The new edition of this book is a comprehensive guide to the diagnosis and management of paediatric diseases and disorders. Presented as a collection of 105 clinical cases ranging from the most common to the most rare conditions, each topic explains history, signs and symptoms, clinical features, examination and investigation techniques, differential diagnosis, treatment options, and complications. The fifth edition has been fully revised and updated to provide clinicians with the latest advances and techniques in the field. New cases covering Henoch-Schönlein purpura, infectious mononucleosis, and obesity, have been added to this edition. The extensive text is highly illustrated with clinical photographs and diagrams, and an exhaustive glossary provides a ready reckoner for practical and viva voce examination preparation. The previous edition (9789352501793) published in 2016.
This volume is a comprehensive, clear and accessible guide to clinical techniques and analysis of symptoms in order to reach a diagnosis. Special emphasis on routine examination of the child and routine laboratory tests.
Substantial progress in the fight against extreme poverty was made in the last two decades. But the slowdown in global economic growth and significant increases in income inequality in many developed and developing countries raise serious concerns about the continuation of this trend into the 21st century. The time has come to seriously think about how improvements in official global governance, coupled with and reinforced by rising activism of 'global citizens' can lead to welfare-enhancing and more equitable results for global citizens through better national and international policies. This book examines the factors that are most likely to facilitate the process of beneficial economic growth in low-, middle-, and high-income countries. It examines past, present, and future economic growth; demographic changes; the hyperglobalization of trade; the effect of finance on growth; climate change and resource depletion; and the sense of global citizenship and the need for global governance in order to draw longer-term implications, identify policy options for improving the lives of average citizens around the world, and make the case for the need to confront new challenges with truly global policy responses. The book documents how demographic changes, convergence, and competition are likely to bring about massive shifts in the sectoral and geographical composition of global output and employment, as the center of gravity of the global economy moves toward Asia and emerging economies elsewhere. It shows that the legacies of the 2008-09 crisis-high unemployment levels, massive excess capacities, and high debt levels-are likely to reduce the standard of living of millions of people in many countries over a long period of adjustment and that fluctuations in international trade, financial markets, and commodity prices, as well as the tendency of institutions at both the national and international level to favor the interests of the better-off and more powerful pose substantial risks for citizens of all countries. The chapters and their policy implications are intended to stimulate public interest and facilitate the exchange of ideas and policy dialogue.
Five authors and one story is what make this novel unique. This is a story of four strangers who are brought together by life… or at least that is what some of them think. Based in the beautiful North-East India, this is the story about the quest of four individuals who are all running from something in their lives and their hunger to find themselves. Be it breaking from the stereotype of our society, running from the darkness within or accepting oneself. The journey however is not without its own dangers, turning their seemingly straight forward quest of self-discovery into a battle of survival. From photography to Naxals, Aashna, Advait, Charu and Dr. Ashok may have been handed more than they bargained for. The five authors of “35mm – A Hidden Target” have generously dedicated entire royalty proceeds of this novel to the cause of healthcare of disadvantaged children in the country. Royalty amount will be donated to the NGO “Sankalp India Foundation” (www.sankalpindia.net.)
This paper presents simple computational techniques to examine a variety of effects of the Uruguay Round on developing country trade flows. These methods are applied to the cases of Egypt and Morocco to simulate the implications of the Round for their medium-term balance of payments. The analysis takes into account most-favored-nation tariff cuts, preference erosion, liberalization of trade in textiles and clothing, and potential increases in world food prices. The simulation results indicate that the overall balance of payments implications of the Uruguay Round for these countries, while negative, may not be very significant.
Forty years and 1,400 executions after the U.S. Supreme Court ruled the death penalty constitutional, eminent political scientist Frank Baumgartner and a team of younger scholars have collaborated to assess the empirical record and provide a definitive account of how the death penalty has been implemented. A Statistical Portrait of the Death Penalty shows that all the flaws that caused the Supreme Court to invalidate the death penalty in 1972 remain and indeed that new problems have arisen. Far from "perfecting the mechanism" of death, the modern system has failed.
The book looks into the recent advances in the ex-situ production routes and properties of aluminum and magnesium based metal matrix nanocomposites (MMNCs), produced either by liquid or semi-solid state methods. It comprehensively summarizes work done in the last 10 years including the mechanical properties of different matrix/nanoreinforcement systems. The book also addresses future research direction, steps taken and missing developments to achieve the full industrial exploitation of such composites. The content of the book appeals to researchers and industrial practitioners in the area of materials development for metal matrix nanocomposites and its applications.
