Arthur Asa Berger, San Francisco State University's Books

Media Analysis Techniques

By: Arthur Asa Berger

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In the Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media research methods and techniques. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, it includes a glossary, study guides, and the author's own illustrations.

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281

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SAGE Publications

Published Date

ISBN 10

1412987768

ISBN 13

9781412987769

Media and Society

A Critical Perspective

By: Arthur Asa Berger

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Media and Society

A Critical Perspective

By: Arthur Asa Berger

Media and Society is a lively, illustrated introduction to the role that mass media--and the messages and texts they carry--play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Media and Society helps us understand the relationship between consumers and media--the books, television, radio, magazines, web sites, video games, newspapers, movies, and other mass media we encounter every day. --Publisher.

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276

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Rowman & Littlefield

Published Date

ISBN 10

0742553841

ISBN 13

9780742553842

Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

By: Arthur Asa Berger

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Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

By: Arthur Asa Berger

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

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198

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Springer

Published Date

ISBN 10

3319471813

ISBN 13

9783319471815

Media and Communication Research Methods

By: Arthur Asa Berger

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Media and Communication Research Methods

By: Arthur Asa Berger

Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.

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385

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SAGE

Published Date

ISBN 10

1452256578

ISBN 13

9781452256573

Everyday Life in the Postmodern World

An Introduction to Cultural Studies

By: Arthur Asa Berger

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Everyday Life in the Postmodern World

An Introduction to Cultural Studies

By: Arthur Asa Berger

This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author's own publications that serve as examples of how to interpret various aspects of culture. The book draws in readers with its engaging and conversational style and use of cases, illustrations and photographs, including fun discussions on everyday life under pandemic restrictions. This is a must read for students taking courses in sociology, cultural anthropology, culture and media studies, linguistics, social philosophy, and for specific courses on postmodernism.

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175

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Springer Nature

Published Date

ISBN 10

3031079264

ISBN 13

9783031079269

USA Pop

By: Arthur Asa Berger

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USA Pop

By: Arthur Asa Berger

This book, written in an accessible style and illustrated with drawings by the author and numerous photographs, uses semiotics, psychoanalytic theory, and other cultural studies disciplines to analyze pop culture and everyday life in America. Each chapter contains numerous quotations of interest from writers and thinkers of all kinds, giving the book a documentary quality. Among the topics discussed are the social, psychological, and cultural significance of blue jeans, women’s handbags, hairstyles, hip hop fashion, nudism, wrestling, Donald Duck, and many other aspects of popular culture and everyday life in America. The book will be of use as a secondary text for courses in pop culture, cultural studies, fashion studies, American culture and society, material culture, and, since it is written in a lively and entertaining style, for the general reader.

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167

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Cambridge Scholars Publishing

Published Date

ISBN 10

152755998X

ISBN 13

9781527559981

Messages

An Introduction to Communication

By: Arthur Asa Berger

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Messages

An Introduction to Communication

By: Arthur Asa Berger

A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication.

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241

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Routledge

Published Date

ISBN 10

131542472X

ISBN 13

9781315424729

What Objects Mean

An Introduction to Material Culture

By: Arthur Asa Berger

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What Objects Mean

An Introduction to Material Culture

By: Arthur Asa Berger

Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. He then describes and analyzes eleven objects, many of them new to this edition—including smartphones, Facebook, hair dye, and the American flag—showing how they demonstrate concepts like globalization, identity, and nationalism. The book includes a series of exercises that allow students to analyse objects in their own environment. Brief and inexpensive, this introductory guide will be used in courses ranging from anthropology to art history, pop culture to psychology.

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190

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Routledge

Published Date

ISBN 10

1315415836

ISBN 13

9781315415833

The Cultural Theorist's Book of Quotations

By: Arthur Asa Berger

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The Cultural Theorist's Book of Quotations

By: Arthur Asa Berger

Where did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence.

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152

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Routledge

Published Date

ISBN 10

1315418762

ISBN 13

9781315418766

Media Research Techniques

By: Arthur Asa Berger

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Media Research Techniques

By: Arthur Asa Berger

The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: Experimentation Historical Research Comparative Research Participant Observation This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.

