This work is an engaging exploration of the process of historical research, following historians as they search for solutions to the greatest mysteries of all time. Award-winning author Paul Aron takes readers on a journey through great historical mysteries through the ages. Entertaining in themselves, the stories also show that history is not merely living, but lively. The reader who comes to the book thinking history is boring will leave with a changed outlook with regard to both the subject matter and the process of writing history. Each chapter is a carefully and thoroughly researched presentation not of popularized accounts but of valid historical scholarship. Chronologically arranged, the essays show the historical process in action. For each disputed historical point, theories arise, become standard wisdom, and then are revised as additional information becomes available. This book reveals the mechanics of that process, including spirited debate, swashbuckling archaeology, and the application of modern science to ancient questions.
How did psychoanalysis come to define itself as being different from psychotherapy? How have racism, homophobia, misogyny and anti-Semitism converged in the creation of psychotherapy and psychoanalysis? Is psychoanalysis psychotherapy? Is psychoanalysis a "Jewish science"? Inspired by the progressive and humanistic origins of psychoanalysis, Lewis Aron and Karen Starr pursue Freud's call for psychoanalysis to be a "psychotherapy for the people." They present a cultural history focusing on how psychoanalysis has always defined itself in relation to an "other." At first, that other was hypnosis and suggestion; later it was psychotherapy. The authors trace a series of binary oppositions, each defined hierarchically, which have plagued the history of psychoanalysis. Tracing reverberations of racism, anti-Semitism, misogyny, and homophobia, they show that psychoanalysis, associated with phallic masculinity, penetration, heterosexuality, autonomy, and culture, was defined in opposition to suggestion and psychotherapy, which were seen as promoting dependence, feminine passivity, and relationality. Aron and Starr deconstruct these dichotomies, leading the way for a return to Freud's progressive vision, in which psychoanalysis, defined broadly and flexibly, is revitalized for a new era. A Psychotherapy for the People will be of interest to psychotherapists, psychoanalysts, clinical psychologists, psychiatrists--and their patients--and to those studying feminism, cultural studies and Judaism.
In Dramatic Dialogue, Atlas and Aron develop the metaphors of drama and theatre to introduce a new way of thinking about therapeutic action and therapeutic traction. This model invites the patient’s many self-states and the numerous versions of the therapist’s self onto the analytic stage to dream a mutual dream and live together the past and the future, as they appear in the present moment. The book brings together the relational emphasis on multiple self-states and enactment with the Bionian conceptions of reverie and dreaming-up the patient. The term Dramatic Dialogue originated in Ferenczi’s clinical innovations and refers to the patient and therapist dramatizing and dreaming-up the full range of their multiple selves. Along with Atlas and Aron, readers will become immersed in a Dramatic Dialogue, which the authors elaborate and enact, using the contemporary language of multiple self-states, waking dreaming, dissociation, generative enactment, and the prospective function. The book provides a rich description of contemporary clinical practice, illustrated with numerous clinical tales and detailed examination of clinical moments. Inspired by Bion’s concept of "becoming-at-one" and "at-one-ment," the authors call for a return of the soul or spirit to psychoanalysis and the generative use of the analyst’s subjectivity, including a passionate use of mind, body and soul in the pursuit of psychoanalytic truth. Dramatic Dialogue will be of great interest to all psychoanalysts and psychotherapists.