The Pharmacy Council of India's (PCI) revised B. Pharmacy syllabus is followed in this state-of-the-art book. The broader topics of pharmaceutical quality assurance that undergrads, postgrads, industry professionals, researchers, and students getting ready for different competitive tests need to be covered in this book's encompassing content. The writing style of this book is clear, straightforward, and uncomplicated, which sets it apart from others. For the self-evlution of learning, the book is complemented by questions in the formats of multiple choice, fill in the blank, true-false, short answer, and long answer. Additionally included are the solutions to the True-False, Fill in the Blank, and Multiple Choice problems. Links to websites and recommended reading are provided to assist readers in staying up to date on the most recent advancements in the field of pharmaceutical quality assurance. The book can be used as the main source of instruction or as supplementary material by academicians and teachers at universities and colleges for undergraduate and graduate pharmacy courses.
In his new book, Arvind Subramanian presents the following possibilities: What if, contrary to common belief, China's economic dominance is a present-day reality rather than a faraway possibility? What if the renminbi's takeover of the dollar as the world's reserve currency is not decades, but mere years, away? And what if the United States's economic pre-eminence is not, as many economists and policymakers would like to believe, in its own hands, but China's to determine? Subramanian's analysis is based on a new index of economic dominance grounded in a historical perspective. His examination makes use of real-world examples, comparing China's rise with the past hegemonies of Great Britain and the United States. His attempt to quantify and project economic and currency dominance leads him to the conclusion that China's dominance is not only more imminent, but also broader in scope, and much larger in magnitude, than is currently imagined. He explores the profound effect this might have on the United States, as well as on the global financial and trade system. Subramanian concludes with a series of policy proposals for other nations to reconcile China's rise with continued openness in the global economic order, and to insure against China becoming a malign hegemon.
th This volume contains the proceedings of the 18 FST&TCS conference (Fo- dations of Software Technology and Theoretical Computer Science), organized under the auspices of the Indian Association for Research in Computing Science (http://www. imsc. ernet. in/ iarcs). This year’s conference attracted 93 submissions from as many as 22 co- tries. Each submission was reviewed by at least three independent referees. The Programme Committee met on August 1 and 2, 1998, at Chennai and selected 28 papers for inclusion in the conference programme. We thank the Programme Committee members and the reviewers for their sincere e?orts. We are fortunate to have six invited speakers this year, providing for a very attractive programme: Rajeev Alur, Ken McMillan, Neil Immerman, John Reif, Erik Meineche Schmidt and Umesh Vazirani. The conference has two theme sessions: Model Checking (with invited talks by Alur and McMillan, and 4 c- tributedpapers),andQuantumComputation(withinvitedtalksbySchmidtand Vazirani). Moreover,the conference is preceded by a two-day workshop(Dec- ber 14–15, 1998) on Molecular Computing (organized by Kamala Krithivasan), and a two-day school (December 15–16, 1998) on Finite Model Theory (or- nized by Anuj Dawar and Anil Seth). The Molecular Computation Workshop includes talks by Natasha Jonoska, Kamala Krithivasan, Georghe Paun, John Reif,YasubumiSakakibara,RaniSiromoneyandK. G. Subramanian. Thespe- ers at the Finite Model Theory school include Anuj Dawar, Martin Grohe, Neil Immerman, Anil Seth, Wolfgang Thomas, Moshe Vardi and Victor Vianu.