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185

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SAGE Publications

Published Date

ISBN 10

1452251266

ISBN 13

9781452251264

Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

By: Arthur Asa Berger

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Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

By: Arthur Asa Berger

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike.

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130

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Springer

Published Date

ISBN 10

1137565454

ISBN 13

9781137565457

Durkheim is Dead!

Sherlock Holmes is Introduced to Sociological Theory

By: Arthur Asa Berger

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Durkheim is Dead!

Sherlock Holmes is Introduced to Sociological Theory

By: Arthur Asa Berger

In this sociology textbook/mystery novel, students can join Sherlock Holmes and Watson as they discover a new area ripe for acrimony and intrigue: social theory. In 1910, the most prominent social theorists in the world gather in London for a conference on the new science of sociology. Things rapidly fall apart, though, as a fight breaks out, a jewel is stolen, and famous sociologist Emile Durkheim disappears. As Sherlock Holmes and Watson investigate, it appears that social theory may not only explain actions--in this case, it may be the cause of them. So Holmes and Watson investigate social theory itself, learning directly from those creating it: W.E.B. Du Bois, Sigmund Freud, Vladimir Lenin, Beatrice Webb, Georg Simmel, Emile Durkheim, and Max Weber. The theories, lives, and passions of each sociologist are revealed as Holmes and Watson learn first-hand just how influential social theory can be.

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180

Publisher

Rowman Altamira

Published Date

ISBN 10

0759103003

ISBN 13

9780759103009

Perspectives on Everyday Life

A Cross Disciplinary Cultural Analysis

By: Arthur Asa Berger

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Perspectives on Everyday Life

A Cross Disciplinary Cultural Analysis

By: Arthur Asa Berger

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introductory theoretical approaches and a grouping of applications to specific aspects of American culture. The first part of the book addresses the idea of everyday life as considered by distinguished thinkers who have written books about everyday life, such as Sigmund Freud, Fernand Braudel, Henri Lefebvre, Michel de Certeau, and others. The second part of the book uses theories dealt with in the first part of the book to explore objects—such as suitcases, alarm clocks, milk, pacifiers, pressure cookers, smart speakers, and super-glue—and their part in the various rituals of everyday life in America, revealing their hidden meanings.

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170

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Springer

Published Date

ISBN 10

3319997955

ISBN 13

9783319997957

Brands and Cultural Analysis

By: Arthur Asa Berger

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Brands and Cultural Analysis

By: Arthur Asa Berger

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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181

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Springer Nature

Published Date

ISBN 10

3030247090

ISBN 13

9783030247096

Tourism in Japan

An Ethno-semiotic Analysis

By: Arthur Asa Berger

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Tourism in Japan

An Ethno-semiotic Analysis

By: Arthur Asa Berger

This book deals with tourism, popular culture and everyday life in Japan. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture.

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182

Publisher

Channel View Publications

Published Date

ISBN 10

1845411331

ISBN 13

9781845411336

Mistake in Identity

A Cultural Studies Murder Mystery

By: Arthur Asa Berger

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Mistake in Identity

A Cultural Studies Murder Mystery

By: Arthur Asa Berger

Just four hours before the Royal Duchess is scheduled to sail for Alaska, Inspector Solomon Hunter and his assistant, Talcott Weems, are summoned to investigate a murder. This delightful whodunit textbook by Arthur Asa Berger is the perfect tool to introduce students to cultural studies theories, in particular the complexities of identity, and to the foibles of academic life. During the investigation, the reader will encounter several critical theories, including semiotics, postmodernism, feminism, psychoanalysis, and race theory. Of course, identity is also of central importance in Hunter and Weems's own mission: to learn the identity of the murderer! Book jacket.

