Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this second edition will help students to understand crucial concepts.
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
People experience humor daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives.
In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques - forty-five in all - that humorists employ. Elaborating upon his prior, in-depth study of humor, An Anatomy of Humor, in which Berger provides a content analysis of humor in all forms - joke books, plays, comic books, novels, short stories, comic verse, and essays - The Art of Comedy Writing goes further. Berger groups each technique into four basic categories: humor involving identity such as burlesque, caricature, mimicry, and stereotype; humor involving logic such as analogy, comparison, and reversal; humor involving language such as puns, wordplay, sarcasm, and satire; and finally, chase, slapstick, and speed, or humor involving action. Berger holds that the approaches which a comic selects and the way in which they are applied define a comic's hallmark style.
FIRST PUBLISHED IN 1944, the Popularity Book is a vintage guidebook full of wise and wonderful advice on living well, building poise and maintaining good relationships. Drawing on books, testimonials and magazines from the World War II era, it shows the forthright common sense and charming romanticism of the “Greatest Generation”, a generation inspired by debonair role models such as Clark Gable, Cary Grant and Katharine Hepburn. As relevant today as it was in the 1940s, the Popularity Book offers counsel on being an unforgettably great date, eliciting a marriage proposal, and how to be generally charming. Compiled and originally published by Arthur Murray, it also features his iconic step-by-step footprint instructions on how to Samba, Fox Trot and Rumba divinely!
This collaborative book aims to offer a comprehensive introduction to global climate, the way it is currently changing, the role of earth, air and satellite observation and monitoring, and subsequent climate modelling. It focuses on the interaction between natural and anthropogenic human- made change factors. The book emphasizes the importance of capturing climatic data and the use of that data in computer-based climatic modelling.
Coffee, comforters, king-sized beds, gel toothpaste, razors, underwear, the morning shower-all activities and objects we have tended to pay no attention to-until the publication of this book. In a series of short vignettes endearingly illustrated by the author, Arthur Asa Berger gives Americans a profound way to understand their morning rituals. Have you ever considered, for instance, that the digital clock, by producing free-floating liquid numerals disconnecting us from both time past and time future, could be interpreted as a metaphor for the alienation many people feel in contemporary society? Or consider our nightclothes: The pajama is the most immediate witness to our sexual activities; thus, we cover our pajamas with a bathrobe to guard against the anxiety of being revealed to other family members. The pajama is intricately connected to human shame. Bloom's Morning, with thirty-six short chapters bracketed by brief essays on the nature of semiotic analysis, is a perfect book for the inquisitive mind. It is chock-full of valuable and quirky nuggets from this most interesting of social commentators-items that, taken together, give us a new vision through which to understand ourselves.
Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.
This collection of readings places side by side the principal doctrines of contracts, torts, unjust enrichment, and property in the cases of the United States, England, France, Germany and China. It presents code provisions, cases, and other legal materials that describe the law in force, and places each doctrine in its historical context to enable an understanding of the development of law as an ongoing process, in which the resolution of current issues depends upon how past issues were resolved. It both provides a road map of the private law of these jurisdictions, and illustrates how private law has been shaped by history, by the effort to solve common problems, and by differences in culture. This new edition reflects changes in the law, and includes the addition of Chinese Law as a comparative study.
Offering a tested selection of interesting modern cases that help students learn the rules, recognize difficult issues of application, examine the policy choices inherent in the rules, and build their case-reading and analytical skills, Evidence: Practice, Problems and Rules, Third Edition is focused on preparing students for bar passage and law practice. Concise notes, relatively few in number, maximize the likelihood that students will engage with them. Examples of provocative minority approaches frame the Federal Rules choices. Essay-style problems and multiple-choice questions are presented throughout to give students practice with each element of evidence rules and laws. New to the Third Edition: Reflects changes to the Federal Rules residual hearsay exception. Includes the latest Supreme Court decision on juror impeachment of verdicts (Peña–Rodriguez v. Colorado). Professors and student will benefit from: Clear organization Straightforward introduction to each section and case Modern interesting cases that reinforce reading and analytical skills; remembering the rules; recognizing difficult issues of application; examining the policy choices inherent in the rules Concise notes; relatively few in number; maximize the likelihood that students will engage with them Examples of provocative minority approaches to frame the Federal Rules choices Teaching materials Include: Teacher’s Manual Contains suggested analyses for every problem provided in the practice sections throughout the text. PowerPoint Slides Testbank Videos
This book is about cowboy Western books and two important Western films, Shane and High Noon. Its focus is on the psychological, social, and cultural significance of Westerns, a narrative genre of major importance in American popular culture. What you will find, as you read this book, is that while the stories may have relatively simple plot lines, compared to classic novels, and are based on certain formulas, their psychological significance and cultural importance is a very complicated matter. Fans of Westerns read them to entertain themselves but, as will be shown—in considerable detail—there’s more to reading Westerns, or any novel, than meets the eye. This text presents the idea that people read Westerns because these stories provide certain psychological and social pleasures, payoffs, and benefits.
Einstein's equations stem from General Relativity. In the context of Riemannian manifolds, an independent mathematical theory has developed around them. This is the first book which presents an overview of several striking results ensuing from the examination of Einstein’s equations in the context of Riemannian manifolds. Parts of the text can be used as an introduction to modern Riemannian geometry through topics like homogeneous spaces, submersions, or Riemannian functionals.
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Witty and accessible, Popular Culture Genres is a fascinating study of genres and genre criticism. Author Arthur Asa Berger empowers readers to make their own analysis by providing the methods and examples of good criticism. Part I deals with genres from a critical perspective, asking questions such as: How do the conventions of different genres affect the creation and production of texts and the audiences of those texts? Do certain genres have significant social and political implications? And, how do genres evolve? Part II takes a look at five "classic" popular texts (in both their novel and film versions). Viewing these works in the context of their respective genres is not only instructive in nature but captivating reading as well.
Written in an accessible style, with many photographs and drawings by the author, Smooth Sailing provides an ethnographically informed introduction to the nature of tourism and an important aspect of tourism, ocean cruising.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The eighth edition of California: A History covers the entire scope of the history of the Golden State, from before first contact with Europeans through the present; an accessible and compelling narrative that comprises the stories of the many diverse peoples who have called, and currently do call, California home. Explores the latest developments relating to California’s immigration, energy, environment, and transportation concerns Features concise chapters and a narrative approach along with numerous maps, photographs, and new graphic features to facilitate student comprehension Offers illuminating insights into the significant events and people that shaped the lengthy and complex history of a state that has become synonymous with the American dream Includes discussion of recent – and uniquely Californian – social trends connecting Hollywood, social media, and Silicon Valley – and most recently "Silicon Beach
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