A highly personal meditation on the nature and meaning of suffering. An adequate explanation of suffering is perhaps the most intractable issue in the study of religion and philosophy, and the answer to the question “Why me?” has eluded not only those who are the victims of suffering, but those who sympathize with them and try to understand and explain their suffering. In this highly personal account, Arvind Sharma shares his story of becoming the victim of a severe road accident and his gradual recovery from a fractured knee, which included a hospital stay, surgeries, unexpected setbacks, and a lengthy process of rehabilitation. In the second and most substantial part of the book, Sharma attempts to intellectually come to terms with his experience and to reflect on how the experience of suffering in one form or another is a universal condition of human existence. “This book reads like a spiritual handbook on the problems of suffering and evil, which can be overwhelming. It is filled with wisdom of various traditions on the viscous question of theodicy, but is balanced by sprightly humor. The difficult subject is made accessible through personal reflections and philosophical and religious insights. Once I started reading, I had to finish it—it was captivating and inspiring.” — Veena R. Howard, author of Gandhi’s Ascetic Activism: Renunciation and Social Action “This fascinating and highly personal book offers a rare window into how events in the lives of scholars can shape their work and worldview. It is a valuable contribution to the wider discourse on the embodied and embedded nature of scholarly work: that it does not occur in a vacuum or from some imagined ‘objective’ Archimedean standpoint.” — Jeffery D. Long, author of A Vision for Hinduism: Beyond Hindu Nationalism
Written by experts in the field, this book provides an overview of all forms of broadband subscriber access networks and technology, including fiber optics, DSL for phone lines, DOCSIS for coax, power line carrier, and wireless. Each technology is described in depth, with a discussion of key concepts, historical development, and industry standards. The book contains comprehensive coverage of all broadband access technologies, with a section each devoted to fiber-based technologies, non-fiber wired technologies, and wireless technologies. The four co-authors’ breadth of knowledge is featured in the chapters comparing the relative strengths, weaknesses, and prognosis for the competing technologies. Key Features: Covers the physical and medium access layers (OSI Layer 1 and 2), with emphasis on access transmission technology Compares and contrasts all recent and emerging wired and wireless standards for broadband access in a single reference Illustrates the technology that is currently being deployed by network providers, and also the technology that has recently been or will soon be standardized for deployment in the coming years, including vectoring, wavelength division multiple access, CDMA, OFDMA, and MIMO Contains detailed discussion on the following standards: 10G-EPON, G-PON, XG-PON, VDSL2, DOCSIS 3.0, DOCSIS Protocol over EPON, power line carrier, IEEE 802.11 WLAN/WiFi, UMTS/HSPA, LTE, and LTE-Advanced
The greatest strength of this thoroughly revised and expanded edition of Lectures on International Trade is its rigorous algebraic and geometric treatment of the various models and results of trade theory. The authors, who now include Arvind Panagariya, offer both policy insights and empirical applications. They have added nine entirely new chapters as well as new sections to several existing chapters (e.g., a greatly expanded treatment of the growing theory of preferential trade agreements).
This book aims to cater the needs of Banking professionals aiming to clear JAIIB by presenting the topics based on syllabus in simple and short way, easy to understand the Accounting and Finance for the aspirants of JAIIB. At the end of the chapter, Multiple Choice Questions have been given to help the readers to evaluate their understanding of the concepts. Some of the MCQs are solved with the view to make the concept more clear which makes the book unique and easy to understand.
Offshore platforms face many risks, including a hostile ocean environment, extreme temperatures, overpressure loads, fire risks, and hydrocarbon explosions, all of which pose unique challenges in designing their topside platforms. The topside design also involves the selection of appropriate materials to reduce fire risk without compromising the functional requirements. These platforms serve valuable, utility, production, and processing purposes, and can also provide living quarters for personnel. Concepts such as basic design, special design, materials selection, and risk hazards are explained in the authors' straightforward classroom style, and are based on their rich experience in both academia and industry. Features • Includes practical examples which are solved using international codes to offer a better understanding of the subjects presented • Addresses safety and risk of offshore platforms, and considers numerous topside accident scenarios • Discusses the structural and mechanical properties of various materials, such as steel and newer functionally graded materials (FGMs) Design Aids for Offshore Topside Platforms Under Special Loads serves as a design manual for multi-disciplinary engineering graduates and practicing professionals working in civil, mechanical, offshore, naval, and petroleum engineering fields. In addition, the book will serve as reference manual for practicing design engineers and risk assessors.