This text chronicles the history of vacationing in America since the early 19th century. It is concerned with how, when, and why vacationing came to be part of life, charting this social and cultural institution as it grew from the custom of a small elite in to a mass phenomenon
The 25TH ANNIVERSARY EDITION of the original ground-breaking book on high sensitivity with over 500,000 copies sold. ARE YOU A HIGHLY SENSITIVE PERSON? Do you have a keen imagination and vivid dreams? Is time alone each day as essential to you as food and water? Are you noted for your empathy? Your conscientiousness? Do noise and confusion quickly overwhelm you? If your answers are yes, you may be a highly sensitive person (HSP) and Dr. Elaine Aron’s The Highly Sensitive Person is the life-changing guide you’ll want in your toolbox. Over twenty percent of people have this amazing, innate trait. Maybe you are one of them. A similar percentage is found in over 100 species, because high sensitivity is a survival strategy. It is also a way of life for HSPs. In this 25th anniversary edition of the groundbreaking classic, Dr. Elaine Aron, a research and clinical psychologist as well as an HSP herself, helps you grasp the reality of your wonderful trait, understand your past in the light of it, and make the most of it in your future. Drawing on her many years of study and face-to-face time spent with thousands of HSPs, she explains the changes you will need to make in order to lead a fuller, richer life. Along with a new Author’s Note, the latest scientific research, and a fresh discussion of anti-depressants, this edition of The Highly Sensitive Person is more essential than ever for creating the sense of self-worth and empowerment every HSP deserves and our planet needs. “Elaine Aron has not only validated and scientifically corroborated high sensitivity as a trait—she has given a level of empowerment and understanding to a large group of the planet’s population. I thank Dr. Aron every day for her having brought this awareness to the world.” —Alanis Morissette, artist, activist, teacher
For over 35 years, the dominant histories of the American West have been narratives of horrific conflicts. As dark and as bloody as western grounds have often been however, there were also important episodes of concord, instances of barriers breached, accords reached, and of people overcoming their differences as opposed to being overcome by them. Peace and Friendship highlights the instances of cohabitation, deepening our understanding of how the West came to be: through colonization, violence, misunderstanding, and, surprisingly, at times, peace.
This book serves as an insider's guide to careers in academic medicine. The author shares his 45 years of experience as a clinician, teacher, researcher, and administrator. His journey has often taken unpredictable turns and the book offers practical guidance to becoming a successful physician scientist in academic medicine, or to become a successful clinician affiliated with an academic medical center. Divided into four parts, the book begins by focusing on academic medicine as a complex system. This is followed by parts on academic duties, academic life, and concludes with words of wisdom. These sections and subsequent chapters are tied together by the scholarships of discovery, teaching, application, and integration. To pursue research, practice, teaching, and administration, scholarship should be the core value of every physician.
Das Grundlagenwerk "Das Klima der bodennahen Luftschicht" von Rudolf Geiger ist seit den 70er Jahren vergriffen; der Autor verstarb 1981. Auch die amerikanische Ausgabe bei Harvard University Press ist seit 1986 vergriffen. Das Buch ist in USA immer noch ein Standardwerk (in Deutschland gibt es ebenfalls kein vergleichbar gutes Buch), und so konnten zwei Wissenschaftler in USA gefunden werden, die die dringend notwendige Neuauflage mit Streichung überholter und Hinzufügung aktueller Kapitel/Abschnitte in Arbeit nehmen wollten. Sie belassen den bewährten Aufbau des Werks unverändert.This revised and updated version of Rudolf Geiger's classic microclimatology text is designed to introduce readers to the nature of the atmosphere and climate near the ground. It is especially aimed at those seeking a first introduction to the field of microclimatology and thus are in need of assistance in dealing with and understanding the seemingly and ever increasing literature on the subject. The Climate Near the Ground presents the literature in a well-organized and easily understood descriptive fashion. This book is designed not only as an introduction text for students in environmental science but also as a reference for environmental scientists desiring a basic understanding of the climate near the ground.
The so called Fertile Crescent was home of some founder crops important in early agriculture: einkorn, emmer, barley, flax, chick pea, pea, lentil, and bitter vetch. However, research on the proportions and ubiquity of cultivated, measured, delivered, processed and consumed food crops shows a dramatic dominance of the cultivation of barley. Thus, one could assume that there was no significant interspecific but only intraspecific crop diversity and that Mesopotamian agriculture was a kind of a barley monoculture. In contrast, the plenty of cuneiform terms for cereal-like and legume-like plants might indicate some kind of biodiversity. Indeed, some cuneiform scientists specializing in crop plants and vegetables consider that some of the Sumerian še compounds, as well as their Akkadian equivalents, might be identified with millets, with some kinds of pulses such as bitter vetch and cowpea, or with some kind of tuber plants. Against this background, this study undertakes research on some Sumero-Akkadian taxa: In the first part of this study I evaluate some terms which several specialists propose to be millet or sorghum varieties: še'eštub (še-eštub) = arsuppu, šemuš (še-muš(3/5)) = šeguššu, šezahgebar (še-ne-ge-bar), šegunu (še-gu-nu, še-gunu3) = šegunu, še-ka, še-ka sig-ga = arsikku, še-ud-e-de3 = duhnu. In this context, the question that has to be asked is if it is possible that millets were cultivated in Babylonia as early as the late third millennium BC. To address this issue, the contribution of the Bronze Age Gulf trade in exchange for domesticated crops, including African and Asian millets, will be examined. Finally, the study discusses why, despite their excellent heat and drought tolerances, none of the millet species in arid Babylonia could displace the winter sown main crops. The second part addresses the question of whether the recently proposed identification of the Akkadian crop (se/u'qayyātu with Cyperus esculentus, a plant that has been demonstrated to have been present in ancient Egypt but not in Mesopotamia, is supported by the cuneiform evidence. I undertake some more detailed ecotrophological research on the use of qayyātu as an intermediate in the production of beer and foodstuff. In this context, I also study some other semi-baked and fermented intermediates.
