Ashita Sharma's Books

The Return of Ratnavati

Story of the Princess of haunted Bhangarh

By: Ashita Saxena

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The Return of Ratnavati

Story of the Princess of haunted Bhangarh

By: Ashita Saxena

‘Curse’ is still haunting Bhangarh, will it ever be broken??? As the noon Sun bids farewell, this place comes alive. Once a beautiful place, it is now in ruins. This is the story of Bhangarh, a small town in Rajasthan, 80 km from the ‘Pink City’ Jaipur. Tourists feel a strange presence of formless forms and hear eerie war sounds and sounds of the dancers’ anklets. ¬ This place is acknowledged amongst the top ten haunted places in the world. It is believed that one who visits here at night did not return alive. ASI (Archeological Survey of India) has put a ban on visits after sunset and before sunrise. It is a well known fact that here the building structures have no roof and if someone tries to construct it, the roof falls down. This¬ kingdom and its people are waiting for their princess Ratnavati also known as ‘the Jewel of Rajasthan’ to remove the ‘Curse’.

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Page Count

113

Publisher

Notion Press

Published Date

ISBN 10

9383416696

ISBN 13

9789383416691

Brands and Branding

Strategy to Build and Nurture Brands

By: Ashita Aggarwal,Suraj Commuri

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Brands and Branding

Strategy to Build and Nurture Brands

By: Ashita Aggarwal,Suraj Commuri

This volume examines the importance of strategic brand imaging and brand management. It covers the fundamentals of launching, growing, leveraging, and managing brands in a global context, the strategic decisions related to brand building, and the integration of the 4Ps in implementing the brand strategy. The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior, the research methods that every brand manager must be familiar with, brand architecture, portfolio, brand equity, and valuation. Branding requires vision to foresee, logic to understand the market, and the art of understanding consumers. This book is a guide for readers and professionals who are interested in all aspects of branding and brand building. It will also be useful for scholars and students of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations, and for marketing professionals. It will help them understand fundamentals and practical application of brand management.

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Page Count

251

Publisher

Taylor & Francis

Published Date

ISBN 10

1000991687

ISBN 13

9781000991680

Pollutants and Protectants

By: Ashita Sharma,Manish Kumar

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Pollutants and Protectants

By: Ashita Sharma,Manish Kumar

Advances in technological developments have led to increase in buildup of pollutants in the environment. Increase in concentration of pollutants due to ill planned anthropogenic activities has created a situation of a serious concern for human race. The present book addresses the issues related to increase in concentration of pollutants in the biosphere, protocols to assess the toxicity of pollutants and how it can affect human race. It also summarizes some protective agents present in the form of natural products which can protect us from the harmful effects of these pollutants. The first chapter of the book focuses on carcinogenicity of environmental pollutants. Next four chapters focus on specific emerging pollutants which have increased in concentration due to anthropogenic activities. These are followed by a couple of chapters on the analytical aspects and various techniques and bioassays that can be used to estimate the toxic effects of these pollutants. In the last three chapters of book authors have tried to compile information available regarding the phytochemicals which can have protective effects against the carcinogenic nature of pollutants.

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Page Count

270

Publisher

I K International Pvt Ltd

Published Date

ISBN 10

9386768763

ISBN 13

9789386768766

Evaluation of Environmental Contaminants and Natural Products: A Human Health Perspective

By: Ashita Sharma,Manish Kumar,Satwinderjeet Kaur ,Avinash Kaur Nagpal

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Evaluation of Environmental Contaminants and Natural Products: A Human Health Perspective

By: Ashita Sharma,Manish Kumar,Satwinderjeet Kaur ,Avinash Kaur Nagpal

Unbridled urbanization and development of natural land resources has led to the degradation of our surrounding environment. The air that we breathe, the water we drink and the food we eat is at risk of being contaminated with a plethora of chemical pollutants, some of them being potentially carcinogenic. This presents a challenge to human health. This book attempts to address this challenge in two parts which represent two different approaches. The first part of the book summarizes the alarming effects of environmental contaminants. Various studies depicting the direct relationship of environmental contaminants with cancer incidence have been referenced. Scientific studies have established an inverse relation between cancer and ingestion of dietary phytoconstituents (phytochemicals) in the form of fruits, vegetables and botanical herbs. Plant products as dietary supplements can suppress contaminant toxicity by regulating the resulting reactive species and also by assisting their bodily excretion through Phase 1 and Phase 2 enzyme metabolism. The second part of the book, shifts focus to phytoconstituents which, if included in diet, can prevent the harmful effects of pollutants. The text references numerous studies showing the anti-mutagenic, anti-genotoxic and anti-carcinogenic potential of many plant products. The combination of information about contemporary issues of carcinogenic contaminants in the environment coupled with the references to relevant studies in this handbook will enlighten readers studying courses in environmental chemistry, toxicology, botany, and ecology about environmental toxins and help them understand specific dietary measures known to reduce the toxic impact. Researchers in the field of nutrition can also benefit from the information provided.

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Page Count

296

Publisher

Bentham Science Publishers

Published Date

ISBN 10

981141095X

ISBN 13

9789811410956

Book's by Ashita Sharma

The Return of Ratnavati

The Return of Ratnavati

Brands and Branding

Brands and Branding

Pollutants and Protectants

Pollutants and Protectants

Evaluation of Environmental Contaminants and Natural Products: A Human Health Perspective

Evaluation of Environmental Contaminants and Natural Products: A Human Health Perspective

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