Nature has been mercilessly exploited by mankind in various ways for short-term benefits without realizing its consequences. Due to population explosion, rapid industrialisation, unplanned urbanisation and destruction of natural resources, eco-degradation has made the life of human beings miserable on this watery planet. During the recent years, with the growing concern for the environment and its management, and accumulated scientific concepts on environment have witnessed the emergence of a multi-disciplinary subject, i.e., Environmental Science. The aim of this book is to provide its readers an acquaintance with recent research trends in the field of Environmental Science. For this purpose, the present book is a unique compilation of 49 articles contributed by eminent authors with different backgrounds, which will act as a keyboard in opening new vista in the field of environmental science. With its application-oriented and inter-disciplinary approach, the book would be immensely useful to everyone dealing with the environment, such as University teachers, environmental scientists, academics, technocrats, politicians, researchers and post graduate students. Contents Chapter 1: Metal Pollutants in Living Environment: Threat and Challenges by A Kumar, Y C Tripathi, S Singh & G Tripathi; Chapter 2: Bioagrochemicals Towards Gradual Alleviation of Synthetic Chemicals by Y C Tripathi, Sushma Singh, G Tripathi & A Kumar; Chapter 3: Forests and Forestry as Carbon Sequestration Option for India by V R S Rawat & P K Khatri; Chapter 4: Urban Garbage Recycling: A Means to Control Environmental Pollution and a Way to Sustainable Agriculture: A Review by M V Chalapathi, K Malikarjuna, S Thimmegowda, N Deva Kumar, G Gangadhar Eswar Rao & R Jayaramaiah; Chapter 5: Environmental Impact Assessment for a Cement Plant by N A Siddiqui & R N Shukla; Chapter 6: Environment Degradation in Agriculture by Avtar Singh & J S Kang; Chapter 7: Antibiotics in Plant Disease Management: Friends or Foes of Environment? by Anil Handa, P D Thakur & Bhupesh Gupta; Chapter 8: Net Primary Productivity of a Grassland Community at Chachipur (Manipur) by A Radhapyari Devi, B Manihar Sharma & H Manoranjan Sharma; Chapter 9: Effect of indigenous and Introduced VAM Fungi on Growth of Dolichos Lablab L (Field Bean) by H C Lakshman, L Rajanna & Y Srinivasulu; Chapter 10: Heterosis in Pigeonpea Over Different Environments by C Vanniarajan, P Rangasamy, N Nadarajan & J Ramalingam; Chapter 11: Characterisation and Eco-Restoration of Limestone Minespolis of Outer Himalaya by K S Dadhwal; Chapter 12: Impact of Coal Dust on Microbial Populations in the Soil Around Jawahar Khani, Andhra Pradesh by K Prameela & M A Singara Charya; Chapter 13: Impact of Stone Crusher Dust Pollution on Biomass and Chlorophyll of Maize Crop by D D Pandey, A K Nirala & R R Gautam; Chapter 14: Concentrations of Heavy Metals in Penaeus spp of Brackishwater Wetland Ecosystem of West Bengal by A Mitra, T Mandal & D P Bhattacharyya; Chapter 15: Sorghum Shoot Fly Population Dynamics as Influenced by Ecological Factors by H G Kandalkar, U B Men and S B Atale & Ku P S Kadam; Chapter 16: Enzymatic Changes Due to Pesticidal Stress in a Freshwater Fish Sabotherodon Mossambicus by G B Kamble, D V Muley & V Y Deshpande; Chapter 17: Need to Promote Sewage Fed Fish Culture as Ecofriendly Production Technology by A S Ninawe; Chapter 18: Influence of Some Pesticides on Cyanobacteria in vitro Conditions by Kamal Kapoor & Leenta Arora; Chapter 19: Adaptability of Affected Farmers in a Tannery Effluent Polluted Agricultural Environment by R Venkattakumar, P N Ananth & K B Sripal; Chapter 20: Effective Techniques of Public Participation in Environmental Impact Assessment (EIA) by ST Ingle; Chapter 21: Environment and Ecoplanning of Mining of Sedimentary Deposits of Forest Areas by Naresh C Saxena & Gurdeep Singh; Chapter 22: Bio-conversion of Agro Waste Sugarcane Trash Using an Indian Epigeic Earthwork, Perionyx excavatus (Perrier) by R Ramalingam & M Thilagar; Chapter 23: Effect of Slaughter House Pollution on the Haematological Characters of Channa Orientalis by V Hymavathi & L M Rao; Chapter 24: Persistence and Degradation of Sprayable Monocrotophos in Rice Plants Under the Influence of Environmental Factors by B K Sontakke; Chapter 25: impact of Detergent on the Biochemistry of the Fresh Water Fish Channa punctatus by C Maruthanayagam, R Prema, K Shanthi & E Sirajnisa; Chapter 26: Effect of Rhizobium Seed Inoculation in Relation to Levels of Nitrogen and Phosphorus on Height, Nodules and Dry Matter Production of Persian Clover (Trifolium resupinatum L) by J S Kang & M S Tiwana; Chapter 27: Heavy Metals Alters