Effective speechmaking is vital to anyone who needs to get up in front of an audience. From businesspeople, lawyers, politicians, and clergy to committee chairs, teachers, concerned citizens, and storytellers, competent public speaking is vital to the speaker's credibility. KEY TOPIC: This brief, step-by-step approach to the speechmaking process allows readers to concentrate on the preparation, practice, and presentation without getting bogged down in theoretical discussion. Topics include: getting started, audience analysis, supporting ideas and material, preparation, delivery, and more. MARKET: Ideal for anyone who has to prepare a speech.
In recent years, the process and outlet for public speaking has grown with digital progressions such as TED talks and Facebook Live. Purposeful Communication in a Digital Age, 2nd Edition, provides a practical, step-by-step approach to developing and delivering effective speeches. Offering supplementary articles, case studies, and interviews with key leaders within the text and online, this is an all-in-one resource for the traditional, online, or hybrid classroom. The new edition devotes focus to presenting in the digital world, addressing both traditional and contemporary forms of presentation, and specifically directs students on seeking out credible sources when conducting research. Its eResource features video speech examples, classroom exercises, an instructor manual, and a quiz bank.
This book is unique in the way microbiology is presented. As some of the simplest organisms, bacteria have a close connection to physics and chemistry. Throughout the book an appreciation of how these organisms solve their problems is given. They do so in a way that is adequate but less dependent on the evolution of very sophisticated biological tools that are so prominent in the biology of eukaryotic plants and animals. This simplicity is a consequence of the fact that the Domain of Bacteria separated from the evolutionary tree earlier than the other two Domains. Early parts of the book are devoted to evolutionary processes and mathematics for the study of bacteria growth. Also presented are the physics of osmotic pressure, surface tension, and relevant aspects of biochemistry. Since this book presents a novel approach to microbiology, it will be appropriate for all microbiologists and students. Even though it is written so that a prior knowledge of mathematics, physics, chemistry, and microbiology is not needed, it will be read, studied, and thought about by people with a more physical background.
Understanding antibiotic chemotherapy at the ecological level is necessary for more permanent advances in development and in the usage of antibiotic agents. This book traces the history of bacteria, from the development of life on earth to the evolution of diversity. It is this diversity that led, almost automatically to the development of pathogens as well as antibiotics. If we are to create long term antibiotics we must design them with this history in mind.
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Provides a concise, practical, and step-by-step approach to public speaking Speaking with a Purpose is designed to help speakers develop the skills they need to prepare and deliver effective speeches. It is based primarily on a traditional public speaking approach combined with up-to-date communication theory. It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches. The step-by-step approach of the book allows students to concentrate on the speechmaking process. Learning Goals Upon completing this book, readers will be able to: Understand speech purpose and audience response Organize, support, and outline their speeches Identify persuasive appeals and fallacies Understand and practice ethical public speaking 0205843751 / 9780205843756 Speaking with a Purpose Plus MySearchLab with eText -- Access Card Package Package consists of: 0205220401 / 9780205220403 Speaking with a Purpose 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
From the Chapman & Hall Microbiology Series this unique resource offers specific experimental and practical applications of mathematical modeling in microbial ecology. The text presents a variety of systems, ranging from subcellular systems to ecosystems, and shows how to test whether the models provide a good representation of the system. The book also encourages further development and application of modeling to burgeoning problems associated with microbial ecology, such as the pollution and destruction of pesticides and herbicides.
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