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174

Publisher

Rowman Altamira

Published Date

ISBN 10

075910865X

ISBN 13

9780759108653

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger

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Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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248

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Rowman & Littlefield

Published Date

ISBN 10

0742554449

ISBN 13

9780742554443

Television in Society

By: Arthur Asa Berger

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Television in Society

By: Arthur Asa Berger

Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What is the role of television in our political and economic life? Television in Society explores these issues in considering how television both reflects and affects society.The book is divided into two sections. The first focuses on programming and deals with commercials, ceremonial events, important series (such as ""MASH"" and ""Lou Grant""), significant programs (a production of Brave New World on television), and the images of police on the medium. The second part of the book deals with important issues and topics related to the medium: the impact of television violence, values found on television, the impact of television on education, the significance of new technological developments, and the always thorny issue of freedom of the press. The articles are drawn together by a brilliant introductory essay by Arthur Asa Berger, who examines television as culture.

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431

Publisher

Routledge

Published Date

ISBN 10

1351486632

ISBN 13

9781351486637

Bloom's Morning

Coffee, Comforters, and the Secret Meaning of Everyday Life

By: Arthur Asa Berger

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Bloom's Morning

Coffee, Comforters, and the Secret Meaning of Everyday Life

By: Arthur Asa Berger

Coffee, comforters, king-sized beds, gel toothpaste, razors, underwear, the morning shower-all activities and objects we have tended to pay no attention to-until the publication of this book. In a series of short vignettes endearingly illustrated by the author, Arthur Asa Berger gives Americans a profound way to understand their morning rituals. Have you ever considered, for instance, that the digital clock, by producing free-floating liquid numerals disconnecting us from both time past and time future, could be interpreted as a metaphor for the alienation many people feel in contemporary society? Or consider our nightclothes: The pajama is the most immediate witness to our sexual activities; thus, we cover our pajamas with a bathrobe to guard against the anxiety of being revealed to other family members. The pajama is intricately connected to human shame. Bloom's Morning, with thirty-six short chapters bracketed by brief essays on the nature of semiotic analysis, is a perfect book for the inquisitive mind. It is chock-full of valuable and quirky nuggets from this most interesting of social commentators-items that, taken together, give us a new vision through which to understand ourselves.

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230

Publisher

iUniverse

Published Date

ISBN 10

0595167500

ISBN 13

9780595167500

Deconstructing Travel

Cultural Perspectives on Tourism

By: Arthur Asa Berger

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Deconstructing Travel

Cultural Perspectives on Tourism

By: Arthur Asa Berger

As a visible marker of globalization, the increased role of travel and tourism in our lives makes it a remarkable force in contemporary culture. Deconstructing Travel provides an easily understood framework of the relationship between travel and culture in our rapidly changing postmodern, postcolonial world. Beginning with an examination of classical expeditions in mythology, history, and literatures, Arthur Asa Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations. This volume is a highly-engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces.

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145

Publisher

Rowman Altamira

Published Date

ISBN 10

0759115486

ISBN 13

9780759115484

Marketing and American Consumer Culture

A Cultural Studies Analysis

By: Arthur Asa Berger

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Marketing and American Consumer Culture

A Cultural Studies Analysis

By: Arthur Asa Berger

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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166

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Springer

Published Date

ISBN 10

331947328X

ISBN 13

9783319473284

Postmortem for a Postmodernist

By: Arthur Asa Berger

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Postmortem for a Postmodernist

By: Arthur Asa Berger

You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern theorist, has been murdered at his own dinner party. Which of his guests could have poisoned, stabbed, and shot him? Was it Shoshana TelAviv, the wife he may have betrayed? Slavomir Propp, the Russian linguist who accused Gnocchi of stealing his ideas? Alain Fess, who may be sleeping with Shoshana? To find out which of these people killed Gnocchi, the detective Solomon Hunter must first explore postmodernism itself. What is it? Who are Baudrillard, Foucault, and Habermas, and what do they think? Why does any of this matter, anyway? Teach your students postmodern theory with this fun and enlightening text.