Focusing on the ten most influential baseball books of all time, this volume explores how these landmark works changed the game itself and made waves in American society at large. Satchel Paige's Pitchin' Man informed the dialog surrounding integration. Ring Lardner's You Know Me Al changed the way Americans viewed their baseball heroes and influenced the work of Hemingway and Fitzgerald. Bill James's Baseball Abstract transformed the way managers--including those in fields other than baseball--analyzed numbers. Pete Rose's My Story and My Prison Without Bars exposed and deepened a cultural divide that paved the way for Donald Trump.
One of the most exciting teams in the NBA, the Dallas Mavericks have taken the sports world by storm. Now readers and fans will finally get the chance to hear the stories and witness the action that defines the powerhouse team that captured the 2011 NBA title. In this newly updated edition of Tales from the Dallas Mavericks Locker Room, Jaime Aron brings all the power and passion of the Dallas Mavericks recent glory years to life. Readers will relive all the adrenaline of the Mavericks-Spurs rivalry, get the inside scoop on life under head coach Rick Carlisle, and of course, revel in the glory of the Mavericks NBA championships! This treasure trove of team history includes stories about some of the best Mavs players to grace the court including: Dirk Nowitzki, Mark Aguirre, Jason Kidd, Seth Curry, and more. Tales from the Dallas Mavericks Locker Room is more than just a team history—it’s a chance to get to know the legendary players, coaches, and executives of the Dallas Mavericks like never before.
Advance Praise for Did Babe Ruth Call His Shot? "Aron has found the Rosetta stone to all of baseball's enduring mysteries, and he skips it along the pond with utter disregard for the ducks. His fortunate readers will have so much fun they may not even notice that they are becoming, page by page, real experts. Here is surefire water-cooler ammo." --JOHN THORN, editor of Total Baseball "Paul Aron puts a distant replay on the most famous controversies in baseball history. This is more fun than if he'd been there with a camcorder." --ALLEN BARRA, author of Clearing the Bases and Brushbacks and Knockdowns "Paul Aron has hit a home run for baseball fans. He dissects the evidence on baseball's 28 most charming mysteries. The result is a well-written, enjoyable, enlightening tour of the last hundred years of baseball history." --ANDREW ZIMBALIST, author of Baseball and Billions "Paul Aron's book on elements of baseball is both wise and fun, illuminating and entertaining." --ROBERT ADAIR, author of The Physics of Baseball "The essential last word for every fan who loves to debate baseball fact and fiction." --MICHAEL SHAPIRO, author of The Last Good Season
Drawing from workers' applications, testimonies, and other primary documents, this book examines the changing roles of federal civil servants during the crucial period between 1860 and 1900 as they formed part of the first white-collar bureaucracy in the United States.
This study describes the British government’s policy towards China during the first phases of the undeclared Sino-Japanese war, starting in July 1937 when the conflict in North China culminated in all-out hostilities; and ending in September 1939 when the outbreak of the war over Poland forced the British government to turn almost all its attention to Europe. The dilemmas confronting British policy-makers in the Far East are analysed together with the implementation of their subsequent solutions. Attention is focused on the question of British interests in China and on the decisive factors and considerations which determined British policy and Britain’s role in the Sino-Japanese war. Questions concerning the safety of the British subjects and the commercial community in China and their influence on the decision making process, the attitude towards Soviet influence in China and prospects of Communist take-over are also discussed. In the final analysis the book examines the widely debated subject of appeasement in its Asian context. It is argued that Britain pursued a policy towards Japan which gained strength without producing a Far Eastern Munich
This fascinating monograph employs a world system model as the basis for archaeological investigation of Russian America that relates local findings to global patterns. Author Aron Crowell examines Russian, Spanish, and American historical sources along with the archaeological evidence to uncover a preliterate culture that left no written record of its contact with European colonial powers. Crowell's particular subject is the indigenous Qikertarmiut people of Kodiak Island off the coast of Alaska. The special case of this tribe serves as a microcosm of the history of colonialism, demonstrating how early European capitalism impacted and, in some cases, destroyed indigenous societies.