Biochemical Toxicity in Albino Rats by R K Gautam & Ruby Khan; Chapter 28: Effect of Spray Application of MH on Pollen Tube Growth of Successive Flowers of Cyamopsis tetragonoloba by S A Salgare; Chapter 29: Growth, Yield and Physiological Responses to Saline Water Application at Various Growth Stages in Brassic juncea by K S Gill & P C Sharma; Chapter 30: Influence of Different Host Plants on the Development of Tetranychus Iudeni Zacher (Acarina: Tetranychidae) by D C Ray; Chapter 31: Effect of Thyroxine Containing Diets on Growth Performance of Channa punctatus by Arvind N Shukla, Sarika Pawar & D K Sharma; Chapter 32: Defoliation/ Detasseling Studies in Maize (Zea Mays L): A Review by Sumit Mishra & D S Kler; Chapter 33: Some Ecophysiological Observations on the Influence of Agrochemicals on Nitrogenase Activity of Nostochopsis Wood by Rashmi Singh & S P Singh; Chapter 34: Antarctica: A Pristine Environment Still Away from Human Interferences by Rajan Kumar Gupta & Rita Sachan; Chapter 35: Valuable Compost from Sugar Cane Bagasse Pith by T Yashodha & A Vijayalakshmi; Chapter 36: impact of Forests on Migrated People in the Andaman and Nicobar Islands by L Rathakrishnan; Chapter 37: Management of Linseed Budfly (Dasyneura Linni Barnes) Through Varietal Resistance and Insecticidal Applications by Rabindra Prasad; Chapter 38: Protoplast Fusion Between Cellulomonas Fimi and Brevibacterium Divaricatum by U S Bagde & Veena V Paranjape; Chapter 39: Study of Noise Pollution in Different Areas of Guwahati City by Ms Sikha Deka; Chapter 40: Gonadal Histopathology of the Freshwater Fish, Channa punctatus, Under Phosalone Exposure by M Khan & B S Jha; Chapter 41: Impact of Invasive Trees on Biological Spectrum of Central Aravallis of Rajasthan by K C Sharma, R Singh, A Pandey & J Hussain; Chapter 42: Effect of Sugar Mill Effluent on Germination, Seedling Growth and Biochemical Changes in Ragi (Eluesine Corocana Gaertn) by S Lakshmi & P Sundaramoorthy; Chapter 43: Antibacterial Effect of Various Plant Extracts on the Human Pathogen by S Ramasamy, A Charles Manoharan & J Rajendhran; Chapter 44: Studies on the Detection of Copper by Elisa by K Ayyadurai & T R Pugazhenthi; Chapter 45: Changes Induces by a Pesticide on the Nitrogen Fixing Capacity of a Blue-Green Alga, Under Laboratory Controlled Conditions by S K Sahu, Alaka Sahu & Ashok K Panigrahi; Chapter 46: Distribution of Phosphorus and Nitrogen in the Sediments of Tambraparani Estuary, South East Coast of India by N Chandrasekar, S Kumarsan & D Vetha Roy; Chapter 47: Effect of Bio-remediated Pulp and Paper Mill Effluent on Wheat Seed Germination and Plant Growth by Anil Kumar and J P N Rai; Chapter 48: Heamatological and Biochemical Studies on the Toxic Profile of Sodium Arsenite in Albino Rat (Wistar Strain) by Shanthi, K and Jaganathan R; Chapter 49: Some Important Environmental Problems in India and Their Remedies by Y C Tripathi and G Tripathi.
Indian philosophy bases itself on three states of consciousness: waking, dreaming, and deep sleep. Deep sleep, or susupti, plays an important role in Advaita Vedanta, the major philosophical school that advocates a doctrine of pure consciousness. Explaining and savoring this paradox, this book shows how the concept of deep sleep can be used in Advaita Vedanta to reveal a philosophical insight, validate an argument, illustrate a moral, or adorn a tale. Arvind Sharma explores why sleep is a phenomenon that philosophers should be interested in and examines it in classical Hindu religious texts, including the Upanisads, and in foundational, early, and modern Advaita Vedanta.
1. Are you at a certain crossroad in life where you need to make decisions about the future but are in a dilemma? 2. Are you disillusioned and confused about different aspects of your life, about what is right or wrong and are unable to decide? 3. Do you feel that you have accomplished a lot in life but still feel that something is missing? If yes, this book can help you overcome these challenging situations. This book will enlighten you to the fundamental secrets and the basic philosophies about life which help you evolve, become a better, satisfied and more fulfilled person. In life, you come across many situations which put you in a dilemma about right and wrong, good and bad etc. These moments in life make you weak, result in confusion about your duties and what is right for you. In those moments, you need someone to guide you and help you overcome those challenging situations by doing the right things for the overall good. The teachings in this book could provide you some insights to overcome these challenges and lead a more fulfilled life and evolve yourself.
