Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises
Bungalow, pyjamas, tiffin, rickshaw, veranda, curry, cheroot, chintz, calico, gingham, mango, junk and catamaran are all words which have crept into the English language from the days of Britain's colonial rule of the Indian sub-continent and the Malaysian Peninsular. Hobson-Jobson (derived from the Islamic cry at the celebration of Muhurram 'Ya Hasan, ya Hosain' is shorthand for the assimilation of foreign words to the sound pattern of the adopting language. This dictionary, compiled in the late-19th century, is an invaluable source which has never been superseded. It is an essential book for all who are interested in English etymology and the development of the language. AUTHORS: Arthur Cole Burnell (1840-1882) spent large parts of his life in India working for the civil service, and translated a considerable number of Sanskrit manuscripts. He co-operated with Sir Henry Yule to write 'Hobson-Jobson', and Anglo-Indian dictionary. Sir Henry Yule was a military man, serving in India and retiring as a colonel in 1862. In his leisure time, he wrote some well-received books on Asia, but he is best remembered for collaborating with Dr A.C. Burnell in writing the Anglo-Indian dictionary, 'Hobson-Jobson'.
The German war of 1866, generally known as “the Seven Weeks’ War,” presents many features of interest to the student, the statesman and the soldier. It closed a strife of centuries between opposing nations and antagonistic political ideas. It resulted in the formation of the North German Confederation, and thus planted the seeds of a nation, which germinated four years later, during the bloody war with France. It banished Austria from all participation in the affairs of Germany, expelled her from Italy, and deflected her policy thenceforth towards the east and south. It demonstrated that preparation for war is a more potent factor than mere numbers in computing the strength of a nation; and it gave an illustration on a grand scale of the new conditions of war resulting from the use of the telegraph, the railroad and breech-loading firearms. It is not the intention here to consider any but the military features of the great Germanic contest. Beginning the subject at the period when the quarrel between Austria and Prussia over the provinces that they had wrested from Denmark, passed from the tortuous paths of diplomacy to the direct road of war, we will consider the relative strength of the combatant nations. As the advocate of the admission of Schleswig-Holstein as a sovereign state in the Germanic Confederation, Austria gained first the sympathy, and then the active alliance, of Bavaria, Hanover, Saxony, Hesse-Cassel, Würtemberg, Baden, Hesse-Darmstadt and Nassau. Prussia aimed at the incorporation of the duchies within her own territory; and, though loudly championing the cause of German unity, her course was so manifestly inspired by designs for her own aggrandizement, that she could count on the support of only a few petty duchies, whose aggregate military strength did not exceed 28,000 men. As an offset to Austria’s formidable German allies, Prussia had concluded an offensive and defensive alliance with Italy, whose army, though new and inferior in organization, armament and equipment, to that of her antagonist, might be relied upon to “contain” at least three Austrian army corps in Venetia. The main struggle was certain to be between the two great Germanic nations.
There was a great flurry in the farmyard. Old dog Spot was yelping; Henrietta Hen was clucking; Turkey Proudfoot was gobbling; Grunty Pig was squealing. “For pity’s sake! What has happened?” Miss Kitty Cat asked the old horse Ebenezer, who stood tied to a hitching-post near the woodshed steps. Ebenezer switched his tail at a fly on his flank before he spoke. “Didn’t you see what Farmer Green led into the barn a few minutes ago?” he inquired. “No! What was it?” Miss Kitty answered eagerly. The old horse Ebenezer yawned, as if there was something that made him very, very weary. “It was a most peculiar person,” he told Miss Kitty Cat. “I made myself known to him; and asked him his name. He said it was ‘Mistah Mule.’ And then what do you think he did?” Miss Kitty couldn’t guess. “He tried to kick me,” said old Ebenezer in a tone of great disgust. “Is he going to live here? Or is he only a guest?” Miss Kitty Cat wanted to know. “He’s here to stay until Farmer Green gets tired of him,” Ebenezer explained. “The worst of it is, he’s going to have a stall right next to mine. I know already that I shall not enjoy having him as a next-door neighbor.” All at once there was a great commotion in the barn. First came a thumping, pounding noise. Then Farmer Green’s voice rose above the racket. And next followed an odd sound, “Hee-haw! Hee-haw!” “What’s that?” Miss Kitty Cat cried. “It’s Mistah Mule,” Ebenezer told her. “He’s laughing. I wonder what the joke is.” At that moment old dog Spot came scurrying out of the barn. He had his tail tucked between his legs; and his face wore a frightened look. “What’s the joke?” the horse Ebenezer called to him. “Mistah Mule just kicked Farmer Green,” Spot yelped. “And then Mistah Mule laughed. Didn’t you hear him?” Ebenezer nodded. “Did Farmer Green laugh at the joke too?” asked Miss Kitty Cat. “He did not,” old Spot howled. “He was so angry that he scared me; though goodness knows I had nothing to do with the affair. I was merely an onlooker.” “Are you sure you didn’t nip at Mistah Mule’s heels?” the horse inquired. “Not I!” Spot assured him. “A good many years ago I went too near a Mule’s heels down at the village. And I’ve never forgotten what happened.”
Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment. Key features: - Logical structure and improved pedagogy, including new vignettes and detailed case studies - An experienced and established author team gives expert advice - International coverage shows you the big picture - Companion Website, offering PowerPoint slides, revision questions and answers to case study exercises, and long case studies with notes and exercises
China's economic growth has been revolutionary, and is the foundation of its increasingly prominent role in world affairs. It is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America. Multinational companies make billions of dollars in profits in China each year, while traders around the world shudder at every gyration of the country's unruly stock markets. Perhaps paradoxically, its capitalist economy is governed by an authoritarian Communist Party that shows no sign of loosening its grip. China is frequently in the news, whether because of trade disputes, the challenges of its Belt and Road initiative for global infrastructure, or its increasing military strength. China's political and technological challenges, created by a country whose political system and values differ dramatically from most of the other major world economies, creates uncertainty and even fear. China's Economy: What Everyone Needs to Know� is a concise introduction to the most astonishing economic and political story of the last three decades. Arthur Kroeber enhances our understanding of China's changes and their implications. Among the essential questions he answers are: How did China grow so fast for so long? Can it keep growing and still solve its problems of environmental damage, fast-rising debt and rampant corruption? How long can its vibrant economy co-exist with the repressive one-party state? How do China's changes affect the rest of the world? This thoroughly revised and updated second edition includes a comprehensive discussion of the origins and development of the US-China strategic rivalry, including Trump's trade war and the race for technological supremacy. It also explores the recent changes in China's political system, reflecting Xi Jinping's emergence as the most powerful leader since Mao Zedong. It includes insights on changes in China's financial sector, covering the rise and fall of the shadow banking sector, and China's increasing integration with global financial markets. And it covers China's rapid technological development and the rise of its global Internet champions such as Alibaba and Tencent.
The updated edition of this popular textbook offers an overview of the major components of the field, including signal processing in bio-systems, biomechanics, and biomaterials. Introducing capstone design and entrepreneurship, the second edition examines basic engineering, anatomy, and physiology concepts to facilitate an in-depth and up
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
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