Research has already been a significant factor in child welfare policy in recent years, but this essential new volume demonstrates that it has taken a leading role in the field to spur and guide change. In the incisive chapters gathered here, some of the field's top investigators present their work and assess its effect on the full spectrum of child welfare services. Future generations of researchers, as well as students, practitioners, and service providers, will find the resulting text indispensable. Edited by Duncan Lindsey and Aron Shlonsky, two of the discipline's most articulate voices, the book covers every base. The opening chapters situate child welfare research in the modern context; they are followed by discussions of evidence-based practice in the field, arguably its most pressing concern now. Recent years have seen historic rises in the number of children adopted through public agencies and, accordingly, permanent placement and family ties are critical topics that occupy the book's core, along with chapters broaching the thorny questions that surround decision-making and risk assessment. The urgent need for a more effective use of research and evidence is highlighted again with looks at the future of child protection and how concrete data can influence policy and help children. Finally, in recognition of the growing importance of a global view, closing chapters address international issues in child welfare research, including an examination of policies from abroad and a multinational comparison of the economic challenges facing single mothers and their children. With its insightful treatment of child welfare services in terms of the broader welfare system and acknowledgment of the myriad problems child welfare agencies face, this exceptional compendium offers a rich understanding of the social conditions that influence contemporary child welfare and enables the field to move ahead without losing sight of valuable lessons that have been learned.
Theoretical biology is still in its early stages as an academic discipline. There is even little agreement as to what topics it should deal with or in what manner it should precede; and it is only recently that philosophers felt called upon to notice the relevance of biological topics as evolution or perception to their traditional problems. This work is a publication of the International Union of Biological Sciences, the central organization of all the branches of biology. The main focus here is to explore the possibility of formulating some frame of concepts and methods around which theoretical biology can grow.The intention of this collective effort was that discussions would be concerned, not with the theory of particular biological processes, such as membrane permeability, genetics, and neural activity, but rather with an attempt to discover and formulate general concepts and logical relations characteristic of living as contrasted with inorganic systems. Further, this project is a consideration of implications these might have for general philosophy. Many well-known scientists contributed to this volume, such as J. Maynard Smith, Ernst Mayr, Brian Goodwin, and Renu Thom.The Origin of Life: Toward a Theoretical Biology explores the character of the problems facing any theory of general biology. It contains a series of chapters and exchanges discussing such topics as the origin of life, cellular differentiation, morphogensis, evolution, and indeterminacy in biological and physical systems, the organization of the brain, the statistical mechanics of non-linear oscillators, and many other topics. This is a pioneering volume by recognized leaders in an emerging field the first of four such works.
This unique title explores complex systems in clinical medicine and the subsequent implementation of that knowledge into practice. Written conversationally and as a reflection on the journey of learning about complex systems, the book explores how knowledge of these systems can be applied to four key roles in academic medicine: clinical practice, education, research, and administration. Further, this title emphasizes how gaining an understanding of complex systems can greatly help a physician deal with the many challenges found in academic medicine. Unlike other books on complexity in medicine, which tend to focus on only one aspect of the management of patients, Complex Systems in Medicine deals with the multifaceted roles of a physician. The approach in this book is uniquely qualitative rather than mathematical, and is written to make it not only of interest to physicians, trainees, and allied health providers, but also to make it more accessible to a non-medical audience. The inclusion of personal anecdotes by the author provides concrete examples of the application of knowledge of complex systems in academic medicine. A first-of-its-kind contribution to the literature, Complex Systems in Medicine: A Hedgehog’s Tale of Complexity in Clinical Practice, Research, Education, and Management is not only a novel reference for medical professionals, it is an accessible tool for the non-medical audience hoping to learn more about complex systems and their direct relevance to medicine, a field that deals with the infinite variety of humans and their ills. It illustrates the consequences of the interactive elements of patient care that make medicine both a science and an art.
