Asha Kaul's Books

EFFECTIVE BUSINESS COMMUNICATION

By: ASHA KAUL

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EFFECTIVE BUSINESS COMMUNICATION

By: ASHA KAUL

Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overview of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required. A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives. Key features • Observes a simple pattern of Read-Comprehend-Test-Follow • Discusses strategies for identification and improvisation of communication skills (both oral and written) • Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.

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253

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120350723

ISBN 13

9788120350724

NEW PARADIGMS OF GENDER INCLUSIVITY

THEORY AND BEST PRACTICES

By: ASHA KAUL,MANJARI SINGH

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NEW PARADIGMS OF GENDER INCLUSIVITY

THEORY AND BEST PRACTICES

By: ASHA KAUL,MANJARI SINGH

Diversity, inclusivity, and gender mainstreaming have today become the buzzwords in the corporate arena and civil society. The reason is increased business requirement for diverse competencies and skill sets. Hence, the need to have a mixed gender group has become a business imperative. Furthermore, there is heightened awareness that women are equally competent and talented, if not more, than men in various professional jobs. With increasing job opportunities, tapping and retaining this talent through initiation of various programmes within organizations has shown positive results. New Paradigms for Gender Inclusivity : Theory and Best Practices scripts some of the practices, in the form of case studies, which organizations have followed to enhance gender inclusiveness. These real-life case studies highlight the role played by organizations in facilitating the progression of women which indirectly has helped in their growth, development and recognition of being a forerunner in promoting diversity. The book is divided into three parts. Parts I and III begin with a theoretician’s perspective on gender inclusiveness and gender mainstreaming in India, respectively and close with an academic detailing on reasons and causes for the same. Statistical data and models in the last chapter for the two parts validate the corporate, governmental and civil society attempts at introducing creative yet simple methodologies to make gender diversity and inclusion a reality in the workplace. In Part I, six case studies on the following companies: Broadridge, IBM Daksh, Infosys, Shell India, Jamshedpur Utilities and Services Company Ltd.: A Tata Enterprise, and Wipro have been presented which discuss the need for gender diversity and inclusiveness, drivers and barriers, and showcase measures adopted to overcome those barriers. Five cases: SEWA, Indian Police, Sakti, Indian Railways, and RUDI have been presented in Part III which highlight tasks accomplished by women in their area of expertise, marketing strategies adopted by the civil society to promote goods produced by women, sensitization workshops to address harassment, and training workshops. Part II (Interlude) is a break from organizational cases and shares some experiences, angst, insights and observations on gender diversity and inclusion through a narration, a poem and a reflective piece. This book on case studies will be extremely useful for postgraduate students pursuing gender studies in Management Institutes, students working on gender related dissertation topics and corporate houses keen to learn from best practices of other organizations. Additionally, it would benefit readers who wish to learn about organizational policies and practices for gender inclusivity.

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Page Count

265

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120345134

ISBN 13

9788120345133

BUSINESS COMMUNICATION

By: ASHA KAUL

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BUSINESS COMMUNICATION

By: ASHA KAUL

It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors, have to be precise and extremely effective in their communication to satisfy all its stakeholders—be they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communication—ranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful. What’s New to This Edition : • Extensive use of examples, anecdotes, and brief case studies to exemplify the points/issues. • Checklist and Summary which are ready reckoners for a student hard pressed for time yet desirous of learning and change. • Learning Objectives for each chapter and section, which bring focus to the text. • Activities in which the student can participate and test communication competence. • Comprehensive section on exercises at the end of each chapter, which are application oriented and test the student’s grasp of the subject. The book is recommended by AICTE for PGDM course. The link is www.aicte-india.org/modelsyllabus.php

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Page Count

269

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120338480

ISBN 13

9788120338487

Demystifying Leadership

Unveiling the Mahabharata Code

By: Asha Kaul,Vishal Gupta

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Demystifying Leadership

Unveiling the Mahabharata Code

By: Asha Kaul,Vishal Gupta

Can leadership lessons be learnt from the Mahabharata? Demystifying Leadership positively asserts that we can and probes inquiry in the lives of six characters-Bhishma, Ashvatthama, Karna, Shakuni, Kunti and Krishna. It studies these characters in inescapable situations as they navigate through life by demonstrating values, decision-making ability, integrity and principles. Within the given constraints, some of these characters swim and rise, while others sink in moral turpitude. Extrapolating these successful and not-so-successful character traits to corporate leaders and linking them to scholarship, the authors provide lessons for leaders and managers operating in diverse situations. Borrowing from different disciplines, such as literature, philosophy, politics and psychology, Demystifying Leadership proposes to link essentials of leadership in the form of a Leadership Triangle comprising six levels: positive personality, peace with personal identity, purpose, positive use of power and politics, paradoxical leadership and principled pragmatism. It takes a grounded approach in amalgamating mythology and leadership through scholarship and practice.

