Ashok Soota's Books

Busted

By: Ashok Soota,Peter de Jager,Sandhya Mendonca

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Busted

By: Ashok Soota,Peter de Jager,Sandhya Mendonca

Management gurus like Michael Porter, Peter Drucker and other worthy practitioners have attained cult status. Their pithy phrases are repeated across the globe from Business Schools to board rooms as universal truths. But do these management truisms always hold good everywhere? Or are they myths that need to be examined for relevance in today's rapidly changing world? In Busted, industry leader Ashok Soota and management consultant Peter de Jager cast fresh light and prompt a rethinking of received wisdom. They focus on seventeen commonly accepted management principles and crisply examine the reasons why these can't be accepted as universal truths. Backed by the authors' wealth of experience in building, scaling, and consulting with organisations across sectors, cultures, and continents, Busted incorporates real-life examples and first-person interviews with industry leaders and practitioners, inspiring readers to question, test, and validate all advice regardless of the source.

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Page Count

172

Publisher

Harper Collins

Published Date

ISBN 10

9356993254

ISBN 13

9789356993259

Entrepreneurship Simplified

From Idea to IPO

By: Ashok Soota,S R Gopalan

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Entrepreneurship Simplified

From Idea to IPO

By: Ashok Soota,S R Gopalan

One of the most exciting feelings in the world is at the moment when you take the leap to become an entrepreneur and launch your own start-up. But in doing so, what are the things you should plan ahead for and what are the pitfalls you need to watch out for? In Entrepreneurship Simplified, Ashok Soota and S.R. Gopalan distil their decades of experience into a concise, comprehensive and practical guide for every aspiring entrepreneur as well as those who have already embarked on the entrepreneurial journey. From idea generation and validation to raising funds and dealing with VCs, building the organization and its mission, vision and values, defining a business and marketing strategy, creating and sharing wealth, and finally, taking your company public through an IPO—Soota and Gopalan discuss the entire gamut of the entrepreneurial experience. Full of anecdotes, practical wisdom and key takeaways, Entrepreneurship Simplified is a definitive book on the subject that replicates the passion, fun and sense of fulfilment that accompanies the start-up adventure.

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