectiveness, effects on customer goodwill, and pollution limits, including the deregulation of markets and different intelligent controllers. Optimal Power Flow Using FACTS Devices: Soft Computing Techniques is aimed at researchers and professionals in the field of power systems.

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227

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CRC Press

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ISBN 10

1000284379

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9781000284379

Strategic Marketing in Practice 2007-2008

By: Ashok Ranchhod,Ebi Marandi

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Strategic Marketing in Practice 2007-2008

By: Ashok Ranchhod,Ebi Marandi

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing in Practice module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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346

Publisher

Routledge

Published Date

ISBN 10

0750684585

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9780750684583

Afterness

Home and Away

By: Ashok Ganguly

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Afterness

Home and Away

By: Ashok Ganguly

In his memoir, former Hindustan Unilever chairman Ashok Ganguly invites readers to journey with him as he looks back fondly on his extraordinary life - from his childhood to his upbringing in the metropolitan Bombay of the 1930s, to his PhD in Illinois and his eventual return to India. After joining Hindustan Unilever's R&D department, Ganguly quickly rose up the ranks as a talented young professional, eager to discover and learn new things. The story spans across eighty years of his life, its edges tinged by the tumultuous events in India in the twentieth century, and interspersed with fascinating people, from the mysterious Kishen Khanna, who accurately predicted events in Ganguly's life, to encounters and friendships with well-known historical figures such as Mother Teresa and Rajiv Gandhi. Ashok Ganguly's journey was interspersed with failures, but he doesn't shy away from talking about these and the sacrifices that went on to define his life. Honest, reflective, personal and revelatory, Afterness provides valuable insight into his thinking process and decision-making skills that enabled Ganguly's meteoric rise and sustained his legendary career.

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325

Publisher

Penguin Random House India Private Limited

Published Date

ISBN 10

9354927394

ISBN 13

9789354927393

Swimming Upstream

Laxmanshastri Joshi and the Evolution of Modern India

By: Arundhati C. Khandkar,Ashok C. Khandkar

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Swimming Upstream

Laxmanshastri Joshi and the Evolution of Modern India

By: Arundhati C. Khandkar,Ashok C. Khandkar

A social and political activist and a free-thinker, Laxmanshastri Joshi, though a relatively lesser known figure in Indian history, played a significant role in the freedom struggle. Joshi was an ardent supporter of the satyagraha movement. He counselled Gandhi to overcome his conflicts against the upper classes in bringing the marginalized untouchables into the mainstream. His scholarship reflected his knowledge of Sanskrit and the Vedas as well as Marx’s philosophy of building a just society. Ambedkar, too, sought Joshi’s help in drafting the constitution of democratic India. Swimming Upstream is not merely a biography of Joshi but captures in a microcosm the transitional throes of South Asian society from tradition to modernity. This work traces the journey of Joshi from being an orthodox Vedic scholar to becoming a radical social reformer and an atheist. The authors also evaluate and locate Joshi’s critique of Marathi and Dalit literature. As a humanist, his innovative arguments transcended conventions instead of bowing to them. Appraising Joshi’s contribution towards the creation of a free and secular India, M.N. Roy, one of his contemporaries, described him as ‘one of the finest products of the Indian renaissance’.

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275

Publisher

Oxford University Press

Published Date

ISBN 10

0199098263

ISBN 13

9780199098262

Institutions, Economic Performance and the Visible Hand

Theory and Evidence

By: Ashok Chakravarti

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Institutions, Economic Performance and the Visible Hand

Theory and Evidence

By: Ashok Chakravarti

This book represents an important next step in the new institutional economics. Using this perspective, it undertakes a thorough re-examination of the problems of development.' – Barry R. Weingast, Stanford University, US 'Institutions, Economic Performance and the Visible Hand is a wide ranging, well-written, and provocative contribution to the study of political and economic organization. Ashok Chakravarti advances arguments and interpretations that are both interesting and, often, controversial. Although I find myself "arguing" with many of them, this is one of the many virtues of the book. I recommend the book to others who have an interest in institutional economics – why it is important, where it has been, and where it is going.' – Oliver E. Williamson, Nobel Laureate in Economics, University of California, Berkeley, US 'This is an ambitious and wide-ranging book, which seeks to overthrow the minimalist view of the role of institutions in economic systems contained in the standard economic model, and instead advocates a more active institution-building effort to promote the development of poor countries. This important contribution is to review and consolidate the themes and issues that emerge from a very large literature on the subject of institutions and economic development, and to coherently formulate hypotheses relating institutions to economic performance. This should be useful to a wide range of scholars.' – John Toye, University of Oxford, UK This timely study convincingly argues that it is not resources but the institutions which govern the interaction and decision-making of economic and political agents, that are the key factor in determining the economic performance of nations. The book challenges the conventional wisdom on the determinants of economic performance and provides an alternative vision of the functioning of an economic system. The author provides a structured survey which critically evaluates the theory and evidence of neoclassical approaches to growth and development. He then skillfully integrates insights from the old and new institutional economics into an original and comprehensive vision of the relationship between institutions, growth and economic development. Institutions, Economic Performance and the Visible Hand will be of special interest to academics, financial analysts and commentators, staff of international development agencies and NGOs, researchers and post-graduate students.