So You Think You’re a Dallas Cowboys Fan? tests and expands your knowledge of America’s Team. Rather than merely posing questions and providing answers, you’ll get details behind each—stories that bring to life players and coaches, games and seasons. This book, the first in a new sports trivia series, is divided into four parts, with progressively more difficult questions in each new section. The rookie section contains the most basic questions. Next come the Starter and Pro Bowl sections, followed by the biggest challenge: the Ring of Honor. Also, you’ll learn more about the great Cowboys players and coaches of the past and present, from Roger Staubach to Troy Aikman, Tony Romo, Tony Dorsett, Emmitt Smith, DeMarco Murray, Dez Bryant, Bob Lilly, DeMarcus Ware, Mike Ditka, Jason Witten, Tom Landry, Jerry Jones, and so many more. Some of the many questions that this book answers include: • Who was the first player drafted by the Cowboys? • Tony Romo wears No. 9 in honor of which fictional sports hero? • In the Cowboys’ first Super Bowl victory, Roger Staubach threw touchdown passes to two future Pro Football Hall of Famers. Name them. • The Heisman Trophy is the most prestigious individual award in college football. How many Heisman winners have played for the Cowboys? Can you name them all? What college did they attend? What years did they win the Heisman? This book makes the perfect gift for any fan of America’s Team! Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.
A scorching memoir of a love affair with an addict, weaving personal reckoning with psychology and history to understand the nature of addiction, codependency, and our appetite for obsessive love. "The disease he has is addiction," Nina Renata Aron writes of her boyfriend, K. "The disease I have is loving him." Their love affair was dramatic, urgent, overwhelming--an intoxicating antidote to the long, lonely days of early motherhood. But soon after they get together, K starts using again, and years of relapses and broken promises follow. Even as his addiction deepens, she stays, convinced she is the one who can get him sober. If she leaves him, has she failed? After an adolescence marred by family trauma and addiction, Nina can't help but feel responsible for those suffering around her. How can she break this pattern? Written in prose at once unflinching and acrobatic, Aron delivers a piercing memoir of romance and addiction, drawing on intimate anecdote as well as academic research to crack open the long-feminized and overlooked phenomenon of codependency. She shifts between visceral, ferocious accounts of her affair with K and introspective analysis of the part she plays in his addictions, as well as defining moments in the history of codependency, from temperance to the formation of Al-Anon to more recent research in the psychology of addiction. Good Morning, Destroyer of Men's Souls is a blazing, big-hearted book, one that illuminates and adds nuance to the messy tethers between femininity, enabling, and love.
In this edition, originally published in 1983, the late Professor Raymond Aron, one of France’s most distinguished social scientists, presented a major re-evaluation of Carl von Clausewitz, ‘the genius of war’. He sees in Clausewitz a political philosopher of major importance, whose impact and significance permeate many facets of modern society. Yet Clausewitz’s reputation was entirely posthumous, for his great work, On War, was published after his death, and in his lifetime he achieved only a limited reputation as a military thinker and planner. Even today he is more often quoted than closely read. Aron begins by elucidating the complexity of Clausewitz’s thought and by describing his main ideas. He gives an account of the successive phases in the development of On War, and traces the different interpretations of Clausewitz’s doctrine in Germany, in France and in Soviet Russia. Finally, Aron analyses many aspects of the present world using the concepts of Clausewitz, and is therefore able to examine such modern phenomena as the theory of the nuclear deterrent and ‘total war’ in Clausewitzian terms. This is a book of piercing insights by a writer of world-wide reputation, who used the Clausewitz world-view as a means of political analysis. It is thus still of great importance and interest to contemporary historians and to all who are concerned with military and political affairs.
Evolution of qualitative synthesis within systematic reviews -- Methods to aggregating, integrating and interpreting qualitative research -- Mixed method designs for including qualitative research -- Clarifying methodological issues: a way forward -- A systematic approach for conducting qualitative synthesis -- Searching and screening qualitative studies -- Appraising the evidence of qualitative studies -- Reporting systematic qualitative synthesis -- Future directions for social work practice and policy.