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180

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Rowman Altamira

Published Date

ISBN 10

0761989110

ISBN 13

9780761989110

Thailand Tourism

By: Arthur Asa Berger

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Thailand Tourism

By: Arthur Asa Berger

Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable text reveals the South East Asian country, its history, its culture, and its people’s fun-loving perspective of life. The importance of Thai symbols and their meaning, icons and social practices, its proud history of its constitutional monarchy, and its numerous religious temples are examined in detail. This book offers tourists and students of tourism an informative, realistic view of the people, food, entertainment, and scenery of one of the most exotic lands in the world. Thailand was never colonized by a foreign power. Because of the lack of outside influence, this South East Asian nation has fostered a culture thrillingly different from others. Thailand Tourism offers a rare, in-depth look at this unique country and provides the information travelers need to know to easily move about and make their trip memorable. The guide includes helpful typical tourist itineraries illustrating what to expect when booking plans. The Thai viewpoints on sexuality, marriage, and societal changes are analyzed in detail. The issue of violence is discussed, including its ingrained presence in everyday life. Helpful tables detail demographic information from several countries to shed light not only on where travelers originate, but also to study the contrasts with the Thai culture. The book also presents a primer on the semiotics of tourism, and then discusses significant signs and symbols infused in Thai culture including Thai smiles, the royal kingdom of Thailand, Buddhist monks, Buddha statues, and Wats (temples). The importance of elephants in modern Thailand is explored, as well as the importance of the nation’s ethnic tribes and the cultural significance of the Wai. Thai food, the Thai sex industry, and a comparison between Thailand and America are also examined. The final section presents author Arthur Asa Berger’s own notes of his travels throughout Thailand with cogent perspectives of the country as a ’monoculture’. Topics in Thailand Tourism include: a theoretical discussion of tourism statistical data on tourism in Thailand typical tourist itineraries in Thailand perceptions of Thailand in travel literature violence in Thai society analysis of Thai culture such as Thai smile, Wats, Buddha statues Discover an exotic, spiritual, sensual country like no other. Thailand Tourism is a must read for anyone planning to visit Thailand, students of tourism, and students of Thailand’s culture.

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175

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Routledge

Published Date

ISBN 10

1317824784

ISBN 13

9781317824787

Understanding American Icons

An Introduction to Semiotics

By: Arthur Asa Berger

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Understanding American Icons

An Introduction to Semiotics

By: Arthur Asa Berger

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

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185

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Routledge

Published Date

ISBN 10

1315416204

ISBN 13

9781315416205

Theorizing Tourism

Analyzing Iconic Destinations

By: Arthur Asa Berger

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Theorizing Tourism

Analyzing Iconic Destinations

By: Arthur Asa Berger

A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica. Written in Berger’s friendly style, it allows students to critically examine the political, cultural and economic significance these locales and understand their importance to tourism. Study questions add more pedagogical value to the highly readable text.

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267

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Routledge

Published Date

ISBN 10

1315416751

ISBN 13

9781315416755

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger, San Francisco State University

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Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger, San Francisco State University

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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Page Count

260

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

1442206705

ISBN 13

9781442206700

Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

By: Arthur Asa Berger

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Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

By: Arthur Asa Berger

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198

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Springer

Published Date

ISBN 10

3319471813

ISBN 13

9783319471815

Reading Matter

Multidisciplinary Perspectives on Material Culture

By: Arthur Asa Berger

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Reading Matter

Multidisciplinary Perspectives on Material Culture

By: Arthur Asa Berger

To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and cultures. One reason that analyzing objects has been problematical for scholars is the lack of a sound methodology governing multidisciplinary research. Reading Matter addresses this problem by defining a comprehensive set of methodological approaches that can be used to analyze and interpret material culture and relate it to personality and society. Berger offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. He provides practical descriptions of the working methods of each discipline and demarcates their special areas of investigation. Berger's lively discussions include a wealth of illustrative examples that help to clarify the complex and often difficult theories that underlie interpretations of material culture. In the second part of his analysis, Berger uses these disciplines to investigate one subject--fashion and an important aspect of fashion, blue jeans, and what the author calls the "denimization" phenomenon. Here he shows how different methods of "reading" material culture end up with different perspectives on things--even when they are dealing with the same topic. The author's focus is on the material culture of post-literate societies and cultures, both contemporary and historical. This comparative approach enables the reader to trace the evolution of objects from past to present or to see how American artifacts spread to different cultures, acquiring a wholly new meaning in the process. Reading Matter is an important contribution to the study of popular culture and social history. It will be of interest to sociologists, anthropologists, and cultural historians. Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University and series editor of Transaction's Communication and Mass Culture and Humor Studies series. He is the author of many books including Manufacturing Desire and Agitpop.