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257

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781001413

ISBN 13

9781781001417

A Contextual Approach to Human Development

Integrating an Indian Perspective

By: Ashok K. Srivastava,Girishwar Misra

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A Contextual Approach to Human Development

Integrating an Indian Perspective

By: Ashok K. Srivastava,Girishwar Misra

This textbook offers a unique insight into the theoretical and applied aspects of human development in relation to the cultural traditions of non-Western countries. Presented in a modular form, this comprehensive and thematic approach to lifespan development will help students develop an understanding of human development in varied Indian social contexts. Covering all stages of development including the development of self and personality, social understanding, human strengths, sustainable development, lifelong learning, and many more, the book highlights current research in these areas as well as provides learning objectives, points for reflection, web links, and a glossary. This book is an essential reading for undergraduate students of psychology, human development, and allied fields, as well as for postgraduates with an interest in studying human development in a non-Western context.

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452

Publisher

Taylor & Francis

Published Date

ISBN 10

1040108121

ISBN 13

9781040108123

King Of Ayodhya

By: Ashok K. Banker

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King Of Ayodhya

By: Ashok K. Banker

The Original Ramayana Was Written Three Thousand Years Ago. Now, With Breathtaking Imagination And Brilliant Storytelling, Ashok K. Banker Has Recreated This Epic Tale For Modern Readers Everywhere. Rama, Soon To Be King Of Ayodhya, Crosses The Ocean To Wage His War Of Dharma Against The Rakshasa Forces Of The Demonlord Ravana. The Valiant Vanars And Bears Suffer Huge Losses When Ravana Unleashes His Iniquitous Sorcery On Them, Destroying Tens Of Thousands Of Rama'S Loyal Soldiers. Despite The Formidable Odds They Fight On Even As The Warfare Spirals Into A Maelstrom Of Unimaginable Carnage And Brutality. And Then, Ravana Does The Unthinkable. Hovering Over The Battlefield In His Flying Vehicle He Executes Sita In Full Public View, Right Before Rama'S Unbelieving Eyes. Rama'S Grief And Rage Know No Bounds And On This Cataclysmic Day He Finally Draws Upon His Ultimate Reservoir Of Brahman Shakti. Invoking The All-Powerful Dev-Astras, The Bow Of Vishnu And The Arrow Of Shiva, He Prepares For A Reckoning And A Victory Like No Other . . .

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604

Publisher

Penguin Books India

Published Date

ISBN 10

0143099671

ISBN 13

9780143099673

One vs All

Beware Mr. Prime Minister, It’s India Impossible!

By: Ashok Anand

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One vs All

Beware Mr. Prime Minister, It’s India Impossible!

By: Ashok Anand

One vs All: Narendra Modi—Pariah to Paragon is all truth. Ashok Anand has dissected ages-old layers of ignorance, myths and ego with his surgical observation to let the truth breathe out of the diseased society. It shames the political class, bureaucracy and religious bigots. It unmasks an absolutely hypocrite society that clings to the past, despises change, lives in denial but notorious for hidden avarice, arrogance and lust. Each chapter of this book will unfold many bitter truths. Have ever thought why a poor tea-seller boy, today occupying the prime minister’s chair, is not corrupt, greedy and foul-mouthed like most of the others in the country? How a “Pariah” pronounced by the anti-national political forces could become a “Paragon” of values? The Indian society, howsoever ignorant and selfish maybe, needs space to evolve, grow and prosper. Would Narendra Modi be able to do that? Truth is very hard to digest. If brave enough, go ahead and read. Not a thriller. Better than a thriller. One vs. All: Narendra Modi—Pariah to Paragon takes the reader to the demonic world of Indian politics, surrounded by the intrigues of a superstitious and ignorant society that loves dwelling in the past and detests any change.

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Page Count

812

Publisher

Notion Press

Published Date

ISBN 10

0997557761

ISBN 13

9780997557763

Book's by Ashok Srinivasan

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