Use the therapeutic potential of art to make progress in your practice Artful Therapy shows you how to use art to make a difference in therapy. Using visual imagery and art creation, you can help people with medical problems understand how they feel about their illness; victims of abuse "tell without talking"; and substance abuse and eating disorder clients tap into unresolved issues. These are just a few examples of how the power of art can improve your practice. Ideal for mental health professionals and allied workers with little or no art background, this accessible and proven guide takes you through the techniques of using art and visual imagery, and shows you how they can benefit clients of varying ages and abilities. With the art therapy tools provided, you can open potentially groundbreaking new dialogues with your clients. Author Judith Aron Rubin draws on more than forty years experience as an art therapist to help you maximize the value of art as a therapeutic tool, in both the mental health disciplines, such as psychology and social work, and related specialties. An accompanying DVD contains models for practitioners, showing art therapy being used in actual clinical practice. The DVD clearly models: * Initiating the art-making process * Using art in assessment * Using mental imagery, with or without art * Implementing other art forms--such as drama and music--in therapy * Using art with a variety of client types, including children, families, and groups * Assigning art as "homework" Whether or not you have used art therapy with your clients or are thinking about integrating art therapy in your practice, making the most of art in the clinical setting begins with Artful Therapy.
Familiar figures - missionaries, explorers, trappers, traders, prospectors, gunfighters, cowboys, and Indians - appear in these pages. So do renowned individuals such as Daniel Boone, Thomas Jefferson, Teddy Roosevelt, and John Wayne. But their stories contribute to a history of the American West that is longer, larger, and more complicated than we were once told.
In Psychotherapy and the Highly Sensitive Person, Dr. Elaine Aron redefines the term "highly sensitive." She dispels common misconceptions about the relationship between being sensitive and other personality traits, such as being introverted, and further defines the trait for the benefit of both the clinician and patient. Dr. Aron’s book suggests ways to adapt treatment for highly sensitive patients and how to deal with the issues that usually arise, providing a helpful guide for both doctor and patient.
In this richly nuanced assessment of the various dimensions of mutuality in psychoanalysis, Aron shows that the relational approach to psychoanalysis is a powerful guide to issues of technique and therapeutic strategy. From his reappraisal of the concepts of interaction and enactment, to his examination of the issue of analyst self-disclosure, to his concluding remarks on the relational import of the analyst's ethics and values, Aron squarely accepts the clinical responsibilities attendant to a postmodern critique of psychoanalytic foundations.
This book provides an authoritative, up to date, overview of the field of chiral dynamics, and also provides an excellent introduction to the field. The workshop is known for the interplay of theory and experiment and as a meeting place for most of the leading researchers in the field. Contents: Theoretical Chiral Dynamics (H Leutwyler); Experimental Chiral Dynamics (A Bernstein); CEBAF at Jefferson Lab, an Overview (B Mecking); Lorentz Invariant Baryon CHPT (T Becher); Sigma-Terms (J Gasser & M Sainio); Theory of Hadronic Atoms (A Rusetsky); Effective Field Theory in Nuclear Physics (M Savage); Nucleon Polarizabilities (B Holstein); Chiral Symmetry in Dense Hadronic Matter (W Weise); The GerasimovOCoDrellOCoHearn Sum Rule (D Drechsel); and other papers. Readership: Researchers, academics and graduate students in nuclear and high energy physics.
How the West Was Lost' tracks the overlapping conquest, colonization, and consolidation of the trans-Appalachian frontier. Not a story of paradise lost, this is a book about possibilities lost. It focuses on the common ground between Indians and backcountry settlers which was not found.