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Page Count

276

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9354351093

ISBN 13

9789354351099

Medicinal Plants

By: Alice Kurian,M. Asha Sankar

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Medicinal Plants

By: Alice Kurian,M. Asha Sankar

Medicinal plant cultivation has received an impetus in the recent years due to revival of interest in herbal medicines necessitating authoritative information on cultivation and utilization of this valuable flora. The book on Medicinal Plants includes information on current status of medicinal plants, their phytochemistry, quality control, good agricultural practices and good manufacturing practices in medicinal plants and information on commercially grown medicinal plants and those important in trade. Details on botany, crop improvement, crop protection, crop production, post harvest handling, chemical composition, chemical analyses and uses of commercially grown crops are also included. The book which is a systematic compilation of available information on promising 65 medicinal species helps in providing specific information on the cultivation and utilization of these crops to farmers, academicians, students and related user industries. This documented information also serves to give an insight to the major research lacunae and formulate appropriate research strategies in these crops.

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Page Count

382

Publisher

New India Publishing

Published Date

ISBN 10

8189422421

ISBN 13

9788189422424

The Effective Presentation

Talk Your Way To Success

By: Asha Kaul

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The Effective Presentation

Talk Your Way To Success

By: Asha Kaul

Presents a guide to effective business presentations, with information on such topics as choosing content, duration, sequencing, understanding the audience, using visual aids, and delivery style.

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Page Count

224

Publisher

SAGE Publications India

Published Date

ISBN 10

0761934138

ISBN 13

9780761934134

Pop Culture India!

Media, Arts, and Lifestyle

By: Asha Kasbekar Ph.D.

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Pop Culture India!

Media, Arts, and Lifestyle

By: Asha Kasbekar Ph.D.

The over-the-top musicals of Bollywood may be the most familiar aspect of Indian popular culture, but there are many more, all explored in this fascinating volume. Pop Culture India! Media, Arts, and Lifestyle follows the rise of modern India's pop culture world, especially since the 1980s, when relaxed censorship and economic liberalization led to an explosion in movies, music, mass media, consumerism, spiritual practices, and more. It is a captivating introduction to a diverse nation whose appetite for entertainment has led to some surprising twists and turns in recent history. How did a popular Indian television series spark a change in government and the rise of Hindu nationalism? Are some Bollywood film companies laundering money for organized crime, or even al Qaeda? What accounts for the overwhelming popularity of that quaint vestige of colonialism, cricket? The answers, and many more intriguing insights, await the reader in Pop Culture India!

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Page Count

358

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1851096418

ISBN 13

9781851096411

The AI Factor

How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

By: Asha Saxena

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The AI Factor

How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially

By: Asha Saxena

Take heart. AI is none of those things. It’s part of our everyday lives, and it has the power to transform your business. This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data’s latent, transformative potential. Noted business leader, data consultant, and Columbia professor Asha Saxena has distilled her twenty-seven years of experience teaching Fortune 500 leaders in this powerful and insightful book. In The AI Factor, business leaders will learn how to understand the data they already have and how to use it innovatively to grow their businesses using Saxena’s unique methodology.

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Page Count

180

Publisher

Post Hill Press

Published Date

ISBN 10

163758458X

ISBN 13

9781637584583

Microbiology and Parasitology PMFU - E-BooK

By: B. S. Nagoba,ASHA PICHARE

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Microbiology and Parasitology PMFU - E-BooK

By: B. S. Nagoba,ASHA PICHARE

The third edition of the book is thoroughly updated and presented in new four-colour format. It highlights the important aspects of Medical Microbiology and Parasitology. It presents a concise exam-oriented text as per the guidelines of Medical Council of India and health universities across the country, and nearby countries. Designed specifically to meet the needs of the students pursuing undergraduate courses in Medical, Dental, Physiotherapy, Nursing, Pharmacy and Science. - Maintained the basic pattern, followed for text in question–answer format which helps the students in quick learning and revision - Newer developments and revisions to keep up the text with the latest changes as per the undergraduates' curriculum. - More emphasis on systemetic presentation of information, helps to recollect the things easily New to this Edition - Merged Parasitolgy section with Microbiology section within same page range in single book - Addition of many new coloured figures to facilitate greater retention of knowledge. Also replacement of earlier figures with newer coloured figures to make understanding better

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Page Count

847

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

8131244288

ISBN 13

9788131244289

Medical Microbiology and Parasitology PMFU 4th Edition-E-book

By: B. S. Nagoba,ASHA PICHARE

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Medical Microbiology and Parasitology PMFU 4th Edition-E-book

By: B. S. Nagoba,ASHA PICHARE

The fourth edition of this book is thoroughly updated in accordance with the competency-based curriculum of Microbiology. This book highlights the important aspects of Medical Microbiology and presents a concise exam-oriented text as per the revised guidelines of Medical Council of India and health universities across the country, and nearby countries. Ideal for undergraduate students of medical, dental, physiotherapy, nursing, pharmacy and science - Revised as per the Competency Based Undergraduate Curriculum and ensured coverage of all the competencies. - Format based upon the pattern followed by the examiners in framing questions in the exams–both theory and practical. - Enriched text with newer developments, additional figures, photographs, flowcharts, tables to facilitate greater retention of knowledge. - More emphasis on systemize presentation of information in bulleted points, that helps to recollect the things easily. Additional Feature Complimentary access to full e-book. New to this Edition - Included details of the competencies at the beginning of units with chapter numbers and at the beginning of chapters, wherever applicable. - Extensive revision of Clinical/Applied Microbiology with inclusion of new chapters like Anaemia, Bone and Joint Infections, Infections of Skin and Soft Tissue, Infection Control Practices, Respect for Patient Samples and Confidentiality in Patient Identity, National Health Programmes, etc.