Forty years and 1,400 executions after the U.S. Supreme Court ruled the death penalty constitutional, eminent political scientist Frank Baumgartner and a team of younger scholars have collaborated to assess the empirical record and provide a definitive account of how the death penalty has been implemented. A Statistical Portrait of the Death Penalty shows that all the flaws that caused the Supreme Court to invalidate the death penalty in 1972 remain and indeed that new problems have arisen. Far from "perfecting the mechanism" of death, the modern system has failed.
Prof. CNR Rao is a living legend. Einstein paid a compliment to Mahatma Gandhi on his 70th birthday. He said, “Generations to come, it may well be, will scarce believe that such a man as this one ever in flesh and blood walked upon this earth”. On Prof. Rao’s birthday, I would repeat these words. Prof. Rao is not an individual, he is an institution, he is a phenomenon. I feel lucky that our generations could see him, touch him, feel him, experience him, learn from him and get inspired by him. I have watched Prof. Rao as a scientist, as a science leader, as a science institution builder and indeed as a leader of leaders of science. I have also watched him as a wonderful, warm-hearted human being with abundant empathy. I have seen his childlike enthusiasm. I have watched him as `courage personified’. What follows is more anecdotal but solely based on my personal viewpoint. Professor Rao has had a tremendous influence on my life. He has been my guru, guide, friend and philosopher. I met him for the first time when he was the Chairman of the Research Advisory Council of the National Chemical Laboratory (NCL) in the nineteen eighties. I was then in my late thirties. Professor Rao has an uncanny ability to spot talent among the young. He was the President of the Indian Science Congress in the year 1988, which was held in Pune University. Mr. Rajiv Gandhi was the Prime Minister and he inaugurated the Science Congress. Later on, during the lunch that followed, Prof. Rao made a special point to introduce me to Rajiv Gandhi. I still remember his words. He said, `Mr. Prime Minister, meet a rising young star of Indian science’. Little did I then know that within the next couple of months, he would make me a member of the Science Advisory Council to the Prime Minister, which he was chairing. At 42, I was the youngest member and I remember people calling me the `baby’ of the team. Getting that huge exposure at such a young age was something very special for me – I got a helicopter view of India at large. It helped me enormously as I moved on in life. 'Padma Vibhushan' Dr. Raghunath Anant Mashelkar
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
This lively, highly illustrated text provides undergraduate and Diploma students with an accessible introduction to medicinal chemistry. It covers basic principles and background, and then describes the general tactics and strategies involved in developing an effective drug. Through the use of numerous examples it highlights both the difficulties faced by the medicinal chemist and the great potential of rational drug design
This class-tested textbook is designed for a semester-long graduate or senior undergraduate course on Computational Health Informatics. The focus of the book is on computational techniques that are widely used in health data analysis and health informatics and it integrates computer science and clinical perspectives. This book prepares computer science students for careers in computational health informatics and medical data analysis. Features Integrates computer science and clinical perspectives Describes various statistical and artificial intelligence techniques, including machine learning techniques such as clustering of temporal data, regression analysis, neural networks, HMM, decision trees, SVM, and data mining, all of which are techniques used widely used in health-data analysis Describes computational techniques such as multidimensional and multimedia data representation and retrieval, ontology, patient-data deidentification, temporal data analysis, heterogeneous databases, medical image analysis and transmission, biosignal analysis, pervasive healthcare, automated text-analysis, health-vocabulary knowledgebases and medical information-exchange Includes bioinformatics and pharmacokinetics techniques and their applications to vaccine and drug development
There are several textbooks available on solar astronomy which deal with advanced astrophysical aspects of solar physics, and books which provide very elementary knowledge about the Sun. This book will help to bridge the gap. It aims to stimulate interest in solar astronomy, presenting at one place the basic methods and techniques used in the field, together with the latest findings and the excitement in solar physics. As solar astronomy is becoming very popular among amateur astronomers and laymen, the book provides the practical knowledge to build simple solar telescopes and other equipment for making solar observations. Amateur astronomers have made important contributions to solar astronomy, and this book will help to guide them in their endeavours. The book can also serve as a text for undergraduate and graduate students starting out on solar physics. Using it, graduate students can easily embark on specific topics of research in solar astronomy.
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