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158

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Transaction Publishers

Published Date

ISBN 10

1412832713

ISBN 13

9781412832717

Media and Society

A Critical Perspective

By: Arthur Asa Berger

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Media and Society

A Critical Perspective

By: Arthur Asa Berger

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276

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Rowman & Littlefield

Published Date

ISBN 10

0742553841

ISBN 13

9780742553842

Media Research Techniques

By: Arthur Asa Berger

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Media Research Techniques

By: Arthur Asa Berger

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185

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SAGE Publications

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ISBN 10

1452251266

ISBN 13

9781452251264

Marketing and American Consumer Culture

A Cultural Studies Analysis

By: Arthur Asa Berger

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Marketing and American Consumer Culture

A Cultural Studies Analysis

By: Arthur Asa Berger

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166

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Springer

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ISBN 10

331947328X

ISBN 13

9783319473284

An Anatomy of Humor

By: Arthur Asa Berger

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An Anatomy of Humor

By: Arthur Asa Berger

People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives.

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220

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Transaction Publishers

ISBN 10

1412817153

ISBN 13

9781412817158

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger

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Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

By: Arthur Asa Berger

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

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277

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Rowman & Littlefield

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ISBN 10

1442241268

ISBN 13

9781442241268

Brands and Cultural Analysis

By: Arthur Asa Berger

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Brands and Cultural Analysis

By: Arthur Asa Berger

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181

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Springer Nature

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ISBN 10

3030247090

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9783030247096

Reading Matter

Multidisciplinary Perspectives on Material Culture

By: Arthur Asa Berger

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Reading Matter

Multidisciplinary Perspectives on Material Culture

By: Arthur Asa Berger

To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture in a systematic way and attempt to elicit from it reliable information about people, societies, and cultures. One reason that analyzing objects has been problematical for scholars is the lack of a sound methodology governing multidisciplinary research. Reading Matter addresses this problem by defining a comprehensive set of methodological approaches that can be used to analyze and interpret material culture and relate it to personality and society.Berger offers discussions of the main concepts found in semiotic, historical, anthropological, psychoanalytic, Marxist, and sociological analysis. He provides practical descriptions of the working methods of each discipline and demarcates their special areas of investigation. Berger's lively discussions include a wealth of illustrative examples that help to clarify the complex and often difficult theories that underlie interpretations of material culture. In the second part of his analysis, Berger uses these disciplines to investigate one subject--fashion and an important aspect of fashion, blue jeans, and what the author calls the denimization phenomenon. Here he shows how different methods of reading material culture end up with different perspectives on things--even when they are dealing with the same topic.The author's focus is on the material culture of post-literate societies and cultures, both contemporary and historical. This comparative approach enables the reader to trace the evolution of objects from past to present or to see how American artifacts spread to different cultures, acquiring a wholly new meaning in the process. Reading Matter is an important contribution to the study of popula

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178

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Routledge

Published Date

ISBN 10

1351494732

ISBN 13

9781351494731

Manufacturing Desire

Media, Popular Culture, and Everyday Life

By: Arthur Asa Berger

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Manufacturing Desire

Media, Popular Culture, and Everyday Life

By: Arthur Asa Berger

Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further, how the media and popular arts play a major role in shaping our everyday lives. The television shows we watch, the movies we see, the radio programs we listen to, and all the comic strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. The book begins with a consideration of theoretical matters related to the study of popular culture and the mass media, and focuses on the important contributions of Gilbert Seldes on the subject. Throughout Berger makes use of a number of different perspectives to show how various disciplines, modes of analysis, philosophical positions, and belief systems help people interpret a given text. He concludes with an analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.

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258

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Transaction Pub

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ISBN 10

1560002263

ISBN 13

9781560002260

Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

By: Arthur Asa Berger

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Gizmos or: The Electronic Imperative

How Digital Devices have Transformed American Character and Culture

By: Arthur Asa Berger

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130

Publisher

Springer

Published Date

ISBN 10

1137565454

ISBN 13

9781137565457

Book's by Arthur Asa Berger, San Francisco State University

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