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Page Count

1046

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

8131261204

ISBN 13

9788131261200

Corporate Success and Transformational Leadership

By: Pritam Singh,Asha Bhandarker

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Corporate Success and Transformational Leadership

By: Pritam Singh,Asha Bhandarker

In The Contemporary Indian Society, All The Institutions, Be It Social, Economic, Religious Or Political, Are Undergoing An Unprecedented Scale Of Metamorphosis. All Round, There Is Value Erosion, And People Are Increasingly Experiencing A Sense Of Powerlessness, Helplessness, Meaninglessness, And Normlessness. Although, This Is A Pervasive Phenomenon, Its Intensity Is Much Greater In Economic Institutions, Corporate World, And The Government. Today, There Is A Need To Resurrect A Set Of Values In These Institutions, To Prepare Administrators And Executives To Cope With And Effectively Manage The Consequences Of Powerlessness, Helplessness, Meaninglessness, And Normlessness. There Is Also A Need To Groom And Develop The Business And Government Leaders Of Tomorrow To Face This Scenario, And Appropriately Handle It. The Most Powerful Way Of Achieving This Is Through The Process Of Socializing The Leaders With The Experience Of Corporate Success, Organisation Building, And Transformation. Sharing These Experiences Helps Enormously In Inculcating A Sense Of Values And Meaning, Heightens The Consciousness, And Provides Powerful Role Models.Business Schools, Unfortunately In India, Overemphasize Learning Through The Cases Of Failures Rather Than Through Success Stories. There Is Virtually No Scientific Work Available Which Highlights The Experience Of Success And Transformation In The Indian Organisations. The Present Work Is A Modest Attempt In This Direction. It Highlights (A) The Profile And Role Of Transformational Leaders, And (B) The Process Of Culture Building And Corporate Transformation In Five Indian Organisations - Three Belonging To The Public Sector, One To The Corporate, And One To The Private Sector. The Cases Have Been Built Around The Following Five Themes:1. Building A New Church, 2. From Solo To Folk, 3. Quest For Excellence, 4. From Pandemonium To Peace, And 5. Man At The Centre

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Page Count

380

Publisher

New Age International

Published Date

ISBN 10

8122402658

ISBN 13

9788122402650

BUSINESS COMMUNICATION

By: ASHA KAUL

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BUSINESS COMMUNICATION

By: ASHA KAUL

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Page Count

269

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120338480

ISBN 13

9788120338487

EFFECTIVE BUSINESS COMMUNICATION

By: ASHA KAUL

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EFFECTIVE BUSINESS COMMUNICATION

By: ASHA KAUL

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Solve jigsaw puzzle

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Page Count

253

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PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120350723

ISBN 13

9788120350724

NEW PARADIGMS OF GENDER INCLUSIVITY

THEORY AND BEST PRACTICES

By: ASHA KAUL,MANJARI SINGH

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NEW PARADIGMS OF GENDER INCLUSIVITY

THEORY AND BEST PRACTICES

By: ASHA KAUL,MANJARI SINGH

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Solve jigsaw puzzle

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Page Count

265

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120345134

ISBN 13

9788120345133

Demystifying Leadership

Unveiling the Mahabharata Code

By: Asha Kaul,Vishal Gupta

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Demystifying Leadership

Unveiling the Mahabharata Code

By: Asha Kaul,Vishal Gupta

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Solve jigsaw puzzle

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Page Count

276

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9354351093

ISBN 13

9789354351099

Book's by Asha Kaul

EFFECTIVE BUSINESS COMMUNICATION

EFFECTIVE BUSINESS COMMUNICATION

NEW PARADIGMS OF GENDER INCLUSIVITY

NEW PARADIGMS OF GENDER INCLUSIVITY

BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

Demystifying Leadership

Demystifying Leadership

Medicinal Plants

Medicinal Plants

The Effective Presentation

The Effective Presentation

Pop Culture India!

Pop Culture India!

The AI Factor

The AI Factor

Microbiology and Parasitology PMFU - E-BooK

Microbiology and Parasitology PMFU - E-BooK

Medical Microbiology and Parasitology PMFU 4th Edition-E-book

Medical Microbiology and Parasitology PMFU 4th Edition-E-book

Corporate Success and Transformational Leadership

Corporate Success and Transformational Leadership

BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

EFFECTIVE BUSINESS COMMUNICATION

EFFECTIVE BUSINESS COMMUNICATION

NEW PARADIGMS OF GENDER INCLUSIVITY

NEW PARADIGMS OF GENDER INCLUSIVITY

Demystifying Leadership

Demystifying Leadership

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