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Inhaltsangabe:Introduction: In today s complex business environment, doing business is no longer business as usual; it has evolved into quick change, quick response, and quick results. In such an environment it is only those business enterprises which understand these trends and position themselves for tomorrow can survive and grow successfully. Nowhere is this reality truer than in the retail industry, where changes on the consumer side are creating new challenges and opportunities at a frantic pace. In the past, the consumers demand for high-profile brands let a retailer capitalize on the foundation of those solid, reputable brands to build its own reputation. This brand centric- approach to retailing meant strong competition, which has resulted in tight profit even to the bigger players of the industry. In response to the increased challenges, there has been a significant movement by most prominent retailers towards store brand solutions to improve margins and better meet the changing needs of the consumer. By creating high-quality product tied to the retailer s own brand, retailers are reaping the benefits of brand loyalty for themselves. Leading global retailers like Wal-Mart, Aldi, Asda, Marks & Spencer, Migros, Tesco, Loblaw and many others now have two or three store brands, which allow for appeal across a wider variety of price points. According to recent studies, in Europe, store brands already represent over 45 Percent of the product mix, while in the U.S., store brands represent 25 percent (Internet 5). Compared to the U.S and Europe, the South African market for store brands is not well developed and is far from being saturated. Store brands are sold throughout retailers in the country and categories are widespread - from beverages (milk, coffee, water, etc); including most confectionary categories; most household and toiletry categories; and from premium brands, to the more cost effective. Leading retailers like Spar, Shoprite, and Pick n Pay and others have various store brands. Even though South African retailers are utilizing own brands as a means of differentiation, some studies are also indicating the lack of well tuned major store brand strategies and own brands were not perceived as of value by consumers as well (Internet 2). Like in the case of national brands, retailer s brands have also evolved into many different forms (McGoldrick, 2002). The focus of this study is on the No Name Brand food items which are one form [...]
The complexity of government programs sometimes makes it difficult for children with disabilities to get the benefits they need. This can impede their health and development. This book suggests ways to improve the system. Its main focus on the three largest programs: special education, Supplemental Security Income, and Medicaid"--Provided by publisher.
American Stories follows the evolution of our founding stories and myths and how they spread far and wide throughout our history. The story of the cherry tree, for example, tells us nothing about George Washington’s actual childhood, but surely it tells us something about what Americans wanted in the father of their country—an incorruptible leader of the people. Along the same lines, the story of Betsy Ross’s flag tells us nothing about how the Stars and Stripes came to be, but does tell us something about what Americans wanted in a founding mother—it is no coincidence that the Ross story, featuring a traditional woman’s role of sewing at home, was first told in 1870, one year after Elizabeth Cady Stanton and Susan B. Anthony challenged these roles by founding the National Woman Suffrage Association. There’s another reason these stories spread, and that provides another reason to follow their evolution. From Dodge City to Deadwood, and from Bunker Hill to San Juan Hill and beyond, these stories all have one thing in common: they are all a lot of fun to read.
Peace and War by Raymond Aron is one of the greatest books ever written on international relations. Aron's starting point is the state of nature that exists between nations, a condition that differs essentially from the civil state that holds within political communities. Ever keeping this brute fact about the life of nations in mind and ranging widely over political history and many disciplines, Aron develops the essential analytical tools to enable us to think clearly about the stakes and possibilities of international relations. In his first section, "Theory," Aron shows that, while international relations can be mapped, and probabilities discerned, no closed, global "science" of international relations is anything more than a mirage. In the second part, "Sociology," Aron studies the many ways various subpolitical forces influence foreign policy. He emphasizes that no rigorous determinism is at work: politics—and thus the need for prudent statesmanship—are inescapable in international relations. In part three, "History," Aron offers a magisterial survey of the twentieth century. He looks at key developments that have had an impact on foreign policy and the emergence of what he calls "universal history," which brings far-flung peoples into regular contact for the first time. In a final section, "Praxeology," Aron articulates a normative theory of international relations that rejects both the bleak vision of the Machiavellians, who hold that any means are legitimate, and the naivete of the idealists, who think foreign policy can be overcome. This new edition of Peace and War includes an informative introduction by Daniel J. Mahoney and Brian C. Anderson, situating Aron's thought in a new post-Cold War context, and evaluating his contribution to the study of politics and international relations.
Education is currently a foremost concern for many Americans. Education, however, is about more than teaching children skills for earning a living and how to function in life. It is really a means of transmitting both a culture and a heritage. William Irwin Thompson, one of today's most innovative interdisciplinary thinkers, talks about how to transform a cultural legacy in the course of transmitting it. His visionary approach takes education far beyond the bland, watered-down curricula so many students face today in public and private schools. Thompson offers us a mind-rattling tour of our potential as human beings, from the Gilgamesh epic of 2000 B.C.E. to Disney, popular music, current politics and social crises, and beyond. He not only presents a far-reaching system of knowledge and teaching, but also suggests how we can stimulate the best and healthiest patterns of development in our children and teenagers. Transforming History will enlighten today's educators and anyone concerned with improving our legacy and our children's place in it. CONTENTS: Foreword One: Cultural History and Complex Dynamical Systems Two: Transforming History Notes Appendix: An Outline of the Curriculum Index
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